* Google Analytics User conference Belgium 2015 presentation * The size and speed of our digital data is growing at an enormous pace, and more datasources are added each day. We all have an enormous pool of data at our disposal that can give us magical insights about our brands. But it is easy to get lost in all this data and lose focus on what really matters. During this talk we will share our way of working at Colruyt Group and how we manage to keep data simple and work more closely with our stakeholders to build the most suitable dashboards.