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GLOBAL BUSINESS AND 
LEISURE TOURISM
THE TRAVELER SEES 
WHAT HE SEES. 
THE TOURIST SEES WHAT 
HE HAS COME TO SEE. 
- G.K. Chesterton
INTERNATIONAL TRAVEL INDUSTRY 
! 
Today the field of tourism and business travel is a 
globally interlinked economic sector. Although 
people travel all over the globe, there are few 
countries that own a far bigger share of the 
global inbound travel market.
INTERNATIONAL TRAVEL INDUSTRY #FACTS! 
Direct contribution of travel and tourism to 
the global GDP is 2.9% 
Asia will account for 55% of the outbound 
business travel growth between 2014-2024 
The top travelled-to city in 2013 was the 
capital of Thailand, Bangkok
TYPES OF TRAVEL! 
“Tourists are people traveling to and staying in 
places outside their usual environment for not more 
than one consecutive year for leisure, business and 
other purposes.” - World Tourism Organization 
30% of global tourism is 
considered business tourism, 
also referred to as business 
travel 
70% of global tourism is 
considered leisure tourism
TOP TRAVEL DESTINATIONS 
FACTS AND FIGURES
FRANCE #FACTS 
! 
France is a versatile location for touristic activities. 
The country remains one of the top travel locations 
as it offers beautiful cities like Paris and St. Tropez as 
well as mountains, hills and beaches. It’s economical 
position in the global market, being the 5th largest 
economy in the world, makes France an attractive 
business travel destination as well.
FRANCE #FACTS! 
French is considered to be the language of 
romance in the English-speaking countries 
so naturally people want to visit the origin of 
the language – France. 
Outboud travel figures from France show 
that Spain (34%) , Unted Kingdom (14%) and 
Germany (12%) are the most important 
destinations – all 3 are neighbouring 
countries of France.
FRANCE #FACTS! 
The most important trade partner of France 
is Germany: It represents 17.1% of imports to 
France and 16.4% of exports. 
The main trade partners are represented 
clearly in the inboud travel figures: Beside 
Germany there are Belgium, Italy and the 
United Kingdom – the United States and 
China are mainly suppliers.
FRANCE #FIGURES!
UNITED STATES #FACTS 
! 
With 23% of the global nominal GDP the United 
States of America are by far the economically largest 
nation on the globe. The U.S. also hold the 3rd rank in 
population and 4th in size. All of those factors 
combined make it the number 2 for incoming travel 
in the world – a major destination for both business 
and leisure travel.
UNITED STATES #FACTS! 
The most important trade partners of the 
United States are the neghbouring countries 
Mexico and Canada – and China (22% of 
imports). Those coutries are also strongly 
represented in the travel figures. 
The United States export (37%) and import 
(34.2%) mostly machines and transportation 
goods.
UNITED STATES #FIGURES!
CHINA #FACTS 
! 
The amount of travel to China has been increasing 
with its economical incline. For the past 20 years the 
Chinese GDP has been growing at an impressive rate, 
even through the global recession. So as China is 
becoming more and more global, it attracts tourism, 
due to the country’s rich history, as well as business 
travel.
CHINA #FACTS! 
China is a unique case when it comes to 
travel figures: Due to the small distance 
Hong Kong outshines all other destinations 
with 46% of incoming and 8% of outgoing 
travelers. 
China is known for manufacturing goods. 
The country is the global leader in exports 
for electrical appliances.
CHINA #FIGURES!
SPAIN #FACTS 
! 
The big cities of Spain, like Madrid and Barcelona, as 
well as the famous Spanish beaches are touristic 
centers – they draw in the leisure tourists. Especcially 
Barcelona is known by business travellers from all 
over the world due to the Mobile World Congress 
hosted there every year.
SPAIN #FACTS! 
For Spain tourism is an important source of 
income, as it is responsible for 6.4% of the 
Spanish GDP. 
Spain is especcially a summer destiantion, 
with beautiful beaches. The main incoming 
travel destinations come to Spain for 
summer holidays.
SPAIN #FIGURES!
GERMANY #FACTS 
! 
Germany is the biggest economy in the EU and a 
reliable engine of growth for the region. As the 
globally 6th most-visited country in 2012 Germany 
attracts both business and leisure travel. The nation’s 
export-oriented economical focus results in a heavily 
distributed list of countries regarding incoming 
travellers.
GERMANY #FACTS! 
Germany has a quite diverse list of incoming 
travel destiantions – led by European 
countries and the United States. 
The biggest event in Germany is by far the 
Oktoberfest – with more than 6 million 
visitors.
GERMANY #FIGURES!
UNITED KINGDOM #FACTS 
! 
The United Kingdom is 7th in total annual tourism 
globally. Due to London being one of the business 
hubs of the world, the UK draws in large amounts of 
business travellers. Numerous international 
corporations have their headquarters in or around 
London. Beside the business aspects London is a 
popular sight-seeing and shopping destination.
UNITED KINGDOM #FACTS! 
The most valuable tourists for the United 
Kingdom are the visitors form the United 
States – they spent £ 2.1 billions in 2010. 
The top 3 most visited sights in all of the 
United Kingdom are in London: Tower of 
London, St. Paul‘s Cathedral and 
Westminster Abbey. 
$
UNITED KINGDOM #FIGURES!
MALAYSIA #FACTS 
! 
Malaysia is the 9th most popular travel destination in 
2012. With its capital Kuala Lumpur being the 6th 
most visited city in the world, Malaysia’s role as a 
tourism destination becomes obvious. But also 
businesses travel to Malaysia, with the capital’s 
Petronas Twin Towers serving as a symbol of the 
fast-growing economy of the country.
MALAYSIA #FACTS! 
The ecomomy of Malaysia has been growing 
by 6.5% for the last 50 years. 
For Malaysia tourism is an important source 
of income, as it is responsible for 7% of the 
GDP – it also helped the country to make it 
through the economical crisis in 2008
MALAYSIA #FIGURES!
AUSTRIA #FACTS 
! 
Austria is 10th in our global travel destination ranking. 
The country is a diverse tourism destination known 
for its skiing resorts in the Alps and popular amongst 
travelers all over the world. The capital Vienna as well 
as smaller cities like Salzburg or Graz have a rich 
history and are famous for music, art and 
architecture.
AUSTRIA #FACTS! 
The ecomomy of Austria has historically 
always been highly dependent on Germany. 
This is reflected by the import/export rate 
from and to the big neighbour: 37% of 
imports and 28% of exports. 
Austria has the 9th most complex economy 
in the world with a very diverse high-tech 
industry and many other economical fields.
AUSTRIA #FIGURES!
31.7.2014: 
SOURCES! 
http://www.wttc.org/site_media/uploads/downloads/ 
world2014.pdf 
1.8.2014: 
http://www.businesstraveller.com/news/100410/ 
global-travel-industry-is-entering-golden-decade 
1.8.2014: 
http://www.worldtravelguide.net/ 
http://data.worldbank.org 
6.8.2014: 
http://www.alphainternationaltrade.com/en/choose-your- 
markets/country-profiles
STAY CONNECTED WHILE 
YOU TRAVEL

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Top business and leisure travel destinations

  • 1. GLOBAL BUSINESS AND LEISURE TOURISM
  • 2. THE TRAVELER SEES WHAT HE SEES. THE TOURIST SEES WHAT HE HAS COME TO SEE. - G.K. Chesterton
  • 3. INTERNATIONAL TRAVEL INDUSTRY ! Today the field of tourism and business travel is a globally interlinked economic sector. Although people travel all over the globe, there are few countries that own a far bigger share of the global inbound travel market.
  • 4. INTERNATIONAL TRAVEL INDUSTRY #FACTS! Direct contribution of travel and tourism to the global GDP is 2.9% Asia will account for 55% of the outbound business travel growth between 2014-2024 The top travelled-to city in 2013 was the capital of Thailand, Bangkok
  • 5. TYPES OF TRAVEL! “Tourists are people traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes.” - World Tourism Organization 30% of global tourism is considered business tourism, also referred to as business travel 70% of global tourism is considered leisure tourism
  • 6. TOP TRAVEL DESTINATIONS FACTS AND FIGURES
  • 7. FRANCE #FACTS ! France is a versatile location for touristic activities. The country remains one of the top travel locations as it offers beautiful cities like Paris and St. Tropez as well as mountains, hills and beaches. It’s economical position in the global market, being the 5th largest economy in the world, makes France an attractive business travel destination as well.
  • 8. FRANCE #FACTS! French is considered to be the language of romance in the English-speaking countries so naturally people want to visit the origin of the language – France. Outboud travel figures from France show that Spain (34%) , Unted Kingdom (14%) and Germany (12%) are the most important destinations – all 3 are neighbouring countries of France.
  • 9. FRANCE #FACTS! The most important trade partner of France is Germany: It represents 17.1% of imports to France and 16.4% of exports. The main trade partners are represented clearly in the inboud travel figures: Beside Germany there are Belgium, Italy and the United Kingdom – the United States and China are mainly suppliers.
  • 11. UNITED STATES #FACTS ! With 23% of the global nominal GDP the United States of America are by far the economically largest nation on the globe. The U.S. also hold the 3rd rank in population and 4th in size. All of those factors combined make it the number 2 for incoming travel in the world – a major destination for both business and leisure travel.
  • 12. UNITED STATES #FACTS! The most important trade partners of the United States are the neghbouring countries Mexico and Canada – and China (22% of imports). Those coutries are also strongly represented in the travel figures. The United States export (37%) and import (34.2%) mostly machines and transportation goods.
  • 14. CHINA #FACTS ! The amount of travel to China has been increasing with its economical incline. For the past 20 years the Chinese GDP has been growing at an impressive rate, even through the global recession. So as China is becoming more and more global, it attracts tourism, due to the country’s rich history, as well as business travel.
  • 15. CHINA #FACTS! China is a unique case when it comes to travel figures: Due to the small distance Hong Kong outshines all other destinations with 46% of incoming and 8% of outgoing travelers. China is known for manufacturing goods. The country is the global leader in exports for electrical appliances.
  • 17. SPAIN #FACTS ! The big cities of Spain, like Madrid and Barcelona, as well as the famous Spanish beaches are touristic centers – they draw in the leisure tourists. Especcially Barcelona is known by business travellers from all over the world due to the Mobile World Congress hosted there every year.
  • 18. SPAIN #FACTS! For Spain tourism is an important source of income, as it is responsible for 6.4% of the Spanish GDP. Spain is especcially a summer destiantion, with beautiful beaches. The main incoming travel destinations come to Spain for summer holidays.
  • 20. GERMANY #FACTS ! Germany is the biggest economy in the EU and a reliable engine of growth for the region. As the globally 6th most-visited country in 2012 Germany attracts both business and leisure travel. The nation’s export-oriented economical focus results in a heavily distributed list of countries regarding incoming travellers.
  • 21. GERMANY #FACTS! Germany has a quite diverse list of incoming travel destiantions – led by European countries and the United States. The biggest event in Germany is by far the Oktoberfest – with more than 6 million visitors.
  • 23. UNITED KINGDOM #FACTS ! The United Kingdom is 7th in total annual tourism globally. Due to London being one of the business hubs of the world, the UK draws in large amounts of business travellers. Numerous international corporations have their headquarters in or around London. Beside the business aspects London is a popular sight-seeing and shopping destination.
  • 24. UNITED KINGDOM #FACTS! The most valuable tourists for the United Kingdom are the visitors form the United States – they spent £ 2.1 billions in 2010. The top 3 most visited sights in all of the United Kingdom are in London: Tower of London, St. Paul‘s Cathedral and Westminster Abbey. $
  • 26. MALAYSIA #FACTS ! Malaysia is the 9th most popular travel destination in 2012. With its capital Kuala Lumpur being the 6th most visited city in the world, Malaysia’s role as a tourism destination becomes obvious. But also businesses travel to Malaysia, with the capital’s Petronas Twin Towers serving as a symbol of the fast-growing economy of the country.
  • 27. MALAYSIA #FACTS! The ecomomy of Malaysia has been growing by 6.5% for the last 50 years. For Malaysia tourism is an important source of income, as it is responsible for 7% of the GDP – it also helped the country to make it through the economical crisis in 2008
  • 29. AUSTRIA #FACTS ! Austria is 10th in our global travel destination ranking. The country is a diverse tourism destination known for its skiing resorts in the Alps and popular amongst travelers all over the world. The capital Vienna as well as smaller cities like Salzburg or Graz have a rich history and are famous for music, art and architecture.
  • 30. AUSTRIA #FACTS! The ecomomy of Austria has historically always been highly dependent on Germany. This is reflected by the import/export rate from and to the big neighbour: 37% of imports and 28% of exports. Austria has the 9th most complex economy in the world with a very diverse high-tech industry and many other economical fields.
  • 32. 31.7.2014: SOURCES! http://www.wttc.org/site_media/uploads/downloads/ world2014.pdf 1.8.2014: http://www.businesstraveller.com/news/100410/ global-travel-industry-is-entering-golden-decade 1.8.2014: http://www.worldtravelguide.net/ http://data.worldbank.org 6.8.2014: http://www.alphainternationaltrade.com/en/choose-your- markets/country-profiles
  • 33. STAY CONNECTED WHILE YOU TRAVEL