The document provides 21 tips for using LinkedIn effectively. It recommends personalizing connection requests and messages, writing custom thank you messages, upgrading to a premium account, endorsing followers, joining groups, regularly updating your profile, customizing website links, recommending others, getting involved in groups, being selective with connections, responding to all invitations, customizing invitations, and using the like feature to share helpful updates. It also advises against using bitly URLs, overusing certain descriptive words, sending multiple invites to one person, and connecting with everyone.

1. 21 Do’s and Dont’s of Linkedin
Making the most of your time on Linkedin
By Errett Cord
Connect
Twitter: @errettcord
Linkedin: www.linkedin.com/in/errettcord

2. Do not use bitly when
shortening a URL, people think
it’s spammy. (From Josh
@linkeduniversity.com).

3. Always ask for permission
when connecting with a cold
contact.

4. Write you own custom
connection request
messages.

5. Try to personalize the
connection request.

6. Do not use these words to
describe yourself, creative,
oraganizational, effective,
motivated, extensive
expertise, track record,
innovation, responsible,
analytical, problem solving.

7. Write your own custom
thank you message for
connecting.

8. Upgrade to a premium
account, highly recommend
it.

9. Have two types of
connections “tight” and
“loose”.

10. Post comments and like
your followers comments,
builds good faith.

11. Get recommendations.

12. Setup your
endorsements and
click endorsements for
your followers.

13. Join groups, you can
join a maximum of
fifty groups.

14. Update you profile
regularly.

15. Customize your
website links.

16. Recommend others.

17. Get involved with a
group.

18. Be sparing with your
connections, don’t
connect with everyone.

19. Respond to all
Linkedin invitations.

20. Don’t send more than
one invite to one
person.

21. Customize your
invitations with
custom copy and
subject lines.

22. Use the "Like" feature
when you see a
helpful update from
one of your
connections. Doing
this shares that
update with your
entire network.