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MEDIA AND INFORMATION
LITERACY (MIL)
Traditional vs. New Media
Technological Determinism vs. Cultural Determinism
Normative Theories of the Press
MIL PPT 04
Revised: June 11, 2017
THE EVOLUTION OF TRADITIONAL
TO NEW MEDIA (Part 1)
LEARNING COMPETENCIES
Learners will be able to…
• identify traditional media and new media and their
relationships (MIL11/12EMIL-IIIb-5);
• discuss the characteristics of traditional media and
new media (SSHS);
• define technological determinism and cultural
determinism (SSHS);
• compare technological determinism with cultural
determinism (SSHS);
LEARNING COMPETENCIES
Learners will be able to…
• search latest theory on information and media
(MIL11/12EMIL-IIIb-7);
• discuss the Normative Theories of the Press (SSHS);
and
• evaluate the type of media in the Philippines using
the Normative Theories of the Press (SSHS).
TOPIC OUTLINE
I. The Evolution from Traditional to New
Media
A. Traditional Media vs. New Media
B. Technological Determinism vs. Cultural
Determinism
C. Normative Theories of the Press
D. Class Activity
1. Class Debate
History of Communication
by Volke.com
https://www.youtube.com/watch?v=rDkxsNmKDGk
VIDEO PRESENTATION
CARTOON ANALYSIS
Source: https://amt.caltech.edu/resources/cartoons
FORMATIVE ASSESSMENT
Traditional or New Media?
1. Magazine 6. Tabloid
2. Broadsheet 7. Paperback Novel
3. Radio 8. Television
4. Online Video Games 9. Web Video Portals
5. Online Telephony and
Messaging Capability
History of Social Media
by ShoutOut Digital (YouTube)
https://www.youtube.com/watch?v=Ha3dHchSZDQ
VIDEO PRESENTATION
VIDEO PRESENTATION
How Has Technology Changed Us?
The Medium is the Message
by BBC Radio 4 (YouTube)
https://www.youtube.com/watch?v=Ko6J9v1C9zE
CLASS ACTIVITY: CLASS DISCUSSION
1.Explain the statement of Marshall
McLuhan that “The Medium is the
Message”.
2.Does technology shaped us or is it us who
shaped technology? Explain your answer
and give an example.
MEDIA AND GOVERNMENT
Normative Theories of the Press
Authoritarian
Soviet Media
Libertarian
Social Responsibility
CLASS ACTIVITY:
COOPERATIVE LEARNING
Normative Theories
of the Press
Media
Control
Functions of
Media
Authoritarian
Soviet Media
Libertarian
Social Responsibility
FORMATIVE ASSESSMENT: RECITATION
How will you describe
media in the
Philippines using the
normative theories of
the press?
Source: https://www.johntaylorgatto.com/2015/09/
VIDEO PRESENTATION
World Press Freedom Day 2017: UNESCO calls for
better protection of press
By Al Jazeera
YouTube Channel: Al Jazeera English
Date Uploaded: May 4, 2017
https://www.youtube.com/watch?v=AZfHwMmjI_8
FORMATIVE ASSESSMENT: RECITATION
• What is the news all
about?
• What issues facing
journalist are
mentioned in the news?
Source: https://www.johntaylorgatto.com/2015/09/
FORMATIVE ASSESSMENT: CARTOON ANALYSIS
Source: http://wecommunication.blogspot.com/2012/01/theories-of-mass-communication.html
FORMATIVE ASSESSMENT: CLASS DEBATE
Is censorship in
the media
necessary?
Source: http://targetgdpi.com/2014/03/media-censorship-good-or-bad.html
REFERENCES
• Media and Information Literacy Curriculum Guide by DepEd
• Media and Information Literacy by Boots C. Liquigan, Diwa
Learning Systems Inc.
• http://communicationtheory.org/normative-theory-four-
theories-of-the-press/
• https://www.youtube.com/watch?v=rDkxsNmKDGk
• https://www.youtube.com/watch?v=VE8GHioR1YU
• https://www.youtube.com/watch?v=Ko6J9v1C9zE
• https://www.youtube.com/watch?v=rDkxsNmKDGk
• http://www.philshttps://www.youtube.com/watch?v=EAxKa
ctVrpQ

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2.MIL 2. The Evolution of Traditional to New Media (Part 1)- Traditional vs. New Media, Technological vs Cultural Determinism, and Normative Theories of the Press (1).pptx

  • 1. MEDIA AND INFORMATION LITERACY (MIL) Traditional vs. New Media Technological Determinism vs. Cultural Determinism Normative Theories of the Press MIL PPT 04 Revised: June 11, 2017 THE EVOLUTION OF TRADITIONAL TO NEW MEDIA (Part 1)
  • 2. LEARNING COMPETENCIES Learners will be able to… • identify traditional media and new media and their relationships (MIL11/12EMIL-IIIb-5); • discuss the characteristics of traditional media and new media (SSHS); • define technological determinism and cultural determinism (SSHS); • compare technological determinism with cultural determinism (SSHS);
  • 3. LEARNING COMPETENCIES Learners will be able to… • search latest theory on information and media (MIL11/12EMIL-IIIb-7); • discuss the Normative Theories of the Press (SSHS); and • evaluate the type of media in the Philippines using the Normative Theories of the Press (SSHS).
  • 4. TOPIC OUTLINE I. The Evolution from Traditional to New Media A. Traditional Media vs. New Media B. Technological Determinism vs. Cultural Determinism C. Normative Theories of the Press D. Class Activity 1. Class Debate
  • 5. History of Communication by Volke.com https://www.youtube.com/watch?v=rDkxsNmKDGk VIDEO PRESENTATION
  • 7. FORMATIVE ASSESSMENT Traditional or New Media? 1. Magazine 6. Tabloid 2. Broadsheet 7. Paperback Novel 3. Radio 8. Television 4. Online Video Games 9. Web Video Portals 5. Online Telephony and Messaging Capability
  • 8.
  • 9. History of Social Media by ShoutOut Digital (YouTube) https://www.youtube.com/watch?v=Ha3dHchSZDQ VIDEO PRESENTATION
  • 10. VIDEO PRESENTATION How Has Technology Changed Us? The Medium is the Message by BBC Radio 4 (YouTube) https://www.youtube.com/watch?v=Ko6J9v1C9zE
  • 11. CLASS ACTIVITY: CLASS DISCUSSION 1.Explain the statement of Marshall McLuhan that “The Medium is the Message”. 2.Does technology shaped us or is it us who shaped technology? Explain your answer and give an example.
  • 12. MEDIA AND GOVERNMENT Normative Theories of the Press Authoritarian Soviet Media Libertarian Social Responsibility
  • 13. CLASS ACTIVITY: COOPERATIVE LEARNING Normative Theories of the Press Media Control Functions of Media Authoritarian Soviet Media Libertarian Social Responsibility
  • 14. FORMATIVE ASSESSMENT: RECITATION How will you describe media in the Philippines using the normative theories of the press? Source: https://www.johntaylorgatto.com/2015/09/
  • 15. VIDEO PRESENTATION World Press Freedom Day 2017: UNESCO calls for better protection of press By Al Jazeera YouTube Channel: Al Jazeera English Date Uploaded: May 4, 2017 https://www.youtube.com/watch?v=AZfHwMmjI_8
  • 16. FORMATIVE ASSESSMENT: RECITATION • What is the news all about? • What issues facing journalist are mentioned in the news? Source: https://www.johntaylorgatto.com/2015/09/
  • 17. FORMATIVE ASSESSMENT: CARTOON ANALYSIS Source: http://wecommunication.blogspot.com/2012/01/theories-of-mass-communication.html
  • 18. FORMATIVE ASSESSMENT: CLASS DEBATE Is censorship in the media necessary? Source: http://targetgdpi.com/2014/03/media-censorship-good-or-bad.html
  • 19. REFERENCES • Media and Information Literacy Curriculum Guide by DepEd • Media and Information Literacy by Boots C. Liquigan, Diwa Learning Systems Inc. • http://communicationtheory.org/normative-theory-four- theories-of-the-press/ • https://www.youtube.com/watch?v=rDkxsNmKDGk • https://www.youtube.com/watch?v=VE8GHioR1YU • https://www.youtube.com/watch?v=Ko6J9v1C9zE • https://www.youtube.com/watch?v=rDkxsNmKDGk • http://www.philshttps://www.youtube.com/watch?v=EAxKa ctVrpQ

Editor's Notes

  1. What is the animation all about?
  2. Guide Questions What symbolisms are used in this cartoon? What is the message in this cartoons? Do you agree with the message? Why or why not?
  3. What were your basis for considering a media as traditional or new?
  4. Visit this site if we are not using the same textbook http://communicationtheory.org/normative-theory-four-theories-of-the-press/
  5. Divide the class into groups of 3 students. Each group will complete the table in a 1 whole intermediate paper. They are allowed to search the answers in their textbook. Visit this site if we are not using the same textbook http://communicationtheory.org/normative-theory-four-theories-of-the-press/
  6. Describe media in the Philippines using the normative theories of the press.
  7. Guide Questions What symbolisms are used in this cartoon? What is the message in this cartoon? Do you agree with the message? Why or why not?