There are many public and private sector stakeholders involved in tourism destination management, including various levels of government, economic development agencies, transportation providers, attractions, accommodations, restaurants, tour operators, and more. Coordination and cooperation between these stakeholders can occur through mechanisms like a tourism development partnership that oversees joint strategy, planning, and implementation. A Destination Management Plan is a key tool to integrate actions, strengthen strategic links, apply expertise to projects, and foster evidence-based destination management. A tourism destination encompasses an area with attractions, facilities, accessibility, and a community that are interrelated and complementary for tourism activities with management and regulatory support.
Destination Management Public Sector and Tourism Policy Destination Image Development Attributes of Destination Destination Planning Destination Development and Sustainable Future
Brief description of Tourism Guidebook for Local Government Units.pdfMarissaMalones3
Brief description of Tourism Guidebook for Local Government Units
Office of Tourism Development Planning, Research and Information Management
Tourism Development Planning Division
Rationale:
Tourism development and promotion are among the functions of Local Government Units (LGUs) as
mandated by the Local Government Code of 1991 (RA7160). As local government shifted to more
participatory forms of development governance, they were also encouraged to enjoin other
stakeholders in local tourism development and promotion.
Based on Section 37 of RA9593:
Consistent with RA 7160, Local Government Units (LGUs) shall prepare and implement a
tourism development plan (TDP) that integrate zoning, land use, and infrastructure development, as
well as standards for tourism enterprises, and heritage and environmental protection based on the
principle of sustainable tourism development.
Based on Section 38 of RA9593:
All LGUs shall prepare an inventory of its available resources as basis for local and national
tourism planning; as well as compile regular reports on the status of their tourism plan(s) and programs,
including tourist arrivals, tourism enterprises, among others.
Background:
Convergence project of different National Government Agencies and Donor programs for the
development of a relevant tool for LGUs to come up with Solutions in responding to the challenges and
opportunities of tourism.
The development of this Tourism Guidebook would not be have been possible without the initiative and
collaboration of the Department of Tourism, Department of the Interior and Local Government, and
Department of Environment and Natural Resources, with vital funding support provided by the
Government of Canada thru Local Governance Support Program for Local Economic Development (LGSPLED)
project and the United Nations Development Programme (UNDP) thru the Biodiversity Partnership
Project (BPP)
Introduction:
This Tourism Guidebook has been developed as one of the support mechanism to “enhance the
capability of LGUs to monitor and administer tourism activities and enforce tourism laws, rules and
regulations in their respective jurisdiction.”
The Provincial, City and Municipal Tourism Officers can benefit a lot from this guidebook given their
responsibilities in the local tourism development. Local Tourism Officers play a central role not only in
tourism promotion but also in the preparation, implementation, and updating of local tourism
development plans, as well as enforcement of tourism laws, rules and regulations.Being the coordinator
for all these activities, the tourism officer should be able to have good grasp of the fundamental
concepts and process of tourism development.
The Provincial, City and Municipal Planning and Development Officers can also use the guidebook to
properly integrate tourism development into the larger context of the land use and comprehensive
development of their respective LGUs. They should also work closely with the tourism officers to ensu
A complete national tourism policy would be unveiled in India within the next two months, according to Union Minister G Kishan Reddy. Information indicates that the government has discussed this with all key stakeholders, including the state governments, financial institutions, and travel agencies.
Based on various developments that had occurred since the last policy was created in 2002, the Ministry of Tourism prepared a draft of the National Tourism Policy, taking into account important recommendations from NITI Aayog, the Sectoral Group of Secretaries, international best practices from organizations like the UNWTO, and policies and strategies developed by other nations.
Draft National Tourism Policy
The National Tourism Policy 2022 is part of the vision of New India on a high trajectory of growth and prosperity. The new Policy is a holistic framework for sustainable and responsible growth of the tourism sector in the country.
The policy’s objectives include increasing the framework conditions for the country’s tourist industry’s growth, assisting the travel and tourism sector, and promoting related businesses.
National Tourism Policy Objectives
To make India a year-round travel destination and to increase visitors, spending, and time spent there in order to boost the contribution of tourism to the Indian economy.
To create jobs and entrepreneurial opportunities in the tourism sector and ensure the supply of a skilled labour pool.
To make the tourist industry more competitive and draw in private sector investment.
To preserve and enhance the nation’s natural and cultural resources.
To ensure the nation’s tourist industry develops in a sustainable, ethical, and inclusive manner.
1. National Tourism Policy Guiding Principles
To promote sustainable, responsible and inclusive tourism.
• The policy aims to promote sustainable tourism by minimizing the negative impact of tourism on social, environmental and economic aspects and maximizing the positive impact.
• The policy further advocates responsible tourism to bring all stakeholders together to take responsibility for achieving sustainable tourism, and to create better places for people to live in and for people to visit.
•
• In order to ensure inclusive growth, creating opportunities for marginalized sections of society including people living in remote areas will be a priority.
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3. 1. There are many public and private sector stakeholders
who are engaged in fulfilling
•the functions of destination management:
•National and regional/provincial government;
•Economic development agencies;
•Local authorities/government;
•Town centre management organisations;
•National Park authorities;
•Transport providers;
4. 1. There are many public and private sector stakeholders
who are engaged in fulfilling
•Attractions, events and cultural organisations;
•Accommodation providers;
•Restaurant, leisure and retail operators;
•Intermediaries (for example tour operators and conference
organisers);
•Destination representation agencies;
•Media;
•Local tourism consortia and partnerships;
•Business support agencies;
•Skills development organisations.
6. 2. Mechanisms for co-ordination
and co-operation
The following mechanisms
may be used for coordination
and co-operation between stakeholders:
A tourism development and management
partnership/liaison group (perhaps called a Tourism
o Action Group), overseeing:
o Joint strategy development.
o Joint destination management planning.
o Implementation on a coordinated basis.
7. And/or
Integrated product development and promotion projects.
Bringing together partners for focused project planning
(including investment planning) and implementation over
specific timescale
8. 3. The process
Destination Management Plan (DMP) is a
key instrument for building partnership and
commitment.
•Integrate the actions of separate
organisations;
•Confirm and strengthen the link between
strategy and action;
•Apply the DMO’s knowledge and expertise
to the project planning of other
organisations;
•Foster an evidence-based and learning
approach to destination promotion and
management
9. Tourism destination is the area or
geographic regions that are within
one or more administrative regions
in which there are elements:
Attractiveness, facilities, accessibility
and community
Interrelated and complementary to
the realization of tourism activities
with the support of management
and regulation
So........