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September 18 social media round-up from Social Circle
- 1. Our first circle Wednesday 12th September 2018 Social Circle
- 2. Facebook- @socialcirclebrum Twitter - @circlebrum Instagram - @socialcirclebrum
- 3. This evening… 1. New innovation 2. 10 lessons with 3. Drinks 4. Cool campaigns Social Circle
- 5. Hello
- 7. To succeed in social, you need to be social
- 15. Using voice on social
- 16. Instagram could launch a shoppable app 25 million businesses are using Instagram 2 million businesses actively use advertising on Instagram 300 million users use Instagram stories every day
- 17. Stories vs news feed
- 18. Social usage
- 21. Tweet: @10Kirstie Insta: _makeandbelieve Link: /kirstiecmsmith Hello, I’m Kirstie
- 23. “If you’re not passionate enough about what your company does to find fuel for conversations every day, for hours on end, with as many people as possible, maybe you’re in the wrong business.” Gary Vaynerchuck Founder, Vayner Media
- 29. 6 steps to SOSTAC Situation Analysis Looking at where we’re at now. An internal and external analysis. Objectives Where do we want to go? What do we want to achieve? Strategy How do we get there? Tactics & actions The details of the strategy, the channels and the content who does what, when (the plan) Control This is how we will measure success, carry out any testing and reporting back.
- 30. 3. Go to events and make friends
- 37. “Your brand is what other people say about you when you're not in the room. ―Jeff Bezos, Founder, Amazon
- 39. 3. Choose your genius zones Combine two or more expert areasto create genius zones— areasin which you are irreplaceable. Your personal brand | Josh Steimle
- 40. Your personal brand | Josh Steimle 1. Find your “why” Once you know why you’re buildinga personal brandit willguide all other stepson your journey. Start withthis simpleexercise by fillingin the blanks.Youcan redo this later, just put whatever comes to mind first. I want to: ___________________________ [what you want to contribute] So that: ____________________________ [the impact you want to make] “People don’t buy what you do; they buy why you do it. ―SimonSinek,Start With Why
- 41. 6. Insta tools Hello Mr
- 42. Unfold app
- 44. Later.com
- 45. 7. Benchmarking
- 48. “What is your biggest problem?”
- 51. Best practice LinkedIn posting 1. Use emotive language in 1st 3 linesof text 2. Don’t be afraidof long posts …(see more) 3. Ask questions 4. Use multiplechoice 5. @mentioncolleagues or influencers 6. Use relevant hashtags 7. Use white space 8. Try video LinkedIn| Creatingengagingcontent
- 52. 10. Do the work Do it!
- 54. 1. Idols 2. Approach 3. Brum events 4. New networking 5. Personal brand 6. Insta tools 7. Benchmarking 8. Shezza 9. LinkedIn 10.Books
- 55. Thank you Any questions? Insta: @_makeandbelieve Twitter: @10Kirstie LinkedIn: /kirstiecmsmith
- 56. Campaigns Wednesday 12th September 2018 Social Circle
- 63. See you next month! Social Circle
- 64. Facebook - @socialcirclebrum Twitter - @circlebrum Instagram - @socialcirclebrum Bye!
Editor's Notes
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- KMH Snapchat bounce – After making a video Snap tap and hold the infinity icon that appears at the bottom of the options menu. That will bring up a ‘Bounce’ slider that spans the full video from beginning to end. You can then set the beginning and the end of the part of the video you’d like to use as a loop in your Snap. Launched Lens Explorer in July 18 (browse a range of lens created, over 100,000, and public stories using them) Snappables – AR lenses for shares experiences with friends, challenge friends with games or multiplayer. Controlled by touch, motion of facial expressions.
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- KU According to Facebook, Instant Experiences load 15 times faster than standard mobile websites. Instant Experiences now also automatically add the Facebook Pixel to your campaigns. Instant Storefront helps businesses sell products in a grid format. Instant Lookbook enables businesses to display products in the context of a lifestyle image. Instant Customer Acquisition helps businesses drive customer action by displaying offerings and including a clear call to action. Instant Storytelling uses images and video to give people a better feel for your brand. NEW – Instant Form lets people easily share their contact information to learn more about your offerings.
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- KU Voice filters – testing new type of lenses that can be controlled with voice (through selected English words, e.g. OK, wow, hi or love.
- KMH With a new feature – Shoppable AR – Snapchat allows advertisers to add call-to-action buttons to their lenses, taking users to a website to looks at, a product to buy, an app to install, or a video to watch. (April 2018) 25 million businesses on Instagram. 5 products tagged per image / 20 products tagged per carousel Testing in Instagram stories from June 2018
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- SOSTAC is a Strategic marketing model developed by PR Smith in the 1990s and later formalized in his 2004 book, Strategic Marketing Communications. It is an acronym for Smith's six fundamental facets of marketing: situation, objectives, strategy, tactics, action and control. Planning tool to help with planning strategy or campaign – today will focus on social media, but can be used for wider marketing projects Scalable How to practically apply
- https://kpsdigitalmarketing.co.uk/
- Our sources for today
- Flavour Other frameworks within Depending on the size of your project How to apply
- Not sure what your contribution might be, or who your audience is? Take your best shot, and then move to the other steps and come back here once you have a better idea.
- https://www.joshsteimle.com/
- Example: I know a lot about skateboarding. I also know a lot about marketing. There are others who know more about skateboarding than I do, and others who know more about marketing, but not many people know more about both than I do. Create genius zones until one stands out and you say “That’s it!”
- Not sure what your contribution might be, or who your audience is? Take your best shot, and then move to the other steps and come back here once you have a better idea.
- Before we start planning, I need to mention that this methodology relises on a brand or business havng the marketing foundations in place - Mission, vision, values and market positioning
- https://www.amazon.co.uk/Everybody-Writes-Go-Creating-Ridiculously-ebook/dp/B00LMB5P0G
- http://www.authenticalex.com/
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