This document discusses various micro-marketing strategies including segment marketing, niche marketing, local marketing, and customerization. Segment marketing involves dividing the market into homogeneous subgroups with similar preferences. Niche marketing targets a small, distinct group with unique needs. Local marketing tailors products and services to the needs of local customer groups. Customerization allows individuals to customize products on a one-to-one basis. The document provides examples and key benefits of each micro-marketing strategy.