The document discusses marketing organizations. A marketing organization is a group of marketing personnel brought together to make decisions on products, pricing, placement, and promotion. It aims to achieve quantitative and qualitative marketing objectives through proper coordination between marketing roles. There are different types of marketing organizations including functional, product-oriented, market/territory-oriented, and customer-oriented structures. The size of a marketing organization is affected by external economic and political factors, internal organizational purposes, and individual role choices.

1. Marketing
OrganisationProf Prashant Kumar Gupta
Jain College Of MBA & MCA

2. Organisation
• Group of people
• Structured to achieve common goal
• Defines relationship between roles
• Assigns responsibilities and authorities

3. Marketing Organisation
• Group of marketing persons brought
together
• Decisions on 4Ps
• Reach quantitative and qualitative
marketing objective
• Provides or proper co-ordination between
marketing personnel

4. Types
• Functional
o Marketing activities are grouped
• Product Oriented
o Separate structure for each product
• Market/Territory Oriented
o Area Wise
o Area Manager, Zonal Manager, Divisional manager
• Customer Oriented
o Different classes of customer

5. Factors Affecting Size
• External factors:-
o Economic
o Political-Administrative
• Internal Factors:-
o Purpose of the organisation
• Individual Choices