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Customer development at Value Hub

nr.4 in the series for explaining the theory behind next generation project management tool ie

- Value Hubs - Value Manager

Customer development at Value Hub

  1. 1. CUSTOMER DEVELOPMENT &VALUE MANAGEMENT A customer driven and systemic approach to Innovation Management
  2. 2. CUSTOMER DRIVEN VALUE CREATION Customerneeds 1.Vision 2.Mission 3.(Values) Innovation 4.Goals Effectiveness Innovation 5.Strategy Effectiveness Quality 6.Process/project Effeciency 7.Assess 8.Improve 9.Customer satisfaction
  3. 3. SYSTEMIC APPROACH TO INNOVATION
  4. 4. CUSTOMER DISCOVERY  Goal  Develop a hypothoses business model and find the Minimum ViableProduct (MVP) to prove it
  5. 5. BUSINESS MODEL CANVAS  Usebaseline or hypothoses&validate your learnings
  6. 6. CUSTOMERVALIDATION  Goal  A proven repeatablesales process and business model  Accumulated  MVP  Hypothoses business model
  7. 7. CUSTOMER CREATION  Goal  A validated marketing strategy  Accumulated  Product or Service  Business model  A proven repetablesales process
  8. 8. COMPANY BUILDING  Goal  Use a proven strategicframework to grow the business  Accumulated  Product or Service  Business model  A proven repetablesales process  A validated marketing strategy
  9. 9. USING A STRATEGICFRAMEWORK RADAR & EFQM  PDCA - cycle  Driving factors- input  Resultscriterias – output  Feedback  1.Leadership  2.Strategy  3.People Business  4.Resources & partners Results  5.Processes Input Refinement Output  Products  Services Feedback
  10. 10. WHYSTRATEGICFRAMEWORK
  11. 11. EARNEDVALUEMANAGMENT  All projects are assessed by:  Cost Performance Indicator  Allowsus to plan ourrefinement process better  Time vs Tasks  Scheduled Performance Indicator  Estimatedprojectend time  Scheduled Performance Indicator ES  Currentactual time vs planned
  12. 12. GOAL MANAGEMENT TOWARDS REVENUE 1. GOALS  Every project or process needs a purposefull direction 2. Strategy  Customerdevelopement, Business model canvas and value management 3. Projects or processes  Needs to end with an assessment 4. Assessments (validatedlearnings or revenue)  Shouldend with validatedlearnings or business closure 5. Improvements  Shouldtakeplace to improve the project or process towards business revenue
  • gisdam30

    Oct. 24, 2014

nr.4 in the series for explaining the theory behind next generation project management tool ie - Value Hubs - Value Manager

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