Understanding the Eco Paper Universe


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Understanding the differences between light, dark & bright green papers can be confusing, so to help you navigate this space New Leaf Paper invited Neva Murtha of Canopy to faciliate a free webinar on Tuesday, March 16th at 12pm PDT/3pm EDT.

Neva led the development of Canopy's Eco Paper Database (a listing of environmentally preferable papers available in the North American marketplace), drives Canopy's innovative Second Harvest campaign (building the case for investment in non-wood paper development), works with North American printers to develop Ancient Forest Friendly paper policies, sits on the board of the Environmental Paper Network and led the development of EPN's Paper Steps.

This free webinar explores the differences among environmentally preferable papers, including those commonly known as light, dark & bright green, to help you make more informed purchasing decisions.

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  • INTRO - There will always be a need for virgin input in the whole paper system due to limitations of recycling BUT the virgin could be agricultural residue or well managed 2nd growth forests with low carbon values
  • The accounting now used for assessing compliance with carbon limits in the Kyoto Protocol and in climate legislation contains a far-reaching but fixable flaw that will severely undermine greenhouse gas reduction goals (1). It does not count CO2 emitted from tailpipes and smokestacks when bioenergy is being used, but it also does not count changes in emissions from land use when biomass for energy is harvested or grown. This accounting erroneously treats all bioenergy as carbon neutral regardless of the source of the biomass, which may cause large differences in net emissions. For example, the clearing of long-established forests to burn wood or to grow energy crops is counted as a 100% reduction in energy emissions despite causing large releases of carbon.
  • -Instead of a score card - USER FRIENDLY - EPN SC Consensus based on pillars in Common Vision -And to clearly identify the papers in the market -We’ve seen a 150% increase in Superior and FSC certified papers for the book magazine and newspaper industries in the last 18 months -Mills like Cascades and New page have seen a significant increase in sales of FSC and Superior paper in that time - even with the challenging economy - other mills have seen a similar trend
  • Agricultural residues are residues left over from food production or other processes and using them maximizes the lifecycle of the fiber. Fibers include: cereal straws like wheat straw, rice straw, seed flax straw, corn stalks, sorghum stalks, cotton stalks, cotton linters, sugar cane bagasse, and rye seed grass straw. Where the LCA (life cycle analysis) shows environmental benefits and conversion of forest land to on purpose crops is not an issue, kenaf can also be included here. (Agricultural residues are not from on purpose crops that replace forest stands or food crops.)
  • Almost 600 in conservatree list -
  • Almost 600 in conservatree list -
  • Virgin paper is heavily subsidized and the price does not reflect the true environment impact * Minimize and over time eliminate harmful pulp mill discharges and the use of chlorine and chlorine compounds for bleaching through the introduction of advanced pulping and bleaching technologies (e.g., extended and oxygen-based delignification, maximal effluent recovery and the use of non chlorine-based bleaching chemicals * Design all newly-constructed mills to utilize these advanced chlorine-free pulping and bleaching technologies in order to achieve effluent-free mills.
  • Sfi also provides a 3rd party cert on pcr but the labels on their website the pcr is mixed with sfi virgin
  • Wood free - Europe - usually refers to chemical pulp process for freesheet grades made with virgin tree fibre Asia may mean tree free
  • Understanding the Eco Paper Universe

    1. 2. <ul><li>Our Mission is to inspire through our success, a fundamental shift toward environmental responsibility in the paper industry. </li></ul><ul><li>Widest selection (30+ grades) of unique, market-leading eco papers. </li></ul><ul><li>Eco Audit: Share your resource savings. </li></ul><ul><li>Consumer Products: style & substance. </li></ul><ul><li>Visit our newly relaunched site </li></ul><ul><li>www.newleafpaper.com </li></ul>Presented by:
    2. 3. Agenda Introductions to Canopy and the EPN Why it’s important to choose the Best Eco-Paper Solutions The Paper Steps Navigating Paper Labels and Certifications Questions
    3. 4. Conserves biodiversity and endangered forests by shifting North American businesses away from papers derived from ancient and endangered forests, globally We work collaboratively through the entire paper supply chain to bring eco-papers to market Known as Markets Initiative until 2009 Best known as the organization behind the greening of Harry Potter and facilitating Canadian Geographic to print on the ‘Wheat Sheet’ Steering Committee Member of the Environmental Paper Network
    4. 5. Environmental Paper Network and Common Vision Represents over 100 organizations working together to accelerate social and environmental transformation in the pulp and paper industry. Goals are to protect the world’s last endangered forests, safeguard our global climate, and ensure abundant, clean drinking water and respect for community and indigenous rights. The Network developed the Common Vision as a framework to guide necessary shifts in production and consumption. Pillars in the Common Vision 1. Minimize paper consumption 2. Maximize recycled content 3. Source fiber responsibly 4. Encourage cleaner production practices Developed www.whatsinyourpaper.com and the Paper Steps
    5. 6. <ul><li>The importance of choosing the best Eco-Paper </li></ul><ul><li>P&W 6% average recycled content; Newsprint 33% average recycled content </li></ul><ul><li>The balance still comes from virgin fiber </li></ul><ul><li>Forest clear cuts cause forest fragmentation and/or degradation </li></ul><ul><li>Not all certification systems are created equal. Some allow up to 120 acre clear cuts (about 90 football fields) and do not protect threatened or endangered species or High Conservation Value Forest areas </li></ul><ul><li>Unsustainable logging can be both legal and certified </li></ul><ul><li>Conversion of natural forests to tree farms </li></ul><ul><li>Extensive illegal logging around the world, including Indonesia and Russia </li></ul><ul><li>Carbon rich intact forests like the PNW or the Boreal or Indonesia </li></ul><ul><li>Areas with significant cultural and biodiversity impacts (caribou, tiger, orangutan habitat or homes or territories of indigenous peoples in South America, Asia, Indonesia and even Canada) </li></ul>
    6. 7. beauty sask - GL
    7. 9. <ul><li>The importance of choosing the best Eco-Paper </li></ul><ul><li>Energy, water and chemical intensive to pulp virgin tree pulp </li></ul><ul><li>(see Susan Kinsella’s webinar on Dispelling Myths for more information) </li></ul><ul><li>Using tree biomass for energy is not carbon neutral </li></ul><ul><li>( see Carbon Neutral Fact Sheet, EPN and Science , 325:529, October 23, 2009 with research from Princeton) </li></ul><ul><li>Some mills in NA still have effluent issues </li></ul><ul><li>NA has low paper recovery rates compared to some countries: USA 57.4% (AF&PA 2008) compared to ~75% in Germany (CEPI 2005) </li></ul><ul><li>43.6% of P&W paper recovered (AF&PA 2005) </li></ul><ul><li>Excessive paper in land fill results in potent greenhouse gas emissions (Methane) as it decomposes </li></ul>
    8. 10. Forests and Climate <ul><li>Carbon values and biodiversity vary by forest type </li></ul><ul><li>What’s meaningfully sustainable in the Boreal is different than that which is sustainable in the Pacific North West, the US SE, Indonesia etc </li></ul><ul><li>Cookie cutter certifications/approaches do not address this, nor do some national laws </li></ul><ul><li>‘ Forests are well known for their ability to absorb carbon dioxide, but when they are destroyed they release CO2 into the air. This helps explain why Indonesia, a developing country with high rates of deforestation, now has one of the highest emissions rates in the world. </li></ul><ul><li>Forest loss contributes as much as 12-15% to annual greenhouse gas emissions, about the same as the entire global transportation sector. It will be practically impossible to avoid dangerous climate change without addressing this problem. That is why forests must be part of the solution.’ </li></ul><ul><li>Source: </li></ul><ul><li>www.Illegal-logging.info </li></ul><ul><li>Maintained by Energy, Environment and Development Program of </li></ul><ul><li>Chatham House and financing from UK Department of International Development </li></ul>
    9. 11. “ Curbing deforestation is a highly cost-effective way of reducing greenhouse gas emissions and has the potential to offer significant reductions fairly quickly.” — Stern Review, p.537
    10. 12. Solutions 1. Maximize paper efficiencies 2. Give purchasing preference to paper from the Superior or top steps of the Paper Steps 3. Support chlorine free/advanced bleaching technologies 4. Support agricultural residue paper development 5. If you need to buy paper with virgin tree fiber source virgin from FSC certified forests
    11. 14. Environmentally Responsible Fibre Attributes Post-Consumer Pre-consumer (deinked) Agricultural residue FSC certified virgin free of Endangered or High Conservation Value Forest fibre Cleaner Production Technologies are also included in each step
    12. 15. Environmentally Inferior Paper Very few if any environmental attributes Little if any recycled content Virgin tree fiber is not from FSC certified forests and may be from Endangered or High Conservation Value Forests
    13. 16. Transitional Paper At least 10% of the fibre has environmental attributes 10% Post-Consumer or 10% Agricultural Residue And/or FSC Mixed Sources certified No controversial fibre sources ECF, not EC
    14. 17. Improved Paper At least 50% of the fibre has environmental attributes 30% PCR minimum if paper has virgin tree fibre FSC certification if more than 50% virgin No controversial fibre sources EECF, PCF or TCF, not ECF
    15. 18. Superior Paper = Greenest of the Green 100% of the fibre has environmental attributes 50% PCR minimum if paper has virgin tree fibre Virgin from FSC certified tenures With no ‘controlled wood’ or controversial fibre sources PCF or TCF
    16. 19. Where do I find the best Eco-Papers? There are almost 700 FSC papers on market = Transitional and higher # of Superior or FSC papers suitable for book, magazine, catalogue and newspaper publishers more than doubled in the last 18 months 350+ papers in the Eco Paper Database - papers with the highest eco attributes as identified in the Paper Steps Searchable database of P&W and packaging papers Contains the best eco papers in each paper type Searchable by Paper Step www.canopyplanet.org/EPD/index.php If you have manufacture a paper you think should be in the database let us know, we’ll review the specs and add it if it fits the criteria
    17. 20. 128 Superior Papers in Eco-Paper Database Superior Coated Freesheet 5 Coated Groundwood 7 Uncoated Freesheet 55 Copy Paper 22 Uncoated Groundwood 16 Packaging/Board 13 Envelopes 4 Other 6 www.canopyplanet.org/EPD/index.php
    18. 21. Benefits of buying ‘Superior’ Eco-Paper No new trees needed if 100% post consumer recycled or agricultural residue Maximizes the life cycle of paper already in the system Supports paper recycling and deinking infrastructure Supporting FSC results in more sustainable on the ground logging - e.g.35 million+ ha now certified in Canada Uses less energy, water and chemicals in production Supports advanced pulping and bleaching technologies (e.g. extended and oxygen-based delignification, maximal effluent recovery and the use of non chlorine-based bleaching chemicals) Considered a ‘low carbon’ and ‘low biodiversity’ paper option May cost more, but you reduce your environmental impact as much as possible
    19. 22. <ul><li>Labels you might see on Superior Paper: </li></ul><ul><li>3rd Party Certification and other Designations </li></ul><ul><li>FSC recycled </li></ul><ul><li>FSC/PEFC Recycled </li></ul><ul><li>Ancient Forest Friendly TM - Canopy’s ‘designation’ applies to fiber content and bleaching </li></ul>
    20. 23. <ul><li>Certifications and Other labels you might see on Transitional, Improved or Superior papers: </li></ul><ul><li>Green Seal - on some Superior papers - certifies recycled content </li></ul><ul><li>Ecologo - currently no recycled content minimums but most Ecologo paper is also Superior - check recycled content </li></ul><ul><li>WWF Panda - can apply to Superior papers but can also be found on Transitional papers </li></ul><ul><li>Rainforest Alliance endorsed/certified - can apply to Superior papers but can also be found on Transitional papers </li></ul><ul><li>Recycled mobius loop/symbol - not regulated </li></ul><ul><li>CFPA - PCF or TCF - applies to bleach process only </li></ul><ul><li>Green-E - applies to energy, not fiber content </li></ul><ul><li>Biogas - Cascades brand </li></ul><ul><li>Wind energy - can also be seen on papers that are not Superior </li></ul><ul><li>Acid Free </li></ul>
    21. 24. <ul><li>Labels and Certifications that do not apply to ‘Environmentally Superior Papers’: </li></ul><ul><li>‘ Recyclable’ or ‘Renewable’ or ‘Sustainably Harvested’ - they might be but just because this claim is made does not mean it is ‘Superior’ </li></ul><ul><li>Carbon Neutral </li></ul><ul><ul><li>- especially on virgin papers because they usually do not look at the loss of biomass associated with logging forest of origin </li></ul></ul><ul><ul><li>- can be a mill claim that is not 3rd party audited </li></ul></ul><ul><ul><li>- may apply to some Superior paper from certain mills </li></ul></ul><ul><li>Elemental Chlorine Free = Transitional category </li></ul><ul><li>Chlorine Free - could mean ECF </li></ul><ul><li>Woodfree </li></ul><ul><li>SFI, CSA, PEFC certified virgin </li></ul><ul><li>FSC controlled wood - is not from an FSC certified tenure </li></ul><ul><li>ISO 14001 </li></ul>
    22. 25. Questions? Eco Paper Database www.canopyplanet.org/EPD/index.php The Paper Steps www.whatsinyourpaper.com Common Vision www.environmentalpaper.org [email_address]