This document outlines an e-strategy proposal from Latitude Management Consultants to upgrade a company's website, activate social media, implement email marketing, search engine marketing, online advertising, and directories & listings. It recommends developing content, branding, and design strategies, engaging in social networks and blogging, and deploying and measuring lists. The proposal suggests appointing an in-house project champion, proceeding with website upgrades, and establishing three-month timelines to lay the foundation for a revamped online presence integrated with the company's marketing plan.

1. E-strategy
Essentials
By Latitude Management Consultants © 2013

2.  Website upgrade
 Social media activation
 Email marketing
 Search Engine Marketing
 Online advertising
 Directories & listing
 Media coverage
 Project review

3. Research
Content
Strategy
Branding
Development
Design

4. Social Networks
Blogging
Shared content

5.  Develop
 Deploy
 Lists
 Measure

7. Online Advertising
Directory Listing

8.  Website Upgrade – Agreed to proceed
 Project Champion – source for an in-house
champion to manage and steer the project
 Email marketing
 Media
 Project timelines and milestones are crucial!

9.  We provide measurable time-bound results
 We provide a wealth of knowledge, resources
and expertise which cannot delivered in
house.

10.  Three months is an effective timeline to begin
the foundation of a revamped online presence
 Your E-strategy goes hand in hand with the
marketing plan.

11. Thank you !
Latitude Management Consultants
020 521 3606
latitudemanagementc@gmail.com