Vision of Ray Croc for McDonald's. McDonald's current position in international market. SWOT analysis for McDonald's. PESTEL analysis for McDonald's. Porter's Five forces of market. Conclusion. McDonald's customer satisfaction approach of business. King of international fast food chain.
I've done this presentation while I was student in Yanbu University College, which it was required for MGT418 Course. This presentation is about how McDonald's Promotes their products and their development strategy.
Vision of Ray Croc for McDonald's. McDonald's current position in international market. SWOT analysis for McDonald's. PESTEL analysis for McDonald's. Porter's Five forces of market. Conclusion. McDonald's customer satisfaction approach of business. King of international fast food chain.
I've done this presentation while I was student in Yanbu University College, which it was required for MGT418 Course. This presentation is about how McDonald's Promotes their products and their development strategy.
International Marketing Channels:
Topic:
Channel Distribution Structures
Distribution Patterns
Middleman Choices
Factors Affecting Choice of Channel
Internet and Logistic
Slide chapter 1 : The Scope and Challenge of
International Marketing - International Marketing 15th Philip R. Cateora, Mary C. Gilly, and John L. Graham.
Case Study of the world's leading fast-food restaurant chain McDonald's. References: Marketing Management by Kotler. Created by Kandukuri Sai Omkar during a marketing internship under Prof. Sameer Mathur
International Marketing Management PowerPoint Presentation Slides SlideTeam
Every organization needs to adapt to the ever-changing business environment. Sensing this need, we have come up with these content-ready change management PowerPoint presentation slides. These change management PPT templates will help you deal with any kind of an organizational change. Be it with people, goals or processes. The business solutions incorporated here will help you identify the organizational structure, create vision for change, implement strategies, identify resistance and risk, manage cost of change, get feedback and evaluation, and much more. With the help of various change management tools and techniques illustrated in this presentation design, you can achieve the desired business outcomes. This business transition PowerPoint design also covers certain related topics such as change model, transformation strategy, change readiness, change control, project management and business process. By implementing the change control methods mentioned in the presentation, you will be able to have a smooth transition in an organization. So, without waiting much, download our extensively researched change management framework presentation. With our Change Management Presentation slides, understand the need for change and plan to go through it without any hassles.
Mc Donald's International Strategy studyRajat_upmanyu
In this paper I examine the context for the internationalization of firm MC Donald’s in the
Fast food industry. I firstly gave the introduction to the Mc Donald’s and then examine the
degree of globalization of the fast food industry. After that I studied that how the global
scope for the fast food a changed over a period of time with the help of the cage framework.
Then I discussed about the competitive advantage that Mc Donald’s receives from its
operations all over the world by the use of different framework and analysis. Lastly I
included the AAA Framework measures taken by Mc Donald’s to sustain in this competitive
market.
International Marketing Channels:
Topic:
Channel Distribution Structures
Distribution Patterns
Middleman Choices
Factors Affecting Choice of Channel
Internet and Logistic
Slide chapter 1 : The Scope and Challenge of
International Marketing - International Marketing 15th Philip R. Cateora, Mary C. Gilly, and John L. Graham.
Case Study of the world's leading fast-food restaurant chain McDonald's. References: Marketing Management by Kotler. Created by Kandukuri Sai Omkar during a marketing internship under Prof. Sameer Mathur
International Marketing Management PowerPoint Presentation Slides SlideTeam
Every organization needs to adapt to the ever-changing business environment. Sensing this need, we have come up with these content-ready change management PowerPoint presentation slides. These change management PPT templates will help you deal with any kind of an organizational change. Be it with people, goals or processes. The business solutions incorporated here will help you identify the organizational structure, create vision for change, implement strategies, identify resistance and risk, manage cost of change, get feedback and evaluation, and much more. With the help of various change management tools and techniques illustrated in this presentation design, you can achieve the desired business outcomes. This business transition PowerPoint design also covers certain related topics such as change model, transformation strategy, change readiness, change control, project management and business process. By implementing the change control methods mentioned in the presentation, you will be able to have a smooth transition in an organization. So, without waiting much, download our extensively researched change management framework presentation. With our Change Management Presentation slides, understand the need for change and plan to go through it without any hassles.
Mc Donald's International Strategy studyRajat_upmanyu
In this paper I examine the context for the internationalization of firm MC Donald’s in the
Fast food industry. I firstly gave the introduction to the Mc Donald’s and then examine the
degree of globalization of the fast food industry. After that I studied that how the global
scope for the fast food a changed over a period of time with the help of the cage framework.
Then I discussed about the competitive advantage that Mc Donald’s receives from its
operations all over the world by the use of different framework and analysis. Lastly I
included the AAA Framework measures taken by Mc Donald’s to sustain in this competitive
market.
Notes One-inch margins on all sides. Times Roman text (12 pt.). S.docxvannagoforth
Notes: One-inch margins on all sides. Times Roman text (12 pt.). Single line spacing,
Blank lines only for paragraph separations. Separate Title page and Cited References page, MINIMUM of four full discussion (body) pages. Minimum means more is expected.
See Syllabus 3.2 Individual Project for a complete discussion and requirements.
Sample Paper Reference Only
This paper received an B+ grade based on the rubrics noted in the Syllabus 3.2
There are four and one-half discussion (body) pages in this specific document.
McDonald's Globalization Franchising Strategy
By Past Excellent Student
December X, 201X
Introduction: McDonald’s Origin and Background
“The success of McDonald's is the business equivalent of the American Dream” (Home, 1). Richard and Maurice McDonald, the founding brothers of McDonald’s, had a vision in their mind from the beginning. At first in 1940, they came up with the idea to completely move their father’s food stand into a completely new building and renamed it from “The Airdrome” to “McDonald’s Bar-B-Que” with twenty-five items listed on the menu. In October of 1948, after running their restaurant for a few years, they realized that most of their profits were from the hamburgers compared to their other menu items, therefore, they closed down this restaurant to open a more streamline restaurant with a simple menu of hamburgers, cheeseburgers, potato chips, coffee, soft drinks, and apple pie. After a year, they swapped the apple pie and potato chips with milkshakes and French fries. Eventually after continual improvement, they joined up with Ray Kroc, a seller of Prince Castle brand Multimixer Milkshake Machines, where the McDonald brothers were using eight of his machines, so Kroc went to check out their restaurant.
After visiting, Kroc believed in them and gave them the idea franchise their restaurants throughout the country. They were skeptical at first but eventually agreed with it and McDonald’s first franchise opened in Illinois in 1955. Eventually, Kroc bought out the McDonald brother for 2.7 million dollars and then the fast food restaurant really began to take off. Kroc realized he needed to create an image for the restaurant that would make it stand out compared to others. The main two aspects that McDonald’s adopted early on that made the chain restaurant stand out is the famous double arch “M” was created along with assigning Ronald McDonald to be the face for the restaurant. Nowadays, it does not matter where you are visiting a McDonalds because it will be a very similar experience regardless of the location. With that being said, that highlights the vision of Ray Kroc, which helps with their strategic approach and their global franchising for continuous success and growth within their fast food chain.
McDonald’s Growth
There are thousands of McDonald restaurants around the world, and they are still continuing to grow, which makes them one of the top franchising companies in the world. When Kr ...
What does top brands sell is not merely their product, but also their brand power in terms of brand equity.
This brand power is earned by value, trust, consistent service etc.
Running Head MCDONALD’S MARKETING PLAN 1 Fr.docxanhlodge
Running Head: MCDONALD’S MARKETING PLAN
1
Frieday Night with Redbox: A McDonald’s Marketing Plan
Samuel A. Sample
BUS 330 Principles of Marketing
Professor Sadeghinejad
February 16, 2016
MCDONALD’s MARKETING PLAN 2
McDonald’s Marketing Plan: Frieday with RedBox
Brand or Company Description (minimum 25 words)
McDonald’s is the world’s largest fast food chain with over $25B in annual sales and more than
35,000 retail locations in more than 100 countries (McDonald’s Corporation, 2015).
Core Products or Services (minimum 25 words)
Beyond the burgers, french fries and milkshakes that they’ve been selling since its founding,
McDonald’s sells a variety of wraps, salads, sandwiches and beverages – more than 200 items in all (The
Economist, 2015). McDonald’s locations are typically open for breakfast, lunch, dinner and late night
dining and many feature drivethru service.
A Brief History (minimum 50 words)
The first McDonald’s restaurant was opened in 1948 by Richard and Maurice McDonald. It
brought production line techniques to the burger business and challenged the dominant carhop drivein
business model. Ray Kroc was one of the earliest franchisees and the key figure in the rapid expansion of
the business after he bought out the McDonald brothers 1961. McDonald’s became a public company in
1965 and opened its first international location in 1967. Sales and locations have continued to grow every
year since.
Key current competitors (minimum 50 words)
Historically, McDonald’s primary competitors were identified to be the large fast food burger
chains like Burger King and Wendy’s. But given McDonald’s size and the expansion of their menu, the
competitive set must be viewed more broadly to include sandwich shops like Subway, other fast food
concepts like ChikfilA, more upscale fast casual restaurants like Panera and Chipotle, as well as coffee
shop chains like Starbucks and Dunkin’ Donuts.
MCDONALD’s MARKETING PLAN 3
SWOT Analysis (minimum 500 words)
SWOT Analysis: Strengths (Describe a minimum of 3 positive controllable factors)
1. Anytime, anywhere convenience
With over 14,000 locations in the U.S. alone, there’s a McDonald’s within a short drive of almost
everyone and most are open from 6am to 11pm. The number of locations also means that McDonald’s can
purchase media nationally which is more cost efficient than buying locally.
2. Brand equity
As a results of its many locations, consistent brand experiences and hundreds of millions of
dollars spent on marketing each year McDonald’s has developed a very strong brand. For example, they
ranked 5th on BrandZ’s 2014 most valuable global brand list (Rooney, 2014).
3. The Best French Fries
McDonald’s french fries are universally loved even by people who don’t otherwise like
McDonald’s food. McDonald’s fries were voted #1 in a 2015 YouGov study (Peterson, 2015).
Globalization and Glocalization Marketing of McDonald’sinventionjournals
Marketing is indeed one of the most important management functions because it helps international firms to keeping on focusing to the needs of customers particularly in global international business. Quoting Peter Drucker’s famous marketing mantra ―The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself‖, this case study focused on McDonald’s as the company attempts to anticipate and satisfy its global customers while wadding off its rival.
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Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
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The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
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Dear All,
The questions in the text book are too long. So, I decided to divide it into 4 sections;
(a, b, c and d)
Question 1
a) Identify the key elements in McDonald’s global marketing strategy.
b) How does McDonald’s approach the issue of standardization?
c) Does McDonald’s think global and act local?
d) Does it also think local and act global?
Answers (a)
2. According to Warren J. Keegan and Mark. C. Green in Global Marketing Second Edition,
global marketing strategy (GMS) has three additional dimensions that pertain to marketing
management. First, concentration of marketing activities is the extent to which activities
related to the marketing mix for example promotional campaigns or pricing decisions are
performed in one or a few country locations.
Second, coordination of marketing activities refers to the extent to which marketing
activities related to the marketing mix are planned and executed interdependently around
the globe. Finally, integration of competitive moves is extent to which a firm’s competitive
marketing tactics in different parts of the world are interdependent. The GMS should
enhance the firm’s performance on a worldwide basis.
Based on the case study, Ken Koziol, Vice President of worldwide restaurant innovation,
explained “McDonald’s was built on a strong foundation of a core menu that we took
around the world but we need to make sure are more locally relevant. Taste profiles and
desires are changing”.
The first element in McDonald’s global marketing strategy is globalization. According to
http://cenizamarcial.wordpress.com/2011/07/27/bm255-msdonalds/ globalization
involves developing marketing strategies as though the world is a single entity: marketing
standardized products in the same way everywhere. Globalized organizations employ
standardized products, promotional campaigns, prices and distribution channels for all
markets. Brand name, product characteristics, packaging and labelling are the easiest of the
marketing mix variables to standardize.
Britannica (2007) stated “Food is the oldest global carrier of culture”. Any changes in the
foods that we eat, in its preparation, the way it is served and consumed diminishes the
traditional beliefs of the people. One of the most influential changes came with introduction
of fast food restaurants like McDonald’s into foreign countries.
Second GMS is transformations have taken place which could be perceived as beneficial or
corrupting to that culture. According to William Gould (1996), before the introduction of
McDonald’s overseas “fast food was almost unknown. McDonald’s has been the first
company to try to export America’s love of fast food and changes in eating habits of other
nations”. The case study stated that “thanks to changing lifestyles around the globe, more
people are embracing the Western-style fast-food culture”.
Third GMS is local specialization. Radley Balko (2003), states that “In most communities, in
fact, the McDonald’s has conformed to the local culture not the other way around. The
McDonald’s corporation notes that most of its overseas franchises are locally owned, and
thus make efforts to buy from local communities. McDonald’s also alters its regional menus
to conform to local taste.” For example, the case study stated Hindu religion prohibits
eating beef, McDonald’s developed the Chicken Maharaja Mac specifically for India.
The final strategy is McDonald’s outlets can be set up practically in the world. In the case
study we find that there are a lot of McDonald’s restaurant open in a year. For example, in
China McDonald’s have more than 1,000 restaurants, in India McDonald’s operated 208
3. locations at the end of 2010 while in France with nearly 1,000 outlets represents McDonald’s
third-largest market in Europe.
Answers (b)
According to Warren J. Keegan and Mark. C. Green in Global Marketing Second Edition, one
of the GMS is global market participation is the extent to which a company has operations
in major world markets. Standardization versus adaptation is the extent to each marketing
mix element is standardized (i.e., executed the same way) or adapted (i.e, executed in
different ways) in various country markets.
So, in McDonald’s we found that the approach of standardization in first, McDonald’s
promotional tagline, “I’m lovin’ it”. According to Wikipedia, I’m lovin’ it is the
international branding campaign and it was used in 85 countries including Malaysia. The
company says this approach will revitalize the brand in the entire world, unify its messages
and integrate all its marketing moves.
Second is McDonald’s core product. McDonald’s served their core products such as burgers,
fries and soft drinks. These three products must be served consistently in the global product
offering. It also requires the standardized process and similar quality ingredients.
The case study stated that McDonald’s built its reputation by promising and delivering
three things to customers: inexpensive food with consistent taste regardless of location;
quick service; and a clean, familiar environment.
Third is quick service. The point of parity for all fast food restaurants is delivering fast
service. In McDonald’s it is not only delivering quick service but they must also consistently
fast, friendly and accurate service. For example, when a customer stepped in front of the
McDonald’s counter to purchase order, they must be greet by the cashier by saying “Good
afternoon Sir, welcome to McDonald’s, you want to having here or take away?”. This
pitching has been repeatedly used by McDonald’s cashier when they wanted to take an
order from their customer.
The fourth is restaurant design and layout. The point of parity for McDonald’s is taste good
while the point of different is fun environment targeting the market of kids, young adult
and family. When we enter McDonald’s outlet at IOI Mall Puchong it has different design
and layout from McDonald’s outlet at Ampang Point. At IOI Mall, the outlet has extended
area where differentiation product of McDonald’s such as McCafe is served’. McCafe’
targeted young people who like to hang out at the mall with their friends while enjoying
free wifi. However, McDonald’s at Ampang does not have McCafe’. The restaurant has
different size and type of chairs for seating. So, customer can choose where they prefer to sit.
In the case study, McDonald’s restaurant in France has redesigned it stores. It is because,
French people wanted to take a time when they are eating. Therefore, McDonald’s opening
fancy restaurant which people can sit and enjoying their meal.
Answer (c)
4. Global localization, it means that a successful global marketer must have the ability of
“Think global and act local”. Global marketing may include a combination of standard (for
example actual product itself) and nonstandard (for example distribution or packaging)
approaches. A global product may be the same product everywhere and yet different.
Global marketing requires marketers to think and act in a way that is both global and local
by responding to similarities and differences in world markets.
Yes, McDonald’s adapt think global because all over the world, McDonald’s remain as the
same company, using the same mission and vision and not to forget their logo and image,
golden arches. In the case study, it stated that golden arches are said to be the second most
recognized symbol in the world.
McDonald’s act locally because it gets use to the local culture by using their own product.
For example, people in France demanded McDonald’s to use French potatoes and French
cheese to their products so that it would appeal their local culture. McDonald’s also using
different name of the product so that it suit with the culture. For example in India,
McDonald’s are using the Indian name to its menu and served products such as
McAlooTikki, McCurry Pan and Pizza McPuff for vegetarian.
Answer (d)
Yes, McDonald’s also adapt think local and act global. Many companies are learning that it
is equally important to think local and act global. In practice, this means that companies are
discovering the value of leveraging innovations that occur far from headquarters and
transporting them back home. For example, the case study stated that McDonald’s in France
think local because they redesigned stores have hardwood floors and exposed brick walls.
Sign are in muted colours rather than the chain’s signature red and yellow, and the golden
arches are displayed more subtly. Overall, the restaurants don’t look like McDonald’s
elsewhere.
As McDonald’s locations in France undergo style makeover, some franchisees report sales
increases of 10 to 20 percent. It shows that the restaurant act global in order to increase their
sales revenue. Encouraged by these results, McDonald’s has embarked on an ambitious
program to refurbish several thousand outlets in various countries. Some American
franchisees began undertaking similar renovations.