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BUSINESS DEVELOPMENT
Designing a business system for valuecreation
KEY FACTORS
   Commonthread
     Mission statement
     Unit mission statements
     PDCA-cycle Driving factorsResultsFeedback


   People Management
       Sence of Coherance
       Alliances organization – people – management
       Goal supervision &coaching


   Business modeldevelopment
       All productdevelopmentshould start with BM canvas
CONTEXT –
CUSTOMERDRIVEN VALUEMANAGEMENT
                   Customerneeds




                        1.Vision
                       2.Mission
                      3.(Values)
       Innovation       4.Goals       Effectiveness

       Innovation     5.Strategy      Effectiveness
       Quality     6.Process/project Effeciency
                       7.Assess
                      8.Improve
                9.Customer satisfaction
SUM OF THE UNITSGOALS& TASKS CREATES THE
BUSINESS GROWTH& PROFIT


   Mission                    Management
  statement

 Unit mission          Unit                Unit
  statement

 Unit mission   Unit          Unit         Unit
  statement
BUSINESS MODEL DEVELOPMENT
DESIGNING THE REVENUE STREAMS
   Problem - Solution fit (finding the business model)
     1.Customer
     2.Value Proposition ie offer
   Product – Market fit (chrossing the chasm)
     1.Customers (plural)
     2.Value Proposition (repetitive)
   3.Customer relationship
       How you interact with the customer
   4.Channels
       Throughwhatchannelsdo you reach your customers
 5.Revenues
 -----------------------------------------------------------------------
DESIGNING THE COSTSTRUCTURE

   6.Key activities
       Create an action plan
   7.Key resources
       Whatresourcesdo you need to fulfill your action plan
   8.Key partners
       What partners do you need access your resourceneeds
   9.Costs
     What is your costs to deliver your value proposition
     Ecosystem development, create a secondary business
      modelaround your coststructure as the ”problem”
   ------------------------------------------------------------------------
DISRUPTIVE INNOVATION
   Technology spursdisruptive innovation
CHROSSING THE CHASM
   Going from a few to mass

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Business drivers

  • 1. BUSINESS DEVELOPMENT Designing a business system for valuecreation
  • 2. KEY FACTORS  Commonthread  Mission statement  Unit mission statements  PDCA-cycle Driving factorsResultsFeedback  People Management  Sence of Coherance  Alliances organization – people – management  Goal supervision &coaching  Business modeldevelopment  All productdevelopmentshould start with BM canvas
  • 3. CONTEXT – CUSTOMERDRIVEN VALUEMANAGEMENT Customerneeds 1.Vision 2.Mission 3.(Values) Innovation 4.Goals Effectiveness Innovation 5.Strategy Effectiveness Quality 6.Process/project Effeciency 7.Assess 8.Improve 9.Customer satisfaction
  • 4. SUM OF THE UNITSGOALS& TASKS CREATES THE BUSINESS GROWTH& PROFIT Mission Management statement Unit mission Unit Unit statement Unit mission Unit Unit Unit statement
  • 6. DESIGNING THE REVENUE STREAMS  Problem - Solution fit (finding the business model)  1.Customer  2.Value Proposition ie offer  Product – Market fit (chrossing the chasm)  1.Customers (plural)  2.Value Proposition (repetitive)  3.Customer relationship  How you interact with the customer  4.Channels  Throughwhatchannelsdo you reach your customers  5.Revenues  -----------------------------------------------------------------------
  • 7. DESIGNING THE COSTSTRUCTURE  6.Key activities  Create an action plan  7.Key resources  Whatresourcesdo you need to fulfill your action plan  8.Key partners  What partners do you need access your resourceneeds  9.Costs  What is your costs to deliver your value proposition  Ecosystem development, create a secondary business modelaround your coststructure as the ”problem”  ------------------------------------------------------------------------
  • 8. DISRUPTIVE INNOVATION  Technology spursdisruptive innovation
  • 9. CHROSSING THE CHASM  Going from a few to mass