1. The document discusses traditional media versus new media and the evolution from traditional to new media. It also covers the roles and functions of media, including informing the public, educating audiences, enabling public discourse and advocacy, and acting as a watchdog. 2. The document presents different normative theories of the press, including authoritarian, libertarian, and social responsibility approaches. It assess the type of media that exists in the Philippines according to these theories. 3. Key topics from the document include the impact of social media, how technology has changed communication over time, and a message about press freedom from journalist Christiane Amanpour. Formative assessments are included to check understanding of these concepts.

1. MEDIA AND INFORMATION
LITERACY (MIL)
Traditional vs. New Media
Roles and Functions of Media
Normative Theories of the Press
MIL PPT 06
2. THE EVOLUTION OF TRADITIONAL
TO NEW MEDIA (PART 1)

2. CURRENT EVENTS
Suspek sa Pagpatay sa Isang Siklista, Binigyan ng MPD
Ng Hanggang 5 p.m. Para Sumuko
Published on Jul 27, 2016
by YouTube Channel: GMA News and Current Affairs
https://www.youtube.com/watch?v=VE8GHioR1YU

3. CLASS ACTIVITY: ANALYSIS OF EVENT
IMPACT OF SOCIAL MEDIA
• The video of the shooting incident became viral after it was
shared by Top Gear Philippines on Facebook.
• Top Gear wrongfully accused Mr. Nestor Punzalan as the
suspect in the shooting incident.
• Mr. Nestor Punzalan and his wife deactivated their Facebook
accounts after receiving bashings and death threats. Mr.
Punzalan even went to the police to clear his name.
• Undeniably, social media was also instrumental in the arrest
of the “real suspect” Vhon Tanto.

4. CLASS ACTIVITY: ANALYSIS OF EVENT
CLASS DISUSSION
• How was Mr. Nestor Punzalan affected by being
wrongfully accused in the social media as the suspect in
the shooting incident in Quiapo?
• What is the liability of Top Gear and other media outlets
who wrongfully accused Mr. Nestor Punzalan as the
suspect in the said shooting incident?
• What can we learn from this event as a social media
user?

5. LEARNING COMPETENCIES
Learners will be able to…
•identify traditional media and new media and their
relationships (MIL11/12EMIL-IIIb-5);
•editorialize the roles and functions of media in
democratic society (MIL11/12EMIL-IIIb-6);
•search latest theory on information and media
(MIL11/12EMIL-IIIb-7); and
•assess the type of media in the Philippines as
compared to the Normative Theories of the Press
(SSHS).

6. TOPIC OUTLINE
I. Traditional vs. New Media
II. Media is the Message vs. Cultural
Determinism
III. Functions of Communication and Media
IV.Media and Government
A. Normative Theories of the Press

7. History of Communication
by Volke.com
https://www.youtube.com/watch?v=rDkxsNmKDGk
VIDEO PRESENTATION

8. FORMATIVE ASSESSMENT
Answer the activity in your textbook p. 19.
•Traditional or New Media?
Question to Answer
•What were your basis for considering a media
as traditional or new?

10. History of Social Media
by ShoutOut Digital (YouTube)
https://www.youtube.com/watch?v=Ha3dHchSZDQ
VIDEO PRESENTATION

11. VIDEO PRESENTATION
How Has Technology Changed Us?
The Medium is the Message
by BBC Radio 4 (YouTube)
https://www.youtube.com/watch?v=Ko6J9v1C9zE

12. FORMATIVE ASSESSMENT: RECITATION
1.Explain the statement of Marshall
McLuhan that “The Medium is the
Message”.
2.Does technology shaped us or is it us, our
culture and society, that shaped
technology?

13. FUNCTIONS OF COMMUNICATION AND MEDIA
1. INFORM CITIZENS OF WHAT IS HAPPENING
(MONITORING FUNCTION)

14. FUNCTIONS OF COMMUNICATION AND MEDIA
2. EDUCATE THE AUDIENCE
(MEANING AND SIGNIFICANCE OF FACTS)

15. FUNCTIONS OF COMMUNICATION AND MEDIA
3. PROVIDE A FLATFORM FOR PUBLIC DISCOURSE
(PUBLIC OPINION AND EXPRESSION OF DISSENT)
Public Opinion- views
prevalent among the
general public

16. FUNCTIONS OF COMMUNICATION AND MEDIA
4. “WATCHDOG” ROLE OF JOURNALISM

17. FUNCTIONS OF COMMUNICATION AND MEDIA
5. CHANNEL FOR ADVOCACY FOR POLITICAL VIEWPOINTS

18. MEDIA AND GOVERNMENT
Normative Theories of the Press
Authoritarian
Soviet Media
Libertarian
Social Responsibility
Textbook pp. 25- 26

19. FORMATIVE ASSESSMENT: RECITATION
What type of
media do we have
here in the
Philippines?

20. VIDEO PRESENTATION
Christiane Amanpour's Message on the Occasion of
World Press Freedom Day 2015
YouTube Channel: UNESCO
https://www.youtube.com/watch?v=EAxKactVrpQ

21. FORMATIVE ASSESSMENT: RECITATION
Any thoughts
about Christiane
Amanpour's
Message?

22. FORMATIVE ASSESSMENT:
CARTOON ANALYSIS
1.What is the message
of this cartoon?
2.Does it speak about
the media in the
Philippines? Why or
why not?

23. FORMATIVE ASSESSMENT: RECITATION
Do you agree
with this
statement? Why
or why not?

24. REFERENCES
• Media and Information Literacy by Boots C. Liquigan
• http://communicationtheory.org/normative-theory-four-
theories-of-the-press/
• https://www.youtube.com/watch?v=VE8GHioR1YU
• https://www.youtube.com/watch?v=Ko6J9v1C9zE
• https://www.youtube.com/watch?v=rDkxsNmKDGk
• https://www.youtube.com/watch?v=Ha3dHchSZDQ
• https://www.youtube.com/watch?v=QfRXxdCU97k