The document provides etiquette and best practice tips for maximizing your LinkedIn experience, emphasizing the importance of personalization in connection requests and follow-up messages. It advises on content sharing, responding to messages, maintaining professionalism, and nurturing connections while protecting privacy. Additionally, it encourages active participation and offers details about upcoming LinkedIn-related sessions at the CPA Congress in Melbourne.

1. Are you getting the most from LinkedIn? You may already have a profile, but are you making your connections count? Use these etiquette and best practice tips so you can really make the most of the professional network that brings together more than 313 million
professionals from across the globe.
LinkedIn Etiquette and Best Practice
@JillianBowen
Jillian Bowen
Keep it real
Personalise your connection requests with a short note that provides the context of why you want to connect, particularly if you’ve never met before. Be careful when you send requests via apps or mobile as you may not get the option to add a message.
Show you care
After you connect with someone, send a follow up message. It doesn’t matter who sent the original request, if you acknowledge the connection, it deepens the potential.
No spam
When you post or send InMail always ask yourself first if you are offering a genuine benefit to the recipient. If it’s all about you, think of a way to improve the content so you both get something out of it. And never export connections to other databases outside LinkedIn.
Don’t double dip
It’s tempting to cross promote, but promoting your other social media platforms to your LinkedIn connections is rarely a good idea.
Be discrete
If someone views your profile on LinkedIn, don’t mention it. Take it as a compliment and move on. And never ask them WHY they looked at your profile.
Don’t leave me hanging
Unless someone it is from someone you don’t know, try and respond to InMail messages within 1-2 days.
Blah blah blah
Nobody likes a prolific poster. You know what I mean! Post once or twice a day with useful information or you run the risk of being hidden from news feeds or worse, losing connections.
Nothing personal, but…
Your personal life belongs on Facebook. Save us the details on LinkedIn and keep things professional.
No lurking allowed
It may seem easy to follow everyone else’s posts, but you get out of LinkedIn what you put into it, so make an effort and join the conversation.
Protect privacy
When you send an InMail message to more than one recipient, uncheck the box at the bottom of the message that says ‘allow recipients to see each other’s names and email addresses’. Make sure you contacts are also only visible to connections on your profile.
Do I know you?
Recommendations are great, but asking a stranger for one is just, well a bit wrong. Ask managers, lecturers or colleagues who know you well, and never nag. Better still, let them know when you first ask that if they are too busy, you totally understand.
Nurture your network
If you want your relationships to grow, put a bit of effort in. Download the connected app for iPhone and say congratulations whenever something important happens.
If you are attending CPA Congress in Melbourne, you can learn more about LinkedIn from Content and Social Media specialist Jillian Bowen in the below sessions:
Tuesday 14 October
Networking Luncheon
Crown Events & Conferences
Palladium, Level 1, 8 Whiteman Street, Southbank
12:10pm – 1:30pm
Wednesday 15 October
Leveraging the power of LinkedIn – session
Crown Events & Conferences
Palladium, Level 1, 8 Whiteman Street, Southbank
2:00pm – 2:50pm
@JillianBowen

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16. LinkedIn Etiquette and Best Practice
@JillianBowen
Keep it real
Personalise your connection requests with a short note that provides the context of why you want to connect, particularly if you’ve never met before. Be careful when you send requests via apps or mobile as you may not get the option to add a message.
Show you care
After you connect with someone, send a follow up message. It doesn’t matter who sent the original request, if you acknowledge the connection, it deepens the potential.
No spam
When you post or send InMail always ask yourself first if you are offering a genuine benefit to the recipient. If it’s all about you, think of a way to improve the content so you both get something out of it. And never export connections to other databases outside LinkedIn.
Don’t double dip
It’s tempting to cross promote, but promoting your other social media platforms to your LinkedIn connections is rarely a good idea.
Be discrete
If someone views your profile on LinkedIn, don’t mention it. Take it as a compliment and move on. And never ask them WHY they looked at your profile.
Don’t leave me hanging
Unless someone it is from someone you don’t know, try and respond to InMail messages within 1-2 days.
Blah blah blah
Nobody likes a prolific poster. You know what I mean! Post once or twice a day with useful information or you run the risk of being hidden from news feeds or worse, losing connections.
Nothing personal, but…
Your personal life belongs on Facebook. Save us the details on LinkedIn and keep things professional.
No lurking allowed
It may seem easy to follow everyone else’s posts, but you get out of LinkedIn what you put into it, so make an effort and join the conversation.
Protect privacy
When you send an InMail message to more than one recipient, uncheck the box at the bottom of the message that says ‘allow recipients to see each other’s names and email addresses’. Make sure you contacts are also only visible to connections on your profile.
Do I know you?
Recommendations are great, but asking a stranger for one is just, well a bit wrong. Ask managers, lecturers or colleagues who know you well, and never nag. Better still, let them know when you first ask that if they are too busy, you totally understand.
Nurture your network
If you want your relationships to grow, put a bit of effort in. Download the connected app for iPhone and say congratulations whenever something important happens.
If you are attending CPA Congress in Melbourne, you can learn more about LinkedIn from Content and Social Media specialist Jillian Bowen in the below sessions:
Tuesday 14 October
Networking Luncheon
Crown Events & Conferences
Palladium, Level 1, 8 Whiteman Street, Southbank
12:10pm – 1:30pm
Wednesday 15 October
Leveraging the power of LinkedIn – session
Crown Events & Conferences
Palladium, Level 1, 8 Whiteman Street, Southbank
2:00pm – 2:50pm
@JillianBowen
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