The document summarizes key facts about international tourism in 2015-2016 from the UNWTO including:
- International tourist arrivals grew 4.6% in 2015 to 1,186 million and are expected to continue growing 3.5-4.5% annually.
- International tourism receipts grew 4.4% in real terms to $1,260 billion in 2015.
- The Americas and Asia Pacific regions saw the strongest growth in arrivals at around 6% while arrivals declined in Africa.
UNWTO Tourism Highlights 2014 . Why Tourism Matters? . Tourism as a long term global sector for development. Main trends 2013-2014 and future. Where do Tourism go towards?
Tugas Geografi Pariwisata
UNWTO 2015
By Amelia Suhandri / 14045015
Prodi Pendidikan Geografi 2014
Fakultas Ilmu sosial ( FIS )
Universitas Negeri Padang ( UNP )
Among the 17 SDGs and 169 associated targets, tourism
is explicitly featured in Goals in this annual report for its capacity to foster economic growth and decent work for all,
promote sustainable consumption and production, and
advance conservation and sustainable development of
aquatic resources. Yet, the sector’s cross-cutting nature
and impact positions it to contribute strongly to attain all
of the Goals. At the highest political level, tourism has
been recognised for its critical contribution to sustainable
development. We have thus a large responsibility to ensure
that this potential is realized and that the continued growth
of the sector benefits people and planet.
The contribution of tourism to Small Economies and how the tourism sector can support the Sustainable Development Goals (SDGs) - World Tourism Organization (UNWTO)
UNWTO Tourism Highlights is a World
Tourism Organization publication, which aims
to provide an overview of international
tourism trends during the year prior to its
date of publication. For individual countries
and territories it reflects data as reported by
national or international institutions up until
May 2014. For information on current
short-term tourism data and trends, please
refer to the UNWTO World Tourism
Barometer at: mkt.unwto.org/en/barometer.
Philippines Tourism Overview and Directions 2011 - 2016Janette Toral
Presented by Rolando Canizal, Director,
Office of Tourism Planning, Research and Information Management, Department of Tourism last August 17, 2011 at the Hotel Sales and Marketing Association meeting. This presentation material is shared with the permission of Director Canizal.
Tugas Geografi Pariwisata
UNWTO 2011
By : Amelia Suhandri / 14045015
Pendidikan Geografi 2014
Fakultas Ilmu Sosial ( FIS )
Universitas Negeri Padang ( UNP )
UNWTO Tourism Highlights 2014 . Why Tourism Matters? . Tourism as a long term global sector for development. Main trends 2013-2014 and future. Where do Tourism go towards?
Tugas Geografi Pariwisata
UNWTO 2015
By Amelia Suhandri / 14045015
Prodi Pendidikan Geografi 2014
Fakultas Ilmu sosial ( FIS )
Universitas Negeri Padang ( UNP )
Among the 17 SDGs and 169 associated targets, tourism
is explicitly featured in Goals in this annual report for its capacity to foster economic growth and decent work for all,
promote sustainable consumption and production, and
advance conservation and sustainable development of
aquatic resources. Yet, the sector’s cross-cutting nature
and impact positions it to contribute strongly to attain all
of the Goals. At the highest political level, tourism has
been recognised for its critical contribution to sustainable
development. We have thus a large responsibility to ensure
that this potential is realized and that the continued growth
of the sector benefits people and planet.
The contribution of tourism to Small Economies and how the tourism sector can support the Sustainable Development Goals (SDGs) - World Tourism Organization (UNWTO)
UNWTO Tourism Highlights is a World
Tourism Organization publication, which aims
to provide an overview of international
tourism trends during the year prior to its
date of publication. For individual countries
and territories it reflects data as reported by
national or international institutions up until
May 2014. For information on current
short-term tourism data and trends, please
refer to the UNWTO World Tourism
Barometer at: mkt.unwto.org/en/barometer.
Philippines Tourism Overview and Directions 2011 - 2016Janette Toral
Presented by Rolando Canizal, Director,
Office of Tourism Planning, Research and Information Management, Department of Tourism last August 17, 2011 at the Hotel Sales and Marketing Association meeting. This presentation material is shared with the permission of Director Canizal.
Tugas Geografi Pariwisata
UNWTO 2011
By : Amelia Suhandri / 14045015
Pendidikan Geografi 2014
Fakultas Ilmu Sosial ( FIS )
Universitas Negeri Padang ( UNP )
Tugas Geografi Pariwisata
UNWTO 2012
By : Amelia Suhandri / 14045015
Pendidikan Geografi RB
Fakultas Ilmu Sosial ( FIS )
Universitas Negeri Padang ( UNP )
Brief information on Turkish Tourism Industry including tourism infrastructure, number of visitors, tourism revenues, beach, yacht, congress, winter, health & thermal tourism, top 10 hotel chains in Turkey, and market outlook
Tourism as a Driver of Growth in the Pacific: A Pathway to Growth & Prosperit...SW Associates, LLC
Tourism to the Pacific is increasing and will be a key driver of economic growth in the coming decade. Yet despite more visitors to the Pacific, tourism growth is not inevitable for all countries in the region.
This brief identifies the trends driving this increase. To secure and sustainably harness the benefits of this growth, this brief recommends that Pacific island countries create an enabling environment for tourism through interventions in four areas:
tourism policy, strategy, and the regulatory environment; infrastructure; human resources; and product development and marketing.
Analyst Christy Tawii presented this research at the 40th annual ATA Congress in Kenya on 12 November 2015. This deck examines overall travel and tourism trends in Africa, compares domestic tourism on the African continent to other emerging markets and lays out predictions for the future of travel in Africa.
World Tourism Trends and the Way Ahead - WYSETC Convention 2011 BarcelonaPlatma Tourism
An overview of the major trends in world tourism and the social movements behind these trends from UNWTO. Also contains key guidelines for public private partnerships in youth travel.
Key note address at Public Sector Capacity Building for Strategic Implementation of Tourism Public-Private Partnerships (PPP) in the CLMV region.Vientiane, Lao PDR. 3 – 5 May, 2017
Excelent presentation by Zoritsa Urosevic from UN about the role of tourism in achievings SDG´s- Map of VNR´s worldwide ( Voluntary national review) and Challengues for the future. Excelent info for tourism engineers.
Tourism for Development "20 reasons Sustainable tourism counts for developmentLausanne Montreux Congress
This report aims to raise awareness of sustainable tourism as a powerful and effective tool for development, leveraging the momentum generated by the United Nations designating 2017 as the International Year of “Sustainable Tourism for Development”.
Election Manifesto of Alain St.Ange, the Candidate from the Seychelles for SG...Alain St.Ange
UNWTO Elections 2017 for Secretary General - Alain St.Ange, the Seychelles Candidate
May 12 is the date when the World of Tourism will be choosing the new Secretary General for the UNWTO. Six candidates are in the running to take the top job in tourism and among them is Alain St.Ange, the Seychelles former Minister for Tourism, Civil Aviation, Ports and Marine.
"Tourism is too important to see countries playing politics with this coming election. The economies of so many countries depend on tourism and the livelihood of millions are also dependent of a consolidated tourism industry" said St.Ange in Addis Ababa where he is attending the CAF Meeting for Ministers of Tourism from Africa.
St.Ange has advocated for a Tourism for All approach aiming to remove all obstacles and discrimination in the tourism industry
For more information contact
Tatweej Protocol Division | Ms. Lemya Bouallagui @ +97150 7643178 | lemya@tatweej.org and/or GCC Market Partner Al-Khalijiah imc @ +9665 56542536 | info@alkhalijiah.net
Dear Authorities Officers and Tourism Leaders,
Under the umbrella and high patronage of the United Nation – World Tourism Organization, the Tatweej-Tourism Leaders Award 2014 is jointly organized by the Arab Organization for Social Responsibility and the Tatweej-Academy for Excellence Awards, on which London, United Kingdom will host the 2014 edition of this prestigious event at the LandMark hotel on Wednesday, August 20, 2014.
The TTLA2014 is an award-program that has been created to honor and shed the light on the tourism regional sector by providing a high-standard platform for the private and public sectors to celebrate their achievements and their essential role towards sustainable growth development. This vibrate platform vehicle groups top notch leaders from both sectors, distinguished leading Governments, Tourism Boards, Municipalities, Institutions and Leaders that play a significant role in the Mediterranean and Middle East tourism industry by promoting the countries’ culture and heritage and contributing to the development and growth of this vital industry across the region.
In this line, we encourage you to take the opportunity and be present to get recognized by the international authorities and maintain your market positioning among the international industry leaders and the high-caliber C-Level executives, investors and policy makers circle throughout this glamorous Grand Finale Ceremony and concurrent activities.
Consequently, and since the United Nation-WTO, Arab Organization for Social Responsibility and Tatweej-Academy for Excellence Awards are looking forward to assemble all the active leaders, investors and prominent organizations that are deeply involved in this vital issue, hence and on behalf of the organizers, I cordially invite you to take an active role in this magnitude red carpet event.
We are looking forward to welcome you at the LandMark Hotel next August, meanwhile please accept my best regards.
IDENTIFYING AN EFFECTIVE ENTRYWAY FOR WEARABLE TECHNOLOGY DIFFUSION: THE CASE...Chimeren Peerbhai, MBA
Wearable technologies offer significant implications as a new marketing channel, however the technology has to overcome multiple barriers to gain mainstream adoption. This research explored perceptions of strength for these barriers and the possibility that early market conditioning during tourism, could accelerate the adoption cycle.
It employed an exploratory, qualitative, grounded theory approach comprised of an in-depth investigation of relevant literature to develop key variables into hypotheses. Hypotheses were utilised as the basis to generate targeted questions for semi-structured interviews, with influential industry experts.
Findings concluded that the trial of wearables during tourism can affect purchase decisions, either positively or negatively, by accelerating consumers through the adoption cycle. However it has greater potential to be influential in future, after current barriers are lowered.
Factors found to have the most potential to influence consumer adoption through tourism for future research are:
- Power of social influencers and “Collective Group Theory”
- Ability to try products for a low cost
- Use of change agents to educate consumers of value and reduce perceived complexity of use
Further implications this research found that practitioners and manufacturers can also leverage are:
- Development of applications to showcase relative advantage
- Creation of venues or attractions where consumers can try products before purchasing
- Marketing strategies to ignite a “Fear of Missing Out” as consumers observe others enjoyment
The combination of these diffusion factors in parallel with efforts to lower current barriers, may accelerate mainstream adoption, thus ensuring wearable’s future success as a viable marketing channel.
Tugas Geografi Pariwisata
UNWTO 2012
By : Amelia Suhandri / 14045015
Pendidikan Geografi RB
Fakultas Ilmu Sosial ( FIS )
Universitas Negeri Padang ( UNP )
Brief information on Turkish Tourism Industry including tourism infrastructure, number of visitors, tourism revenues, beach, yacht, congress, winter, health & thermal tourism, top 10 hotel chains in Turkey, and market outlook
Tourism as a Driver of Growth in the Pacific: A Pathway to Growth & Prosperit...SW Associates, LLC
Tourism to the Pacific is increasing and will be a key driver of economic growth in the coming decade. Yet despite more visitors to the Pacific, tourism growth is not inevitable for all countries in the region.
This brief identifies the trends driving this increase. To secure and sustainably harness the benefits of this growth, this brief recommends that Pacific island countries create an enabling environment for tourism through interventions in four areas:
tourism policy, strategy, and the regulatory environment; infrastructure; human resources; and product development and marketing.
Analyst Christy Tawii presented this research at the 40th annual ATA Congress in Kenya on 12 November 2015. This deck examines overall travel and tourism trends in Africa, compares domestic tourism on the African continent to other emerging markets and lays out predictions for the future of travel in Africa.
World Tourism Trends and the Way Ahead - WYSETC Convention 2011 BarcelonaPlatma Tourism
An overview of the major trends in world tourism and the social movements behind these trends from UNWTO. Also contains key guidelines for public private partnerships in youth travel.
Key note address at Public Sector Capacity Building for Strategic Implementation of Tourism Public-Private Partnerships (PPP) in the CLMV region.Vientiane, Lao PDR. 3 – 5 May, 2017
Excelent presentation by Zoritsa Urosevic from UN about the role of tourism in achievings SDG´s- Map of VNR´s worldwide ( Voluntary national review) and Challengues for the future. Excelent info for tourism engineers.
Tourism for Development "20 reasons Sustainable tourism counts for developmentLausanne Montreux Congress
This report aims to raise awareness of sustainable tourism as a powerful and effective tool for development, leveraging the momentum generated by the United Nations designating 2017 as the International Year of “Sustainable Tourism for Development”.
Election Manifesto of Alain St.Ange, the Candidate from the Seychelles for SG...Alain St.Ange
UNWTO Elections 2017 for Secretary General - Alain St.Ange, the Seychelles Candidate
May 12 is the date when the World of Tourism will be choosing the new Secretary General for the UNWTO. Six candidates are in the running to take the top job in tourism and among them is Alain St.Ange, the Seychelles former Minister for Tourism, Civil Aviation, Ports and Marine.
"Tourism is too important to see countries playing politics with this coming election. The economies of so many countries depend on tourism and the livelihood of millions are also dependent of a consolidated tourism industry" said St.Ange in Addis Ababa where he is attending the CAF Meeting for Ministers of Tourism from Africa.
St.Ange has advocated for a Tourism for All approach aiming to remove all obstacles and discrimination in the tourism industry
For more information contact
Tatweej Protocol Division | Ms. Lemya Bouallagui @ +97150 7643178 | lemya@tatweej.org and/or GCC Market Partner Al-Khalijiah imc @ +9665 56542536 | info@alkhalijiah.net
Dear Authorities Officers and Tourism Leaders,
Under the umbrella and high patronage of the United Nation – World Tourism Organization, the Tatweej-Tourism Leaders Award 2014 is jointly organized by the Arab Organization for Social Responsibility and the Tatweej-Academy for Excellence Awards, on which London, United Kingdom will host the 2014 edition of this prestigious event at the LandMark hotel on Wednesday, August 20, 2014.
The TTLA2014 is an award-program that has been created to honor and shed the light on the tourism regional sector by providing a high-standard platform for the private and public sectors to celebrate their achievements and their essential role towards sustainable growth development. This vibrate platform vehicle groups top notch leaders from both sectors, distinguished leading Governments, Tourism Boards, Municipalities, Institutions and Leaders that play a significant role in the Mediterranean and Middle East tourism industry by promoting the countries’ culture and heritage and contributing to the development and growth of this vital industry across the region.
In this line, we encourage you to take the opportunity and be present to get recognized by the international authorities and maintain your market positioning among the international industry leaders and the high-caliber C-Level executives, investors and policy makers circle throughout this glamorous Grand Finale Ceremony and concurrent activities.
Consequently, and since the United Nation-WTO, Arab Organization for Social Responsibility and Tatweej-Academy for Excellence Awards are looking forward to assemble all the active leaders, investors and prominent organizations that are deeply involved in this vital issue, hence and on behalf of the organizers, I cordially invite you to take an active role in this magnitude red carpet event.
We are looking forward to welcome you at the LandMark Hotel next August, meanwhile please accept my best regards.
IDENTIFYING AN EFFECTIVE ENTRYWAY FOR WEARABLE TECHNOLOGY DIFFUSION: THE CASE...Chimeren Peerbhai, MBA
Wearable technologies offer significant implications as a new marketing channel, however the technology has to overcome multiple barriers to gain mainstream adoption. This research explored perceptions of strength for these barriers and the possibility that early market conditioning during tourism, could accelerate the adoption cycle.
It employed an exploratory, qualitative, grounded theory approach comprised of an in-depth investigation of relevant literature to develop key variables into hypotheses. Hypotheses were utilised as the basis to generate targeted questions for semi-structured interviews, with influential industry experts.
Findings concluded that the trial of wearables during tourism can affect purchase decisions, either positively or negatively, by accelerating consumers through the adoption cycle. However it has greater potential to be influential in future, after current barriers are lowered.
Factors found to have the most potential to influence consumer adoption through tourism for future research are:
- Power of social influencers and “Collective Group Theory”
- Ability to try products for a low cost
- Use of change agents to educate consumers of value and reduce perceived complexity of use
Further implications this research found that practitioners and manufacturers can also leverage are:
- Development of applications to showcase relative advantage
- Creation of venues or attractions where consumers can try products before purchasing
- Marketing strategies to ignite a “Fear of Missing Out” as consumers observe others enjoyment
The combination of these diffusion factors in parallel with efforts to lower current barriers, may accelerate mainstream adoption, thus ensuring wearable’s future success as a viable marketing channel.
2013 World Tourism Organization Accessible Tourism UpdateScott Rains
The UNWTO recommendations on "Accessible Tourism for All" (2013) have been approved and endorsed by the General Assembly. Updated from the 2005 version, the recommendations outline a form of tourism that involves a collaborative process among stakeholders to enable people with access requirements to function independently through universally designed tourism products, services and environments. These recommendations were developed within the framework of the UN Convention on the Rights of Persons with Disabilities of 2007.
Accessible Tourism for All defines the appropriate measures to ensure that persons with disabilities have access, on an equal basis with others, to the physical environment, transportation, information and communications and facilities open to the public or for public use.
"Accessibility is a central element of any responsible and sustainable tourism policy. It is both a human rights imperative and an exceptional business opportunity," said UNWTO Secretary-General Taleb Rifai. "Above all, we must come to appreciate that accessible tourism does not only benefit persons with disabilities or special needs, it benefits us all," he added.
Along this line, a manual on "Accessible Tourism for All" is set to be published in late 2013, designed to guide tourism stakeholders to improve the accessibility for tourism destinations, facilities and services worldwide.
The development of the Manual is a joint effort between UNWTO, the European Network for Accessible Tourism (ENAT) and two Spanish institutions, the ACS Foundation and the ONCE Foundation. According to the World Health Organization (2011), there are approximately 1 billion persons with disabilities in the world, or 15% of the world population having a physical, mental or sensory disability. UNWTO´s "Declaration on the Facilitation of Tourist Travel (2009) underlines travel and tourism facilitation for persons with disabilities as an essential element of any policy for the development of responsible tourism.
An introduction to tourism organization in the global arena, Asia-pacific Region area and in the Philippines. Created for to augment the lecture for the students of Lyceum of the Philippines - Cavite Campus for the subject Principles of Tourism II.
Big data Analytics for Tourism Destination management by Professor G MIchael ...Leisure Solutions®
Big data generated across social media sites has created numerous opportunities for decision makers. This study aims to design and evaluate a big data analytics method to support strategic decision making in tourism destination management. Using geotagged photos uploaded by travellers to the photo sharing social site, Flickr, the applicability of the method in assisting destination management organisations to analyse and predict tourist behavioural patterns at specific destinations is shown, using Melbourne, Australia as a representative case. The case study demonstrated the ability of the method to identify and predict significant differences between domestic and international tourist patterns, detailed seasonal variations, and visitation patterns relevant to localised demand forecasting. Utility was confirmed using both another destination and directly with stakeholder audiences. Other domains the technology could support include route planning, visitor traffic management and post-visit experience analysis marketing applications. The proposed method is generic, and its applicability to other big data streams is discussed.
Have you ever think about the negative impacts brought to the environment and the local people when we go travel? How can we contribute to sustainable tourism by making responsible holiday choices? All these questions will be discussed in the meeting. If you want to know more about sustainable tourism, watch the presentation now!
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
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Over the past six decades, tourism has emerged as one of the fastest growing economic sectors in the world. Through its
contribution in employment generation, infrastructure development and export revenue, it has been playing an important
role in the socio-economic progress. Expenditure incurred in the destinations on accommodation, food, entertainment,shopping etc leads to foreign exchange earnings and as a result contributes to the GDP. This has led the nations enhance their investments in the development of Travel & Tourism (T&T).
Vietnam Travel Guides
vietnamguide.travel for the best travel experience ever in Vietnam
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https://gitlab.com/vietnamitinerary
https://sites.google.com/view/vietnamguidetravel/
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Itb world travel trends report 2015-2016David Vicent
IPK travel trends report 2015-2016. ITB Berlin 2016. Main trends and key factors in the Tourism Industry. Sharing Econommy effect, travel warnings effects and recovery periods or the real value of social media for DMO´s. A must to read report for tourism marketeers.
European tourism growth remains solid at the beginning of the year confirming the continued positive performance of European destinations.
Positive results before the summer period are driven by increased demand from both intra-regional and overseas markets.
These results confirm the sustained upward trend estimated for 2015 and proves the on-going efforts of destinations to fight seasonality.
Having in mind the steady and rapid growth of the tourism sector and number of tourists in the world, it is especially important for Serbia to invest in this sector and to adapt its offer to the different demands of tourists coming from the local and global environment. A large number of Chinese people and middle-class growth in China are certainly some of the reasons why Chinese tourists in the world are gaining increasing importance. The benefits of those tourists have been felt by all countries that have managed to attract them, such as Japan, Thailand, Singapore, Australia, America and several destinations in Europe, including Spain, Great Britain, Italy and France. Although in Serbia the number of tourists from China is not large, this number is growing significantly year after year. One of the reasons is a visa-free regime, but that should not have to be the only reason. Serbia must seriously engage in a race for tourists from China.
Business Technology Simplified - Microsoft Corporation
UNWTO Tourism Highlights- 2016 Edition
1. UNWTO
Tourism Highlights
2016 Edition
For more information see:
Facts & Figures section at mkt.unwto.org
http://www.e-unwto.org/doi/book/10.18111/9789284418145-Thursday,August11,20161:12:54AM-IPAddress:197.161.60.218
7. UNWTO Tourism Highlights, 2016 Edition 7
Regional results
Europe – Strong growth for mature region
International tourist arrivals in Europe grew by 5% in 2015 to
reach a total of 608 million, just over half the world’s total (51%).
Europe was the fastest growing region in absolute terms, with
27 million more tourists than in 2014. This is a remarkable
result considering the maturity and size of many European
destinations. International tourism receipts grew by 3% in real
terms to US$ 451 billion (euro 406 billion), representing 36%
of worldwide receipts. A weaker euro in 2015 has boosted the
region’s appeal to non-euro markets, and the recovery of many
European economies has fuelled intra-regional tourism.
Northern Europe recorded a 7% growth in international arrivals
in 2015, with most destinations turning in robust results.
Arrivals to Iceland increased by 29%, while Ireland and Sweden
also boasted double-digit growth. The subregion’s largest
destination, the United Kingdom, recorded a 6% increase in
arrivals, despite the stronger pound, making the UK more
expensive for euro area source markets.
Central and Eastern Europe (+5%) returned to growth in 2015
after a decline in 2014. Tajikistan (+94%) virtually doubled its
international arrivals in 2015, albeit from a low base. Hungary
(+18%), Romania, Slovakia (both +17%) and Latvia (+10%)
all recorded double-digit growth too. The Russian Federation,
the subregion’s largest destination, reported a 5% increase in
visitors, boosted by the cheaper rouble. The Czech Republic
and Poland both also grew by 5%.
International arrivals in Southern and Mediterranean Europe
grew by 5% in 2015. Spain, the subregion’s top destination and
Europe’s second largest, posted 5% growth, receiving a record
68 million international arrivals. Other established destinations,
Andorra (+13%), Slovenia (+12%), Portugal (+10%), Croatia,
Cyprus (both +9%), Greece (+7%) and Malta (+6%) also
reported strong results. Italy received 4% more arrivals after
hosting the 2015 Expo in Milan. Emerging destinations Albania,
Bosnia & Herzegovina, FYR Macedonia, Montenegro and
Serbia all reported double-digit increases.
Growth was more moderate in Western Europe (+3%). In France
(+1%), the world’s top tourism destination, and Belgium (+2%),
the terrorist attacks in Paris and the ensuing ‘lockdown’ in
Brussels had a negative impact on full-year results. By contrast,
the Netherlands (+8%), Germany and Austria (both +6%)
reported solid increases. In Switzerland arrivals grew by 2%.
Asia and the Pacific
Uneven results across destinations
Asia and the Pacific welcomed 279 million international tourist
arrivals in 2015, 15 million more than in 2014, corresponding to
a 6% growth. The region earned US$ 418 billion in international
tourism receipts, an increase of 4% in real terms. Asia and the
Pacific accounts for 24% of the world’s arrivals and 33% of
receipts. By subregion, South-East Asia (+8% in arrivals) and
Oceania (+7%) recorded the strongest growth.
South-East Asia’s top destination, Thailand (+20%) rebounded
strongly in 2015, welcoming 5 million more international
tourists. Myanmar (+52%) also saw a surge in arrivals last
year, although from a lower base. Laos (+12%), the Philippines
(+11%) and Indonesia (+10%) also enjoyed double-digit growth.
Cambodia received 6% more arrivals, while Singapore (+2%)
and Vietnam (+1%) reported more moderate results.
Oceania enjoyed a solid 7% increase in arrivals in 2015,
boosted by the subregion’s top destinations New Zealand
(+10%) and Australia (+8%). Among Pacific island destinations,
Palau (+15%), Samoa (+11%), Fiji (+9%), New Caledonia (+6%),
Guam (+5%) and the Northern Mariana Islands (+4%) all turned
in good results.
Results were more uneven in North-East Asia (+4%) with strong
growth in a few destinations and declines in others. Japan
reported an exceptional 47% increase, receiving 6 million more
international arrivals to hit the 20 million mark. Taiwan (pr. of
China) recorded 5% more arrivals in 2015, while Asia’s top
destination, China, reported a 2% increase. By contrast, the
Chinese Special Administrative Regions (SARs), Hong Kong
and Macao, both reported declines, mostly due to their strong
currencies, while the Republic of Korea struggled with the
impact of the MERS outbreak.
International arrivals in South Asia increased by 4%, driven by
the subregion’s top destination India (+5%). Sri Lanka enjoyed an
increase of 18% in its sixth straight year of double-digit growth,
while the Maldives reported a more modest 2% growth. Arrivals
in Nepal declined last year following the earthquake in April.
The Americas – Continued growth in 2015
Following the strong results recorded in 2014, international
tourist arrivals in the Americas grew by 11 million (+6%) in 2015
to reach 193 million (16% of arrivals worldwide). International
tourism receipts increased by 8% in real terms to US$ 304
billion (24% of receipts worldwide). Many destinations benefited
from the appreciation of the US dollar, driving tourism demand
from the United States, with the Caribbean and Central America
(both +7%) leading growth.
North America, which accounts for two-thirds of the Americas’
total, received 6% more international arrivals. Mexico and
Canada (both +9%) enjoyed robust growth driven by US
demand. Growth was more modest in the United States itself
(+3%) due to the stronger dollar, making the destination more
expensive to virtually all of its source markets.
In the Caribbean (+7%), growth was driven by Cuba (+18%),
Aruba (+14%), Barbados (+14%), Haiti (+11%), the Dominican
Republic and Puerto Rico (both +9%). Results for the Bahamas
(+3%) and Jamaica (+2%) were, however, weaker.
In Central America, international arrivals were up by 7% to
exceed 10 million for the first time. Panama led this growth with
a 21% increase in arrivals. Belize welcomed 6% more arrivals,
Costa Rica and Honduras both 5%, El Salvador and Nicaragua
both 4%, and Guatemala 1%.
International arrivals in South America increased by 6% in 2015,
but with rather mixed results across destinations. Paraguay
almost doubled its arrivals, although from a lower base, and
Chile (+22%) and Colombia (+16%) also enjoyed double-digit
growth. Peru and Uruguay welcomed 7% and 3% more arrivals
respectively, while Argentina and Brazil both reported slight
declines.
http://www.e-unwto.org/doi/book/10.18111/9789284418145-Thursday,August11,20161:12:54AM-IPAddress:197.161.60.218
16. PUBLICATIONSUNWTO World Tourism Barometer
The UNWTO World Tourism Barometer and
accompanying Statistical Annex aim to provide
tourism stakeholders with up-to-date statistics
and analysis in a timely fashion. The information
is updated six times a year and covers short-
term tourism trends, including a retrospective
and prospective assessment of current tourism
performance by the UNWTO Panel of Tourism
Experts. Available in English, with the Statistical
Annex also available in French, Spanish and
Russian.
Tourism in the Mediterranean, 2015 edition
The new UNWTO Tourism Trends Snapshot
series provides a closer look at selected
tourism topics. The first issue Tourism in the
Mediterranean, 2015 edition provides insight
into the general trends in terms of arrivals
and receipts in the Mediterranean region, the
performance of the individual destinations,
the long-term trends up to 2030 as well as
the opportunities and challenges. Available in
English.
Tourism Towards 2030
UNWTO Tourism Towards 2030 is UNWTO’s
long-term outlook and assessment of future
tourism trends. Key outputs of the study
are quantitative projections for international
tourism flows up to 2030, based on data series
of international tourist arrivals by subregion
of destination, region of origin and mode of
transport. Available in English.
UNWTO/GTERC Asia Tourism Trends
The annual Asia Tourism Trends series includes
an analysis of recent tourism trends in Asia,
with emphasis on international tourist arrivals
and receipts as well as outbound tourism and
expenditure. Furthermore, this report also
highlights other relevant topics relating to
tourism development in Asia and the Pacific.
Available in English.
Compendium of Tourism Statistics,
2016 Edition. Data 2010–2014
The Compendium provides statistical data and
indicators on inbound, outbound and domestic
tourism, as well as on tourism industries,
employment and relevant macroeconomic
indicators. The 2016 edition presents data for
200 countries, with methodological notes in
English, French and Spanish.
Yearbook of Tourism Statistics,
2016 Edition. Data 2010–2014
The Yearbook of Tourism Statistics focuses on
data relating to inbound tourism (arrivals and
nights), broken down by country of origin.
The 2016 edition presents data for 196
countries, with methodological notes in
English, French and Spanish.
Marketing Handbooks:
E-Marketing for Tourism Destinations
Tourism Product Development
Tourism Destination Branding
This series of Marketing Handbooks developed
by UNWTO and the European Travel
Commission (ETC) addresses key components
of the marketing and promotion of tourism
destinations. The handbooks provide a
comprehensive overview of current strategies
and best practices with regard to, among others,
product development, destination branding and
e-marketing, complemented with case studies
and best practice recommendations.
The Decision-making Process of Meetings,
Congresses, Conventions and
Incentives Organizers
This ETC/UNWTO study aims at providing a
better understanding of the Meetings Industry
and the way in which meeting and events
organizers make decisions. The study offers a
wide-ranging overview of the MCCI segments,
as well as a comprehensive analysis of planners’
needs and expectations with respect to
destination and venue choice, complemented
with best-practice examples.
Available in English.
Outbound Travel Market studies:
Key Outbound Tourism Markets in
South-East Asia
The Indian Outbound Travel Market
The Russian Outbound Travel Market
The Middle East Outbound Travel Market
The Chinese Outbound Travel Market
The Outbound Travel Market series offers a
unique insight into fast-growing source markets
around the world. UNWTO and ETC have
analysed the key outbound markets of China,
Brazil, the Russian Federation, India and the
Middle East. Jointly with Tourism Australia,
UNWTO has covered the key South-East Asian
markets of Indonesia, Malaysia, Singapore,
Thailand and Vietnam. Available in English.
Understanding Russian Outbound Tourism
Understanding Brazilian Outbound Tourism
Understanding Chinese Outbound Tourism
The innovative UNWTO/ETC Understanding
Outbound Tourism Netnographic series
explores the behaviour and mind-set of
outbound travellers based on internet and
social media activity. Available in English.
UNWTO publications are available in electronic format and print. Please visit publications.unwto.org for more information.
Full, Associate and Affiliate Members of UNWTO can access publications free of charge through the UNWTO elibrary.
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