“Developing and Marketing Your Professional Brand” was part of the Professional Development Institute present by the IUPUI Center for Research and Learning (CRL). This workshop educated undergraduate students on best practices in social media. We covered professional branding, reputation management, social media etiquette and which social media platforms employers frequently visit.

1. SOCIAL MEDIA:
Ronald W. Gamble, M.A.
Social Media Coordinator
Center for Research and
Learning
“Developing and Marketing Your Professional Brand”

2. Today:
 Social Media, Why Is It so important
 What Is Your Image
 Preserving Your Online Reputation
 Networking
 Which Social Media Sites Should You Use
 Social Media Etiquette
 Questions

3. What Sites Do You
Currently Use?

4. Types of Social Media
Platforms
 Networking
 Image-sharing
 Blogging
 Micro-blogging
 Video-sharing
 Collaboration

5. Why Is Social Media
So Important

6. Why Should You Used Social
Media Professionally?
Professional social networks help people in
establishing their brand online. People can
post their skills, accomplishments, and
previous experience on these networks and
make themselves recognized by colleagues,
other peer groups, and even potential
employers. Many companies have started
recruiting people through social networks
like LinkedIn. Users also have the option to
search for jobs on their own through these
professional social networks just like any
other job portal. Social media currently has
a huge share in the job market.
www.brandignity.com

7. What’s Your Online Image?
Tips:
 Google Yourself
 Analyze what you are Posting (Kaitlyn Walls and
Justine Sacco get fired)
 Take an inventory of your connections (what are
they posting)

8. Who Do You Want to Be ???
Congratulations, if your image aligns with who you
want to be known as. Follow these steps if you need
to overhaul your digital reputation.
1. Be personable and transparent (let your
personality shine)
2. Make sure your profile photo looks professional
3. Decided what’s public, what’s private
4. Clean up your act (any inappropriate content
should be concealed or removed if possible)
5. Research others in your desired career field (this
provides an idea of how you should present
yourself)

9. Preserving Your Online
Image
 Be cautions of what you post
 Used reputation management tools (reppler,
Reputation.com, Naymz, Whos Talkin, Yasni)
 Monitor your connections and evaluate who is or
isn’t interacting with you.

10. Why Is Networking
Important?
It’s not who you know, but rather who knows you!
• References and recommendations
• Job leads and influences
• Possible collaborations
• Branding

11. Networking(Quality vs. Quantity)
It is better to have a moderate number of
connections and know most of them, than to
connect with a large number of people you do not
know. Fight the urge to connect with just anyone!
 Connect with professionals
 Get to know you connections
 Avoid automated accounts

12. Which Social Media
Platform(s) Should You
Use?
Future employers research possible candidates primarily
through these Social Media sites.
LinkedIn
Facebook
Twitter
about.me
Pinterest
Google+

13. Social Media Etiquette

14. LinkedIn
 Standout like a Rock Star (what’s your
brand?)
 List your other social media accounts
and accomplishments
 Connect with people that you know
 Follow people and groups that relate
to your interest
 Engage Your Audience

15. Facebook
 What are you (Public or Private)
 Remain mindful of your content and the
content that your connections post
 Avoid Social Begging

16. Twitter
 Remain mindful of your content and the
content that your connections post
 Avoid Social Begging
 Avoid Extreme Thankfulness
 Welcoming followers and not returning the
favor is a big “No, No”

17. Have a Plan!!!
Not having a plan, is planning
to fail!

18. Questions?

19. Contact Information for
Ron Gamble
 Phone (317) 274-8030
 Email rwgamble@iupui.edu
 Online RonGamblePR (Twitter, LinkedIn, Instagram, about.me,
Pinterest, Google+, YouTube)
 Note: Webpage in development

20. Additional Resources