Small Business Copywriting: 5 Easy Headline Tips You Can Use NowAngela Booth
Headlines sell. Discover five easy headline copywriting tips which are essential for small business marketing. Start using these tips today to make sales, and increase profits.
Blogging is a critical skill for many peple, businesses and bands trying to build a presence on the web. But having the confidence to do it can be a major hurdle. Here are some tips to help you be a more confident blogger starting today!
Why should you blog ... even if nobody reads it? How do you get your company blog to suck less? Here is one of Mark Schaefer's most popular presentations.
If you are writing for a blog, throw the rules out the door. Blogger, author and consultant Mark W. Schaefer teaches us eight ways to connect to your readers!
Small Business Copywriting: 5 Easy Headline Tips You Can Use NowAngela Booth
Headlines sell. Discover five easy headline copywriting tips which are essential for small business marketing. Start using these tips today to make sales, and increase profits.
Blogging is a critical skill for many peple, businesses and bands trying to build a presence on the web. But having the confidence to do it can be a major hurdle. Here are some tips to help you be a more confident blogger starting today!
Why should you blog ... even if nobody reads it? How do you get your company blog to suck less? Here is one of Mark Schaefer's most popular presentations.
If you are writing for a blog, throw the rules out the door. Blogger, author and consultant Mark W. Schaefer teaches us eight ways to connect to your readers!
We all make mistakes in our efforts to become the ultimate blogger, but every once in a while we need to be reminded of some of them to be successful. Today’s post is more about success than criticism; we all are guilty of some these. So take a peak and you may find yourself compelled to re-evaluate some of your posts or even move a totally new direction. Visit: http://henrybradysblog.com/10-mistakes-bloggers-are-still-making
Forget the Fairy Dust - How to Create Content That (Actually) WorksJoel Klettke
It's easy to talk about creating great content, but if you've ever actually tried it, you'll know it's not so easy in the real world. Joel Klettke, Copywriter & Owner of Business Casual Copywriting dispels that Fairy Dust as he walks you through a highly-actionable process for creating consistently engaging content across a variety of formats. As former lead SEO at a digital agency, Joel brings a deep understanding of search to the copywriting table, then adds acutely refined conversion optimization skills to the mix. The result is irresistible copy. The kind that moves people to take action. Learn how to stop spending time building copy that just takes up space.
Copywriting Tips: Copywriting YOU Can DoAngela Booth
Online copywriting course: you can write copy, even if you're not a copywriter. You can write advertising for your own business, and for your clients. Here are some easy copywriting tips which will help: discover the copywriter's mindset and copywriting formats
Blogging Blueprint: How to Create & Promote The Perfect PostRich Brooks
Do you have a business blog that’s not getting the visits, readership and engagement that you are looking for?
Spending a lot of time writing blog posts and not seeing any sort of return on your investment can be frustrating. Chances are, you may not be creating the right type of posts, or not optimizing them, or not promoting them. Any one of these can turn your blog post into a tree falling in the forest.
In this post, I’ll walk you through a step-by-step process of making the most of every single post. (Hey, I’m a poet, and I didn’t even know it!
Ten-and-a-half thoughts about content marketingThe Writer
With the explosion of content marketing, the battle for customer attention is more intense than ever.
We held an event in New York to discuss how organizations can win the war of the words.
30 Marketing growth hack cards taken from the recent blog posts of the smartest cookies in the industry. Crazy, sneaky, happy and weird marketing hacks.
Upcycle and Batch Your Podcast and Video Content MeetEdgar
To win in the world of online marketing, I’ve learned you need to stick to the basics. Find the message that connects with your community. Distribute it.
Yup- It really can be that simple.
So we’re keeping it #basic in our content batching party for podcasts and YouTube.
BASICally, we’re going to take action with your existing content to skyrocket your discoverability. And we’re doing this all with a focus on upcycling for Youtube and podcasts.
Why these two? Glad you asked!
Because they’re prime real estate (I’m talking beachfront property prime here!) for taking your winning content and scaling it with the power of voice.
We’ll then take a look at feeding your new content automatically back into Edgar to distribute onto social media.
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We all make mistakes in our efforts to become the ultimate blogger, but every once in a while we need to be reminded of some of them to be successful. Today’s post is more about success than criticism; we all are guilty of some these. So take a peak and you may find yourself compelled to re-evaluate some of your posts or even move a totally new direction. Visit: http://henrybradysblog.com/10-mistakes-bloggers-are-still-making
Forget the Fairy Dust - How to Create Content That (Actually) WorksJoel Klettke
It's easy to talk about creating great content, but if you've ever actually tried it, you'll know it's not so easy in the real world. Joel Klettke, Copywriter & Owner of Business Casual Copywriting dispels that Fairy Dust as he walks you through a highly-actionable process for creating consistently engaging content across a variety of formats. As former lead SEO at a digital agency, Joel brings a deep understanding of search to the copywriting table, then adds acutely refined conversion optimization skills to the mix. The result is irresistible copy. The kind that moves people to take action. Learn how to stop spending time building copy that just takes up space.
Copywriting Tips: Copywriting YOU Can DoAngela Booth
Online copywriting course: you can write copy, even if you're not a copywriter. You can write advertising for your own business, and for your clients. Here are some easy copywriting tips which will help: discover the copywriter's mindset and copywriting formats
Blogging Blueprint: How to Create & Promote The Perfect PostRich Brooks
Do you have a business blog that’s not getting the visits, readership and engagement that you are looking for?
Spending a lot of time writing blog posts and not seeing any sort of return on your investment can be frustrating. Chances are, you may not be creating the right type of posts, or not optimizing them, or not promoting them. Any one of these can turn your blog post into a tree falling in the forest.
In this post, I’ll walk you through a step-by-step process of making the most of every single post. (Hey, I’m a poet, and I didn’t even know it!
Ten-and-a-half thoughts about content marketingThe Writer
With the explosion of content marketing, the battle for customer attention is more intense than ever.
We held an event in New York to discuss how organizations can win the war of the words.
30 Marketing growth hack cards taken from the recent blog posts of the smartest cookies in the industry. Crazy, sneaky, happy and weird marketing hacks.
Upcycle and Batch Your Podcast and Video Content MeetEdgar
To win in the world of online marketing, I’ve learned you need to stick to the basics. Find the message that connects with your community. Distribute it.
Yup- It really can be that simple.
So we’re keeping it #basic in our content batching party for podcasts and YouTube.
BASICally, we’re going to take action with your existing content to skyrocket your discoverability. And we’re doing this all with a focus on upcycling for Youtube and podcasts.
Why these two? Glad you asked!
Because they’re prime real estate (I’m talking beachfront property prime here!) for taking your winning content and scaling it with the power of voice.
We’ll then take a look at feeding your new content automatically back into Edgar to distribute onto social media.
Emaar mgf palm drive offers luxury apartments in sky terraces, premier terraces and palm terraces select and floors in palm terraces. Call - 0124 4148301.
Unitech Sunbreeze location sector 69, Gurgaon; buy 2/3 BHK apartments on resale, golf course extn road, upcoming metro root, with world class amenities in resonable price. construction running in full swing.
The Top 4 Content Marketing MisconceptionsDocalytics
Are you operating on the assumption that content marketing isn't for you? Are you attempting to market with content but not getting the return you expected? You may be falling prey to some serious misconceptions that will affect your team's success with your content marketing strategy. This deck is a takeaway (including our speaking notes) based on a presentation we have given at several marketing workshops and conference.
How to Blog your way to Increased Constituent Engagement and Fundraising4Good.org
The #1 reason people don't give is because they aren't asked. The #1 reason people aren't ready to be asked is because they don't know enough about you, aren't engaged enough with you, and just don't keep you top of mind. A blog can help you change all that. Learn why yesterday's website is today's blog, and steps to take to turn your blog into a powerful constituent engagement tool.
10 Step guide for writing thought leadership content( Slideshare).pptxVictorOkoli1
There's no better time than now to be perceived as a thought leader in your field.
The opportunities and benefits of creating thought leadership content on LinkedIn are endless and career-changing.
But the path to creating thought leadership is not the easiest.
I mean, it is thought leadership so it has to be unique, non-generic, and authentic all at once.
You have to capture the audience, have data-backed opinions, and also be willing to engage in conversations.
With all of this in mind, how do you create thought leadership content and enjoy those benefits down the line?
You can find all the answers in this free guide that is actionable and straight to the point.
Having ghostwritten thought leadership content for CEOs and Executives in SaaS, BlockChain and AI, you are sure to be getting value-packed content.
Blogging School - Getting Started as a Blogger for B2BKrista Kauppinen
Introduction to B2B blogging. A training session I've run a few times for B2B SaaS companies.
1. Why is blogging a great opportunity for B2B marketers
2. What makes a good blog post?
3. The blog post writing process
4. Blogging rules
5. Ways to get over writer’s block
6. Ideas and article types
7. The editing and publishing process
This presentation borrows heavily from ideas in: Everyone Writes by Ann Handley - an excellent book which I highly recommend.
Content Writing Is Sexy And How To Get Some SugarLawrence Tam
Content writing is sexy. It drives traffic, builds authority, increases your brand awareness... plus even increases your sales conversions.
Content writing is a great way to connect with your audience and building a rapport without being on the phone.
Amplification is about catching bigger waves
What blogs do you read?
Most corporate blogs are • Boring • Bland • Safe What kind of blogs do you read? • Opinionated • Surprising • Have a point of view • Teach you something
What is Content Marketing?
How important is content marketing? Content wins for most effective strategy; but it’s also the hardest to implement
Amplification = content x channel
What is Amplification?
Example: Catching the wave in 2013 Original post: 2011
What is Amplification?
Section Two: Research
Start with People
People first The first question you need to ask is: “who do I want to reach?” Section Two Every good product, website, campaign, and piece of writing starts with people in mind.
How do you choose your audience?
Technique #2: draw a venn diagram
Our target audience is: __________________
Finding pain
Section Two When you understand your audience’s pain you’ll be able to better define their problem.
Example: pjrvs.com
Focus on their needs
Observe people in their habitat
Where do people hang out?
Research examples: where would you find managers?
What are you looking for? BIG problems trends pain points frustrations
Observing trends
Yesterday I saw this tweet:
He’s tweeting about this site: The Grid
He’s not happy about it
A lot of other designers don’t like it either
I go to Designer News:
Where have I seen this before?
What’s the trend we’re observing? Designers are feeling threatened.
This takes time. Collect and organize your research.
Sample research I’m using an app called keeeb.com to track trends.
Listen
Focus on your audience’s biggest problems
Organize your research • Record your findings • Organize them into groupings • Identify a big pain / issue / topic you could focus on You grow an audience by targeting a topic people care about!
Section Three: Writing & Promotion 3
Write for your audience
Writing viral content is hard.
Great, shareable content…
Why do people share content?
Types of content
Amplify your content
Which train are you going to hitch your content to? Your own small network Someone else’s big network
Effects of amplification
Two types of amplifiers: 1
How do you build relationships with influencers?
How do you earn the right to on online communities? Add value Hacker News Designer News Product Hunt
Target the right networks
Coordinate your efforts
Example 1: Groovehq
Coordinate your launch
The game plan
A note on Hacker News, Designer News, Product Hunt, Reddit…
It typically takes about 20-30 minutes for a story to slip off the "New Submissions" page. That's your window to get enough votes to appear on the front page.
The algorithm on News Sites favours new content
Can you game the system?
Timing is important
Content to Convert :: Part Deux / Putting Strategy into your Content Marketinge-Strategy
What is content.
Content is...
• the staff within your business. Think of Hooters... not literally. Be Unique.
• the design of your shop/office. Google for example - Free WiFi lets them share
• your products and services. Think of Coffee shops and ‘Latte Art’
• things like the menus on your tables. You could deliver your Menus on iPads?
• the Branding of your Business. Sofa King & “prices that are Sofa King low!”
• your company values. Associations with charities and causes are great.
• your customers. User generated content on experiences via social.
• EVERYTHING. Just understand your goal & what you are trying to achieve.
20 Techniques To Create a Best in Breed BlogJoe Pulizzi
20 Specific techniques to use as part of developing a niche blog that drives results for your business - as presented by Joe Pulizzi from the Content Marketing Institute.
The Keys to Successful Nonprofit Blogging that Drives Engagement4Good.org
If you have a blog, do you wonder why you don't have more readers? If you don't have one yet, have you considered what a blog might do to help you create greater awareness for your cause? This webinar will help you understand what folks are looking for, and how you can deliver. Plus, we'll discuss ways to drive more traffic and create greater engagement with your posts.
Presentation from Joe Pulizzi from the Content Marketing Institute on 10 ways to fix your content and 10 tactical tips to implement within your content marketing strategy.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
2. 2
Investor at dunnhumby Ventures (dhV),
the investment arm of dunnhumby. Prior
to my work at dunnhumby, I was the
founder of the content marketing firm
WaterMyBlog and am a frequent writer
on subject of startups, venture capital,
and design thinking. You can follow me
on Twitter @kfugere
Bio
4. 4
STEP
1
What Problem are you Solving?
When your potential customers are
trying to solve this problem, what
are they typing here?
Understand Your (Potential)
Audience
Task
Write down 5-10 searches
a client might perform
when looking to solve the
particular problem you
solve!
Example: Blue Apron
The Obvious
“Meal delivery service”
The Less Obvious
“Dinner ideas for two”
5. 5
STEP
2 Identify Your Target Platform
Blogging isn’t reserved solely
for your “Blog”
Editorials (Big & Broad)
Guest Blogs (Highly Targeted)
MyWebsite.com/blog (High Quality)
Task 1
Google - “(Publication) op-
ed guidelines”
Start a spreadsheet and
track the email address
and format for each
publication. Try to get to
20.
Task 2
Start a spreadsheet of
industry related blogs that
potential clients might
read.
6. 6
STEP
2 Identify Your Target Platform
Case Study:
Founder of Buffer acquired 100,000 customers via an aggressive guest
blogging strategy before writing anything for their own blog.
Hi guys,
As a guy just starting out with a few basic webdesign lessons, I found onextrapixel
extremely helpful, so just a quick thank you on that note.
I wanted to ask if you are interested in a guest post that I have drafted, which I titled "10
Tools To Make The Most of Twitter". It covers a few of the latest Twitter Tools, which help me
a lot to stay productive.
I hope you can let me know if you think the post could be interesting for you. For reference of
my writing style, I published recently on:Six Revisions SocialMediaExaminer Inspiredm
Best,
Leo
http://searchenginewatch.com/sew/how-to/2194396/how-guest-posting-propelled-one-site-from-0-to-100-000-customers#
Cont.
7. 7
STEP
3 Display Thought Leadership
Don’t be Afraid to Have an Opinion!!
You know more about your industry
than most people and need to remove
the fear of being criticized.
Forget your generalized audience. In the first place, the
nameless, faceless audience will scare you to death and in
the second place, unlike the theater, it doesn't exist. In
writing, your audience is one single reader. I have found that
sometimes it helps to pick out one person—a real person
you know, or an imagined person and write to that one.
- John Steinbeck
http://lifehacker.com/focus-on-an-audience-of-one-to-avoid-creative-fear-
1582679569
“
8. 8
STEP
4 Identify & Duplicate Proven
Strategies
Task
Come up with 10 lists
related to your industry
that could be the basis for
an article.
Be creative!
Example:
The Periodic Table of
Venture Capital Blogs
https://www.cbinsights.com/blog/venture
-capital-blogs-periodic-table/
1 million most-shared articles
during the first half of 2014.
http://marketingland.com/heres-2-7-billion-social-shares-say-state-online-publishing-
99572?utm_content=bufferd8519&utm_medium=social&utm_source=twitter.com&utm_ca
mpaign=buffer
9. 9
STEP
5 Optimize Your Headline!
Simplicity: If you are vague about the
value of reading your copy, your reader
will be too.
Helpfulness: For your reader to see value
in your copy, you must show how it will
help him.
Immediacy: Your headline should be so
interesting that your reader cannot help
but read on immediately.
Newsworthiness: Your headline must say
something he hasn’t heard before.
Entertainment: Headlines which promise
some entertainment in the copy succeed
more often than those which don’t.
Task
Come up with a Headline
for each article topic you
created in Step 4.
Suggestion:
Usability research shows
that people tend to take in
only the first and last 3
words. This suggests the
perfect length for a
headline is 6 words.
MUST READ: https://blog.kissmetrics.com/how-to-write-headlines/
10. 10
STEP
6 Optimize Your Body Content
How Long Should My Post Be?
The ideal length of a blog post is 7 minutes, 1,600 words
https://medium.com/data-lab/the-optimal-post-is-7-minutes-
74b9f41509b
https://moz.com/blog/what-makes-a-link-worthy-post-part-1
11. 11
STEP
6 Optimize Your Body Content
Content + Media
https://moz.com/blog/what-makes-a-link-worthy-post-part-1 https://blog.bufferapp.com/the-power-of-twitters-new-
expanded-images-and-how-to-make-the-most-of-it
Cont.
12. 12
STEP
6 Optimize Your Body Content
Resources:
53 Free Image Resources!
Adding Text to Images
Best Practices for Marrying Text
and Images
The Ideal Length of Everything!
What headlines and topics yield
the most social shares
How to Write a Headline
Cont.
13. 13
STEP
7 Implement Your Plan
-REPEAT-
Plan:
Target to customer
Write a post from your list of topics
Write a killer headline
Add some media
Start sending to Publishers,
industry specific blogs, or publish
to your Website