The document describes a 1-year, 10 ECTS course at Metropolia University of Applied Sciences designed for entrepreneurial students to start their own business. The course is open to all students and requires a €22 fee. Students form teams, develop their business ideas, and create minimum viable products to launch and compete in the JAYE startup competition. Experienced entrepreneurs mentor the students and provide guest lectures and networking events.

3. A course designed for entrepreneurial students who have an
idea for starting a business or would like to be involved in
starting a business.
The course is open to all students studying in Metropolia
University of Applied Sciences.
The course requires a fee of €22 toward documentation
and administration fees for Junior Achievement Young
Enterprise.
1 year/10 ECTS

4. Innovation Project

5. Kristoffer
Lawson
Jukka
Mentors Hassinen
Oliver
Bremmer
Antti
Hovi

6. Provide Advice
&
Encouragement
Provide Guest
Lectures &
Entrepreneurial
Events
Provides
Company
Certification &
Competitions

7. Launched like a StartUP

8. Events & Guest Lectures

9. Events Outside the Course

10. Interactive Tasks
Click to play

11. Timetable
• Class Bonding
• Pitch ideas
Start • Form teams
• Market opportunity analysis
• Guest Lecturing on Pitching
• Start creating the business model
Create • Customer Discovery
• Build a Minumum viable product
• Continue research
• Update Buisiness Model
Launch • Launch & Compete in JAYE competition
• Measure

12. Theory
“A startup is a
temporary organisation
used to search for a
repeatable scaleable
business model”
Steve Blank

13. Theory
“A startup is a human
institution designed to
create new products and
services under
conditions of extreme
uncertainty”
Eric Ries

14. Build-Measure-Learn
The fundamental activity of a startup is to turn ideas
into products, measure how customers respond, and
then learn whether to pivot or preserve. All successful
startup processes should be geared to accelerate that
feedback loop.

15. 1st problem is caused by
the allure of a good plan, a
solid strategy, and No business plan survives
thorough market research.
Startups operate with too first customer contact
much uncertainty. Startups
do no know yet who their
customer is or what their
product should be.
Pic Source:http://businesswheel.com/

16. Traditional Product Development
Waterfall
Requirements
Specifications
Problem: known
Design
Solution: known
Implementation
Unit of progress: Verification
Advance to the next
stage
Maintenance

17. Lean Start-up
Pivot
Customer Development
Hypotheses, Experiments,
Problem: unknown Insights
Solution: unknown Data, Feedback,
Insights
Agile Development
Unit of progress: Customer
Validated learning Development: My
Model Requires
about customers you to get out of
($$$) the building

18. Bu siness Mod el
Go & Search

19. key activities value customer
proposition relationships
key customer
partners segments
cost revenue
structure key streams
resources channels
19
images by JAM

21. Course Books

22. Follow

23. Team Examples
CKS Energia/ Thermo Acoustic Engine
A Team of two engineers and one business students creating
an energy saving device that re-uses heat that would normally
be wasted by factories.
Co-operative company status: Application made
MVP: The team hope to have an MVP by early February.
Media Light
A team of one computer technician student and two business
students.
The team plan to develop websites for the SME sector but with
the twist that the website should be a central image that reveals
other images and information when pressed and thus not the
usual drop down menu scrolling.
Co-operative company status: Co-operative status confirmed
MVP: The team is in the progress of developing an MVP and
testing the market.

24. Progress & Competition

25. @startupchallnge
www.metropoliaes.fi/startupchallenge