4. Ray Kroc joined the chain in 1954 and
built it into an eventually global
franchise, making it the most successful
fast food corporation in the world
DO YOU KNOW HOW
DID IT NAMED ?
In 1955, Ray Kroc, a multi-
mixer salesman, franchised
a hamburger restaurant
from McDonalds brothers.
He named it “McDonald’s”
5. McDonald’s Brand
Ray Kroc helped design
the building which
featured red and white
slides and a single
Golden Arch.
It attracted local
attention.
6.
7. Core Brand Values
Domestic
growth along
with
International
expansion
McDonald’s has changed in different
economic times and in different parts of the
world.
10. These all values have
remain same since
ages and these
are the Ultimate
Success Recipe for
McDonald’s success.
11. Brand Extension
McDonald’s expanded to include iconic items such as
Big Mac Happy Meal Breakfast
Items
Ice-Cream Soft ServeBrownie
Quarter
Pounder
McFlurry
And
Many
More
…
13. McDonald’s
primary generic
strategy is cost
leadership.
The company also
uses broad
differentiation as a
secondary or
supporting generic
strategy.
This secondary
generic strategy
involves developing
the business and its
products to make
them distinct from
competitors.
For example, through
McCafé products,
McDonald’s applies
the broad
differentiation generic
strategy.
McDonald’s Brand Strategy
14. The United Kingdom and Ireland business model is different from the U.S,
in that fewer than 30 percent of restaurants are franchised, with the
majority under the ownership of the company. McDonald's trains its
franchisees and management at Hamburger University in Oak
Brook, Illinois.
In other countries, McDonald's restaurants are operated by joint ventures
of McDonald's Corporation and other, local entities or governments.
Business Model
16. CSR(Corporate Social Responsibility) Activities
In 1974, McDonald’s opened the
Ronald McDonald House, a charitable
cause to help children of Leukemia
17. 3 Major Charity Programs
Ronald McDonald’s Family
Room
Ronald McDonald’s Care
MobileRonald McDonald’sHouse
18. Risks
McDonald’s will face tough
competition from other fast food
chains like Subway, Dominos, etc.
because of the change in customer’s
tastes.