This document provides 5 tips and tools for taking a personal brand to the next level in one's early 20s. The tips are to: 1) Export LinkedIn contacts and share valuable content with your target market; 2) Write super-specific content and use Facebook dark posts to target specific audiences; 3) Search Twitter for discussions about your topic and engage authentically; 4) Reach out to other content producers and offer free help with no expectations; and 5) Use Canva to design graphics for social media to look more professional. The document emphasizes finding your target audience, listening to them, and providing value before promoting yourself.

1. 5 Tips And Tools
To Take Your Personal
Brand To The Next Level
How To Build Your Personal
Brand In Your Early 20s
A clear, tactical guide to getting started.

2. @mitchrobs
Who Am I?
Founder, ResumeRuby.com
Mitch Robinson

3. Building a personal
brand is like building any
other brand.
You first have to ask yourself - what specific audience
am I looking to build a reputation with?

4. Is there a crowd that is starving for more quality
content, insights, and help in your industry?
There are a ton of social networks out there.
Find Your Starving Crowd

5. Find them. Check social networks,
niche blogs, meetups.
Listen, listen, listen, listen, take notes & engage.
Find Your Starving Crowd

6. Remember: you are not an expert. You are not a guru.
For now, just listen closely and provide value when possible.
Don’t go in for the kill right away.
Find Your Starving Crowd

7. So, Then What?

8. Well, everyone needs to start somewhere.
Set up a blog or a home-base on a social network -
somewhere to build your personal brand.
(on weebly, medium, youtube, squarespace, blogger, tumblr, wordpress, WHEREVER - just capture the compounding effects)

9. Here are 5 tactics to build your audience from the
ground-up. No more excuses ;)

10. 1. Export your LinkedIn contacts
Use your current network
and email those who
are in your target market
with a piece of content
they’ll genuinely find
valuable (not made by
you).

11. Then, at the bottom of
your email, write:
“PS - If you’re looking for
more content like this,
check out my new
XYZ here.”
1. Export your LinkedIn contacts

12. 2. Write a super-specific piece of
content
Like:
“3 things all incoming freshman at Princeton need to
know about getting internships.”
Why?
We’ll be targeting them with facebook dark posts.

13. 2. Write a super-specific piece of
content
Set up a Facebook fanpage for your brand and create an
unpublished “dark” post - and target that audience.
You can get the cost per click down to 0.03 cents with crazy
specific content. Now you’re driving traffic to your page to
jumpstart your page - for cheap.
For more help: http://bit.ly/unpubfbpost

14. 2. Write a super-specific piece of
content
Repeat with another audience.

15. Twitter is an incredible place to find
people already talking about your subject.
Go out and have A TON of discussions.
Don’t promote your brand too much, build
it by being authentic and by acting like a
real freakin’ person.
3. search.twitter.com

16. - Write a reply-post to their article.
- Feature them in an infographic
- Offer to help do grunt work
- Expect nothing in return
4. Reach Out To Other Content Producers,
And Offer Free Help
If you need help getting any emails, check this out.

17. Use canva.com to create great
graphics to post and leverage on
your social media channels. It
always makes it easier if you look
that part.
5. Use Canva to Build Great Design
Assets For Yourself

18. Look, building up a personal brand is a long-term game.
It can be a great way to learn, grow, and stand out.

19. Keep at it, and keep your head up. Receive honest, clear
feedback whenever possible.
If you’re looking for more tools and tricks, check these out.