Social media is about pursuing relationships and fostering communities. The document provides statistics on popular social media platforms and their usage. It discusses how Facebook has over 1 billion accounts, YouTube has over 1.8 billion views per month, and Twitter sees 40% of tweets from mobile devices. The summary concludes with advice around using social media to start conversations, encourage sharing content, and build communities.
Fluid Communication Channels and the Marketing and Communications 'Ideas Boom'Jo Scard
The recent ‘ideas boom’ in marketing and communications in Australia highlights the need to revolutionise communications, moving beyond traditional channels to more fluid ones to suit the intended audience.
Presentation by Jo Scard from Fifty Acres at the National Public Sector Marketing and Communications Summit in Canberra on August 23, 2016.
Links:
PEW Social Media Usage Study: 2005-2015: http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/
Cisco report: http://www.cisco.com/c/dam/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.pdf
Chewbacca Mom: https://www.facebook.com/candaceSpayne/videos/10209653193067040/
Inigo Montoya GIF: http://gph.is/24GRaaP
NT News tweet: https://twitter.com/TheNTNews/status/763133836871905281
Antarctic Ocean Alliance Facebook post: https://www.facebook.com/AntarcticOceanAlliance/posts/1192226690834583
Coca Cola Chok Chok: https://www.youtube.com/watch?v=pEDsERv-
rFA
Magnum Pleasure Hunt: https://www.youtube.com/
watch?v=LD4uiqejOLg
pitfalls and good practice examples of marketing through social media, including case studies from Unilever, Comcast, United Airlines, Greenpeace and General Mills.
With so much more to do, and less time to do it, mums are blending traditional and digital media in surprising new ways. Meet Media Mum: always-on, in control and changing the rules for marketers.
Fluid Communication Channels and the Marketing and Communications 'Ideas Boom'Jo Scard
The recent ‘ideas boom’ in marketing and communications in Australia highlights the need to revolutionise communications, moving beyond traditional channels to more fluid ones to suit the intended audience.
Presentation by Jo Scard from Fifty Acres at the National Public Sector Marketing and Communications Summit in Canberra on August 23, 2016.
Links:
PEW Social Media Usage Study: 2005-2015: http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/
Cisco report: http://www.cisco.com/c/dam/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.pdf
Chewbacca Mom: https://www.facebook.com/candaceSpayne/videos/10209653193067040/
Inigo Montoya GIF: http://gph.is/24GRaaP
NT News tweet: https://twitter.com/TheNTNews/status/763133836871905281
Antarctic Ocean Alliance Facebook post: https://www.facebook.com/AntarcticOceanAlliance/posts/1192226690834583
Coca Cola Chok Chok: https://www.youtube.com/watch?v=pEDsERv-
rFA
Magnum Pleasure Hunt: https://www.youtube.com/
watch?v=LD4uiqejOLg
pitfalls and good practice examples of marketing through social media, including case studies from Unilever, Comcast, United Airlines, Greenpeace and General Mills.
With so much more to do, and less time to do it, mums are blending traditional and digital media in surprising new ways. Meet Media Mum: always-on, in control and changing the rules for marketers.
How GAFAN* is sharing its technology
Learning 1: You can’t miss out on behavioural data;
Learning 2: Time is money: improve your recency;
Learning 3: How readers react is crucial;
Learning 4: Not all data is created equal;
Learning 5: Engineering and Operations are 80% of the effort;
Learning 6: Only real business results in production matter;
Social Media Crisis Management: Three Case StudiesElisha Tan
Social media has drastically changed the landscape of crisis management. With close to 23% of the time spent on the internet on social networks and Google providing three-quarters of a billion search results a day, the internet is a giant public library where users have the ease of discovering and spreading information around.
What does this mean to companies facing a crisis? It means that when information released is not contained and acted upon quickly, it can spiral out of control.
This ebook looks at three case studies and explore what we can learn from them for maximum effectiveness in social media crisis management.
The Webwise Parents Presentations are designed to assist schools who wish to host parent internet safety evenings. The information included in the presentations covered key topics for parents including social media, screen time, cyber-bullying, image-sharing and features expert advice and support. Presentations for primary and post-primary schools can be downloaded below. All presentations come with a script.
This presentation looks at the growth in smartphone adoption, the different categories of visual social networks and then has some recommended next steps for anyone working in brand marketing
@dirktherabbit originally gave this talk at the Social Media 2013 conference in Athens (http://socialmediaconference.boussiasconferences.gr/).
12 Social Media Fears and overcoming them now!New Media Lab
Social Media can be scary for those not yet engaged but show this to them and they'll be on board in a heartbeat!
We're helping improve social media by educating the masses!
Trabalho de conclusão do curso de especialização em Gestão de Marketing, pela Ufes, que teve como objeto de estudo o Marketing Político e a campanha eleitoral de 2012 do candidato a prefeito Luciano Rezende.
Esse trabalho foi desenvolvido por mim para uma disciplina optativa da faculdade chamada Arquitetura Efêmera. O intuito era criar um projeto que pudesse ser construído e utilizado na própria faculdade para expor cartazes e trabalhos desenvolvidos pelos alunos. A minha ideia era criar algo leve e de fácil montagem, que pudesse receber cartazes até o formato A1. O protótipo foi pensado para ser construído em acrílico, mas creio que aceitaria muito bem o MDF! Ele funciona com o encaixe de duas peças, não é necessário qualquer ferragem, o travamento é feito com o próprio material e sua própria geometria ajuda a equilibrá-lo. Fiquei muito feliz com o resultado alcançado pois é uma ideia simples e barata, muito útil em qualquer ambiente expositivo, além do mais consegui nota 10,00 com ele! :)
How GAFAN* is sharing its technology
Learning 1: You can’t miss out on behavioural data;
Learning 2: Time is money: improve your recency;
Learning 3: How readers react is crucial;
Learning 4: Not all data is created equal;
Learning 5: Engineering and Operations are 80% of the effort;
Learning 6: Only real business results in production matter;
Social Media Crisis Management: Three Case StudiesElisha Tan
Social media has drastically changed the landscape of crisis management. With close to 23% of the time spent on the internet on social networks and Google providing three-quarters of a billion search results a day, the internet is a giant public library where users have the ease of discovering and spreading information around.
What does this mean to companies facing a crisis? It means that when information released is not contained and acted upon quickly, it can spiral out of control.
This ebook looks at three case studies and explore what we can learn from them for maximum effectiveness in social media crisis management.
The Webwise Parents Presentations are designed to assist schools who wish to host parent internet safety evenings. The information included in the presentations covered key topics for parents including social media, screen time, cyber-bullying, image-sharing and features expert advice and support. Presentations for primary and post-primary schools can be downloaded below. All presentations come with a script.
This presentation looks at the growth in smartphone adoption, the different categories of visual social networks and then has some recommended next steps for anyone working in brand marketing
@dirktherabbit originally gave this talk at the Social Media 2013 conference in Athens (http://socialmediaconference.boussiasconferences.gr/).
12 Social Media Fears and overcoming them now!New Media Lab
Social Media can be scary for those not yet engaged but show this to them and they'll be on board in a heartbeat!
We're helping improve social media by educating the masses!
Trabalho de conclusão do curso de especialização em Gestão de Marketing, pela Ufes, que teve como objeto de estudo o Marketing Político e a campanha eleitoral de 2012 do candidato a prefeito Luciano Rezende.
Esse trabalho foi desenvolvido por mim para uma disciplina optativa da faculdade chamada Arquitetura Efêmera. O intuito era criar um projeto que pudesse ser construído e utilizado na própria faculdade para expor cartazes e trabalhos desenvolvidos pelos alunos. A minha ideia era criar algo leve e de fácil montagem, que pudesse receber cartazes até o formato A1. O protótipo foi pensado para ser construído em acrílico, mas creio que aceitaria muito bem o MDF! Ele funciona com o encaixe de duas peças, não é necessário qualquer ferragem, o travamento é feito com o próprio material e sua própria geometria ajuda a equilibrá-lo. Fiquei muito feliz com o resultado alcançado pois é uma ideia simples e barata, muito útil em qualquer ambiente expositivo, além do mais consegui nota 10,00 com ele! :)
Solicitud a cumplimentar para que nuestros hermanos nacidos y/o bautizados menores de un año puedan ser presentados a María Santísima de la Trinidad el próximo 27 de mayo en la Iglesia Parroquial de San Pablo - Málaga -
How to Win the Internet (With Social Media)Jonathan Wylie
Tips, tricks and hacks on how to maximize your engagement and followers on social media. Created for educators but with lessons for everyone. Originally presented at the Iowa 1:1 Conference in April 2015.
2011 Association of Fish and Wildlife Conference KeynoteDave Rozman
I was invited to give a keynote at the 2011 Association of Fish and Wildlife Agencies National conference. My keynote focused on providing a brief snapshot of teens today and how to engage them in outdoor recreation or programs.
Making the most of digital in women's rugby AliDonnelly
I am the editor of Scrumqueens.com - the world's leading independent women's rugby website. I made this presentation (and the notes!) to club representatives in the English game on how they can maximise their use of digital at their clubs. Go HERE scrumqueens.com/features/make-most-digital-top-10-tips for a more thorough overview of what I said.
NCAPHNA Keynote Address: Social Media and The iPhone GenerationMitch Miles
Mitch Miles of The 26.2 Group shares his keynote presentation "Social Media and The iPhone Generation" from the 2012 North Carolina Association of Public Health Nurse Administrators 65th Annual Conference held Nov. 29-30, in Greensboro, NC. Visit www.twitter.com/mitchmiles to follow Mitch on twitter. For additional information and/or questions please contact Mitch directly via phone 336-303-0262 or email mitch.miles@me.com
The Power of Social Media for Substance Abuse PreventionLEAD
Andy Duran's presentation for Youth to Youth International's Adult Advisory Training on October 26, 2015 in Chicago, IL. Learn more about LEAD at www.leadingefforts.org.
The Next Wave: Emerging Trends in Nonprofit Social Media MarketingBloomerang
https://bloomerang.co/resources/webinars/
Julia Campbell will provide a framework for evaluating the best platforms for your unique organization, as well as ideas for creating great social media content your audience will love.
A short presentation on how to use social media to enhance sales, focusing on Twitter, Youtube and Facebook as sales tools. Given in Malmo, Sweden on 17th of September 2010 at Ahrens Rapid Growth, by Jan Kees Fokkens of 42Republic.nl
A presentation from a training event aimed at Curates in the Church of England, Birmingham Diocese. To help them to understand and engage with online issues.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
3. It’s about conversations…..
Social media…is about pursuing relationships and fostering communities. Paul Adams, Google http://thinkoutsidein.com/blog
It's not about forgetting everything you know. Groups can still campaign, still support, still raise
awareness, just now you ALSO have the power of an on-line space to do all this.
5. How popular?
Aged 12-15
What is your main
Social Media
Profile?
1
2
3
4
5
6
7
8
Facebook
Twitter
YouTube
Instagram
Google+
Tumblr
My Space
Bebo
(87%)
(5%)
(4% for Male, 1% for Female)
(2%)
(1%)
(1%)
(1%)
(1%)
85% of households own at least one internet device – the average is three
Of 12 – 15 yr olds, 87% on at least one social network rising to 96% of those 18-34
64% of active internet users visit Facebook
It's not a passing phase!
...although recent reports from Facebook indicate a movement by teens towards
message sites such as Twitter and WhatsApp...
6. Which Websites?
Top 10 Websites visited by
children aged 6-14
(Comscore – May 2013)
1
2
3
4
5
6
7
8
9
10
Google
YouTube
BBC
Facebook
Yahoo
Disney
Wikipedia
Windows Live
Amazon
MSN
Other notable sites visited by this age range include …
… ebay (11), iTunes (19), Twitter (27), Instagram (40) and Skype (49)
92% of 15-34 yr olds plan to join more networks (38% happy with what they have)
(InSites Consulting)
10. 1 Billion ??
Twitter
Think of it as being 'at a big party'
37% of 12-15 yr olds are on Twitter
9.66 million Olympic opening ceremony
mentions, more than all all at Beijing
Fastest way to communicate news and
create 'viral' campaigns
See content of tweet, not the tweeter
40% of tweets from a mobile
Most Followers – Katy Perry (47,259,098)
Follow Orgs @youthnetuk, @youthactionuk, @ncvys, @thesite, @ukyouth
and people @katie_bacon, @timdavies, @gopaldass, @antoniadixey, @judehabib
11. Facebook
• "I LIKE doughnuts"
• "Please like doughnuts too
and share them with your
friends
12. 272 ??
Facebook
97% of 12-15yr olds who use social media
have a Facebook profile
In UK 33 million active accounts (26 million
access from mobile)
Top 3 Brands… Amazon UK (3.8 million
Fans), Skittles and Coca-Cola
Over 1.2 billion accounts worldwide, over
half of the active internet population
30% check status as soon as they wake up
But 25% of users have no privacy or security
setting enabled
14. 25 million ??
Foursquare
8 Shelter Shops in Edinburgh using it
Incentive to visit a location and
become Mayor and maybe get
bonuses
New badges released in UK frequently
to collect as a game
See also GetGlue
16. Instagram
35 million ??
55,000,000 images uploaded
every day
150,000,000 users
Video content now to rival Vine
55% of pictures use one of the
20 filters to add 'style' to
pictures. See #nofilter hashtag
being used!
17. You Tube
• "Here I am eating my
doughnut...LoL!"
http://www.youtube.com/watch?
18. You Tube
1,820,318,522 ??
23% of traffic originates from
Facebook
3.7 billion videos viewed during
January 2012
2nd most popular search engine
Of 12 – 15 yr olds 31% of Boys have a
account but only 21% of Girls
We are all Content Creators &
Community Reporters
http://www.youtube.com/watch?v=9bZkp7q19f0
26. 14.2 ??
Pinterest
70,000,000 accounts worldwide
'Home Decor' is most popular category
Most popular with female web users
(80%)
Pin boards and share collections of
pictures (<20% are Faces)
Most popular age is 25-34
7.9 million visits in Sept 2012
(786% growth over 12 months)
105,161 Repins, 14271 Likes ...
28. Wordpress
62% ??
Over 55 million active Wordpress blogs
Simplest way to get an .org website
Don't worry it's not finished – some of
the best blogs build as conversations
30. Google+
5 billion ??
300 million active users
66% of users are male
20 million visitors per month
625,000 new users per day
15-34 year old most users of the
site (28%)
http://toys.usvsth3m.com/google-plus-simulator/
31. Smartphone
My Vine Status...
"I'm being Live-video streamed as I
Tweet that I've just Checked Into a
sweet shop and bought some
doughnuts using my NFC phone, I'll
take a 70's style picture of them
which you can Like. When I get home
I'll Blog about how good it was and
share my updated doughnut Board
with the Group.”
“Please +1 me!”
32. Smartphone
1,300,000 ??
17% of households use as primary web connection
30% of all internet traffic from a mobile device
82% of UK mobile phone sales are smart phones
At least 12.2 million people own a Tablet PC
81% never turn their phone off
Where are they used? (15-34 yr olds vs over 35)
In Bed (44% vs 20%) The Toilet (17% vs 6%)
'If you took away my mobile, you would take away a part of me'
34. Messenger Apps
Facebook ??
Snapchat – you sure that picture has gone?
Ask.fm – Can be used anonymously to ask
questions
WhatsApp – Free messaging (after
purchase)
$23billion – lost by SMS carriers to free
messaging apps in 2012
WhatsApp on 50% of UK iPhones
Also see WeChat, KakaoTalk (popular for
Games) & LINE (popular for Stickers)
36. 6 seconds ??
40 million users
Vine
5 Tweets a second contain a Vine link
Silly http://www.youtube.com/watch?v=kqqQfQo5P_E&feature=youtu.be
Creative marketing http://www.youtube.com/watch?v=LMScTGonfh4
And of course … A Doughnut http://www.vineroulette.com/v/I%27mgonna-eat-this-doughnut-before-thisVine-finishes-hphjJxdz01q
37. Social Networking sites for Younger Audience
Legal age for most sites is 13 yrs old – but 22% aged 8-12 have an account (down from 30% in 2012)
87% of parents know there is a minimum age for Facebook, but only 37% know it is 13.
Don't over react! → Set a good example → Promote responsible use (89% of parents check)
Once an image or comment is out there ... it's out there for ever
Guidelines
http://www.childrenandyouth.org.uk/worker/best-practice/new-social-media-guidelines/
Also – www.doublescoop.net - connects Grandparents with kids
http://media.cbronline.com/news/28-of-nine-and-ten-year-olds-in-uk-use-social-networking-websites-study-171012
Club Penguin
Superclubs (Scplus.com)
Fantage
38. Personal Social Media
Check Up
Who is the audience?
When I'm going for my next job interview
would I want my potential employer to
see this?
What impression do I give of myself and
my group?
Would anyone find my message offensive
or discriminatory?
Is what I am saying defamatory?
Diocese of Ripon and Leeds Guidelines
Does it bring my group into disrepute?
Also see - http://familylives.org.uk
39. Know your Message and Audience
Start slow, pick one network, experiment
Build a network of friends that works for YOU
Be
active!
Most sites cost nothing .. except time!
Attend (or run!) a surgery
Your Action is Live as soon as you Follow, Link,
Comment, Pin ..be prepared!
Not about numbers, small good quality
networks can be better
Don't have to follow back & 'unfriending' OK
Monitor & keep content Fresh
Share & Say Thank You
http://www.personalizemedia.com/the-count/
40. Social media is online media that starts conversations, encourages
people to pass it on to others, and finds ways to travel on its own.
Idealware - http://www.idealware.com
41. Anyone Hungry?
Thank you
Dr Tweet & Dr Doodle
aka: Graham Richards & Paul Webster
@grahamrichards & @watfordgap
Editor's Notes
Social networks are a little like parties with conversations starting and stopping, relationships created and ideas and stories exchanged. This is potentially very powerful for a campaigner or fundraiser looking to make new contacts or get interest going. These networks are social, they’re about communicating and exchanging ideas they’re not a broadcast platform!
Social networks are a little like parties with conversations starting and stopping, relationships created and ideas and stories exchanged. This is potentially very powerful for a campaigner or fundraiser looking to make new contacts or get interest going. These networks are social, they’re about communicating and exchanging ideas they’re not a broadcast platform!
Social networks are a little like parties with conversations starting and stopping, relationships created and ideas and stories exchanged. This is potentially very powerful for a campaigner or fundraiser looking to make new contacts or get interest going. These networks are social, they’re about communicating and exchanging ideas they’re not a broadcast platform!
Increases ... Communication to Action is increased. Messages sent and opinion sought has potential to be highly responsive, if not instant.
Widens ... For example a question asked or a website link you mention on Twitter will often be widely circulated (or ReTweeted) outside of your network to people you probably never dreamed would see it. If you campaign has an interesting message people will want to tell each other virally. Sometimes you need to get this message to a particular group of people some times you need to let as many people know as possible.
Deepens ... On two levels as conversations are TWO-WAY and with people who WANT TO LISTEN. People have chosen to follow you and you have chosen to follow them. Ready made links.