This document provides information on steps publishers can take to increase environmental sustainability, including using recycled paper and soy-based inks, implementing duplex printing, purchasing carbon offsets, and promoting electronic access to reduce physical paper usage and waste. It discusses specific initiatives publishers like Wiley-Blackwell, Elsevier, and the American Psychological Association have undertaken around reducing their carbon footprint and promoting sustainable practices.

1. Green Publishing
Green Publishing
What Publishers Can Do for
Environmental Sustainability

2. EBSCO
GreenFILE
www.greeninfoonline.com
Bibliographic database of
information about environmental
concerns
Free resource for individuals and
companies interested in environmental
issues

3. AAP Handbook on
Book Paper and the Environment
Practical guide for book production
professionals and executive
management
Up-to-date information to assist
efforts to balance economic and
ecologic realities

4. Recycled Paper
One-fifth of all wood harvested in the
world goes to paper production
A ton of recycled paper saves 17 trees
in paper production
Production of recycled paper
Uses 80% less water & 65% less energy
Produces 95% less air pollution

5. Two-sided Office Copying
If offices in the U.S. started duplexing more, we would
save the equivalent of about 15 million trees
 Select “duplex by default” function on
photocopy machines
 Check to see if your printers have duplex
functionality
 Look for duplex functionality when
purchasing new printers or photocopiers

6. Wiley-Blackwell
Carbon Neutral
 Renewed commitment to neutralize
the carbon impact of 10 global offices
and global product shipments
 Partnered with Carbonfund.org to
purchase investments in a portfolio of
renewable energy, energy efficiency,
and reforestation projects

7. Carbon Neutral
Achieving carbon neutrality starts with
taking an inventory of your organization's
CO2 emissions, and then implementing
strategies to reduce and eliminate
unavoidable emissions

8. If everyone in the world lived as Americans
do, we would need 5.4 planet earths
in order to sustain life
-DoSomething.org

9. Compact fluorescent bulbs
CFLs
CFLs use 75% less energy than
regular bulbs and can last up to
four years
Only 10% of the energy used by a
regular bulb creates light - the rest
of the bulb only creates heat

10. Green Press Initiative
www.greenpressinitiative.org
Working with publishers, industry
stakeholders and authors to create
paper-use transformations that will
conserve natural resources and
preserve endangered forests
Recommended Guidelines for Paper
Use and Toolkit for Responsible Paper
Use

11. Metafore
www.metafore.org
 Goal: Advance environmental goals in
ways that make sense in the
marketplace
 Non-profit organization specializing in
working with businesses to implement
innovations relating to evaluating,
selecting and manufacturing
environmentally preferable wood and
paper products

12. Paper-Smart Office
Average office worker uses 5 sheets of
paper per hour, or
10,000 sheets per year at purchase
price of ~$50
Add related costs like printing, copying,
storage, mailing and organizations
spend 10 times as much using
paper as they do buying it
-Bruce Nordman, Lawrence Berkeley
Laboratory

13. Rethinking Paper Usage
Tips to Work By, www.resourceventure.org

14. Direct Mail Savings
 Keep your mailing lists up to date
 Provide simple way for recipients to remove
their name via email, toll-free number or
postage-paid response card
 Design self-mailers
 Reuse envelopes & send 2-way envelopes for
mailings requiring a response
National Waste Prevention Coalition
www.metrokc.gov/dnrp/swd/nwpc

15. Elsevier
Greening from the ground up
local gREen Teams help reduce or
mitigate environmental impacts
Recycling
In 2006, Elsevier locations in Europe
recycled 16 tons of redundant IT
equipment

16. Pools Press
Supports Print on Demand
Saves shipping costs
Saves storage costs
Without reducing publisher reprint revenue
Pursuing Forest Stewardship Council
certification

17. Copyright Clearance Center
 Monthly environmental education seminars
for employees
 Distributed reusable shopping bags and
cups for employee use
 Hired green contractor to revamp work
spaces
 Used recycled building materials, carpeting
and ceiling tiles

18. Nature Publishing Group
Nature Geoscience printed on recycled
paper using vegetable-based ink by an
ISO 14001-accredited printer
Purchasing paper which conforms to
Forest Stewardship Council or Program
for Endorsement of Forest Certification
standards

19. Online Access to Research in
the Environment (OARE)
 International public-private consortium
coordinated by the U.N. Environment
Program (UNEP), Yale University, and
leading STM publishers
 Enables developing countries to gain
access to one of the world's largest
collections of environmental science
research
www.oaresciences.org

20. American Psychological Assn
Buys green power for its buildings
Installing roof garden to reduce
run-off
Considering carbon offsets for travel
Encourages telecommuting -
maximum set at 4 days a week

21. Green Office Tips
Put paper recycling containers under
each desk, not down the hall
Turn off computers, copiers and printers
at the end of the day
Bring lunch in reusable containers
Buy Fair Trade coffee for the office

22. Aptara
The Content Transformation Company
Recently launched internal workflow
tool PowerEye to conserve internal
paper and printer usage: Proofreaders
and QC people edit directly into PDF
proofs

23. American Academy of Pediatrics
Discontinuing paper copyright
assignment forms - authors sign
and submit electronically through
manuscript tracking system
Discontinuing paper answer cards
for CME newsletter

24. Soil and Water
Conservation Society
Uses 100% post-consumer waste
recycled paper and vegetable-based inks
for its journal
Reduced lighting in HQ building
Green mission statement To foster the science
and art of natural resource management for
sustainability. Members practice an ethic that
recognizes the interdependence of people and the
environment.

25. Odyssey Press
 Ultrashort run and print-on-demand production
methods: No excess inventory to be warehoused,
remaindered or recycled
 Forest Stewardship Council (FSC) certified
 Uses soy ink, recycles press plates, waste water
treated before being disposed
 Digital printers meet Energy Star efficiency
standards
 Evaluating use of wind power as an alternative
source of energy

26. Allen Press
Purchases green tags to offset admin offices
carbon emissions
Offers wide variety of online tools that
provide paperless workflow alternatives
Poly wrap made of recyclable material
Shipping cartons constructed of 20-30% post
consumer waste (PCW) material
FSC-certified paper and soy inks for printing

27. Bonneville Environmental
Foundation
 Sells Green Tags: Carbon offsets as
renewable energy certificates
 Replaces traditional polluting sources of
electricity with clean, secure, and
sustainable renewable sources of
energy that come from solar and wind
power from across North America
www.b-e-f.org

28. Emerald
 Follows True Disposal: Every disposed item is
recycled rather than going into land fills
 Uses green suppliers who adhere to
environmentally friendly standards
 Requires printers to comply with ISO
14001:2004 standard, using paper
produced from sustainable forests
 98% of journals available electronically

29. Technotrash
Computer-related materials you no
longer need, including old computers and
printers, CDs, hard drives, Zip disks,
floppy disks, obsolete cell phones,
rechargeable batteries, empty printer
cartridges, and all the cables, cords,
chips and boards

30. Why recycle technotrash?
Over 90% not recycled
 Privacy protection
 Obsolete computers and old media contain
private and proprietary information which
enters the public domain when thrown
into landfills
 New HIPPA and Sarbanes-Oxley
regulations require the proper protection and
destruction of private information
 Keep hazardous material out of landfills

31. GreenDisk and Technotrash
www.greendisk.com
 GreenDisk handles technotrash disposal
 Magnetic media are magnetically erased
 CDs, DVDs and similar plastic media are
shredded
 GreenDisk provides a certificate of destruction
supported by an audit trail report that
demonstrates compliance with regulatory
requirements and company policies

32. EBSCO
 Hosts Hazardous Waste Day for proper
disposal of employee’s and local community’s
hazardous waste
 Corporate automobile fleets switching to
hybrids
 Carbon Fund analysis: Electricity main
contributing factor to company CO2 footprint
 Bulb crusher safely crushes fluorescent light
bulbs while capturing 99.99% of harmful
mercury vapors within
 Missing Copy Bank collects duplicate issues
and supplies missing issues no longer
available from publisher

33. “If there’s no action before 2012,
that’s too late. What we do in the
next two to three years will
determine our future. This is the
defining moment.”
Rajendra Pachauri upon accepting the 2007 Novel Prize on
behalf of the Intergovernmental Panel on Climate Change