1. Green Publishing
Green Publishing
What Publishers Can Do for
Environmental Sustainability
2. EBSCO
GreenFILE
www.greeninfoonline.com
• Bibliographic database of
information about environmental
concerns
• Free resource for individuals and
companies interested in environmental
issues
3. AAP Handbook on
Book Paper and the Environment
• Practical guide for book production
professionals and executive mgmt.
• Up-to-date information to assist efforts
to balance economic and ecologic
realities
4. Recycled Paper
• One-fifth of all wood harvested in the
world goes to paper production
• A ton of recycled paper saves 17 trees
in paper production
• Production of recycled paper
– Uses 80% less water & 65% less energy
– Produces 95% less air pollution
5. Two-sided Office Copying
If offices in the U.S. started duplexing more, they would
save the equivalent of about 15 million trees
• Select “duplex by default” function on
photocopy machines
• Check to see if your printers have
duplex functionality
• Look for duplex functionality when
purchasing new printers or
photocopiers
6. Wiley-Blackwell
Carbon Neutral
• Renewed commitment to
neutralize the carbon impact of 10
global offices and global product
shipments
• Partnered with Carbonfund.org to
purchase investments in a portfolio
of renewable energy, energy
efficiency, and reforestation
projects
7. Carbon Neutral
Achieving carbon neutrality starts
with taking an inventory of your
organization's CO2 emissions, and
then implementing strategies to
reduce and eliminate unavoidable
emissions
8. If everyone in the world lived as Americans
do, we would need 5.4 planet earths
in order to sustain life
-DoSomething.org
9. Compact fluorescent bulbs
CFLs
• CFLs use 75% less energy than regular
bulbs and can last up to 4 years
• Only 10% of the energy used by a
regular bulb creates light - the rest of
the bulb only creates heat
10. Green Press Initiative
www.greenpressinitiative.org
• Working with publishers, industry
stakeholders and authors to create
paper-use transformations that will
conserve natural resources and
preserve endangered forests
• Recommended Guidelines for Paper
Use and Toolkit for Responsible Paper
Use
11. Metafore
www.metafore.org
• Goal: Advance environmental goals in ways
that make sense in the marketplace
• Non-profit organization specializing in working
with businesses to implement innovations
relating to evaluating, selecting and
manufacturing environmentally preferable
wood and paper products
12. Paper-Smart Office
• Average office worker uses 5 sheets of
paper per hour, or
• 10,000 sheets per year at purchase
price of ~$50
• Add related costs like printing, copying,
storage, mailing and organizations
spend 10 times as much using paper
as they do buying it
-Bruce Nordman, Lawrence Berkeley Laboratory
14. Direct Mail Savings
• Keep your mailing lists up to date
• Provide simple way for recipients to remove their
name via email, toll-free number or postage-paid
response card
• Design self-mailers
• Reuse envelopes & send 2-way envelopes for
mailings requiring a response
• National Waste Prevention Coalition
www.metrokc.gov/dnrp/swd/nwpc
15. Elsevier
Greening from the ground up
local gREen Teams help reduce or
mitigate environmental impacts
Recycling
In 2006, Elsevier locations in Europe
recycled 16 tons of redundant IT
equipment
16. Pools Press
• Supports Print on Demand
– Saves shipping costs
– Saves storage costs
– Without reducing publisher reprint revenue
• Working on Forest Stewardship Council
certification
17. Copyright Clearance Center
• Monthly environmental education
seminars for employees
• Distributed reusable shopping bags and
cups for employee use
• Hired green contractor to revamp work
spaces
• Used recycled building materials,
carpeting and ceiling tiles
18. Nature Publishing Group
• Nature Geoscience printed on recycled
paper using vegetable-based ink by an
ISO 14001-accredited printer
• Purchasing paper which conforms to
Forest Stewardship Council or Program
for Endorsement of Forest Certification
standards
19. Online Access to Research in
the Environment (OARE)
• International public-private consortium
coordinated by the U.N. Environment Program
(UNEP), Yale University, and leading STM
publishers
• Enables developing countries to gain access to
one of the world's largest collections of
environmental science research
www.oaresciences.org
20. American Psychological Assn
• Buys green power for its buildings
• Installing roof garden to reduce run-off
• Considering carbon offsets for travel
• Encourages telecommuting - maximum
set at 4 days a week
21. Green Office Tips
• Put paper recycling containers under
each desk, not down the hall
• Turn off computers, copiers and printers
at the end of the day
• Bring lunch in reusable containers
• Buy Fair Trade coffee for the office
22. Aptara
The Content Transformation Company
Recently launched internal workflow
tool PowerEye to conserve internal
paper and printer usage: Proofreaders
and QC people edit directly into PDF
proofs
23. American Academy of Pediatrics
• Discontinuing paper copyright
assignment forms - authors sign and
submit electronically through
manuscript tracking system
• Discontinuing paper answer cards for
CME newsletter
24. Soil and Water
Conservation Society
• Uses 100% post-consumer waste
recycled paper and vegetable-based
inks for its journal
• Reduced lighting in HQ building
• Green mission statement To foster the
science and art of natural resource management for
sustainability. Members practice an ethic that
recognizes the interdependence of people and the
environment.
25. Odyssey Press
• Ultrashort run and print-on-demand
production methods: No excess inventory to
be warehoused, remaindered or recycled
• Forest Stewardship Council (FSC) certified
• Uses soy ink, recycles press plates, waste
water treated before being disposed
• Digital printers meet Energy Star efficiency
standards
• Evaluating use of wind power as an
alternative source of energy
26. Allen Press
• Purchases green tags to offset admin
offices carbon emissions
• Offers wide variety of online tools that
provide paperless workflow alternatives
• Poly wrap made of recyclable material
• Shipping cartons constructed of 20-30%
post consumer waste (PCW) material
• FSC-certified paper and soy inks for
printing
27. Bonneville Environmental
Foundation
• Sells Green Tags: Carbon offsets
as renewable energy certificates
• Replaces traditional polluting
sources of electricity with clean,
secure, and sustainable renewable
sources of energy that come from
solar and wind power from across
North America
www.b-e-f.org
28. Emerald
• Follows True Disposal: Every disposed item
is recycled rather than going into land fills
• Uses green suppliers who adhere to
environmentally friendly standards
• Requires printers to comply with ISO
14001:2004 standard, using paper
produced from sustainable forests
• 98% of journals available electronically
29. Technotrash
Computer-related materials you no
longer need, including old computers
and printers, CDs, hard drives, Zip
disks, floppy disks, obsolete cell
phones, rechargeable batteries, empty
printer cartridges, and all the cables,
cords, chips and boards
30. Why recycle technotrash?
Over 90% not recycled
• Privacy protection
– Obsolete computers and old media contain
private and proprietary information which
enters the public domain when thrown into
landfills
– New HIPPA and Sarbanes-Oxley
regulations require the proper protection
and destruction of private information
• Keep hazardous material out of landfills
31. GreenDisk and Technotrash
www.greendisk.com
• GreenDisk handles technotrash disposal
• Magnetic media are magnetically erased
• CDs, DVDs and similar plastic media are
shredded
• GreenDisk provides a certificate of
destruction supported by an audit trail
report that demonstrates compliance with
regulatory requirements and company
policies
32. EBSCO
• Hosts Hazardous Waste Day for proper disposal of
employee’s and local community’s hazardous waste
• Corporate automobile fleets switching to hybrids
• Carbon Fund analysis: Electricity main contributing
factor to company CO2 footprint
• Bulb crusher safely crushes fluorescent light bulbs
while capturing 99.99% of harmful mercury vapors
within
• Missing Copy Bank collects duplicate issues and
supplies missing issues no longer available from
publisher
33. “If there’s no action before 2012,
that’s too late. What we do in the
next two to three years will
determine our future. This is the
defining moment.”
Rajendra Pachauri upon accepting the 2007 Novel Prize
on behalf of the Intergovernmental Panel on Climate
Change
