Storytelling is an art and Christie Cronan of RaisingWhasians.com gives her best tips. To see all of our speakers from 2018, go to FloridaBlogCon.com.

1. Why No One Is Reading Your Blog:
Storytelling Matters
Why No One Is Reading Your Blog:
Storytelling Matters
Christie Cronan / RaisingWhasians.com
@RaisingWhasians
Christie Cronan / RaisingWhasians.com
@RaisingWhasians

2. Once Upon a TimeOnce Upon a Time

3. We Are Wired for StoriesWe Are Wired for Stories

4. Storytelling Today – It’s Hard Yo!Storytelling Today – It’s Hard Yo!
 Blog: 5 Minutes Blog: 5 Minutes
 YouTube: 2 Minutes YouTube: 2 Minutes
 Facebook: 1 Minute Facebook: 1 Minute
 Twitter: 45 Seconds Twitter: 45 Seconds
 Instagram Photo: 10 Seconds Instagram Photo: 10 Seconds
 TV Ads: 6 Seconds TV Ads: 6 Seconds
 Snapchat: 4 Seconds Snapchat: 4 Seconds
 Average Human Attention Span (8 seconds) < Goldfish (9 seconds) Average Human Attention Span (8 seconds) < Goldfish (9 seconds)

5. Storytelling – What You’re MissingStorytelling – What You’re Missing
AuthenticityAuthenticity
VulnerabilityVulnerability
Your WHYYour WHY
HumanityHumanity
ConflictConflict
Life ChangesLife Changes
SimplicitySimplicity

6. Your Strengths & WeaknessesYour Strengths & Weaknesses
Do’sDo’s
 Be honest and vulnerable Be honest and vulnerable
 Have a point/perspective Have a point/perspective
 Connect with your audience Connect with your audience
 Use your personality Use your personality
 Know your personal boundaries Know your personal boundaries
 Take some risks Take some risks
Don’tsDon’ts
 Go against your beliefs Go against your beliefs
 Be someone you’re not Be someone you’re not
 Go off on tangents Go off on tangents
 Stress about other bloggers Stress about other bloggers
 Talk to just to talk Talk to just to talk

7. Build a FrameworkBuild a Framework
Intro
Conflict
Life Change
BOTTOM LINE:
What’s the Point?
Intro
Conflict
Life Change
BOTTOM LINE:
What’s the Point?

8. Basic Story Plot In a Tweet #ExplainAFilmPlotBadlyBasic Story Plot In a Tweet #ExplainAFilmPlotBadly

9. Basic Story Plot – Give Me 3 SentencesBasic Story Plot – Give Me 3 Sentences

10. Basic Story Plot – Give Me 3 SentencesBasic Story Plot – Give Me 3 Sentences

11. Basic Story Plot – Give Me 3 SentencesBasic Story Plot – Give Me 3 Sentences

12. Know Your AudienceKnow Your Audience
Each
platform tells
a different
story
Each
platform tells
a different
story

13. Storytelling BurnoutStorytelling Burnout
How to Find Your Inspiration When You’re DONEHow to Find Your Inspiration When You’re DONE
Get Offline
Take a Break
Everyday Life
Current Events
Creative Writing
National Days
Hot Trends
Google
Draft, Draft, Draft
Think Outside of the Box
Take Risks
Push Your Limits
Reevaluate
Get Offline
Take a Break
Everyday Life
Current Events
Creative Writing
National Days
Hot Trends
Google
Draft, Draft, Draft
Think Outside of the Box
Take Risks
Push Your Limits
Reevaluate

14. Ask Your ReadersAsk Your Readers Facebook Polls
Twitter Polls
Instagram Stories
Newsletter
Blog Comments
Facebook Polls
Twitter Polls
Instagram Stories
Newsletter
Blog Comments

15. Storytelling Through PhotosStorytelling Through Photos
A Camera
Editing Tools
Eye for Emotion
A Camera
Editing Tools
Eye for Emotion

17. InstagramInstagram
• The photo tells the story.
• 65% of top performing posts feature
products
• Photos generated by influencers
have a 4.5-9.6% higher conversion
rate
• Posts with people perform 38%
better than just product alone
• The photo tells the story.
• 65% of top performing posts feature
products
• Photos generated by influencers
have a 4.5-9.6% higher conversion
rate
• Posts with people perform 38%
better than just product alone

18. My Essential Photo AppsMy Essential Photo Apps
• Snapseed
• Photoshop Express
• Lightroom CC
• Photoshop Fix
• VSCO
• Lens Distortion
• Color Story
• PicMonkey/Canva
• Layout by Instagram
• Snapseed
• Photoshop Express
• Lightroom CC
• Photoshop Fix
• VSCO
• Lens Distortion
• Color Story
• PicMonkey/Canva
• Layout by Instagram

19. Why You Should Always Read the Fine PrintWhy You Should Always Read the Fine Print
 Girl enters online writing contest in hopes of winning over new
readers to join her crusade of saving the world, one mom at a time.
 Girl wins said contest, only to find out that she is now doomed to be
a speaker at blogger conference.
 Girl must overcome her worst fear of public speaking, conquer the
complicated realm of PowerPoint and rescue her fellow bloggers
from years of “nobody reading their stuff.”
 Girl enters online writing contest in hopes of winning over new
readers to join her crusade of saving the world, one mom at a time.
 Girl wins said contest, only to find out that she is now doomed to be
a speaker at blogger conference.
 Girl must overcome her worst fear of public speaking, conquer the
complicated realm of PowerPoint and rescue her fellow bloggers
from years of “nobody reading their stuff.”

20. TakeawaysTakeaways
What’s the point of your story?What’s the point of your story?
Who are you writing for?Who are you writing for?
Build a framework.Build a framework.
Where are YOU?Where are YOU?
Take a risk.Take a risk.