Take a deep dive into the social media activities of the top wine brands in Australia on Facebook. Discover how brands like Lindeman's wines and Champagne Taittinger engage their audience with shareable content and social media campaigns.

1. Australian
Wine Brands
on Facebook
in Q2-2015
Apr 01, 2015 - Jun 30, 2015

2. Top Australian Wine Brands on Facebook Q2-2015
In this report we looked at the top
Australian wine brands on Facebook.
Read on to learn in detail about industry
trends and strategies.

3. Key Findings
• Among the 10 wine brands, Champagne Taittinger (Australia) was
engaging best with their Fans.
• With a growth rate of 29%, Bird In Hand Winery enjoyed the highest Fan
Growth Rate among the 10 brands.
• Bird In Hand Winery posted the most updates, more than once per day
on average.
• Jacob’s Creek was the most responsive brand, replying to 23% of user
posts
• 737 new Posts were written across these 10 ‘brand walls’. That’s an
average of 0.8 Posts per day - per wall!

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5. Fans
Jacob's Creek(AU) had the largest fan base of 66,416 while Bird In Hand Winery showed the
highest fan growth of 28.71%.
Competitors
-5.00%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
0K 10K 20K 30K 40K 50K 60K 70K
Growth%
Number of Fans
Penfolds Jacob's Creek(AU) Champagne Taittinger(AU)
Brown Brothers Winery Rosemount Estate Bird In Hand Winery
Grant Burge Wines Champagne G.H.MUMM Australia(AU) McGuigan Wines
Lindeman's

6. Fans - Geography
Competitors
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Brown
Brothers
Winery
Champagne
Taittinger(AU)
Rosemount
Estate
Jacob's
Creek(AU)
McGuigan
Wines
Lindeman's Grant Burge
Wines
Bird In Hand
Winery
Penfolds Champagne
G.H.MUMM
Australia(AU)
Countries < 2% Taiwan Mexico Puerto Rico Finland Belgium Malaysia Australia Other Countries Sweden

7. Conversations
Champagne Taittinger(AU) had the highest PTAT of 14.71% as a percentage of its average number
of Fans during this time period.
Competitors
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
0K 10K 20K 30K 40K 50K 60K 70K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Champagne Taittinger(AU) Penfolds Jacob's Creek(AU)
Brown Brothers Winery Rosemount Estate Bird In Hand Winery
Grant Burge Wines Champagne G.H.MUMM Australia(AU) McGuigan Wines
Lindeman's

8. Engagement - Posts
Bird In Hand Winery published the greatest number of posts (106). Champagne Taittinger(AU) had
the highest average engagement, with a score of 976.
Competitors
0 20 40 60 80 100 120
0 200 400 600 800 1000 1200
Penfolds
Jacob's Creek(AU)
Champagne Taittinger(AU)
Brown Brothers Winery
Rosemount Estate
Bird In Hand Winery
Grant Burge Wines
Champagne G.H.MUMM…
McGuigan Wines
Lindeman's
Number of Posts
Engagement Score
Engagement Score Number of Posts

9. Engagement Breakdown
0 5000 10000 15000 20000 25000 30000
Penfolds
Jacob's Creek(AU)
Champagne Taittinger(AU)
Brown Brothers Winery
Rosemount Estate
Bird In Hand Winery
Grant Burge Wines
Champagne G.H.MUMM Australia(AU)
McGuigan Wines
Lindeman's
Likes Comments Shares
Champagne Taittinger(AU) received the most number of Likes (25,814), Champagne Taittinger(AU)
got the most number of Comments (1,592) and Champagne Taittinger(AU) had the most number
of Shares (2,554).
Competitors

10. Most Engaging Brand Posts
Competitors
Champagne G.H.MUMM
Australia(AU)
Thu, Jun 25 at 5:00 AM EDT
Who needs a fridge when you have a chalet?
Engagement
Score
Likes Comments Shares Sentiment
1,000 2,117 119 102 Positive
Champagne Taittinger(AU)
Fri, Jun 19 at 5:37 AM EDT
Champagne Taittinger added a new photo.
Champagne Taittinger(AU)
Wed, May 27 at 5:20 AM EDT
What is today's reason?
Engagement
Score
Likes Comments Shares Sentiment
1,000 2,161 116 681 Positive
Engagement
Score
Likes Comments Shares Sentiment
1,000 820 98 206 Positive

11. Champagne Taittinger added a new photo.
Most Engaging Brand Posts
Competitors
Champagne Taittinger(AU)
Fri, May 22 at 5:00 AM EDT
Champagne Taittinger added a new photo.
Engagement
Score
Likes Comments Shares Sentiment
1,000 1,416 93 361 Positive
Champagne Taittinger(AU)
Wed, Apr 29 at 5:00 AM EDT
Champagne Taittinger added a new photo.
Champagne Taittinger(AU)
Sun, Apr 26 at 5:00 AM EDT
Engagement
Score
Likes Comments Shares Sentiment
1,000 1,361 135 201 Positive
Engagement
Score
Likes Comments Shares Sentiment
1,000 606 39 159 Positive

12. Fan Posts
0 50 100 150 200 250
Champagne Taittinger(AU)
Jacob's Creek(AU)
Penfolds
Rosemount Estate
Brown Brothers Winery
Bird In Hand Winery
Grant Burge Wines
Champagne G.H.MUMM Australia(AU)
McGuigan Wines
Lindeman's
Number of Fan Posts
Brown Brothers Winery's Facebook Page saw the highest number of Fan posts (194).
Competitors

13. Sentiment Analysis
Champagne Taittinger(AU) received the highest percentage of Positive Sentiment (95.00%).
Competitors
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Champagne Taittinger(AU)
Jacob's Creek(AU)
Rosemount Estate
Champagne G.H.MUMM Australia(AU)
McGuigan Wines
Lindeman's
Grant Burge Wines
Brown Brothers Winery
Bird In Hand Winery
Negative Neutral Positive

14. Brand Responses
Jacob's Creek(AU) responded to the highest percentage of Fan posts (23.26%).
Competitors
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Champagne Taittinger(AU) Jacob's Creek(AU) Rosemount Estate
Champagne G.H.MUMM Australia(AU) McGuigan Wines Lindeman's
Grant Burge Wines Brown Brothers Winery Bird In Hand Winery

15. Share Of Voice – Volume of Posts
Bird In Hand Winery published the most with 106 posts, among the brands in "Competitors"
Group.
Competitors
11%
16%
7%
6%
30%
11%
12%
3%
0%
4%
Lindeman's Champagne Taittinger(AU) McGuigan Wines
Champagne G.H.MUMM Australia(AU) Bird In Hand Winery Brown Brothers Winery
Grant Burge Wines Jacob's Creek(AU) Rosemount Estate
Penfolds

16. Share Of Voice – Likes
Champagne Taittinger(AU) received the largest volume of Likes (25,814), among the brands in
"Competitors" Group.
Competitors
1%
38%
4%
17%
21%
8%
4%
2%
0%
5%
Lindeman's Champagne Taittinger(AU) McGuigan Wines
Champagne G.H.MUMM Australia(AU) Bird In Hand Winery Brown Brothers Winery
Grant Burge Wines Jacob's Creek(AU) Rosemount Estate
Penfolds

17. Share Of Voice – Comments
Champagne Taittinger(AU) received the largest volume of Comments (1,592), among the brands in
"Competitors" Group.
Competitors
1%
34%
3%
18%
14%
16%
2% 8%
0%
4%
Lindeman's Champagne Taittinger(AU) McGuigan Wines
Champagne G.H.MUMM Australia(AU) Bird In Hand Winery Brown Brothers Winery
Grant Burge Wines Jacob's Creek(AU) Rosemount Estate
Penfolds

18. Share Of Voice – Shares
Champagne Taittinger(AU) received the largest volume of Shares (2,554), among the brands in
"Competitors" Group.
Competitors
1%
45%
7%
11%
17%
9%
3%
2% 0%
5%
Lindeman's Champagne Taittinger(AU) McGuigan Wines
Champagne G.H.MUMM Australia(AU) Bird In Hand Winery Brown Brothers Winery
Grant Burge Wines Jacob's Creek(AU) Rosemount Estate
Penfolds

19. Analysis of Jacob's Creek
Facebook Page
Apr 01, 2015 - Jun 30, 2015

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21. Brand Overview
Jacob's Creek
Fans 66,416
New Fans 369
Fan Growth .56%
Country Australia
Demographics Not Available
Jacob's Creek has 369 new Likes and an audience base of 66,416 fans.
Jacob's Creek

22. Brand Overview
Posts
Brand User
Engagement Score 509 Total Fan Posts 43
Total Posts 9 Brand Response Rate 23.26%
Total Likes 1,625 Average Reply Time 4 days, 12 hrs, 51 mins
Total Comments 360 General Sentiment Positive
Total Shares 113
Jacob's Creek had 9 new Posts.
Content & Campaigns
Most Engaging Content Type NO DATA Most Engaging Campaign NO DATA
Least Engaging Content Type NO DATA Most Recent Campaign NO DATA
Most Prolific Content Type NO DATA
Jacob's Creek

23. Fan Growth
52,000
54,000
56,000
58,000
60,000
62,000
64,000
66,000
68,000
Jacob's Creek had a growth rate of 0.56% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 66,416
New Fans 369
Jacob's Creek

24. Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Jacob's Creek had an average engagement score of 509 and its highest was 986.
Jacob's Creek

25. Community Analysis
Unmetric could not retrieve Demographic Profile Data
for this brand.
Jacob's Creek fans are largely from Australia followed
by United States.
Fan Demographics Distribution of Fans
Jacob's Creek
0%
Unknown
0% 50% 100%
Unknown
0% 20% 40% 60% 80% 100%
Unknown
0K 10K 20K 30K 40K 50K 60K 70K
Australia
United States
Taiwan
United Kingdom
Thailand
Hong Kong
Japan
Singapore
New Zealand
Sweden

26. 0
1
2 Jacob's Creek posted a total of 9 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Sunday 3
exclusive cellar
samples
2
Lifestyle Food 2
wines 2
Fancy 2
Jacob's Creek

27. 11%
89%
Brand Participation Brand Non Participation
43%
43%
14%
Posititve Negative Neutral
Brand Posts - Engagement
Jacob's Creek responded to 1 conversations generated
by the 9 Posts they published.
Jacob's Creek receives more negative than positive
vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Jacob's Creek

28. Most Engaging Brand Posts
Jacob's Creek
Thu, Apr 9 at 4:24 AM EDT
Hi guys, today we've had a lot of questions about
Halal certification. We can confirm that our wines ..
Engagement
Score
Likes Comments Shares Sentiment
986 780 330 61 Positive
Tue, Jun 30 at 10:00 PM EDT
It's that time of the year again to serve the perfectly
matched wine for Wimbledon. Who's excited?
Sat, May 9 at 12:47 PM EDT
Wishing you a happy Mother's Day!
Engagement
Score
Likes Comments Shares Sentiment
634 454 20 17 Positive
Engagement
Score
Likes Comments Shares Sentiment
473 246 5 19 Negative

29. 0 2 4 6 8 10
0 200 400 600 800 1,000 1,200
Photos
Plain Text
Links
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4
0 200 400 600 800 1,000
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Jacob's Creek posts were Photos, and posts
with Plain Text received the highest engagement.
Most of Jacob's Creek posts were published on
Thursday and posts on Thursday received the highest
engagement.
Brand Post Types Days of the Week
Jacob's Creek

30. 0
2
4
6
8
10
12
14
16
18
Positive Neutral Negative Users posted a total of 43 Posts between
Apr 01, 2015 and Jun 30, 2015 on Jacob's
Creek's wall.
User Posts
Top keywords used in
the Posts
Frequency
Jacob 9
Jacobs Creek 8
Barossa Valley 7
Halal 6
bottle 5
Jacob's Creek

31. 23%
77%
Brand Participation Brand Non Participation
51%
19%
30%
Posititve Negative Neutral
User Posts - Engagement
Jacob's Creek responded to 10 conversations
generated by the 43 Posts fans published.
Jacob's Creek appears to participate more when Fan
conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
Jacob's Creek

32. Analysis of Rosemount
Estate Facebook Page
Apr 01, 2015 - Jun 30, 2015

33. Brand Overview
Rosemount Estate
Fans 59,469
New Fans -368
Fan Growth -.62%
Country Australia
Demographics Not Available
Rosemount Estate has -368 new Likes and an audience base of 59,469 fans.
Rosemount Estate

34. Brand Overview
Posts
Brand User
Engagement Score 25 Total Fan Posts 2
Total Posts 1 Brand Response Rate 0.00%
Total Likes 17 Average Reply Time 0 sec
Total Comments 0 General Sentiment Positive
Total Shares 0
Rosemount Estate had 1 new Posts.
Content & Campaigns
Most Engaging Content Type NO DATA Most Engaging Campaign NO DATA
Least Engaging Content Type NO DATA Most Recent Campaign NO DATA
Most Prolific Content Type NO DATA
Rosemount Estate

35. Fan Growth
59,200
59,300
59,400
59,500
59,600
59,700
59,800
59,900
Rosemount Estate had a growth rate of -0.62% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 59,469
New Fans -368
Rosemount Estate

36. Engagement
0
5
10
15
20
25
30
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Rosemount Estate had an average engagement score of 25 and its highest was 25.
Rosemount Estate

37. Community Analysis
Unmetric could not retrieve Demographic Profile Data
for this brand.
Rosemount Estate fans are largely from United States
followed by Australia.
Fan Demographics Distribution of Fans
Rosemount Estate
0%
Unknown
0% 50% 100%
Unknown
0% 20% 40% 60% 80% 100%
Unknown
0K 5K 10K 15K 20K 25K 30K
United States
Australia
New Zealand
Finland
Sweden
United Kingdom
Netherlands
Puerto Rico
Ireland
Panama

38. 0
1
2 Rosemount Estate posted a total of 1 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
McLaren Vale 1
fantastic day 1
Estate 1
tasty homemade
lunch
1
Senior Winemaker
Matt Koch
1
Rosemount Estate

39. 0%
100%
Brand Participation Brand Non Participation
100%
0%0%
Posititve Negative Neutral
Brand Posts - Engagement
Rosemount Estate responded to 0 conversations
generated by the 1 Posts they published.
Rosemount Estate receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Rosemount Estate

40. Most Engaging Brand Posts
Rosemount Estate
Tue, Apr 14 at 3:15 AM EDT
Some recent visitors to Rosemount Estate's Cellar
Door had a fantastic day being guided through the ..
Engagement
Score
Likes Comments Shares Sentiment
25 17 0 0 Positive

41. 0 1 2
0 5 10 15 20 25 30
Photos
Plain Text
Links
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2
0 5 10 15 20 25 30
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Rosemount Estate posts were Photos, and
posts with Photos received the highest engagement.
Most of Rosemount Estate posts were published on
Tuesday and posts on Tuesday received the highest
engagement.
Brand Post Types Days of the Week
Rosemount Estate

42. 0
1
2
Positive Neutral Negative Users posted a total of 2 Posts between
Apr 01, 2015 and Jun 30, 2015 on
Rosemount Estate's wall.
User Posts
Top keywords used in
the Posts
Frequency
Encore Moscato 1
Sauvgnon Blanc 1
OMG best 1
Gratitude 1
bottle 1
Rosemount Estate

43. 0%
100%
Brand Participation Brand Non Participation
50%
0%
50%
Posititve Negative Neutral
User Posts - Engagement
Rosemount Estate responded to 0 conversations
generated by the 2 Posts fans published.
Rosemount Estate appears to participate more when
Fan conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
Rosemount Estate

44. Analysis of Lindeman's
Facebook Page
Apr 01, 2015 - Jun 30, 2015

45. Brand Overview
Lindeman's
Fans 53,902
New Fans 6,435
Fan Growth 13.56%
Country Australia
Demographics Not Available
Lindeman's has 6,435 new Likes and an audience base of 53,902 fans.
Lindeman's

46. Brand Overview
Posts
Brand User
Engagement Score 55 Total Fan Posts 2
Total Posts 41 Brand Response Rate 0.00%
Total Likes 435 Average Reply Time 0 sec
Total Comments 54 General Sentiment Positive
Total Shares 61
Lindeman's had 41 new Posts.
Content & Campaigns
Most Engaging Content Type NO DATA Most Engaging Campaign NO DATA
Least Engaging Content Type NO DATA Most Recent Campaign NO DATA
Most Prolific Content Type NO DATA
Lindeman's

47. Fan Growth
44,000
46,000
48,000
50,000
52,000
54,000
56,000
Lindeman's had a growth rate of 13.56% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 53,902
New Fans 6,435
Lindeman's

48. Engagement
0
50
100
150
200
250
300
350
400
450
500
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Lindeman's had an average engagement score of 55 and its highest was 442.
Lindeman's

49. Community Analysis
Unmetric could not retrieve Demographic Profile Data
for this brand.
Lindeman's fans are largely from Puerto Rico followed
by Mexico.
Fan Demographics Distribution of Fans
Lindeman's
0%
Unknown
0% 50% 100%
Unknown
0% 20% 40% 60% 80% 100%
Unknown
0K 0K 0K 0K
Puerto Rico
Mexico
Belgium
Finland
Germany
India
France
Brazil
Philippines
Georgia

50. 0
1
2
3 Lindeman's posted a total of 41 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Lindeman 5
Tag someone 4
Chief Winemaker 4
Hunter Valley 4
wine 3
Lindeman's

51. 0%
100%
Brand Participation Brand Non Participation
58%
8%
34%
Posititve Negative Neutral
Brand Posts - Engagement
Lindeman's responded to 0 conversations generated
by the 41 Posts they published.
Lindeman's receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Lindeman's

52. Most Engaging Brand Posts
Lindeman's
Fri, Apr 3 at 3:00 PM EDT
Do you agree?
Engagement
Score
Likes Comments Shares Sentiment
626 162 16 30 Positive
Fri, Apr 3 at 1:30 PM EDT
Happy Good Friday from our family to yours! We've
hidden some eggs in this photo of Hunter Valley. H ..
Wed, Apr 1 at 8:00 PM EDT
Any excuse for a picnic is a good one! Let us help you
pick the perfect wine.
Engagement
Score
Likes Comments Shares Sentiment
169 22 16 0 Positive
Engagement
Score
Likes Comments Shares Sentiment
140 43 4 2
Uncategori
zed

53. 0 5 10 15 20 25 30
0 20 40 60 80
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 50 100 150 200
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Lindeman's posts were Photos, and posts with
Videos received the highest engagement.
Most of Lindeman's posts were published on
Wednesday and posts on Saturday received the highest
engagement.
Brand Post Types Days of the Week
Lindeman's

54. 0
1
2
Positive Neutral Negative Users posted a total of 2 Posts between
Apr 01, 2015 and Jun 30, 2015 on
Lindeman's's wall.
User Posts
Top keywords used in
the Posts
Frequency
BritMums bloggers 1
Wines 1
Lindeman 1
AWESOME 1
Ready 1
Lindeman's

55. 0%
100%
Brand Participation Brand Non Participation
50%
0%
50%
Posititve Negative Neutral
User Posts - Engagement
Lindeman's responded to 0 conversations generated
by the 2 Posts fans published.
Lindeman's appears to participate more when Fan
conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
Lindeman's

56. Analysis of Brown Brothers
Winery Facebook Page
Apr 01, 2015 - Jun 30, 2015

57. Brand Overview
Brown Brothers Winery
Fans 52,395
New Fans 992
Fan Growth 1.93%
Country Australia
Demographics Not Available
Brown Brothers Winery has 992 new Likes and an audience base of 52,395 fans.
Brown Brothers Winery

58. Brand Overview
Posts
Brand User
Engagement Score 440 Total Fan Posts 194
Total Posts 40 Brand Response Rate 2.06%
Total Likes 5,077 Average Reply Time 1 day, 19 hrs, 8 mins
Total Comments 742 General Sentiment Neutral
Total Shares 493
Brown Brothers Winery had 40 new Posts.
Content & Campaigns
Most Engaging Content Type NO DATA Most Engaging Campaign NO DATA
Least Engaging Content Type NO DATA Most Recent Campaign NO DATA
Most Prolific Content Type NO DATA
Brown Brothers Winery

59. Fan Growth
50,800
51,000
51,200
51,400
51,600
51,800
52,000
52,200
52,400
52,600
Brown Brothers Winery had a growth rate of 1.93% between Apr 01, 2015 and Jun 30, 2015.
Total Fans 52,395
New Fans 992
Brown Brothers Winery

60. Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Brown Brothers Winery had an average engagement score of 440 and its highest was 999.
Brown Brothers Winery

61. Community Analysis
Unmetric could not retrieve Demographic Profile Data
for this brand.
Brown Brothers Winery fans are largely from Australia
followed by New Zealand.
Fan Demographics Distribution of Fans
Brown Brothers Winery
0%
Unknown
0% 50% 100%
Unknown
0% 20% 40% 60% 80% 100%
Unknown
0K 10K 20K 30K 40K 50K
Australia
New Zealand
United Kingdom
United States
Singapore
Malaysia
Taiwan
Canada
Korea
New Caledonia

62. 0
1
2
3 Brown Brothers Winery posted a total of 40
Posts between Apr 01, 2015 and Jun 30,
2015.
Brand Posts
Top keywords
used in the Posts
Frequency
makeitcolourful 13
weekend 11
Recipe 7
Brown Brothers 7
cellar door 6
Brown Brothers Winery

63. 5%
95%
Brand Participation Brand Non Participation
94%
0%
6%
Posititve Negative Neutral
Brand Posts - Engagement
Brown Brothers Winery responded to 2 conversations
generated by the 40 Posts they published.
Brown Brothers Winery receives more positive than
negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
Brown Brothers Winery

64. Most Engaging Brand Posts
Brown Brothers Winery
Wed, Jun 24 at 2:33 AM EDT
We're bringing back #WINsday and we want to know
what tickles you pink about Moscato Rosa. Tell us t ..
Engagement
Score
Likes Comments Shares Sentiment
999 966 450 86 Positive
Thu, Jun 4 at 2:18 AM EDT
This poor lost sheep has been left at our cellar door
in Milawa today. It's being very well looked a ..
Fri, May 8 at 9:56 PM EDT
Surprise your Mum tomorrow. Bake her Katherine
Sabbath's Persian Love Cake and give it to her with a
..
Engagement
Score
Likes Comments Shares Sentiment
948 323 44 121 Positive
Engagement
Score
Likes Comments Shares Sentiment
935 612 47 77 Positive

65. 0 10 20 30 40
0 100 200 300 400 500 600
Photos
Plain Text
Links
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 200 400 600 800 1,000
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of Brown Brothers Winery posts were Photos,
and posts with Photos received the highest
engagement.
Most of Brown Brothers Winery posts were published
on Friday and posts on Wednesday received the
highest engagement.
Brand Post Types Days of the Week
Brown Brothers Winery

66. 0
20
40
60
80
100
120
140
160
180
Positive Neutral Negative Users posted a total of 194 Posts between
Apr 01, 2015 and Jun 30, 2015 on Brown
Brothers Winery's wall.
User Posts
Top keywords used in
the Posts
Frequency
Brown Brothers Winery 171
Show Package 127
members 95
Winery
http://www.brownbrothe
rs.com.au/event/melbou
rne-fringe-on-tour-
double-bill
74
dessert 65
Brown Brothers Winery

67. 2%
98%
Brand Participation Brand Non Participation
44%
0%
56%
Posititve Negative Neutral
User Posts - Engagement
Brown Brothers Winery responded to 4 conversations
generated by the 194 Posts fans published.
Brown Brothers Winery appears to participate more
when Fan conversations have greater positive vibes
than negative.
Brand Responses Sentiment of User Posts
Brown Brothers Winery

68. Analysis of McGuigan Wines
Facebook Page
Apr 01, 2015 - Jun 30, 2015

69. Brand Overview
McGuigan Wines
Fans 54,275
New Fans 11,373
Fan Growth 26.51%
Country Australia
Demographics Not Available
McGuigan Wines has 11,373 new Likes and an audience base of 54,275 fans.
McGuigan Wines

70. Brand Overview
Posts
Brand User
Engagement Score 407 Total Fan Posts 18
Total Posts 25 Brand Response Rate 5.56%
Total Likes 2,495 Average Reply Time 13 hrs, 27 mins
Total Comments 159 General Sentiment Neutral
Total Shares 382
McGuigan Wines had 25 new Posts.
Content & Campaigns
Most Engaging Content Type NO DATA Most Engaging Campaign NO DATA
Least Engaging Content Type NO DATA Most Recent Campaign NO DATA
Most Prolific Content Type NO DATA
McGuigan Wines

71. Fan Growth
0
10,000
20,000
30,000
40,000
50,000
60,000
McGuigan Wines had a growth rate of 26.51% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 54,275
New Fans 11,373
McGuigan Wines

72. Engagement
0
100
200
300
400
500
600
700
800
900
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
McGuigan Wines had an average engagement score of 407 and its highest was 799.
McGuigan Wines

73. Community Analysis
Unmetric could not retrieve Demographic Profile Data
for this brand.
McGuigan Wines fans are largely from Malaysia
followed by Australia.
Fan Demographics Distribution of Fans
McGuigan Wines
0%
Unknown
0% 50% 100%
Unknown
0% 20% 40% 60% 80% 100%
Unknown
0K 10K 20K 30K 40K
Malaysia
Australia
Taiwan
New Zealand
United Kingdom
Indonesia
Canada
Singapore
Ireland
Poland

74. 0
1
2
3
4
5 McGuigan Wines posted a total of 25 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
McGuigan Wines
Bin Series
16
cellar door 7
June celebrates
Hunter Valley
7
McGuiganWines 6
glass 5
McGuigan Wines

75. 4%
96%
Brand Participation Brand Non Participation
71%
5%
24%
Posititve Negative Neutral
Brand Posts - Engagement
McGuigan Wines responded to 1 conversations
generated by the 25 Posts they published.
McGuigan Wines receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts
McGuigan Wines

76. Most Engaging Brand Posts
McGuigan Wines
Wed, Jun 3 at 3:11 AM EDT
Bring a McGuigan
Engagement
Score
Likes Comments Shares Sentiment
918 145 40 104 Positive
Wed, Jun 3 at 3:39 AM EDT
Bring a McGuigan
Wed, Jun 3 at 3:30 AM EDT
Bring a McGuigan
Engagement
Score
Likes Comments Shares Sentiment
782 104 16 66 Positive
Engagement
Score
Likes Comments Shares Sentiment
710 87 22 49 Positive

77. 0 5 10 15 20
0 200 400 600 800 1,000
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 100 200 300 400 500 600
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Posts - Analysis
Most of McGuigan Wines posts were Photos, and posts
with Videos received the highest engagement.
Most of McGuigan Wines posts were published on
Wednesday and posts on Wednesday received the
highest engagement.
Brand Post Types Days of the Week
McGuigan Wines

78. 0
1
2
3
Positive Neutral Negative Users posted a total of 18 Posts between
Apr 01, 2015 and Jun 30, 2015 on
McGuigan Wines's wall.
User Posts
Top keywords used in
the Posts
Frequency
McGuigan Wines 5
Hunter Valley Visitor
Centre
2
Dan murphys 1
Mexican Cantina Movil 1
Taren Point 1
McGuigan Wines

79. 6%
94%
Brand Participation Brand Non Participation
39%
0%
61%
Posititve Negative Neutral
User Posts - Engagement
McGuigan Wines responded to 1 conversations
generated by the 18 Posts fans published.
McGuigan Wines appears to participate more when
Fan conversations have greater positive vibes than
negative.
Brand Responses Sentiment of User Posts
McGuigan Wines

80. Thanks For Reading!
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