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THE EVOLUTION OF TRADITIONAL
TO NEW MEDIA (Part 1)
Traditional vs. New Media
Technological Determinism vs. Cultural Determinism
Normative Theories of the Press
MEDIA AND INFORMATION LITERACY (MIL)
LEARNING COMPETENCIES
Learners will be able to…
•identify traditional media and new media and
their relationships (MIL11/12EMIL-IIIb-5);
•discuss the characteristics of traditional media
and new media (SSHS);
•define technological determinism and cultural
determinism (SSHS);
Learners will be able to…
•compare technological determinism with cultural
determinism (SSHS);
•search latest theory on information and media
(MIL11/12EMIL-IIIb-7);
•discuss the Normative Theories of the Press
(SSHS); and
•evaluate the type of media in the Philippines
using the Normative Theories of the Press (SSHS).
LEARNING COMPETENCIES
TOPIC OUTLINE
I. The Evolution from Traditional to New
Media
A. Traditional Media vs. New Media
B. Technological Determinism vs. Cultural
Determinism
C. Normative Theories of the Press
D. Class Activity
1. Class Debate
History of Communication
by Volke.com
https://www.youtube.com/watch?v=rDkxsNmKDGk
VIDEO PRESENTATION
CARTOON ANALYSIS
Source: https://amt.caltech.edu/resources/cartoons
VIDEO PRESENTATION
How Has Technology Changed Us?
The Medium is the Message
by BBC Radio 4 (YouTube)
https://www.youtube.com/watch?v=Ko6J9v1C9zE
1.Explain the statement of Marshall
McLuhan that “The Medium is the
Message”.
2. Does technology shaped us or is it us
who shaped technology? Explain your
answer and give an example.
MEDIA AND GOVERNMENT
Normative Theories of the Press
Authoritarian
Soviet Media
Libertarian
Social Responsibility
Normative Theories
of the Press
Media
Control
Functions of
Media
Authoritarian
Soviet Media
Libertarian
Social Responsibility
How will you describe
media in the
Philippines using the
normative theories of
the press?
Source: https://www.johntaylorgatto.com/2015/09/
Source: http://wecommunication.blogspot.com/2012/01/theories-of-mass-communication.html
Is censorship in
the media
necessary?
Source: http://targetgdpi.com/2014/03/media-censorship-good-or-bad.html
6. Tabloid
7. Paperback Novel
8. Television
9. Web Video Portals
Traditional or New Media?
1. Magazine
2. Broadsheet
3. Radio
4. Online Video Games
5. Online Telephony and
Messaging Capability
REFERENCES
• Media and Information Literacy Curriculum Guide by
DepEd
• Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc.
• http://communicationtheory.org/normative-theory-four-
theories-of-the-press/
• https://www.youtube.com/watch?v=rDkxsNmKDGk
• https://www.youtube.com/watch?v=VE8GHioR1YU
• https://www.youtube.com/watch?v=Ko6J9v1C9zE
• https://www.youtube.com/watch?v=rDkxsNmKDGk
• http://www.philshttps://www.youtube.com/watch?v=EAxKac
tVrpQ

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Week 5_Evolution of Traditional to New Media.pptx

  • 1. THE EVOLUTION OF TRADITIONAL TO NEW MEDIA (Part 1) Traditional vs. New Media Technological Determinism vs. Cultural Determinism Normative Theories of the Press MEDIA AND INFORMATION LITERACY (MIL)
  • 2. LEARNING COMPETENCIES Learners will be able to… •identify traditional media and new media and their relationships (MIL11/12EMIL-IIIb-5); •discuss the characteristics of traditional media and new media (SSHS); •define technological determinism and cultural determinism (SSHS);
  • 3. Learners will be able to… •compare technological determinism with cultural determinism (SSHS); •search latest theory on information and media (MIL11/12EMIL-IIIb-7); •discuss the Normative Theories of the Press (SSHS); and •evaluate the type of media in the Philippines using the Normative Theories of the Press (SSHS). LEARNING COMPETENCIES
  • 4. TOPIC OUTLINE I. The Evolution from Traditional to New Media A. Traditional Media vs. New Media B. Technological Determinism vs. Cultural Determinism C. Normative Theories of the Press D. Class Activity 1. Class Debate
  • 5. History of Communication by Volke.com https://www.youtube.com/watch?v=rDkxsNmKDGk VIDEO PRESENTATION
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  • 9. VIDEO PRESENTATION How Has Technology Changed Us? The Medium is the Message by BBC Radio 4 (YouTube) https://www.youtube.com/watch?v=Ko6J9v1C9zE
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  • 11. 1.Explain the statement of Marshall McLuhan that “The Medium is the Message”. 2. Does technology shaped us or is it us who shaped technology? Explain your answer and give an example.
  • 12. MEDIA AND GOVERNMENT Normative Theories of the Press Authoritarian Soviet Media Libertarian Social Responsibility
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  • 14. Normative Theories of the Press Media Control Functions of Media Authoritarian Soviet Media Libertarian Social Responsibility
  • 15. How will you describe media in the Philippines using the normative theories of the press? Source: https://www.johntaylorgatto.com/2015/09/
  • 17. Is censorship in the media necessary? Source: http://targetgdpi.com/2014/03/media-censorship-good-or-bad.html
  • 18. 6. Tabloid 7. Paperback Novel 8. Television 9. Web Video Portals Traditional or New Media? 1. Magazine 2. Broadsheet 3. Radio 4. Online Video Games 5. Online Telephony and Messaging Capability
  • 19. REFERENCES • Media and Information Literacy Curriculum Guide by DepEd • Media and Information Literacy by Boots C. Liquigan, Diwa Learning Systems Inc. • http://communicationtheory.org/normative-theory-four- theories-of-the-press/ • https://www.youtube.com/watch?v=rDkxsNmKDGk • https://www.youtube.com/watch?v=VE8GHioR1YU • https://www.youtube.com/watch?v=Ko6J9v1C9zE • https://www.youtube.com/watch?v=rDkxsNmKDGk • http://www.philshttps://www.youtube.com/watch?v=EAxKac tVrpQ

Editor's Notes

  1. CLASS ACTIVITY: COOPERATIVE LEARNING
  2. FORMATIVE ASSESSMENT: RECITATION
  3. FORMATIVE ASSESSMENT: CARTOON ANALYSIS
  4. FORMATIVE ASSESSMENT: CLASS DEBATE
  5. P. 19, Media and Information Literacy by Boots Liquigan, Diwa Learning Systems Incorporated