25. Now is the time to renew your business, your finances, and your spirit through the self-expressive world that is social media. Susan Kuhn Frost [email_address]
Editor's Notes
About me: from rust belt, so from the start interested in the prospects to live through work, not just after work. DC: worked in nonprofit sector, from hands-on to policy work. Laid off: thought I was a loser, but found my calling in self employment. Emphasis on the growth of the self… Women’s Business Center, helped thousands. Marketing is toughest challenge. Now tools are in your hands that revolutionize possibilities for nonprofit and self-employed innovators.
Your offline products don’t translate to the online world. You need to relearn how to communicate. You need to be ALL THREE. “Being human from a distance.” Authentic, . Personality.
Three elements: PROFILE. NETWORK. GROUPS.
Include all jobs. Years only. Maximize connections. Your highest job only.
Lions work with lambs. Choose where you fit in this. LIONS: sales, networking. LAMBS: Provide warm introduction, more personal referrals. SOMEWHERE IN THE MIDDLE.
Linked in has moved on beyond its initial closed function of referrals to be a vibrant platform to stay top of mind for others. PUT YOUR BEST STUFF OUT THERE!
Drives traffic. Goal is always to get people to your site, on your list, subscribed to your blog, IN YOUR TRIBE.
We have to face risk issues as well as explore opportunity issues. There are a lot of small businesses that only do well when the economy is good, or when they are new and their networks are fresh….and we are in a dicey, unsettled economy. Biute the bullet and learn this stuff! Potential = geographic expansion, product expansion, traffic/customer expansion. Online and offline blend. Your job that CANNOT BE DELEGATED is to learn enough to guide that blend. THAT’S the learning curve everyone needs to be on.
We have to face risk issues as well as explore opportunity issues. There are a lot of small businesses that only do well when the economy is good, or when they are new and their networks are fresh….and we are in a dicey, unsettled economy. Biute the bullet and learn this stuff! This is not about tools, it is about a new environment. A game changer and you don’t want to be low on the learning curve when the game is changing.
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