1. China is the largest tourism source market globally, with over 150 million outbound trips in 2018 and expected to reach 200 million by 2020. Chinese travelers prioritize experiences over cost and are increasingly confident and self-reliant. 2. Cambodia has seen exponential growth in Chinese arrivals, with the number of Chinese visitors growing 41% in 2018. Chinese travelers account for over 60% of total passengers at Cambodia's airports. This growth has fueled a boom in Chinese investment in hotels, casinos and real estate in Sihanoukville. 3. While Japanese travelers still account for a large share of visits to Japan, the number and spending of Chinese travelers is growing rapidly. Kansai Airport in particular has