The document provides 9 steps for optimizing a LinkedIn profile: 1) Complete your profile with context for work experience; 2) Get and provide recommendations weekly; 3) Connect with contacts and invite them to link on LinkedIn; 4) Personalize your profile link; 5) Search for and add relevant groups; 6) Invite everyone you interact with to connect; 7) Promote your profile on business cards and email signatures; 8) Answer one question weekly in LinkedIn Answers; 9) Post daily, comment weekly, and add contacts regularly to get returns from your LinkedIn profile.

1. for-2743201236980<br />Step 1.<br />...then you still have work to do10640792318385Click on ‘Profile’ at the top of the page. If your status bar doesn’t look like this...Complete your profile<br />ZZZZZZZZAs you add your work experience, add context to each element. This is not a CV, so you are not restricted by word count, but this doesn’t give you reign to go on, and on, and on...<br />As you complete your profile, keep in mind what exactly you are using your Linkedin profile for. Networking? Job hunting? Business development? As an example, if you work for an advertising agency and you’re trying to attract more clients, write about your success stories and large campaigns, not about your transferable skills.<br />6505847549638“90% of people trust online recommendations from people they know” Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countriesRecommendations qualify you as a useful contactSet the ball rolling by recommending your colleagues, customers, classmates, suppliers – anybody that you have had a professional relationship withGive, and ask for, recommendationsStep 2.<br />1Aim to give recommendation per week<br />You can also add applications that automatically share new blog posts, videos and presentations as you post them.1031240261620063093603075940555987917319174478927390243830175201583690182816516922751577340386978125336492574381Step 3.Link up with Linkedin<br />Delete or protect anything that isn’tWhilst on the subject of social media accounts, Google yourself and ensure that your online presence, across all networks, is of a professional standard26060402265045<br />37147501464038This is an easy one...Step 4.Personalise your profile link<br />219456043629946515100109220This will give you useful insight into the thoughts of those that you are trying to impressFirst instinct here is to add groups matching your skills profile [and this is useful] however, you should also add groups that are used by your potential employers, even if they are not directly relevant to youStep 5.Search for [and add] groupsYou get out what you put in – low quality, generalised adverts attract low quality, speculative applications<br />For bonus points, try to contribute to some discussions......you never know, it may lead to some useful connections212598031908755483225249809050063401926590466344034207453086100215646016459202156460<br />1645285375285096012026162002400300215646044636872966266Whenever you speak to people, invite them to link up on LinkedInFor higher uptake, don’t wait for a response to your email – invite them to connect on LinkedIn straight away.Add EVERYONE!Step 6.<br />9 times out of 10 your invite will be accepted. This is a great way to grow you connection numbers quickly and make the most out of every professional interaction<br />7132320547370This will help you get the most out of every interactionMy Blog Post672719052628803429000388048519888203995420Andy StevensMarketing Manager0845 6897046@EmptyLemon@OnlineAStevenshttp://uk.linkedin.com/in/onlineastevensAdd a link to your Linkedin profile from your email signatures, blog, business cards and everywhere elseStep 7.Promote your Linkedin profile<br />213042523310856811736437515This is the section of LinkedIn (first option under the ‘More’ menu) that is used to ask industry-specific questions to the Linkedin population.Try to answer one question every week; you’ll be surprised how useful this is for making new contactsUse Linkedin AnswersStep 8.<br />This doesn’t mean spending hours on the site. Once you have steps 1 to 8 in place, you can expect a useful return on the following:Anything that is worth doing takes time and with Linkedin, the more effort you put in the greater the return.685800388048568580047999656858004340225A status update each day1 or 2 comments on groups each weekAdding all new contactsUse Linkedin regularlyStep 9.<br />8083553647440808355267144580835531286458085992214733Follow the EmptyLemon Linkedin GroupRead 9 tips to ensure your CV gets you an interviewSearch for the latest IT jobs on EmptyLemonAdd EmptyLemon on Twitter and FacebookNow what?Next keep up the momentum<br />