This document provides tips and steps for becoming a successful social media user by sharing valuable content and connecting with audiences. It recommends fixing social profiles on platforms like LinkedIn and Twitter, publishing content regularly using automation tools like Buffer, connecting with influencers and their followers, and managing your audience through engagement and consistency over time. The key is to post relevant content, find and follow influencers, engage with your own audience, and listen and experiment to grow your reach.
How to Increase Engagement & Followers on Twitter - By www.desicreative.comDesi Creative
The Presentation is made to understand how to increase engagement & followers on twitter, The presentation is made after working on real brand accounts and understanding the usability
visit: www.desicreative.com
A beginner\'s overview of blogging. I answer the why, how, and what to the blogging phenomenon. Included are sceen shots to help you get your free blog set up on wordpress.
During a recent webinar presentation on social media integration for values-based organizations, more than 120 of us from across the U.S. mused about trends, best practices and common challenges.
The webinar included specific suggestions and demonstrated best practices using a popular social media management software service that enables a team to work together.
Denise Garciano (@Niecee) & Jonathan Nafarrete (@Jonathan360) present to the USC Asian Pacific Alumni Association a workshop on how to self empower utilizing social media
This presentation will help you develop a strategy that delivers engaged visitors to your travel blog; developing goals first and then building these into the great content you are already writing. It’s essential to be authentic, likeable and constantly building relationships with your audience to build on the work that made your travel blog so successful in the first place.
How to Increase Engagement & Followers on Twitter - By www.desicreative.comDesi Creative
The Presentation is made to understand how to increase engagement & followers on twitter, The presentation is made after working on real brand accounts and understanding the usability
visit: www.desicreative.com
A beginner\'s overview of blogging. I answer the why, how, and what to the blogging phenomenon. Included are sceen shots to help you get your free blog set up on wordpress.
During a recent webinar presentation on social media integration for values-based organizations, more than 120 of us from across the U.S. mused about trends, best practices and common challenges.
The webinar included specific suggestions and demonstrated best practices using a popular social media management software service that enables a team to work together.
Denise Garciano (@Niecee) & Jonathan Nafarrete (@Jonathan360) present to the USC Asian Pacific Alumni Association a workshop on how to self empower utilizing social media
This presentation will help you develop a strategy that delivers engaged visitors to your travel blog; developing goals first and then building these into the great content you are already writing. It’s essential to be authentic, likeable and constantly building relationships with your audience to build on the work that made your travel blog so successful in the first place.
Strategies to get more traffic online 3rd version, 95% of imagesSimon Cocking
Using social media platforms and tools to become better known online. With examples from blogging, twitter, linkedin, facebook, slideshare, pinterest, instagram, tumblr, behance.
Dale Dillon, The S.M.A.R.T. Group has a brief overview of Twitter -- Best Practices, Favorite Apps and Daily Routine. For small business owneres and professionals.
This is the presentation which I have helped to put together with Simon Smith from BBC Training. It's intended to introduce various staff in BBC Vision who work within factual programming to social media. It covers the things which might be important to think about when creating a branded social media presence.
This presentations explains the basics of social media. It covers getting started, tips and tricks, and what not to do when beginning a social media program.
"The WHO, the WHAT, and the WHY of Social Media: Getting your message heard," was delivered via webinar in partnership with The Thoracic Network of Alberta & NWT on September 21, 2012. The presentation recording is available here: http://login.icohere.com/ablung?pnum=RGS32519 Please contact Bonnie Zink at bonnie@bonniezink.com with your questions.
Social Media Template: Social Media Engagementsmartidealane
In this second part of the Smart Idea Lane's 5-part series on social media, we look at Social Media Engagement.
* What are you currently doing?
* What are the styles of posting?
* What are the types of media in social?
* When is the best time to post on your social media platform?
* A Facebook Reach cast study
* How can you start social media testing for reach, engagement and timing?
For more information, specifically the first episode in this series, check out the Smart Idea Lane at ( http://smartidealane.com/social-media-template-social-media-funnels/ ).
Qsg to social media for marketing gc 45_minversionGinger Clay
Discover the basics you must consider before engaging in a social media strategy. In this presentation you learn how to implement a strategy, which social media sites work best for B2B sales and which steps will yeild the best results.
Strategies to get more traffic online 3rd version, 95% of imagesSimon Cocking
Using social media platforms and tools to become better known online. With examples from blogging, twitter, linkedin, facebook, slideshare, pinterest, instagram, tumblr, behance.
Dale Dillon, The S.M.A.R.T. Group has a brief overview of Twitter -- Best Practices, Favorite Apps and Daily Routine. For small business owneres and professionals.
This is the presentation which I have helped to put together with Simon Smith from BBC Training. It's intended to introduce various staff in BBC Vision who work within factual programming to social media. It covers the things which might be important to think about when creating a branded social media presence.
This presentations explains the basics of social media. It covers getting started, tips and tricks, and what not to do when beginning a social media program.
"The WHO, the WHAT, and the WHY of Social Media: Getting your message heard," was delivered via webinar in partnership with The Thoracic Network of Alberta & NWT on September 21, 2012. The presentation recording is available here: http://login.icohere.com/ablung?pnum=RGS32519 Please contact Bonnie Zink at bonnie@bonniezink.com with your questions.
Social Media Template: Social Media Engagementsmartidealane
In this second part of the Smart Idea Lane's 5-part series on social media, we look at Social Media Engagement.
* What are you currently doing?
* What are the styles of posting?
* What are the types of media in social?
* When is the best time to post on your social media platform?
* A Facebook Reach cast study
* How can you start social media testing for reach, engagement and timing?
For more information, specifically the first episode in this series, check out the Smart Idea Lane at ( http://smartidealane.com/social-media-template-social-media-funnels/ ).
Qsg to social media for marketing gc 45_minversionGinger Clay
Discover the basics you must consider before engaging in a social media strategy. In this presentation you learn how to implement a strategy, which social media sites work best for B2B sales and which steps will yeild the best results.
Hey All!
Here is the down-low on the special interests and mission statement belonging to Mary Cassatt and Ansel Adams. Thanks so much for you involvement!
click the title at the bottom to find the full screen option :)
That’s exactly what we plan to cover in this guide.
First, we’ll briefly cover the basics of creating a follow-worthy Twitter profile. Your profile is often times the first impression others get of you, so it’s important to make every aspect count.
After that, we’ll dive into the seven particular tactics you can employ to boost your following so you get more people interacting with you or your company.
INTRODUCTION
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.[2][3] Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,[4] and as people increasingly use digital devices instead of visiting physical shops,[5][6] digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.[7] The extension to non-Internet channels differentiates digital marketing from online advertising.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
How to get started with social media - An easy guide to become a social star
1. HOW TO GET STARTED
WITH SOCIAL MEDIA
AN EASY GUIDE TO BECOME A SOCIAL
MEDIA STAR BY @jrequenafranco
2.
3. 3
Finding your audience
What is all this social media about?
Sharing valuable content
Creating conversations
Connecting with them
Experimenting, Testing, paying attention
4.
5. STEPS TO BECOME A SOCIAL CHAMPION
1. Fix your social profiles (LinkedIn, Twitter and any other)
2. Start publishing content (in an automated manner)
3. Connect with influencers and their audiences
4. Manage your audience (in an automated manner)
5. Post, listen & experiment
7. TIPS OPTIMISING YOUR SOCIAL PROFILES
TIPS for optimising LinkedIn:
• You can edit your public profile setting to show only the
information you want or not to show at all
• You must display your full last name to have a public
profile related to your picture
• To be indexed by more search engines – choose ‘make
my public profile visible to everyone’
• Update your profile with additional sections and
information
• Update your profile regularly to keep it current
• Customize your URL by going here and clicking Customize
your public profile URL down on the right-hand side.
• Configure your own Linked in profile badge here.
• Search engine optimise your profile. Search linked in to
find key terms you want to be found by and ass these
keywords to your headline and summary in your linked in
profile.
TIPS for optimising Twitter:
• Create a twitter profile here
• Before tweeting you need to optimise profile to be seen as
credible and professional
• Develop a compelling description about yourself including
your skills (hashtags)
• Including: appropriate profile picture, cover image, twitter
name and description as well as ensuring website is linked
• Make sure your cover image is exactly 1252 pixels wide
and 626 pixels high. Use this guide to develop your SM
imagery
• Use and monitor hashtags – you shouldn’t be too specific.
The best starting point is analysing your competition.
• Invite your current personal & professional network to start
with
• Promote you are in twitter via email signature, and other
social networks
9. HOW TO CURATE CONTENT? (For beginners)
1. Create a Feedly account (here)
2. Install Feedly in your chrome browser (recommended) and
any mobile devices (share on the go)
3. Follow top Marketing blogs (Top list example here)
4. Install a ‘news aggregator’ in your phone and/or laptop
(e.g. Feedly, Flipbook or pulse)
5. Read, Read, Read
6. If not enough - use tools to help you curate (Buffer,
Buzzsumo, Topsy, Google alerts, )
10. How do I publish content in an automated manner?
11. HOW TO AUTOMATE YOUR POSTS
1. Create a Buffer (or Hootsuite) account
2. Find cool content to share
3. Schedule your posts (buffer them)
4. Experiment, analyse and keep calm!
13. HOW TO GROW YOUR AUDIENCE?
1. Publish relevant content
2. Find influencers (follow relevant followers). Use tools to find them
(Klout, Followerwonk, Influencer program)
3. Follow any one that follows you (manage your audience via
Unfollower or other similar tools)
4. Engage with your audience (favorite, retweet, mention)
5. Be consistent! Set up a daily goal e.g. 3 posts, 15 follows, 5
favorites and 2 mentions = 15 mins!
15. LISTEN, POST AND MEASURE!
1. Use a tool to listen relevant keywords (Hootsuite)
2. Engage in valuable conversations
3. Share content in those conversations
4. Measure your results
5. Keep sharing!