SlideShare a Scribd company logo
www.china-outbound.com
Trends and Recent Developments of Chinese
Outbound Tourism to Europe
European Union Chamber of Commerce
Aviation Working Group and Travel Forum Joint Meeting
September 12th 2012
CHINA OUTBOUND TOURISM RESEARCH INSTITUTE
Berenice Aceves, MBA
General Manager
www.china-outbound.com
Growth of China’s Outbound Tourism
CHINA OUTBOUND TOURISM RESEARCH INSTITUTE
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 1st
Half
2011
2011 1st
Half
2012
2012
COTRI
Est.
7,1 7,6 8,2 8,4 9,2 10,5 12,1 16,6 20,2
28,9 31,0 34,5 41,0 45,8 47,5
57,4
32,0
70,3
38,6
80,0
China Outbound Tourism 1995-2012in million border-crossings
Source: COTRI, CNTA, CTA
www.china-outbound.com
CHINA OUTBOUND TOURISM RESEARCH INSTITUTE
Third place as a global outbound tourism source
market
www.china-outbound.com
Chinese tourist arrivals to Europe reached
4.3 million in 2011
CHINA OUTBOUND TOURISM RESEARCH INSTITUTE
www.china-outbound.com
Top destinations to Europe
CHINA OUTBOUND TOURISM RESEARCH INSTITUTE
www.china-outbound.com
Chinese Tourism History
CHINA OUTBOUND TOURISM RESEARCH INSTITUTE
www.china-outbound.com
First Wave of Chinese Outbound Tourism
CHINA OUTBOUND TOURISM RESEARCH INSTITUTE
•Europe:
8 countries in 10 days
•Not to visit unknown,
special places in a destination.
Just famous highlights and crowded tourism attractions
www.china-outbound.com
Second Wave of Chinese Tourists
CHINA OUTBOUND TOURISM RESEARCH INSTITUTE
The New Chinese Tourists
• Increasingly travel-savvy and globally
connected, below 45 years and green.
• The New Chinese Tourist are arriving in
special locations, doing special things and
are staying for more than just a snapshot.
www.china-outbound.com
Self Organized
CHINA OUTBOUND TOURISM RESEARCH INSTITUTE
"We didn't want to go on a group tour since these
can be very rushed, taking in too
many countries over a short period of time. We think
we handle independent travel
quite well since we were all in Singapore last Spring
Festival when we also went to
Thailand. We think we will be able to get around
Italy by ourselves.”
(China Daily 2011)
www.china-outbound.com
Motivation of the Chinese travelers
CHINA OUTBOUND TOURISM RESEARCH INSTITUTE
www.china-outbound.com
Travel Consumption
CHINA OUTBOUND TOURISM RESEARCH INSTITUTE
International travel offers Chinese consumers an appreciated and
recognised option for increasing or demonstrating their social status.
www.china-outbound.com
China is the biggest tax-free shopping spender in
Germany
CHINA OUTBOUND TOURISM RESEARCH INSTITUTE
Source: Global Blue Germany, Duesseldorf 2012
www.china-outbound.com
CHINA OUTBOUND TOURISM RESEARCH INSTITUTE
Luxury Shopping
www.china-outbound.com
The Next Generation of Chinese Tourists in Europe
CHINA OUTBOUND TOURISM RESEARCH INSTITUTE
Source: New Chinese Tourists in Europe from 2017, study by COTRI, Z_Punkt & TUI
www.china-outbound.com
Constant Travel Needs of Chinese Tourists in Europe
• Prestige will shape tourism behaviour
• Tax – free shopping continues
• Safety
• Need for enjoy a piece of “home”
CHINA OUTBOUND TOURISM RESEARCH INSTITUTE
www.china-outbound.com
New Travel Needs in Europe
• Individualisation of the groups
• Courtesy on services
• Connectivity
• Soft Action
CHINA OUTBOUND TOURISM RESEARCH INSTITUTE
www.china-outbound.com
Thanks!
谢谢!
CHINA OUTBOUND TOURISM RESEARCH INSTITUTE
CHINA OUTBOUND TOURISM RESEARCH INSTITUTE
www.china-outbound.com
CHINA OUTBOUND TOURISM RESEARCH INSTITUTE
www.china-outbound.com
is the world's leading independent research institute for information,
training, quality assessment, research, and consulting relating to the
Chinese outbound tourism market.
Established: 2004
Director: Prof. Dr. Wolfgang Georg Arlt
Headquarter: Heide/Germany
China office: Beijing
COTRI Headquarter Germany
Fritz-Thiedemann Ring 20
25746 Heide, Germany
Fax +49 481 8555 121
Phone +49 481 8555 523
info@china-outbound.com
COTRI China Office
101/2B Gui Gu Liang Cheng,
1 Nong Da Nan Rd
Beijing 100084, P.R. of China
Phone +86 13 4260 36722
china@china-outbound.com
COTRI China Outbound Tourism Research Institute

More Related Content

Similar to EUCC Presentation 2012

China’s outbound tourism in 2009 remedy or casualty
China’s outbound tourism in 2009 remedy or casualtyChina’s outbound tourism in 2009 remedy or casualty
China’s outbound tourism in 2009 remedy or casualty
COTRI China Outbound Tourism Research Institute
 
2013 European Cities Marketing Presentation
2013 European Cities Marketing Presentation2013 European Cities Marketing Presentation
2013 European Cities Marketing Presentation
COTRI China Outbound Tourism Research Institute
 
COTRI workshop at WTM London 2012
 COTRI workshop at WTM London 2012 COTRI workshop at WTM London 2012
COTRI workshop at WTM London 2012
COTRI China Outbound Tourism Research Institute
 
COTTM Presentation 2011
COTTM Presentation 2011COTTM Presentation 2011
COTTM Presentation 2011
Berenice Pendzialek (白瑞)
 
COTTM China Outbound Travel and Tourism Market presentation - April 2013
COTTM China Outbound Travel and Tourism Market presentation - April 2013COTTM China Outbound Travel and Tourism Market presentation - April 2013
COTTM China Outbound Travel and Tourism Market presentation - April 2013
COTRI China Outbound Tourism Research Institute
 
The New Chinese Tourists
The New Chinese TouristsThe New Chinese Tourists
Asian Tourism. Future Challenges in a post-western world
Asian Tourism. Future Challenges in a post-western worldAsian Tourism. Future Challenges in a post-western world
Asian Tourism. Future Challenges in a post-western world
COTRI China Outbound Tourism Research Institute
 
Current situation of China's outbound tourism
Current situation of China's outbound tourismCurrent situation of China's outbound tourism
Current situation of China's outbound tourism
COTRI China Outbound Tourism Research Institute
 
Chinese Outbound Tourism in 2011. Demand, evolution and potentials in a post-...
Chinese Outbound Tourism in 2011. Demand, evolution and potentials in a post-...Chinese Outbound Tourism in 2011. Demand, evolution and potentials in a post-...
Chinese Outbound Tourism in 2011. Demand, evolution and potentials in a post-...
COTRI China Outbound Tourism Research Institute
 
ITB 2014 flyer
ITB 2014 flyerITB 2014 flyer
Chinese Outbound Tourism 2010. Good News for the "Year of Transformation"
Chinese Outbound Tourism 2010. Good News for the "Year of Transformation"Chinese Outbound Tourism 2010. Good News for the "Year of Transformation"
Chinese Outbound Tourism 2010. Good News for the "Year of Transformation"
COTRI China Outbound Tourism Research Institute
 
China Outbound Tourism-ITB Berlin-COTR_11MarchI2010
China Outbound Tourism-ITB Berlin-COTR_11MarchI2010China Outbound Tourism-ITB Berlin-COTR_11MarchI2010
China Outbound Tourism-ITB Berlin-COTR_11MarchI2010
Dr Jens Thraenhart
 
World Travel CEO forum Oct07
World Travel CEO forum Oct07World Travel CEO forum Oct07
World Travel CEO forum Oct07
China the Future of Travel
 
2018 eu china tourism year teodora-marinska
2018 eu china tourism year teodora-marinska2018 eu china tourism year teodora-marinska
2018 eu china tourism year teodora-marinska
FEST
 
YTI_June_2010_ASIA
YTI_June_2010_ASIAYTI_June_2010_ASIA
YTI_June_2010_ASIA
Stephanie Smith
 
THE301 final presentation
THE301 final presentationTHE301 final presentation
THE301 final presentation
Kenta Arai
 
Chinese International Travel Monitor - Hotels.com
Chinese International Travel Monitor - Hotels.com Chinese International Travel Monitor - Hotels.com
Chinese International Travel Monitor - Hotels.com
FormazioneTurismo
 
CIBTM Presentation 2009
CIBTM Presentation 2009CIBTM Presentation 2009
CIBTM Presentation 2009
Berenice Pendzialek (白瑞)
 
New Chinese Tourists. the Second wave of Chinese Outbound Tourism
New Chinese Tourists. the Second wave of Chinese Outbound TourismNew Chinese Tourists. the Second wave of Chinese Outbound Tourism
New Chinese Tourists. the Second wave of Chinese Outbound Tourism
COTRI China Outbound Tourism Research Institute
 
New Chinese Tourists: The second wave of China's Outbound Tourism
New Chinese Tourists: The second wave of China's Outbound TourismNew Chinese Tourists: The second wave of China's Outbound Tourism
New Chinese Tourists: The second wave of China's Outbound Tourism
COTRI China Outbound Tourism Research Institute
 

Similar to EUCC Presentation 2012 (20)

China’s outbound tourism in 2009 remedy or casualty
China’s outbound tourism in 2009 remedy or casualtyChina’s outbound tourism in 2009 remedy or casualty
China’s outbound tourism in 2009 remedy or casualty
 
2013 European Cities Marketing Presentation
2013 European Cities Marketing Presentation2013 European Cities Marketing Presentation
2013 European Cities Marketing Presentation
 
COTRI workshop at WTM London 2012
 COTRI workshop at WTM London 2012 COTRI workshop at WTM London 2012
COTRI workshop at WTM London 2012
 
COTTM Presentation 2011
COTTM Presentation 2011COTTM Presentation 2011
COTTM Presentation 2011
 
COTTM China Outbound Travel and Tourism Market presentation - April 2013
COTTM China Outbound Travel and Tourism Market presentation - April 2013COTTM China Outbound Travel and Tourism Market presentation - April 2013
COTTM China Outbound Travel and Tourism Market presentation - April 2013
 
The New Chinese Tourists
The New Chinese TouristsThe New Chinese Tourists
The New Chinese Tourists
 
Asian Tourism. Future Challenges in a post-western world
Asian Tourism. Future Challenges in a post-western worldAsian Tourism. Future Challenges in a post-western world
Asian Tourism. Future Challenges in a post-western world
 
Current situation of China's outbound tourism
Current situation of China's outbound tourismCurrent situation of China's outbound tourism
Current situation of China's outbound tourism
 
Chinese Outbound Tourism in 2011. Demand, evolution and potentials in a post-...
Chinese Outbound Tourism in 2011. Demand, evolution and potentials in a post-...Chinese Outbound Tourism in 2011. Demand, evolution and potentials in a post-...
Chinese Outbound Tourism in 2011. Demand, evolution and potentials in a post-...
 
ITB 2014 flyer
ITB 2014 flyerITB 2014 flyer
ITB 2014 flyer
 
Chinese Outbound Tourism 2010. Good News for the "Year of Transformation"
Chinese Outbound Tourism 2010. Good News for the "Year of Transformation"Chinese Outbound Tourism 2010. Good News for the "Year of Transformation"
Chinese Outbound Tourism 2010. Good News for the "Year of Transformation"
 
China Outbound Tourism-ITB Berlin-COTR_11MarchI2010
China Outbound Tourism-ITB Berlin-COTR_11MarchI2010China Outbound Tourism-ITB Berlin-COTR_11MarchI2010
China Outbound Tourism-ITB Berlin-COTR_11MarchI2010
 
World Travel CEO forum Oct07
World Travel CEO forum Oct07World Travel CEO forum Oct07
World Travel CEO forum Oct07
 
2018 eu china tourism year teodora-marinska
2018 eu china tourism year teodora-marinska2018 eu china tourism year teodora-marinska
2018 eu china tourism year teodora-marinska
 
YTI_June_2010_ASIA
YTI_June_2010_ASIAYTI_June_2010_ASIA
YTI_June_2010_ASIA
 
THE301 final presentation
THE301 final presentationTHE301 final presentation
THE301 final presentation
 
Chinese International Travel Monitor - Hotels.com
Chinese International Travel Monitor - Hotels.com Chinese International Travel Monitor - Hotels.com
Chinese International Travel Monitor - Hotels.com
 
CIBTM Presentation 2009
CIBTM Presentation 2009CIBTM Presentation 2009
CIBTM Presentation 2009
 
New Chinese Tourists. the Second wave of Chinese Outbound Tourism
New Chinese Tourists. the Second wave of Chinese Outbound TourismNew Chinese Tourists. the Second wave of Chinese Outbound Tourism
New Chinese Tourists. the Second wave of Chinese Outbound Tourism
 
New Chinese Tourists: The second wave of China's Outbound Tourism
New Chinese Tourists: The second wave of China's Outbound TourismNew Chinese Tourists: The second wave of China's Outbound Tourism
New Chinese Tourists: The second wave of China's Outbound Tourism
 

EUCC Presentation 2012

  • 1. www.china-outbound.com Trends and Recent Developments of Chinese Outbound Tourism to Europe European Union Chamber of Commerce Aviation Working Group and Travel Forum Joint Meeting September 12th 2012 CHINA OUTBOUND TOURISM RESEARCH INSTITUTE Berenice Aceves, MBA General Manager
  • 2. www.china-outbound.com Growth of China’s Outbound Tourism CHINA OUTBOUND TOURISM RESEARCH INSTITUTE 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 1st Half 2011 2011 1st Half 2012 2012 COTRI Est. 7,1 7,6 8,2 8,4 9,2 10,5 12,1 16,6 20,2 28,9 31,0 34,5 41,0 45,8 47,5 57,4 32,0 70,3 38,6 80,0 China Outbound Tourism 1995-2012in million border-crossings Source: COTRI, CNTA, CTA
  • 3. www.china-outbound.com CHINA OUTBOUND TOURISM RESEARCH INSTITUTE Third place as a global outbound tourism source market
  • 4. www.china-outbound.com Chinese tourist arrivals to Europe reached 4.3 million in 2011 CHINA OUTBOUND TOURISM RESEARCH INSTITUTE
  • 5. www.china-outbound.com Top destinations to Europe CHINA OUTBOUND TOURISM RESEARCH INSTITUTE
  • 6. www.china-outbound.com Chinese Tourism History CHINA OUTBOUND TOURISM RESEARCH INSTITUTE
  • 7. www.china-outbound.com First Wave of Chinese Outbound Tourism CHINA OUTBOUND TOURISM RESEARCH INSTITUTE •Europe: 8 countries in 10 days •Not to visit unknown, special places in a destination. Just famous highlights and crowded tourism attractions
  • 8. www.china-outbound.com Second Wave of Chinese Tourists CHINA OUTBOUND TOURISM RESEARCH INSTITUTE The New Chinese Tourists • Increasingly travel-savvy and globally connected, below 45 years and green. • The New Chinese Tourist are arriving in special locations, doing special things and are staying for more than just a snapshot.
  • 9. www.china-outbound.com Self Organized CHINA OUTBOUND TOURISM RESEARCH INSTITUTE "We didn't want to go on a group tour since these can be very rushed, taking in too many countries over a short period of time. We think we handle independent travel quite well since we were all in Singapore last Spring Festival when we also went to Thailand. We think we will be able to get around Italy by ourselves.” (China Daily 2011)
  • 10. www.china-outbound.com Motivation of the Chinese travelers CHINA OUTBOUND TOURISM RESEARCH INSTITUTE
  • 11. www.china-outbound.com Travel Consumption CHINA OUTBOUND TOURISM RESEARCH INSTITUTE International travel offers Chinese consumers an appreciated and recognised option for increasing or demonstrating their social status.
  • 12. www.china-outbound.com China is the biggest tax-free shopping spender in Germany CHINA OUTBOUND TOURISM RESEARCH INSTITUTE Source: Global Blue Germany, Duesseldorf 2012
  • 13. www.china-outbound.com CHINA OUTBOUND TOURISM RESEARCH INSTITUTE Luxury Shopping
  • 14. www.china-outbound.com The Next Generation of Chinese Tourists in Europe CHINA OUTBOUND TOURISM RESEARCH INSTITUTE Source: New Chinese Tourists in Europe from 2017, study by COTRI, Z_Punkt & TUI
  • 15. www.china-outbound.com Constant Travel Needs of Chinese Tourists in Europe • Prestige will shape tourism behaviour • Tax – free shopping continues • Safety • Need for enjoy a piece of “home” CHINA OUTBOUND TOURISM RESEARCH INSTITUTE
  • 16. www.china-outbound.com New Travel Needs in Europe • Individualisation of the groups • Courtesy on services • Connectivity • Soft Action CHINA OUTBOUND TOURISM RESEARCH INSTITUTE
  • 18. CHINA OUTBOUND TOURISM RESEARCH INSTITUTE www.china-outbound.com CHINA OUTBOUND TOURISM RESEARCH INSTITUTE www.china-outbound.com is the world's leading independent research institute for information, training, quality assessment, research, and consulting relating to the Chinese outbound tourism market. Established: 2004 Director: Prof. Dr. Wolfgang Georg Arlt Headquarter: Heide/Germany China office: Beijing COTRI Headquarter Germany Fritz-Thiedemann Ring 20 25746 Heide, Germany Fax +49 481 8555 121 Phone +49 481 8555 523 info@china-outbound.com COTRI China Office 101/2B Gui Gu Liang Cheng, 1 Nong Da Nan Rd Beijing 100084, P.R. of China Phone +86 13 4260 36722 china@china-outbound.com COTRI China Outbound Tourism Research Institute