Get an insider’s look at consumer trends to help you make educated decisions for your business. This valuable session will provide data on the current wine industry financial climate, purchase habit data, distribution prospects and pricing trends to help you create a prosperous business plan for the coming year.
2017 Oregon Wine Symposium | Rob McMillan- State of the IndustryOregon Wine Board
Get an insider’s look at consumer trends to help you make educated decisions for your business. This valuable session will provide data on the current wine industry financial climate, purchase habit data, distribution prospects and pricing trends to help you create a prosperous business plan for the coming year.
2017 Oregon Wine Symposium | Walk the Talk: Bringing Your Brand to Life in th...Oregon Wine Board
Does your tasting room experience reflect your brand? Join this panel for an interactive exploration of how three Oregon wineries aligned their tasting room environments to match their unique brand identities. Learn strategies for uncovering and living your brand at your tasting room. Panelists will address issues related to hiring staff, attracting visitors and embodying brand culture. The session will include the findings of Capiche’s 2016 Oregon Tasting Room Survey. Find out how your tasting room compares to its Oregon peers—by size and region. Questions from the audience will be welcomed.
2019 Oregon Wine Symposium | Outlook on the Wine Sector: Managing the Changin...Oregon Wine Board
If you want to know where the wine industry is headed, don’t miss this power-packed seminar moderated by director of the Evenstad Center for Wine Education at Linfield College, Dr. Greg Jones. Dr. Damien Wilson, Hamel Family Chair in Wine Business at Sonoma State University, will deliver the wine sector outlook and share his views on the state of this sector with specific focus on the Oregon wine industry. His talk will include identifying channels for success, flagging potential market pitfalls and highlighting prospects for market triumph. Tony Correia is widely recognized across the American wine industry as a leading authority on the valuation of vineyards and wineries, and he will provide insights on what impacts and contributes to the value of an AVA and how to capitalize on AVA success. Wine industry finance expert Erik McLaughlin, CEO of Metis Mergers & Acquisitions, will provide the industry with the current state of Oregon’s M&A landscape and insights on how the market is changing. Finally, Danny Brager, Nielsen’s senior VP of Beverage Alcohol, will deliver market trends and Oregon wine growth insights from the national wholesale and direct to consumer shipments marketplace.
Silicon Valley Bank 2015 State of the Wine Industry PresentationSilicon Valley Bank
The Silicon Valley Bank 2015 State of the Wine Industry Presentation is a companion to the report of the same name. The presentation identifies trends and addresses current issues facing the U.S. wine industry, offering data and observations that help that wineries can use to develop their business strategies.
Silicon Valley Bank's wine report is based on its in-house expertise as one of the largest bankers to the West Coast wine industry for nearly 20 years, a proprietary database of more than a decade of winery financials, ongoing research, and an annual survey of 600 West Coast wineries.
The Silicon Valley Bank 2016 State of the Wine Industry Report identifies trends and current issues facing the U.S. wine industry and offers data and observations wineries can use to develop their business strategies.
Silicon Valley Bank's wine report is based on its in-house expertise as one of the largest bankers to the West Coast wine industry for nearly 20 years, a proprietary database of more than a decade of winery financials, ongoing research, and an annual survey of 500+ West Coast wineries. Learn more at http://www.svb.com/wine-report/.
Silicon Valley Bank 2017 State of the Wine Industry ReportSilicon Valley Bank
The Silicon Valley Bank 2017 State of the Wine Industry Report identifies trends and current issues facing the U.S. wine industry and offers data and observations wineries can use to develop their business strategies.
Silicon Valley Bank's wine report is based on its in-house expertise as one of the largest bankers to the West Coast wine industry for nearly 20 years, a proprietary database of more than a decade of winery financials, ongoing research, and an annual survey of 500+ West Coast wineries. Learn more at http://www.svb.com/wine-report/.
Major Forecasts for 2017:
- Wines sold between $12 and $25 will grow in demand as will high-end luxury wines with an established brand. We expect to see small price increases in these segments, with volume and price drops for bottles priced under $9.
- Premium wine sales will increase between 10 and 14 percent above 2016 levels.
- Per capita consumption faces crosscurrents with retiring wine-loyal baby boomers being replaced by less affluent millennials who are ambivalent about their alcoholic beverage of choice. If economic conditions continue to improve, however, per capita consumption should be slightly higher in 2017.
- Today, millennials are beginning to affect the lower price range of premium sales. Their presence is most visible in the $8 to $11.99 red blend category, but they gradually will shift from blends to varietal wines or imports as their incomes grow.
- Even with winery M&A facing headwinds from higher interest rates, winery acquisitions should remain quite active through 2017.
- Farm labor supply and costs are the dominant concerns in the wine business in 2017.
2017 Oregon Wine Symposium | Rob McMillan- State of the IndustryOregon Wine Board
Get an insider’s look at consumer trends to help you make educated decisions for your business. This valuable session will provide data on the current wine industry financial climate, purchase habit data, distribution prospects and pricing trends to help you create a prosperous business plan for the coming year.
2017 Oregon Wine Symposium | Walk the Talk: Bringing Your Brand to Life in th...Oregon Wine Board
Does your tasting room experience reflect your brand? Join this panel for an interactive exploration of how three Oregon wineries aligned their tasting room environments to match their unique brand identities. Learn strategies for uncovering and living your brand at your tasting room. Panelists will address issues related to hiring staff, attracting visitors and embodying brand culture. The session will include the findings of Capiche’s 2016 Oregon Tasting Room Survey. Find out how your tasting room compares to its Oregon peers—by size and region. Questions from the audience will be welcomed.
2019 Oregon Wine Symposium | Outlook on the Wine Sector: Managing the Changin...Oregon Wine Board
If you want to know where the wine industry is headed, don’t miss this power-packed seminar moderated by director of the Evenstad Center for Wine Education at Linfield College, Dr. Greg Jones. Dr. Damien Wilson, Hamel Family Chair in Wine Business at Sonoma State University, will deliver the wine sector outlook and share his views on the state of this sector with specific focus on the Oregon wine industry. His talk will include identifying channels for success, flagging potential market pitfalls and highlighting prospects for market triumph. Tony Correia is widely recognized across the American wine industry as a leading authority on the valuation of vineyards and wineries, and he will provide insights on what impacts and contributes to the value of an AVA and how to capitalize on AVA success. Wine industry finance expert Erik McLaughlin, CEO of Metis Mergers & Acquisitions, will provide the industry with the current state of Oregon’s M&A landscape and insights on how the market is changing. Finally, Danny Brager, Nielsen’s senior VP of Beverage Alcohol, will deliver market trends and Oregon wine growth insights from the national wholesale and direct to consumer shipments marketplace.
Silicon Valley Bank 2015 State of the Wine Industry PresentationSilicon Valley Bank
The Silicon Valley Bank 2015 State of the Wine Industry Presentation is a companion to the report of the same name. The presentation identifies trends and addresses current issues facing the U.S. wine industry, offering data and observations that help that wineries can use to develop their business strategies.
Silicon Valley Bank's wine report is based on its in-house expertise as one of the largest bankers to the West Coast wine industry for nearly 20 years, a proprietary database of more than a decade of winery financials, ongoing research, and an annual survey of 600 West Coast wineries.
The Silicon Valley Bank 2016 State of the Wine Industry Report identifies trends and current issues facing the U.S. wine industry and offers data and observations wineries can use to develop their business strategies.
Silicon Valley Bank's wine report is based on its in-house expertise as one of the largest bankers to the West Coast wine industry for nearly 20 years, a proprietary database of more than a decade of winery financials, ongoing research, and an annual survey of 500+ West Coast wineries. Learn more at http://www.svb.com/wine-report/.
Silicon Valley Bank 2017 State of the Wine Industry ReportSilicon Valley Bank
The Silicon Valley Bank 2017 State of the Wine Industry Report identifies trends and current issues facing the U.S. wine industry and offers data and observations wineries can use to develop their business strategies.
Silicon Valley Bank's wine report is based on its in-house expertise as one of the largest bankers to the West Coast wine industry for nearly 20 years, a proprietary database of more than a decade of winery financials, ongoing research, and an annual survey of 500+ West Coast wineries. Learn more at http://www.svb.com/wine-report/.
Major Forecasts for 2017:
- Wines sold between $12 and $25 will grow in demand as will high-end luxury wines with an established brand. We expect to see small price increases in these segments, with volume and price drops for bottles priced under $9.
- Premium wine sales will increase between 10 and 14 percent above 2016 levels.
- Per capita consumption faces crosscurrents with retiring wine-loyal baby boomers being replaced by less affluent millennials who are ambivalent about their alcoholic beverage of choice. If economic conditions continue to improve, however, per capita consumption should be slightly higher in 2017.
- Today, millennials are beginning to affect the lower price range of premium sales. Their presence is most visible in the $8 to $11.99 red blend category, but they gradually will shift from blends to varietal wines or imports as their incomes grow.
- Even with winery M&A facing headwinds from higher interest rates, winery acquisitions should remain quite active through 2017.
- Farm labor supply and costs are the dominant concerns in the wine business in 2017.
Symrise North America's Ice Cream Flavor Madness 2020Symrise
Symrise Flavor North America surveyed 10,000 consumers across the United States to determine America's most beloved ice cream flavor.
In the proper fashion of a March Madness styled bracket, we started with 64 flavor "teams" and narrowed it down to one championing flavor.
Silicon Valley Bank released its Annual State of the Wine Industry Report in a live broadcast from SVB TV studios today. This was the presentation from that event, offering insights and data about the wine industry.
Comparison of Jacob's Creek, Rosemount Estate, McGuigan Wines, Lindeman's and...Unmetric
Take a deep dive into the social media activities of the top wine brands in Australia on Facebook. Discover how brands like Lindeman's wines and Champagne Taittinger engage their audience with shareable content and social media campaigns.
THE HOLIDAYS ARE UPON US ONCE AGAIN! Every year they seem to fly up,
and no matter how much prep is done, they are here and gone in the blink of an eye.
Time, in my opinion, is one of the greatest gifts a person can give. Whether it is time
spent with friends, family, in solitude, traveling, at home, snuggling pets and kids,
volunteering, or any combination; it is precious. Time spent with family and friends
is my favorite part of the holidays. We cook, laugh, reminisce about old memories,
and at the same time—we make new ones. These moments are cherished, especially now when we live in a society where everything moves at warp speed and
people feel accountable 24 hours a day, seven days a week.
For the December issue, we spent professional time getting to know some fabulous
businesses and people around the Twin Cities. Dr. Sam LaChance of Greenway
Dental has opened the doors to a new outlook on dentistry and talks about how
he plans to serve patients in the Uptown area. We spoke with Schmitt Music, a
company which is soon to be 125 years old, and learned how they are combining
their longstanding expertise in music with new technology. We interviewed Alisa
Halek-Schoenack, owner of Nedia Hair Loss Salon and Spa, whose team has more
than 100 years of experience combined in the hair loss industry. And finally, we
learned that behind the historic walls of the Alfred Pillsbury mansion, lies more than
what meets the eye. Not only does this property reflect a time past, but it bridges
organizations and charities within the community.
This holiday season, I hope you have the opportunity to spend and receive time with
those you are closest to, to smile and share moments together, and to truly focus
undivided attention on the things that matter most.
Wishing you all the happiest of holiday seasons and a safe New Year.
2017 Oregon Wine Symposium | The Myth of Terroir and Understanding Your Site:...Oregon Wine Board
A comprehensive understanding of the terroir of your site can lead to more effective vineyard management strategies. Learn about terroir misconceptions, truths and the recent advancements in demonstrating that each site has discernible distinctions that require growers and winemakers to intimately comprehend in order to nurture the unique character for optimum expression. Understanding the effects of various climatic elements, such as temperature, rainfall at each growing site and the role of water and nitrogen in the soil, will help attendees choose the right plant material and management strategies to optimize the unique terroir expression of their vineyard.
Symrise North America's Ice Cream Flavor Madness 2020Symrise
Symrise Flavor North America surveyed 10,000 consumers across the United States to determine America's most beloved ice cream flavor.
In the proper fashion of a March Madness styled bracket, we started with 64 flavor "teams" and narrowed it down to one championing flavor.
Silicon Valley Bank released its Annual State of the Wine Industry Report in a live broadcast from SVB TV studios today. This was the presentation from that event, offering insights and data about the wine industry.
Comparison of Jacob's Creek, Rosemount Estate, McGuigan Wines, Lindeman's and...Unmetric
Take a deep dive into the social media activities of the top wine brands in Australia on Facebook. Discover how brands like Lindeman's wines and Champagne Taittinger engage their audience with shareable content and social media campaigns.
THE HOLIDAYS ARE UPON US ONCE AGAIN! Every year they seem to fly up,
and no matter how much prep is done, they are here and gone in the blink of an eye.
Time, in my opinion, is one of the greatest gifts a person can give. Whether it is time
spent with friends, family, in solitude, traveling, at home, snuggling pets and kids,
volunteering, or any combination; it is precious. Time spent with family and friends
is my favorite part of the holidays. We cook, laugh, reminisce about old memories,
and at the same time—we make new ones. These moments are cherished, especially now when we live in a society where everything moves at warp speed and
people feel accountable 24 hours a day, seven days a week.
For the December issue, we spent professional time getting to know some fabulous
businesses and people around the Twin Cities. Dr. Sam LaChance of Greenway
Dental has opened the doors to a new outlook on dentistry and talks about how
he plans to serve patients in the Uptown area. We spoke with Schmitt Music, a
company which is soon to be 125 years old, and learned how they are combining
their longstanding expertise in music with new technology. We interviewed Alisa
Halek-Schoenack, owner of Nedia Hair Loss Salon and Spa, whose team has more
than 100 years of experience combined in the hair loss industry. And finally, we
learned that behind the historic walls of the Alfred Pillsbury mansion, lies more than
what meets the eye. Not only does this property reflect a time past, but it bridges
organizations and charities within the community.
This holiday season, I hope you have the opportunity to spend and receive time with
those you are closest to, to smile and share moments together, and to truly focus
undivided attention on the things that matter most.
Wishing you all the happiest of holiday seasons and a safe New Year.
2017 Oregon Wine Symposium | The Myth of Terroir and Understanding Your Site:...Oregon Wine Board
A comprehensive understanding of the terroir of your site can lead to more effective vineyard management strategies. Learn about terroir misconceptions, truths and the recent advancements in demonstrating that each site has discernible distinctions that require growers and winemakers to intimately comprehend in order to nurture the unique character for optimum expression. Understanding the effects of various climatic elements, such as temperature, rainfall at each growing site and the role of water and nitrogen in the soil, will help attendees choose the right plant material and management strategies to optimize the unique terroir expression of their vineyard.
Seattle Wine Awards - Integrated Digital Marketing and Social MediaTimReha.com
Presentation for the 2009 Seattle Wine Awards. A real-time event that leverages a digital marketing ecosystem comprised of social media, monitoring, email marketing, HD web video, live streaming, photo streams, internet dashboards and more..
Si vous n'y connaissez pas grand chose en vin, cette présentation est faite pour vous. Le vin bio expliqué aux amateurs de coca est une présentation éditée par http://meilleursvinsbio.com le premier caviste en ligne 100% Bio. Retrouvez toutes nos rubriques pour apprendre le vins sur meilleursvinsbio.com.
Presentation, for sample purpose, about how to taste wine. With this mix of images and texts, it is possible to make a brief overview of the wine world.
Wine tastings can be fun and social affairs, but people are often put off by not knowing how a tasting is performed, what to look for and are too afraid to ask. Wineware has put together a quick and simple guide so that you can confidently take part in a wine tasting, start increasing your knowledge and experience of wines, and enjoy the taste, texture and smell of a wine to its full.
Bullseye! Developing Your Brand Identity and Targeted Distribution Strategy Oregon Wine Board
Standing out in the market is a critical key to success. Attendees will learn ways to define and differentiate their brand in the competitive fine wine marketplace. Use your brand as a guide to identify your target audience, which markets to pursue and which accounts align best. Walk away with a better understanding of your own unique voice and assets, and how these play into identifying your target demographic and how to best reach them.
The sales growth rate in Oregon is the envy of the entire wine industry. There is no other region with double-digit growth, and most regions are experiencing negative volume growth. Going back 15 years, who would have believed those words would one day be true?
Even in times of record growth, you may feel in your gut that something’s changing. It can be disquieting given current success. Rob McMillan will walk though the current industry trends and share his view on what can be done to get out ahead of changing consumer tastes.
Silicon Valley Bank 20165 State of the Wine Industry PresentationSilicon Valley Bank
The Silicon Valley Bank 2016 State of the Wine Industry Presentation is a companion to the report of the same name. The Silicon Valley Bank 2016 State of the Wine Industry Report identifies trends and current issues facing the U.S. wine industry and offers data and observations wineries can use to develop their business strategies.
Silicon Valley Bank's wine report is based on its in-house expertise as one of the largest bankers to the West Coast wine industry for nearly 20 years, a proprietary database of more than a decade of winery financials, ongoing research, and an annual survey of 500+ West Coast wineries. Learn more at http://www.svb.com/wine-report/.
2017 Oregon Wine Symposium | Christian Miller- State of the IndustryOregon Wine Board
Get an insider’s look at consumer trends to help you make educated decisions for your business. This valuable session will provide data on the current wine industry financial climate, purchase habit data, distribution prospects and pricing trends to help you create a prosperous business plan for the coming year.
2018 Oregon Wine Symposium | State of The Industry - Rob McMillanOregon Wine Board
Rob McMillan will return to present the Silicon Valley Bank, State of the Industry report with a specific focus on Oregon’s placement. Danny Brager will present Nielsen and new DTC data for Oregon wines, identifying the growth trends in varietal, price and regional categories and providing predictions for future growth. Christian Miller of Full Glass Research will present his research findings from his Economic Impact Study of Oregon.
This presentation will provide a recap of the Oregon Wine Board’s 2018 education initiatives and will shine a light on the program’s 2019 focus and opportunities for educating your team in the coming year.
2018 Oregon Wine Symposium | State of The Industry - Danny BragerOregon Wine Board
Rob McMillan will return to present the Silicon Valley Bank, State of the Industry report with a specific focus on Oregon’s placement. Danny Brager will present Nielsen and new DTC data for Oregon wines, identifying the growth trends in varietal, price and regional categories and providing predictions for future growth. Christian Miller of Full Glass Research will present his research findings from his Economic Impact Study of Oregon.
Presentation deck from Rogue Valley Wine Visitor Profile Workshop conducted by the University of Oregon Institute for Policy Research & Engagement, May 15, 2019
The Silicon Valley Bank 2014 State of the Wine Industry Report identifies trends and addresses current issues facing the U.S. wine industry, offering data and observations that help that wineries can use to develop their business strategies.
Silicon Valley Bank's wine report is based on its in-house expertise as one of the largest bankers to the West Coast wine industry for nearly 20 years, a proprietary database of more than a decade of winery financials, ongoing research, and an annual survey of 450 West Coast wineries.
The session will dive into the latest trend data encompassing all of the craft beverage segments, including case volume and sales figures. We’ll analyze which segments are growing fastest, which styles and flavors are trending with consumers and what new segments are likely to emerge. We’ll also explore the latest demographic data relating to the craft beverage drinker.
Working with a major retailer (Walgreen's) and major manufacturer (Constellation Wines) within the consumer packaged goods industry to develop a complete category management review in a team of three. Utilizing Nielsen Category Management suite of tools including the Nielsen Answers Retail Edition, and space management software to support our review.
2019 Oregon Wine Symposium | Metrics that Matter: How to Leverage 2018 Data t...Oregon Wine Board
Tracking metrics sharpens your analytical skills and this workshop will show you how to put these new skills into practice immediately back at your own winery. Lesley Berglund, creator and director of WISE Academy, will lead this hands-on session. Hear from Jim Agger of Wine Direct, who will examinine the key 2018 DTC metrics and recent trends for wineries in Oregon and beyond. Liz Mercer of WISE Academy will present cases studies on how successful DTC programs used metrics this past year to grow their business.
2019 Oregon Wine Symposium |Outlook on the Wine Sector: Managing the Changing...Oregon Wine Board
If you want to know where the wine industry is headed, don’t miss this power-packed seminar moderated by director of the Evenstad Center for Wine Education at Linfield College, Dr. Greg Jones. Dr. Damien Wilson, Hamel Family Chair in Wine Business at Sonoma State University, will deliver the wine sector outlook and share his views on the state of this sector with specific focus on the Oregon wine industry. His talk will include identifying channels for success, flagging potential market pitfalls and highlighting prospects for market triumph. Tony Correia is widely recognized across the American wine industry as a leading authority on the valuation of vineyards and wineries, and he will provide insights on what impacts and contributes to the value of an AVA and how to capitalize on AVA success. Wine industry finance expert Erik McLaughlin, CEO of Metis Mergers & Acquisitions, will provide the industry with the current state of Oregon’s M&A landscape and insights on how the market is changing. Finally, Danny Brager, Nielsen’s senior VP of Beverage Alcohol, will deliver market trends and Oregon wine growth insights from the national wholesale and direct to consumer shipments marketplace.
Euromonitor International’s presentation from VINfo Tasmania discusses key megatrends that will have the most impact on Australian wine industries through to 2030.
Join a panel of plant pathologists who will share tools and best practices for managing grapevine trunk disease developed from current research. Dr. Achala KC will share the results of her survey data collected from Oregon vineyards and vineyard management companies on the incidences of trunk disease and diagnostic data from vineyard samples to inform what organisms are involved. Dr. José Ramón Úrbez-Torres will present his research on the timing of spore release, pruning practices, and wound management to limit infection. He will also introduce techniques for treating young vines and handling issues with infected nursery stocks, including how problems can be mitigated after planting.
This session will explore the powdery mildew life cycle, assessing why this season was so challenging for mildew. Current research on resistance tracking and why some chemistries and programs are more susceptible to failure will be presented. The seminar will discuss tools for managing resistance build up, new chemistries available, how to eradicate mildew, and the chemistries that most successfully resist the disease.
With the media landscape evolving every day, it’s more important than ever to have a successful media relations strategy. This session will explore the highly-fragmented media landscape, discussing best practices for working with both traditional and digital media outlets. Learn how to make your winery stand out by creating a PR strategy, sharpen your storytelling technique by creating an editorial calendar, and prioritize media engagement based on your plan.
2020 Oregon Wine Symposium | Social Media Strategies for Growing Your Wine Bu...Oregon Wine Board
Move beyond likes and comments into building an authentic brand that converts into profitability and impact. Get a strategic approach from a social media pioneer who works with startups, small businesses, and Fortune 500 brands. Walk away with a step-by-step system, how-tos, and key takeaways your business can implement immediately.
If you re-tweet a post from a retailer or restaurant, is that considered a “thing of value” by alcohol regulators? Can you promote winemaker dinners on Facebook? What about event promotion?
Let’s be honest: compliance in the wine industry is enough to drive you to drink. In addition to the joys of staying compliant in the making and selling of your wine, you need to be mindful with how you market your wine. A misstep here can be costly... not to mention outright annoying. Join us for an overview of consumer marketing compliance and learn some dos and don’ts in today’s fast-paced digital and consumer world, including real-world examples. To inject some fun into what could be a snooze of a topic, come with your game face on as we’ll be providing real-world takeaways in an interactive format.
Jeff Giametta will provide a legal framework and Kathryn Quinn will provide real-world industry context and examples. While this seminar should not be construed as providing legal advice, we’ll arm you with the information you need to audit your winery’s consumer marketing compliance and assess legal compliance risk.
2020 Oregon Wine Symposium | Creating and Managing a Successful DTC Commissio...Oregon Wine Board
A motivated, inspired sales team is the backbone of any successful DTC program. Join Hallie Whyte and Carrie Kalscheuer for the second year as they dig deeper into how to ensure that your tasting room team is selling effectively through the use of creative bonus and incentive programs as well as thoroughly discussing the newest trend in tasting rooms: tips! We’ll explore what has worked—and what hasn’t—for several winery programs in Oregon. Bring your questions and your sense of humor!
2020 Oregon Wine Symposium | Fermentable Nitrogen: Is it Better to Manage in ...Oregon Wine Board
Fermentable nitrogen can be managed in the vineyard through vine nitrogen additions or in the winery through amendments. There has been a preference of winemakers to avoid nitrogen additions in the winery, opting for nitrogen management in the vineyard. However, many growers are concerned about adding nitrogen in the vineyard for fear of overly vigorous vines and potential for reduced wine quality. This session will share results of a multi-year, multi-vintage study where nitrogen applications were made in the vineyard and winery to adjust fermentable nitrogen levels of the fruit and must. Viticulture, wine production, and sensory results will be shared, including a technical tasting.
2020 Oregon Wine Symposium | Brushing Up: Current Research and Review of Cell...Oregon Wine Board
Let’s be picky about the quality and quantity of microbes we want in our wine! Join this discussion of current research on effective winery cleaning chemicals, best practices, and practical suggestions for maintaining a clean cellar, as well as identifying cleaning clinch points in winemaking and common winery sanitation needs. A great review for wineries of all shapes and sizes, whether you’re just starting out or wanting to take a closer look at your current cleaning protocols. And of course, if you don’t want to constantly be learning and talking about cleaning, then why be in the wine industry at all?!
2020 Oregon Wine Symposium | Brushing Up: Current Research and Review of Cell...Oregon Wine Board
Let’s be picky about the quality and quantity of microbes we want in our wine! Join this discussion of current research on effective winery cleaning chemicals, best practices, and practical suggestions for maintaining a clean cellar, as well as identifying cleaning clinch points in winemaking and common winery sanitation needs. A great review for wineries of all shapes and sizes, whether you’re just starting out or wanting to take a closer look at your current cleaning protocols. And of course, if you don’t want to constantly be learning and talking about cleaning, then why be in the wine industry at all?!
2020 Oregon Wine Symposium | Considerations for Picking and Lab Analysis Duri...Oregon Wine Board
Assessing fruit maturity and physiological ripeness to inform picking decisions too often relies on subjective processes. Through the implementation of thorough sampling, relevant analysis, and a more holistic understanding of fruit development during the growing season, producers can harvest with more confidence that they have made the correct decisions regarding picks. The panel will discuss sampling protocols for more statistically meaningful vineyard data, viticultural signs such as berry development and canopy senescence, picking for logistical considerations vs. picking for perfection, and best lab practices for sample processing and appropriate analysis.
2020 Oregon Wine Symposium | Considerations for Picking and Lab Analysis Duri...Oregon Wine Board
Assessing fruit maturity and physiological ripeness to inform picking decisions too often relies on subjective processes. Through the implementation of thorough sampling, relevant analysis, and a more holistic understanding of fruit development during the growing season, producers can harvest with more confidence that they have made the correct decisions regarding picks. The panel will discuss sampling protocols for more statistically meaningful vineyard data, viticultural signs such as berry development and canopy senescence, picking for logistical considerations vs. picking for perfection, and best lab practices for sample processing and appropriate analysis.
2020 Oregon Wine Symposium | Considerations for Picking and Lab Analysis Duri...Oregon Wine Board
Assessing fruit maturity and physiological ripeness to inform picking decisions too often relies on subjective processes. Through the implementation of thorough sampling, relevant analysis, and a more holistic understanding of fruit development during the growing season, producers can harvest with more confidence that they have made the correct decisions regarding picks. The panel will discuss sampling protocols for more statistically meaningful vineyard data, viticultural signs such as berry development and canopy senescence, picking for logistical considerations vs. picking for perfection, and best lab practices for sample processing and appropriate analysis.
2020 Oregon Wine Symposium | Farming and Making Alternative Varieties for a C...Oregon Wine Board
Our climate is changing. Now more than ever, we are beginning to see these dramatic effects across the globe, making it vitally important for our industry to consider its impact on our landscapes, marketplace, and wine growing over the next decade and beyond. Pulling from regions around the world already addressing these challenges, what can we learn and apply in Oregon to prepare ourselves? What steps could we be taking now and how do we plan both strategically and economically? What trends are we seeing in the market and how will a warming climate affect them? Topics of discussion will include potential solutions through varietal and site selection, grafting, adaptations in the cellar, and how informed choices can work advantageously in a maturing marketplace.
2020 Oregon Wine Symposium | Farming and Making Alternative Varieties for a C...Oregon Wine Board
Our climate is changing. Now more than ever, we are beginning to see these dramatic effects across the globe, making it vitally important for our industry to consider its impact on our landscapes, marketplace, and wine growing over the next decade and beyond. Pulling from regions around the world already addressing these challenges, what can we learn and apply in Oregon to prepare ourselves? What steps could we be taking now and how do we plan both strategically and economically? What trends are we seeing in the market and how will a warming climate affect them? Topics of discussion will include potential solutions through varietal and site selection, grafting, adaptations in the cellar, and how informed choices can work advantageously in a maturing marketplace.
This seminar will address the key objectives delivered within the Oregon Total Workplace Health Alliance Training and current OSHA rules surrounding the wine industry workplace, while expanding on specific workplace solutions illustrating examples employed by real organizations. The Oregon Total Worker Health Alliance is comprised of the Oregon Institute of Occupational Health Sciences/Oregon Healthy Workforce Center, SAIF, and Oregon OSHA.
2020 Oregon Wine Symposium | Wine Industry M&A Trends - Past, Present and FutureOregon Wine Board
Wine industry financial expert Kevin O’Brien will deliver local and global perspectives on the recent wave of wine industry mergers and acquisition transactions. The presentation will leverage global data and research with a particular focus on the drivers of such activity, insights on current market trends, and outlooks for the future.
This highly anticipated session is back again for 2020. Dr. Greg Jones, professor, research climatologist and Evenstad Chair in Wine Studies at Linfield College, will share a review of the weather, climate, grape growing, and production characteristics for the 2019 vintage as well as an update on current conditions and a forecast for the 2020 vintage.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
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The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
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2017 Oregon Wine Symposium| State of the industry
1. STATE OF THE INDUSTRY
Presented by:
Rob McMillan
Christian Miller
2. State of the Wine Industry 2017
Rob McMillan
EVP & Founder, Silicon Valley Bank Wine Division
3. 2016 ….. Was a Very Good Year
3
1%
2%
5%
10%
33%
18%
30%
0% 5% 10% 15% 20% 25% 30% 35% 40%
The most difficult year in our history
One of our most challenging years ever
A disappointing year
A year of treading water
A good year
One of our better years
The best year in our history
Source: 2016 Annual Wine Conditions Survey
4. Oregon Tops US for Best Vintage in 2016
Another Vintage of the Decade!
Source: 2106 SVB Wine Conditions Survey 4
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
TEXAS
VIRGINIA
CANADA
SANTA BARBARA & SAN LUIS OBISPO, CA
LODI & OTHER DELTA COUNTIES, CA
PASO ROBLES, CA
SONOMA COUNTY, CA
AVERAGE
WASHINGTON
NAPA COUNTY, CA
OREGON
EXCELLENT GOOD AVERAGE BELOW AVERAGE/POOR
6. What Does Rob Worry About?
Boomers retiring with all the money and wealth
Millennials gaining importance as consumers - without means to buy Luxury
European Imports Gaining in Importance with New Consumers
Fighting Varietals Declining in Importance
Continuing Consolidation of Distribution
Growing price of Premium Vineyard Land
Higher Cost of Premium Grapes
Inability to Pass Labor & Grape Increases to Consumers
Direct to Consumer Sales too Localized
Labor Availability
6
7. 350
400
450
500
550
600
650
700
750
800
Growth in Total Table Wine is Slowing
Total Table Wine Consumption 1984 - 2015
Source: Wine Institute, DOC, BW166/Gomberg, Fredrikson & Associates. 7
Neo-Prohibition
MillionsofGallons
8. Boomers Retaining Wealth & Living Longer
Will they Keep Buying Premium Wine?
Source: Deloitte Center for Financial Services, Nov. 9th, 2015
8
Kids Will Never Move Out!
15. Cohort Demand – Boomers Rotating Off. Millennials Rotating in
Gen X Soon to Pass Boomers in the $20-$29 Segment
Source: 2016 Annual Wine Conditions Survey | November 2016
15
17. Why Have Wine Sales Gone Direct to Consumer?
There’s No Other Choice
1995
2,600 Wineries 8,800 Wineries
2015
3,000 Distributors 700 Distributors
1.15
Distributors
Per Winery .08
Distributors
Per Winery
18. 12%
17%
22%
27%
32%
37%
2014 2015 2016
Oregon Overall
Wine Sales in Restaurants Are Dropping
Consumer Behavior, Price, Substitutes All Playing a Role
182107 SVB Annual Wine Conditions Survey
19. Small Producers Having A Difficult Time On-Premise
Wholesale Driving Placements for Larger Wineries
20. Growth in Direct to Consumer Sales
Critical for Survival
Source: SVB 2016 Annual Wine Conditions Survey 20
40%
45%
50%
55%
60%
65%
2013 2014 2015 2016
Oregon Overall
21. Owners Believe Price Increases Are Possible in 2017
….Not Large Price Increases
21
0.5%
3.6% 3.4%
34.2%
44.3%
13.0%
1.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
Strong
Decrease
Moderate
Decrease
Small
Decrease
Hold Prices Small
Increase
Moderate
Increase
Strong
Increase
2016 SVB Annual Wine Conditions Survey
22. Observations
Millennials Are Finally Impacting Low Priced Premium Wine Segments & Trending Up
French Rose, Red Blends, NZ Sauvignon Blanc
Oregon Pinot Noir Positioned Perfectly for the Employed Millennial Consumer
Boomers Spending Less, but Still Dominate Club Sales Today
Emerging Trend: Young Consumers Trusting in Brands
Fighting Varietals getting punch drunk
Brand Oregon Continuing Growth
Larger Wineries Marketing Dollars & Distribution Strength Helps
Labor is a Real Issue that Impacts Small Growers First
Hard to Pass on Increasing Costs
How will you get your wine to the consumer tomorrow?
22
23. State of the Wine Industry 2017
Rob McMillan
EVP & Founder, Silicon Valley Bank Wine Division
Email: RMcMillan@svb.com
Twitter: @SVBWine
Blog: SVB on Wine
25. STATE OF THE INDUSTRY 2017
wine sales trends & a deep dive into the Oregon
Wine Consumer
Christian Miller
Proprietor, Full Glass Research
26. 26
Sources of Information:
Wine Opinions
Full Glass Research
Nielsen
BIN, Gomberg-Fredrikson, BW166
Wines Vines Analytics / ShipCompliant model
SOURCE (Southern Oregon University Research Center)
WINE MARKET CONSUMER RESEARCH
33. DtC: Share of Volume by Variety 2016
16%
10%
14%
2%
3%
1%
3%
2%
16%
3.2%
7.5%
54.5%
6.1%
2.6%
3.0%
2.6%
3.1%
4.8%
0 0.1 0.2 0.3 0.4 0.5 0.6
Cab Sauv
Chard
PN
PG
Syrah
Riesling
Sparkling
Rose
Red Blends
% of OR DtC
% of All States
DtC
Oregon vs. All States Data (shipments only, no TR)
Source: Wines Vines Analytics / ShipCompliant model 2014
34. DtC: OR Share of Winery to Consumer Shipments by
Variety 2016
4.7%
1.5%
6.8%
10.5%
3.9%
20.9%
19.4%
5.0%
0.00% 5.00% 10.00% 15.00% 20.00% 25.00%
Sparkling
Red Blends
Rose
Riesling
Chardonnay
Pinot Gris/Grigio
Pinot Noir
All Wines
OR Share of All Mail/Club/Website Volume
Source: Wines Vines Analytics / ShipCompliant model 2014