SlideShare a Scribd company logo
1 of 15
Download to read offline
RailGirls UX Workshop
October 17, 2015 | @tyhatch
UX?
(I thought this was about code…)
User Experience is…
solving the right problem for the right people in the best possible way.
Keys to an effective UX
What problem are you solving?
Why are you solving it?
Who are you solving it for?
How are you solving the problem?
Have a specific purpose

Understand your target audience
Make it simple
timetodefineandsketchyouridea!
We’regonnausepaper,stickiesandsharpies
Whatproblemareyousolving?
Whatarepeopletryingtodo?
Whatstopsthemfromaccomplishingtheir
activity?
Isthereanopportunitytoimprovetheprocess?
Whyisthisimportanttosolve?
Whowillbenefitfromyoursolution?How?
Problemdefiniton


Purpose
Audience
Age:
Family:
Residence:
Car:
Occupation:
Salary:
Industry:
Passions:
[3-5goalsthey’rehopingtoachieve
within0-3years.]
Work:
Browser:
Mobile:
Social:
News:
[3-5goalsthey’rehopingtoachieve
within3-7years.]
PersonaName
PersonaArchetype
Atomic Design
Atoms Molecules Organisms Templates Pages
Atoms
Label
Placeholder text
BUTTON
Label
Button
Input
Molecules
Placeholder text BUTTONLabel
Organisms
Home BlogContactShop BUTTONLabel Placeholder textLOGO
Templates
Home BlogContactShop BUTTONLabel Placeholder textLOGO
Pages
Home BlogContactShop BUTTONLabel Placeholder textLOGO
A REAL TEASER HEADLINE
ANOTHER TEASER
HEY, WHY DON’T YOU WATCH A VIDEO
THIS REALLY ISN’T REAL
Bushwick meh Blue Bottle pork belly mustache
skateboard 3 wolf moon. Actually beard single-
origin coffee, twee 90's PBR Echo Park sartorial
try-hard freegan Portland ennui. Selvage jean
shorts 90's, Vice American Apparel try-hard.
Bushwick meh Blue Bottle pork belly mustache
skateboard 3 wolf moon. Actually beard single-
origin coffee, twee 90's PBR Echo Park sartorial
try-hard freegan Portland ennui. Selvage jean
shorts 90's, Vice American Apparel try-hard.
Bushwick meh Blue Bottle pork belly mustache skateboard 3 wolf moon.
Actually beard single-origin coffee, twee 90's PBR Echo Park sartorial try-hard
Bushwick meh Blue Bottle pork belly mustache
skateboard 3 wolf moon. Actually beard single-
origin coffee, twee 90's PBR Echo Park sartorial
try-hard freegan Portland ennui. Selvage jean
shorts 90's, Vice American Apparel try-hard.
SAMPLE IMAGE CAPTION SAMPLE IMAGE CAPTION
Bushwick meh Blue Bottle pork belly mustache
skateboard 3 wolf moon. Actually beard single-
origin coffee, twee 90's PBR Echo Park sartorial
try-hard freegan Portland ennui. Selvage jean
shorts 90's, Vice American Apparel try-hard.
Bushwick meh Blue Bottle pork belly mustache
skateboard 3 wolf moon. Actually beard single-
origin coffee, twee 90's PBR Echo Park sartorial
try-hard freegan Portland ennui. Selvage jean
shorts 90's, Vice American Apparel try-hard.
Resources
UX methods, tips, etc.
UX Deliverables

http://uxdesign.cc/ux-methods-
deliverables
Design Sprints

http://www.gv.com/sprint
Pattern Lab

http://patternlab.io
Software Tools
Adobe Creative Cloud

http://adobe.com/creativecloud
Sketch

http://www.sketchapp.com
Pixelmator

http://pixelmator.com
Lucid Chart

http://lucidchart.com
Good luck!
tyhatch@gmail.com | @tyhatch

More Related Content

Similar to RailsGirls UX Workshop

Dream Design_review
Dream Design_reviewDream Design_review
Dream Design_review
Damon Odom
 
Consumer trends azla 2010
Consumer trends azla 2010Consumer trends azla 2010
Consumer trends azla 2010
Booktender
 

Similar to RailsGirls UX Workshop (20)

Being a Digital Do-Gooder (IxDA Berlin Event #53)
Being a Digital Do-Gooder (IxDA Berlin Event #53)Being a Digital Do-Gooder (IxDA Berlin Event #53)
Being a Digital Do-Gooder (IxDA Berlin Event #53)
 
work/life: UX stream of consciousness
work/life: UX stream of consciousnesswork/life: UX stream of consciousness
work/life: UX stream of consciousness
 
Awesome Prompts Naveed.pdf
Awesome Prompts Naveed.pdfAwesome Prompts Naveed.pdf
Awesome Prompts Naveed.pdf
 
Adventures In Intrapreneurship
Adventures In IntrapreneurshipAdventures In Intrapreneurship
Adventures In Intrapreneurship
 
Fast Forward: Deploying our best selves, to build the future of developer co...
Fast Forward: Deploying our best selves,  to build the future of developer co...Fast Forward: Deploying our best selves,  to build the future of developer co...
Fast Forward: Deploying our best selves, to build the future of developer co...
 
Alexa Skill Development Workshop Madrid 20181016
Alexa Skill Development Workshop Madrid 20181016Alexa Skill Development Workshop Madrid 20181016
Alexa Skill Development Workshop Madrid 20181016
 
7 Habits of Breakthrough Entrepreneurs - Casual Connect 2015
7 Habits of Breakthrough Entrepreneurs - Casual Connect 20157 Habits of Breakthrough Entrepreneurs - Casual Connect 2015
7 Habits of Breakthrough Entrepreneurs - Casual Connect 2015
 
Culture Popped: Digital media in the cultural & museum sector
Culture Popped: Digital media in the cultural & museum sectorCulture Popped: Digital media in the cultural & museum sector
Culture Popped: Digital media in the cultural & museum sector
 
Dream Design_review
Dream Design_reviewDream Design_review
Dream Design_review
 
Designers shouldn't code - The wrong answer to the right question
Designers shouldn't code - The wrong answer to the right questionDesigners shouldn't code - The wrong answer to the right question
Designers shouldn't code - The wrong answer to the right question
 
How To Do Well In Timed Essays
How To Do Well In Timed EssaysHow To Do Well In Timed Essays
How To Do Well In Timed Essays
 
Extreme Pitch - Quick tips for startupers in a rush
Extreme Pitch - Quick tips for startupers in a rushExtreme Pitch - Quick tips for startupers in a rush
Extreme Pitch - Quick tips for startupers in a rush
 
Melanie Seibert - Content Design for the Conversational UI
Melanie Seibert - Content Design for the Conversational UIMelanie Seibert - Content Design for the Conversational UI
Melanie Seibert - Content Design for the Conversational UI
 
Extreme Pitch [UPDATED]
Extreme Pitch [UPDATED]Extreme Pitch [UPDATED]
Extreme Pitch [UPDATED]
 
Breakthrough innovation habits to imbibe
Breakthrough innovation habits to imbibeBreakthrough innovation habits to imbibe
Breakthrough innovation habits to imbibe
 
The 7 Habits of Breakthrough Innovators
The 7 Habits of Breakthrough InnovatorsThe 7 Habits of Breakthrough Innovators
The 7 Habits of Breakthrough Innovators
 
Consumer trends azla 2010
Consumer trends azla 2010Consumer trends azla 2010
Consumer trends azla 2010
 
Design – Girls Who Code 2017
Design – Girls Who Code 2017Design – Girls Who Code 2017
Design – Girls Who Code 2017
 
Flavio Vidigal - Creative process and Creative Tasks
Flavio Vidigal - Creative process and Creative TasksFlavio Vidigal - Creative process and Creative Tasks
Flavio Vidigal - Creative process and Creative Tasks
 
Amateurs and Professionals in Information Technology
Amateurs and Professionals in Information TechnologyAmateurs and Professionals in Information Technology
Amateurs and Professionals in Information Technology
 

Recently uploaded

Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
FIDO Alliance
 
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptxHarnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
FIDO Alliance
 
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
panagenda
 
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
Muhammad Subhan
 

Recently uploaded (20)

Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...Hyatt driving innovation and exceptional customer experiences with FIDO passw...
Hyatt driving innovation and exceptional customer experiences with FIDO passw...
 
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptxHarnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
 
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
 
Top 10 CodeIgniter Development Companies
Top 10 CodeIgniter Development CompaniesTop 10 CodeIgniter Development Companies
Top 10 CodeIgniter Development Companies
 
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
TEST BANK For, Information Technology Project Management 9th Edition Kathy Sc...
 
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
 
Easier, Faster, and More Powerful – Notes Document Properties Reimagined
Easier, Faster, and More Powerful – Notes Document Properties ReimaginedEasier, Faster, and More Powerful – Notes Document Properties Reimagined
Easier, Faster, and More Powerful – Notes Document Properties Reimagined
 
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on ThanabotsContinuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
 
Design Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptxDesign Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptx
 
State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!
 
WebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM PerformanceWebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM Performance
 
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
 
Introduction to FIDO Authentication and Passkeys.pptx
Introduction to FIDO Authentication and Passkeys.pptxIntroduction to FIDO Authentication and Passkeys.pptx
Introduction to FIDO Authentication and Passkeys.pptx
 
AI mind or machine power point presentation
AI mind or machine power point presentationAI mind or machine power point presentation
AI mind or machine power point presentation
 
الأمن السيبراني - ما لا يسع للمستخدم جهله
الأمن السيبراني - ما لا يسع للمستخدم جهلهالأمن السيبراني - ما لا يسع للمستخدم جهله
الأمن السيبراني - ما لا يسع للمستخدم جهله
 
Generative AI Use Cases and Applications.pdf
Generative AI Use Cases and Applications.pdfGenerative AI Use Cases and Applications.pdf
Generative AI Use Cases and Applications.pdf
 
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
 
WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024
 
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
 

RailsGirls UX Workshop