2. PURPOSE
For my magazine I want to focus on the genre of POP.
I want to inform my readers about certain venues in North London, including the
o2 and Wembley stadium.
I also want to promote upcoming events and artists playing in the area.
3. Form
Different options for how my readers can access my magazine.
Hardcopy & online copy
19-25 pages per issue
Website - allows audience to keep up to date with recent news and all upcoming
events/magazines.
Offer a subscription to our magazine
4. Form
For the magazine, we will create a app available for free
on the App Store (IOS) and the google play store for
android.
This app will have in-app purchases that will offer a
subscription for the magazine or you can buy 1 magazine
at a time.
5. Content
For this magazine I want to focus on the area of North London.
Multiple articles on venues in North London including Wembley
stadium and the o2.
Articles will include pictures of artists playing in these venues
Information about venues and upcoming events.
I also want to include an article on my cover star --> different cover
star for each issue
6. Target audience
Although my magazine could be read by anyone my primary target audience is young adults.
The genre of pop is stereotypically associated with woman so I would also focus on that but
the magazine can be read by anyone.
My secondary audience would be teenagers who are into pop music. Again, I would focus on
woman although I also encourage men to read it too.
7. Resources
Cameras
Laptops and desktops-
Printer
Editing software
Lighting
Outfits
Office suite
Studio
10. Marketing
We will create a social media account. This is where we will post teasers and post
photos of upcoming artists.
We will also be creating a website which will be easy to access.
I also want to do billboards promoting the magazine.
11. Distribution
As I mentioned above, I would like to have a hardcopy version and an online version.
Hardcopy --> stores e.g. newsagents and supermarkets.
Sell them on the streets of popular areas e.g. central London. We would also like to do this in
North London because it's based on it.
This gives our readers the choice of how they want to read our magazines and it's easy and
cheaper to develop an online version of the magazine.
12. Unique selling point
For my USP, I will arrange free tickets to my cover star next concert to give away
to a lucky reader.
