SlideShare a Scribd company logo

Cal Poly Wine

•Download as PPT, PDF•
•
K
kavita.chhotu

The document discusses plans to launch a wine club for Cal Poly Wines. It summarizes results from a wine club survey, current wine trends, the target market for the club, and proposed marketing strategies. The club would offer 4 shipments per year of 3 bottles each to members. Events, discounts, and communications would build engagement. The strategies aim to promote Cal Poly and support its agricultural programs.

BusinessEntertainment & Humor
1 of 59
Cal Poly Wines Protégé Marketing Chrystine Lee Kirsten Sorensen Kathryn Stucker Kavita Chhotu
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Background ,[object Object]
Mission Statement ,[object Object]
Cal Poly Wine Story ,[object Object],[object Object]
The Rundown ,[object Object],[object Object],[object Object],[object Object]
Current Trends ,[object Object],Wine Institute: The Voice for California Wine
Baby Boomers ,[object Object],[object Object],[object Object],[object Object]
Echo Boomers ,[object Object],[object Object],[object Object],[object Object],IRI Times & Trends
Current Trends ,[object Object],[object Object]
Current Sales ,[object Object],[object Object]
Current Sales ,[object Object],[object Object]
Seasonality, Dynamics ,[object Object],[object Object],[object Object]
Seasonality
Demographics ,[object Object],[object Object]
Wine Club Survey ,[object Object],[object Object],[object Object]
Survey Results-Production ,[object Object]
Survey Results-Varietals ,[object Object]
Survey Results-Shipments ,[object Object]
Survey Results-Shipment Additions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Survey Results-Promotional Sales ,[object Object]
Survey Results-Number of Wine Clubs ,[object Object]
Survey Results-Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brochures Given To Customers ,[object Object],[object Object]
Booth At Wine Festivals ,[object Object]
Email ,[object Object],[object Object],[object Object],[object Object]
Website ,[object Object],[object Object],[object Object],[object Object]
Survey Results-Events ,[object Object],[object Object],[object Object],[object Object],Yes No
Survey Results-Events ,[object Object],*Other: Special discount weekends and shipment pick up parties,
Survey Results-Shipment Price ,[object Object]
Survey Results-Communication ,[object Object],Email 77.5% Newsletter 12.5% Phone 10%
Survey Results-Wine Club Goals ,[object Object],[object Object],[object Object]
Survey Results-Wine Club Goals ,[object Object]
Survey Results-Wine Club Improvements ,[object Object],[object Object],[object Object],[object Object]
Survey Results-Areas of Excellence ,[object Object],[object Object],[object Object],[object Object]
Survey Results-Areas of Excellence ,[object Object],[object Object],[object Object]
CP Wine Club Intention ,[object Object]
Suppliers ,[object Object],[object Object]
Shipments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendation ,[object Object],[object Object],[object Object]
Events for Reserve Tasting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target Market ,[object Object],[object Object],[object Object]
Characteristics of Target Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Market Strategies
Market Strategies: Advertising ,[object Object],[object Object],[object Object],[object Object]
How to promote CP Wine Club Cal Poly Magazine SLO Tribune Homecoming Mustang Daily Farmers
Homecoming ,[object Object],[object Object],[object Object],Shaun Russell Director of Marketing & Corporate Relations Cal Poly Athletics
Cal Poly Magazine ,[object Object]
Mustang Daily ,[object Object]
SLO Tribune ,[object Object]
Farmer’s Market ,[object Object]
[object Object],Market Strategies: Branding
Market Strategies: Branding ,[object Object],[object Object],[object Object],[object Object],[object Object]
Market Strategies: Promotion ,[object Object],[object Object],[object Object],[object Object]
Pricing ,[object Object],[object Object],[object Object],*Prices were previously set by Wine Club coordinator
Our pricing per shipment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pre-Launch Budget ,[object Object],[object Object],[object Object],[object Object],[object Object]
Potential Club Names ,[object Object],[object Object],[object Object],[object Object],[object Object]
What Now? ,[object Object],[object Object]

Recommended

Midterm_Waquar
Midterm_WaquarMidterm_Waquar
Midterm_WaquarFarida Waquar
 
Smooth Ambler Marketing Brief
Smooth Ambler Marketing Brief Smooth Ambler Marketing Brief
Smooth Ambler Marketing Brief
stonehel
 
Marketing Wine To Women
Marketing Wine To WomenMarketing Wine To Women
Marketing Wine To Women
Angelsmith, Inc.
 
How Wine Sampling Impacts Retail Sales In Grocery Stores
How Wine Sampling Impacts Retail Sales In Grocery StoresHow Wine Sampling Impacts Retail Sales In Grocery Stores
How Wine Sampling Impacts Retail Sales In Grocery StoresAngelsmith, Inc.
 
Napa Technology Seminar: Increasing Profits With Wines By The Glass
Napa Technology Seminar: Increasing Profits With Wines By The GlassNapa Technology Seminar: Increasing Profits With Wines By The Glass
Napa Technology Seminar: Increasing Profits With Wines By The Glass
Angelsmith, Inc.
 
Millennials & Wine: Expert Observations
Millennials & Wine: Expert ObservationsMillennials & Wine: Expert Observations
Millennials & Wine: Expert Observations
Angelsmith, Inc.
 
2017 Oregon Wine Symposium | Measuring and Maximizing Your Wine Club and Events
2017 Oregon Wine Symposium | Measuring and Maximizing Your Wine Club and Events2017 Oregon Wine Symposium | Measuring and Maximizing Your Wine Club and Events
2017 Oregon Wine Symposium | Measuring and Maximizing Your Wine Club and Events
Oregon Wine Board
 
Attracting Millennials With Your Wine Program
Attracting Millennials With Your Wine Program Attracting Millennials With Your Wine Program
Attracting Millennials With Your Wine Program Angelsmith, Inc.
 

Recommended

Midterm_Waquar
Midterm_WaquarMidterm_Waquar
Midterm_WaquarFarida Waquar
 
Smooth Ambler Marketing Brief
Smooth Ambler Marketing Brief Smooth Ambler Marketing Brief
Smooth Ambler Marketing Brief
stonehel
 
Marketing Wine To Women
Marketing Wine To WomenMarketing Wine To Women
Marketing Wine To Women
Angelsmith, Inc.
 
How Wine Sampling Impacts Retail Sales In Grocery Stores
How Wine Sampling Impacts Retail Sales In Grocery StoresHow Wine Sampling Impacts Retail Sales In Grocery Stores
How Wine Sampling Impacts Retail Sales In Grocery StoresAngelsmith, Inc.
 
Napa Technology Seminar: Increasing Profits With Wines By The Glass
Napa Technology Seminar: Increasing Profits With Wines By The GlassNapa Technology Seminar: Increasing Profits With Wines By The Glass
Napa Technology Seminar: Increasing Profits With Wines By The Glass
Angelsmith, Inc.
 
Millennials & Wine: Expert Observations
Millennials & Wine: Expert ObservationsMillennials & Wine: Expert Observations
Millennials & Wine: Expert Observations
Angelsmith, Inc.
 
2017 Oregon Wine Symposium | Measuring and Maximizing Your Wine Club and Events
2017 Oregon Wine Symposium | Measuring and Maximizing Your Wine Club and Events2017 Oregon Wine Symposium | Measuring and Maximizing Your Wine Club and Events
2017 Oregon Wine Symposium | Measuring and Maximizing Your Wine Club and Events
Oregon Wine Board
 
Attracting Millennials With Your Wine Program
Attracting Millennials With Your Wine Program Attracting Millennials With Your Wine Program
Attracting Millennials With Your Wine Program Angelsmith, Inc.
 
Georgetowner Refuel Story 071206
Georgetowner Refuel Story 071206Georgetowner Refuel Story 071206
Georgetowner Refuel Story 071206Daniel Mahdavian
 
Retail & Grocery Store Wine Trends
Retail & Grocery Store Wine Trends Retail & Grocery Store Wine Trends
Retail & Grocery Store Wine Trends
Napa Technology
 
Craft beer + Social Mission
Craft beer + Social MissionCraft beer + Social Mission
Craft beer + Social Mission
chrisprotos
 
Yao Family Wines Investor Deck
Yao Family Wines Investor DeckYao Family Wines Investor Deck
Yao Family Wines Investor Deck
katietalati
 
Investor pitch deck
Investor pitch deckInvestor pitch deck
Investor pitch deck
vinavanti
 
WineSimple Investor Pitch Deck
WineSimple Investor Pitch DeckWineSimple Investor Pitch Deck
WineSimple Investor Pitch Deck
katietalati
 
Barriers To Wine Consumption
Barriers To Wine ConsumptionBarriers To Wine Consumption
Barriers To Wine Consumptionvaneochoa
 
Lift9 - Wine And Social Media
Lift9 - Wine And Social MediaLift9 - Wine And Social Media
Lift9 - Wine And Social Media
Warren Sukernek
 
JackDanielsPresentation (Final).pptx
JackDanielsPresentation (Final).pptxJackDanielsPresentation (Final).pptx
JackDanielsPresentation (Final).pptxFrank Tufano
 
ClubWFinalWatermark
ClubWFinalWatermarkClubWFinalWatermark
ClubWFinalWatermarkJack Fitzpatrick
 
Wine Branding Magic Ingredients
Wine Branding Magic IngredientsWine Branding Magic Ingredients
Wine Branding Magic IngredientsNick Ursini
 
Mark 4000 Akademia Project
Mark 4000 Akademia ProjectMark 4000 Akademia Project
Mark 4000 Akademia Project
Sarah McGowan
 
The Boatyard Grill Media Plan
The Boatyard Grill Media PlanThe Boatyard Grill Media Plan
The Boatyard Grill Media Plan
Ithaca College
 
Made by Mavis-Niemeyer
Made by Mavis-NiemeyerMade by Mavis-Niemeyer
Made by Mavis-NiemeyerAndrea Niemeyer
 
Millennials & wine
Millennials & wineMillennials & wine
Millennials & wine
Nina IZZO
 
U.S. Wine and Spirit Market Non Traditional Marketing Strategies
U.S. Wine and Spirit Market Non Traditional Marketing StrategiesU.S. Wine and Spirit Market Non Traditional Marketing Strategies
U.S. Wine and Spirit Market Non Traditional Marketing Strategies
Bevology Inc.
 
Wine Club Satisfaction and Segmentation Study - Presentation by Merrill Resea...
Wine Club Satisfaction and Segmentation Study - Presentation by Merrill Resea...Wine Club Satisfaction and Segmentation Study - Presentation by Merrill Resea...
Wine Club Satisfaction and Segmentation Study - Presentation by Merrill Resea...
the Hartsook Letter
 
2016 Merrill Wine Monitor - The US Wine Consumer
2016 Merrill Wine Monitor - The US Wine Consumer2016 Merrill Wine Monitor - The US Wine Consumer
2016 Merrill Wine Monitor - The US Wine Consumer
the Hartsook Letter
 
Merrill Research, Wine Club Dynamics: Topline Report - 2018
Merrill Research, Wine Club Dynamics: Topline Report - 2018Merrill Research, Wine Club Dynamics: Topline Report - 2018
Merrill Research, Wine Club Dynamics: Topline Report - 2018
the Hartsook Letter
 
Ronald Mata Resume Word.docx2016Revised 6:16 copy
Ronald Mata Resume Word.docx2016Revised 6:16 copyRonald Mata Resume Word.docx2016Revised 6:16 copy
Ronald Mata Resume Word.docx2016Revised 6:16 copyRonald Ron Mata
 
Fox Run Vineyards Marketing Plan
Fox Run Vineyards Marketing PlanFox Run Vineyards Marketing Plan
Fox Run Vineyards Marketing PlanNicholas Myers
 
Boisset Wine Living Business Opportunity
Boisset Wine Living Business OpportunityBoisset Wine Living Business Opportunity
Boisset Wine Living Business Opportunity
MiShawn Williams
 

More Related Content

What's hot

Georgetowner Refuel Story 071206
Georgetowner Refuel Story 071206Georgetowner Refuel Story 071206
Georgetowner Refuel Story 071206Daniel Mahdavian
 
Retail & Grocery Store Wine Trends
Retail & Grocery Store Wine Trends Retail & Grocery Store Wine Trends
Retail & Grocery Store Wine Trends
Napa Technology
 
Craft beer + Social Mission
Craft beer + Social MissionCraft beer + Social Mission
Craft beer + Social Mission
chrisprotos
 
Yao Family Wines Investor Deck
Yao Family Wines Investor DeckYao Family Wines Investor Deck
Yao Family Wines Investor Deck
katietalati
 
Investor pitch deck
Investor pitch deckInvestor pitch deck
Investor pitch deck
vinavanti
 
WineSimple Investor Pitch Deck
WineSimple Investor Pitch DeckWineSimple Investor Pitch Deck
WineSimple Investor Pitch Deck
katietalati
 
Barriers To Wine Consumption
Barriers To Wine ConsumptionBarriers To Wine Consumption
Barriers To Wine Consumptionvaneochoa
 
Lift9 - Wine And Social Media
Lift9 - Wine And Social MediaLift9 - Wine And Social Media
Lift9 - Wine And Social Media
Warren Sukernek
 
JackDanielsPresentation (Final).pptx
JackDanielsPresentation (Final).pptxJackDanielsPresentation (Final).pptx
JackDanielsPresentation (Final).pptxFrank Tufano
 
Wine Branding Magic Ingredients
Wine Branding Magic IngredientsWine Branding Magic Ingredients
Wine Branding Magic IngredientsNick Ursini
 
Mark 4000 Akademia Project
Mark 4000 Akademia ProjectMark 4000 Akademia Project
Mark 4000 Akademia Project
Sarah McGowan
 
The Boatyard Grill Media Plan
The Boatyard Grill Media PlanThe Boatyard Grill Media Plan
The Boatyard Grill Media Plan
Ithaca College
 
Millennials & wine
Millennials & wineMillennials & wine
Millennials & wine
Nina IZZO
 
U.S. Wine and Spirit Market Non Traditional Marketing Strategies
U.S. Wine and Spirit Market Non Traditional Marketing StrategiesU.S. Wine and Spirit Market Non Traditional Marketing Strategies
U.S. Wine and Spirit Market Non Traditional Marketing Strategies
Bevology Inc.
 
Wine Club Satisfaction and Segmentation Study - Presentation by Merrill Resea...
Wine Club Satisfaction and Segmentation Study - Presentation by Merrill Resea...Wine Club Satisfaction and Segmentation Study - Presentation by Merrill Resea...
Wine Club Satisfaction and Segmentation Study - Presentation by Merrill Resea...
the Hartsook Letter
 
2016 Merrill Wine Monitor - The US Wine Consumer
2016 Merrill Wine Monitor - The US Wine Consumer2016 Merrill Wine Monitor - The US Wine Consumer
2016 Merrill Wine Monitor - The US Wine Consumer
the Hartsook Letter
 
Merrill Research, Wine Club Dynamics: Topline Report - 2018
Merrill Research, Wine Club Dynamics: Topline Report - 2018Merrill Research, Wine Club Dynamics: Topline Report - 2018
Merrill Research, Wine Club Dynamics: Topline Report - 2018
the Hartsook Letter
 
Ronald Mata Resume Word.docx2016Revised 6:16 copy
Ronald Mata Resume Word.docx2016Revised 6:16 copyRonald Mata Resume Word.docx2016Revised 6:16 copy
Ronald Mata Resume Word.docx2016Revised 6:16 copyRonald Ron Mata
 

What's hot (20)

Georgetowner Refuel Story 071206
Georgetowner Refuel Story 071206Georgetowner Refuel Story 071206
Georgetowner Refuel Story 071206
 
Retail & Grocery Store Wine Trends
Retail & Grocery Store Wine Trends Retail & Grocery Store Wine Trends
Retail & Grocery Store Wine Trends
 
Craft beer + Social Mission
Craft beer + Social MissionCraft beer + Social Mission
Craft beer + Social Mission
 
Yao Family Wines Investor Deck
Yao Family Wines Investor DeckYao Family Wines Investor Deck
Yao Family Wines Investor Deck
 
Investor pitch deck
Investor pitch deckInvestor pitch deck
Investor pitch deck
 
WineSimple Investor Pitch Deck
WineSimple Investor Pitch DeckWineSimple Investor Pitch Deck
WineSimple Investor Pitch Deck
 
Barriers To Wine Consumption
Barriers To Wine ConsumptionBarriers To Wine Consumption
Barriers To Wine Consumption
 
Lift9 - Wine And Social Media
Lift9 - Wine And Social MediaLift9 - Wine And Social Media
Lift9 - Wine And Social Media
 
JackDanielsPresentation (Final).pptx
JackDanielsPresentation (Final).pptxJackDanielsPresentation (Final).pptx
JackDanielsPresentation (Final).pptx
 
ClubWFinalWatermark
ClubWFinalWatermarkClubWFinalWatermark
ClubWFinalWatermark
 
Wine Branding Magic Ingredients
Wine Branding Magic IngredientsWine Branding Magic Ingredients
Wine Branding Magic Ingredients
 
Mark 4000 Akademia Project
Mark 4000 Akademia ProjectMark 4000 Akademia Project
Mark 4000 Akademia Project
 
The Boatyard Grill Media Plan
The Boatyard Grill Media PlanThe Boatyard Grill Media Plan
The Boatyard Grill Media Plan
 
Made by Mavis-Niemeyer
Made by Mavis-NiemeyerMade by Mavis-Niemeyer
Made by Mavis-Niemeyer
 
Millennials & wine
Millennials & wineMillennials & wine
Millennials & wine
 
U.S. Wine and Spirit Market Non Traditional Marketing Strategies
U.S. Wine and Spirit Market Non Traditional Marketing StrategiesU.S. Wine and Spirit Market Non Traditional Marketing Strategies
U.S. Wine and Spirit Market Non Traditional Marketing Strategies
 
Wine Club Satisfaction and Segmentation Study - Presentation by Merrill Resea...
Wine Club Satisfaction and Segmentation Study - Presentation by Merrill Resea...Wine Club Satisfaction and Segmentation Study - Presentation by Merrill Resea...
Wine Club Satisfaction and Segmentation Study - Presentation by Merrill Resea...
 
2016 Merrill Wine Monitor - The US Wine Consumer
2016 Merrill Wine Monitor - The US Wine Consumer2016 Merrill Wine Monitor - The US Wine Consumer
2016 Merrill Wine Monitor - The US Wine Consumer
 
Merrill Research, Wine Club Dynamics: Topline Report - 2018
Merrill Research, Wine Club Dynamics: Topline Report - 2018Merrill Research, Wine Club Dynamics: Topline Report - 2018
Merrill Research, Wine Club Dynamics: Topline Report - 2018
 
Ronald Mata Resume Word.docx2016Revised 6:16 copy
Ronald Mata Resume Word.docx2016Revised 6:16 copyRonald Mata Resume Word.docx2016Revised 6:16 copy
Ronald Mata Resume Word.docx2016Revised 6:16 copy
 

Similar to Cal Poly Wine

Fox Run Vineyards Marketing Plan
Fox Run Vineyards Marketing PlanFox Run Vineyards Marketing Plan
Fox Run Vineyards Marketing PlanNicholas Myers
 
Boisset Wine Living Business Opportunity
Boisset Wine Living Business OpportunityBoisset Wine Living Business Opportunity
Boisset Wine Living Business Opportunity
MiShawn Williams
 
2020 Oregon Wine Symposium | State of the Industry
2020 Oregon Wine Symposium | State of the Industry2020 Oregon Wine Symposium | State of the Industry
2020 Oregon Wine Symposium | State of the Industry
Oregon Wine Board
 
2019 Oregon Wine Symposium | OWB Education Update
2019 Oregon Wine Symposium | OWB Education Update2019 Oregon Wine Symposium | OWB Education Update
2019 Oregon Wine Symposium | OWB Education Update
Oregon Wine Board
 
Stone Creek Wine - Japanese Marketplace
Stone Creek Wine - Japanese MarketplaceStone Creek Wine - Japanese Marketplace
Stone Creek Wine - Japanese MarketplaceChris Serio
 
Canadian Oak Barrel Cooperage
Canadian Oak Barrel CooperageCanadian Oak Barrel Cooperage
Canadian Oak Barrel Cooperage
MizzPink
 
Brew Presentation
Brew PresentationBrew Presentation
Brew Presentation
JessSisco
 
Onehope Lifestyle
Onehope LifestyleOnehope Lifestyle
Onehope Lifestyle
guest96585f
 
Chateau Ste Michelle
Chateau Ste MichelleChateau Ste Michelle
Chateau Ste Michelle
Aishwary Kumar Gupta
 
ChocolatRouge Campaign Book
ChocolatRouge Campaign BookChocolatRouge Campaign Book
ChocolatRouge Campaign BookGU1LD3NST3RN
 
Wine tubes market validation ag_v4 (1)
Wine tubes market validation ag_v4 (1)Wine tubes market validation ag_v4 (1)
Wine tubes market validation ag_v4 (1)Joel Heenan
 
Marketing innovations in wine
Marketing innovations in wineMarketing innovations in wine
Marketing innovations in wine
Robert Joseph
 
Wine club report_brief-march 2016
Wine club report_brief-march 2016Wine club report_brief-march 2016
Wine club report_brief-march 2016
the Hartsook Letter
 
Silicon Valley Bank 2015 State of the Wine Industry Presentation
Silicon Valley Bank 2015 State of the Wine Industry PresentationSilicon Valley Bank 2015 State of the Wine Industry Presentation
Silicon Valley Bank 2015 State of the Wine Industry Presentation
Silicon Valley Bank
 
Sustainable Winegrowing LI
Sustainable Winegrowing LISustainable Winegrowing LI
Sustainable Winegrowing LIRodney Gagnon
 
30 Lessons for Marketing Italian Brands
30 Lessons for Marketing Italian Brands30 Lessons for Marketing Italian Brands
30 Lessons for Marketing Italian Brands
Robert Joseph
 
Shock Top Pitch Brief
Shock Top Pitch BriefShock Top Pitch Brief
Shock Top Pitch Brief
Cubeyou Inc
 

Similar to Cal Poly Wine (20)

Fox Run Vineyards Marketing Plan
Fox Run Vineyards Marketing PlanFox Run Vineyards Marketing Plan
Fox Run Vineyards Marketing Plan
 
Boisset Wine Living Business Opportunity
Boisset Wine Living Business OpportunityBoisset Wine Living Business Opportunity
Boisset Wine Living Business Opportunity
 
2020 Oregon Wine Symposium | State of the Industry
2020 Oregon Wine Symposium | State of the Industry2020 Oregon Wine Symposium | State of the Industry
2020 Oregon Wine Symposium | State of the Industry
 
2019 Oregon Wine Symposium | OWB Education Update
2019 Oregon Wine Symposium | OWB Education Update2019 Oregon Wine Symposium | OWB Education Update
2019 Oregon Wine Symposium | OWB Education Update
 
Stone Creek Wine - Japanese Marketplace
Stone Creek Wine - Japanese MarketplaceStone Creek Wine - Japanese Marketplace
Stone Creek Wine - Japanese Marketplace
 
Canadian Oak Barrel Cooperage
Canadian Oak Barrel CooperageCanadian Oak Barrel Cooperage
Canadian Oak Barrel Cooperage
 
Brew Presentation
Brew PresentationBrew Presentation
Brew Presentation
 
Onehope Lifestyle
Onehope LifestyleOnehope Lifestyle
Onehope Lifestyle
 
Chateau Ste Michelle
Chateau Ste MichelleChateau Ste Michelle
Chateau Ste Michelle
 
ChocolatRouge Campaign Book
ChocolatRouge Campaign BookChocolatRouge Campaign Book
ChocolatRouge Campaign Book
 
Wine tubes market validation ag_v4 (1)
Wine tubes market validation ag_v4 (1)Wine tubes market validation ag_v4 (1)
Wine tubes market validation ag_v4 (1)
 
Marketing innovations in wine
Marketing innovations in wineMarketing innovations in wine
Marketing innovations in wine
 
Vincor
VincorVincor
Vincor
 
Wine club report_brief-march 2016
Wine club report_brief-march 2016Wine club report_brief-march 2016
Wine club report_brief-march 2016
 
Lauber Proposal
Lauber ProposalLauber Proposal
Lauber Proposal
 
Silicon Valley Bank 2015 State of the Wine Industry Presentation
Silicon Valley Bank 2015 State of the Wine Industry PresentationSilicon Valley Bank 2015 State of the Wine Industry Presentation
Silicon Valley Bank 2015 State of the Wine Industry Presentation
 
Sustainable Winegrowing LI
Sustainable Winegrowing LISustainable Winegrowing LI
Sustainable Winegrowing LI
 
Final Project
Final ProjectFinal Project
Final Project
 
30 Lessons for Marketing Italian Brands
30 Lessons for Marketing Italian Brands30 Lessons for Marketing Italian Brands
30 Lessons for Marketing Italian Brands
 
Shock Top Pitch Brief
Shock Top Pitch BriefShock Top Pitch Brief
Shock Top Pitch Brief
 

Recently uploaded

The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
awaisafdar
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
zoyaansari11365
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
fisherameliaisabella
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
agatadrynko
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
sarahvanessa51503
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
fakeloginn69
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
KaiNexus
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
Workforce Group
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
creerey
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
usawebmarket
 
Set off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptxSet off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptx
HARSHITHV26
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
seoforlegalpillers
 
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Lviv Startup Club
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
FelixPerez547899
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
RajPriye
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
uae taxgpt
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
dylandmeas
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
BBPMedia1
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
 

Recently uploaded (20)

The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
 
Set off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptxSet off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptx
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
 
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
 

Cal Poly Wine

  • 1. Cal Poly Wines Protégé Marketing Chrystine Lee Kirsten Sorensen Kathryn Stucker Kavita Chhotu
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46. How to promote CP Wine Club Cal Poly Magazine SLO Tribune Homecoming Mustang Daily Farmers
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.