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A course designed for entrepreneurial students who have an
idea for starting a business or would like to be involved in
starting a business.

The course is open to all students studying in Metropolia
University of Applied Sciences.

The course requires a fee of €22 toward documentation
and administration fees for Junior Achievement Young
Enterprise.

1 year/10 ECTS
Innovation Project
Kristoffer
          Lawson

             Jukka
Mentors      Hassinen

            Oliver
            Bremmer

          Antti
          Hovi
Provide Advice
      &
Encouragement
                   Provide Guest
                    Lectures &
                  Entrepreneurial
                      Events
   Provides
  Company
Certification &
Competitions
Launched like a StartUP
Events & Guest Lectures
Events Outside the Course
Interactive Tasks




Click to play
Timetable
         • Class Bonding
         • Pitch ideas

Start    • Form teams




         • Market opportunity analysis
         • Guest Lecturing on Pitching
         • Start creating the business model

Create   • Customer Discovery




         • Build a Minumum viable product
         • Continue research
         • Update Buisiness Model

Launch   • Launch & Compete in JAYE competition
         • Measure
Theory
     “A startup is a
     temporary organisation
     used to search for a
     repeatable scaleable
     business model”
     Steve Blank
Theory
“A startup is a human
institution designed to
create new products and
services under
conditions of extreme
uncertainty”
Eric Ries
Build-Measure-Learn




        The fundamental activity of a startup is to turn ideas
        into products, measure how customers respond, and
        then learn whether to pivot or preserve. All successful
        startup processes should be geared to accelerate that
        feedback loop.
1st problem is caused by
the allure of a good plan, a
solid strategy, and                                     No business plan survives
thorough market research.
Startups operate with too                               first customer contact
much uncertainty. Startups
do no know yet who their
customer is or what their
product should be.


                 Pic Source:http://businesswheel.com/
Traditional Product Development
                          Waterfall
                           Requirements


                              Specifications



 Problem: known
                                  Design

 Solution: known
                                      Implementation


                   Unit of progress:       Verification
                   Advance to the next
                   stage
                                               Maintenance
Lean Start-up

                                    Pivot
                                                   Customer Development
                                    Hypotheses, Experiments,
 Problem: unknown                   Insights

 Solution: unknown                                     Data, Feedback,
                                                               Insights

                                                               Agile Development




                     Unit of progress:           Customer
                     Validated learning          Development: My
                                                 Model Requires
                     about customers             you to get out of
                          ($$$)                  the building
Bu siness   Mod el




        Go & Search
key activities   value             customer
                         proposition       relationships




     key                                               customer
partners                                               segments




     cost                                              revenue
structure         key                                  streams
            resources                  channels
                                                            19
                                                       images by JAM
Course Books
Follow
Team Examples
CKS Energia/ Thermo Acoustic Engine

A Team of two engineers and one business students creating
an energy saving device that re-uses heat that would normally
be wasted by factories.
Co-operative company status: Application made
MVP: The team hope to have an MVP by early February.




                             Media Light

                             A team of one computer technician student and two business
                             students.
                             The team plan to develop websites for the SME sector but with
                             the twist that the website should be a central image that reveals
                             other images and information when pressed and thus not the
                             usual drop down menu scrolling.
                             Co-operative company status: Co-operative status confirmed
                             MVP: The team is in the progress of developing an MVP and
                             testing the market.
Progress & Competition
@startupchallnge




www.metropoliaes.fi/startupchallenge

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Start up challenge course presentation

  • 1.
  • 2.
  • 3. A course designed for entrepreneurial students who have an idea for starting a business or would like to be involved in starting a business. The course is open to all students studying in Metropolia University of Applied Sciences. The course requires a fee of €22 toward documentation and administration fees for Junior Achievement Young Enterprise. 1 year/10 ECTS
  • 5. Kristoffer Lawson Jukka Mentors Hassinen Oliver Bremmer Antti Hovi
  • 6. Provide Advice & Encouragement Provide Guest Lectures & Entrepreneurial Events Provides Company Certification & Competitions
  • 7. Launched like a StartUP
  • 8. Events & Guest Lectures
  • 11. Timetable • Class Bonding • Pitch ideas Start • Form teams • Market opportunity analysis • Guest Lecturing on Pitching • Start creating the business model Create • Customer Discovery • Build a Minumum viable product • Continue research • Update Buisiness Model Launch • Launch & Compete in JAYE competition • Measure
  • 12. Theory “A startup is a temporary organisation used to search for a repeatable scaleable business model” Steve Blank
  • 13. Theory “A startup is a human institution designed to create new products and services under conditions of extreme uncertainty” Eric Ries
  • 14. Build-Measure-Learn The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or preserve. All successful startup processes should be geared to accelerate that feedback loop.
  • 15. 1st problem is caused by the allure of a good plan, a solid strategy, and No business plan survives thorough market research. Startups operate with too first customer contact much uncertainty. Startups do no know yet who their customer is or what their product should be. Pic Source:http://businesswheel.com/
  • 16. Traditional Product Development Waterfall Requirements Specifications Problem: known Design Solution: known Implementation Unit of progress: Verification Advance to the next stage Maintenance
  • 17. Lean Start-up Pivot Customer Development Hypotheses, Experiments, Problem: unknown Insights Solution: unknown Data, Feedback, Insights Agile Development Unit of progress: Customer Validated learning Development: My Model Requires about customers you to get out of ($$$) the building
  • 18. Bu siness Mod el Go & Search
  • 19. key activities value customer proposition relationships key customer partners segments cost revenue structure key streams resources channels 19 images by JAM
  • 20.
  • 23. Team Examples CKS Energia/ Thermo Acoustic Engine A Team of two engineers and one business students creating an energy saving device that re-uses heat that would normally be wasted by factories. Co-operative company status: Application made MVP: The team hope to have an MVP by early February. Media Light A team of one computer technician student and two business students. The team plan to develop websites for the SME sector but with the twist that the website should be a central image that reveals other images and information when pressed and thus not the usual drop down menu scrolling. Co-operative company status: Co-operative status confirmed MVP: The team is in the progress of developing an MVP and testing the market.