This document discusses key considerations for creating a catalogue, including determining the purpose, intended audience, content, format, production methods, budget, timeline, and distribution strategy. Some of the main questions addressed are why a catalogue is needed, what it aims to achieve, who the target audience is, whether it will feature reproductions or original works, and single or multiple production runs. The document provides a helpful starting point for planning the development and execution of a catalogue project.

1. catalogue
MA Book Arts 2020

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catalogue conversations
catalogue conversations
catalogue conversations
catalogue conversations
catalogue conversations
catalogue conversations
catalogue conversations
catalogue conversations

3. some questions

4. do you need a catalogue?

5. if yes - why?

6. reasons
publicity
information
celebration
token of remembrance
reference
art

7. what do you want it to do?

8. purpose/function
money
fame
inform
promote
generate interest
advertise event

9. who is your/it's audience?

10. audience
artists
designers
the public
collectors
public collections
friends and relatives
the college mailing list
you

11. content

12. reproductions
or
actual work

13. mass production
v
limited edition

14. what will it include?

15. images
examples of work
makers/artists
studio/process
other

16. texts
statements
essays
thanks

17. contact details
address
e mail
phone
web sites
blog
twitter
instagram

18. other
logos
advertising

19. A3, A4, A5 etc
A4 folded etc etc etc
scroll
broadsheet
postcards
newspaper
disc/memory stick
format

20. on-line
website
instagram
format

21. can it do more than one job?

22. poster
invite
advert
intervention
multifunctional useful object -
book/shirt
book/shelf

23. other options

24. billboard
radio
television
magazine advertising
sandwich board
publicity stunt

25. budget

26. How much do you want to spend?
How will you generate the income?
How much will you sell it for?

27. some deadlines

28. initial designs
design agreed
deciding on production methods
negotiating a printer etc

29. generating content
copy
photographs/imagery
final artwork

30. printing
collating
building a mailing list

31. publishing/posting
selling and distribution
collecting and redistribution of any
income from sales

32. build a team – not a one person job
devolve roles – appropriate skills
build deadlines – stick to them

33. intention
reasoning
form/content
timescale
budget
production
distribution