Shelley Anne Thomas has created a personal brand plan to help establish herself as an expert on things to do in Toronto for people under 30. Her goals are to use writing and social media to increase her online presence in order to get a job at a PR agency after graduation. Her key strategies include maintaining an active blog focused on Toronto, networking through organizations like CPRS and IABC, and using social media platforms like Twitter, Facebook, and LinkedIn to regularly promote her blog and expand her professional network.