Presentation deck from Rogue Valley Wine Visitor Profile Workshop conducted by the University of Oregon Institute for Policy Research & Engagement, May 15, 2019

1. Oregon Wine Tourists
Rogue Valley
R E G I O N A L WO R KS H O P - M AY 2 0 1 9
I n s t i t u t e f o r P o l i c y R e s e a r c h & E n g a g e m e n t
James Matonte, Amelia Rhodewalt
Schmidt Family Vineyards
Grants Pass, OR
1

2. 1 WORD TO DESCRIBE THE ROGUE VALLEY
2
• Diverse
• Unique
• Beauty
• Small-scale
• Emerging
• Vitality
• Approachable
• Untapped
• Unpretentious
• Energized
• Independent
• Adventure
• Opportunity
• Awesome
• World-of-wine
• Undiscovered
• Community-oriented
• Authentic
• Dynamic
• Seasonality
• Exploring
• Wild-west
• Pristine
• Fledgling
• Well-positioned
• Climate
• World-class
• Rogue
• Friendly
Workshop participants were asked to provide one word they would use to describe the Rogue Valley.

3. COLUMBIA
GORGE
UMPQUA
VALLEY
ROGUE
VALLEY
WILLAMETTE
VALLEY
3
UO/OWB
Regions of Study
Willamette
Valley Wineries
Association
(WVWA)
Region of Study
STUDY
AREAS

4. SURVEY METHODOLOGY
29 wineries 10+ partners
distributed the survey resulting in over 3,500 responses in the
Rogue Valley.
&
Between August 2018 and March 2019, over 40 Rouge Valley organizations worked to distribute the Winery Visitor survey to Rogue Valley winery visitors.

5. Who are Rogue Valley’s
winery visitors?
5

6. Who is the Rogue wine tourist?
VISITOR ORIGIN
39%
Survey respondent demographics
6
A “non-local” wine tourist is defined as
someone who traveled 50 miles or more
to their wine destination.
A “local” wine tourist traveled less than
50 miles to visit a winery, therefore they
are considered to live within the region.
Non-local
61%
Local
Defining Local vs. Non-local:

7. Who is the Rogue wine tourist?
Survey respondent demographics
GENDER
58%
Female
65%
Female
NON-LOCAL LOCAL
VISITOR ORIGIN
39%
Non-local
61%
Local

8. Who is the Rogue wine tourist?
Survey respondent demographics
ETHNICITY
White
90%
8
87%
White
LOCALNON-LOCAL
GENDER
58%
Female
65%
Female
NON-LOCAL LOCAL
VISITOR ORIGIN
39%
Non-local
61%
Local

9. Who is the Rogue wine tourist?
Survey respondent demographics
INCOME
9
5%
19%
24%
21%
11%
19%
< $39,999 $40,000 -
$79,999
$80,000 -
$119,999
$120,000 -
$199,999
$200,000
or more
I prefer
not to
answer
ETHNICITY
White
90% 87%
White
GENDER
58%
Female
65%
Female
NON-LOCAL LOCAL
LOCALNON-LOCAL
VISITOR ORIGIN
39%
Non-local
61%
Local

10. Who is the Rogue wine tourist?
Survey respondent demographics AGE
10
7%
11%
15%
30%
35%
2%
21 - 34 35 - 44 45 - 54 55 - 64 65+ I prefer
not to
answer
5%
19%
24%
21%
11%
19%
< $39,999 $40,000 -
$79,999
$80,000 -
$119,999
$120,000
-
$199,999
$200,000
or more
I prefer
not to
answer
INCOME
GENDER
58%
Female
65%
Female
NON-LOCAL LOCAL
ETHNICITY
White
90% 87%
White
LOCALNON-LOCAL
VISITOR ORIGIN
39%
Non-local
61%
Local

11. Who is the Rogue wine tourist?
11
12%
6%
2%
3%
5%
26%
20%
15%
17%
22%
28%
26%
24%
23%
24%
21%
26%
29%
23%
18%
6%
13%
14%
13%
7%8%
8%
15%
21%
25%
21 - 34 35 - 44 45 - 54 55 - 64 65 or above
> $39,999 $40,000 - $79,999 $80,000 - $119,999 $120,000 - $199,999 $200,000 or more I prefer not to answer
All Rogue Respondents – Income by Age Group

12. Where do Oregon visitors go?
Oregon map with top three regions highlighted
12
Source: Oregon Visitor Report: 2017, Longwoods International

13. Where are Rogue wine visitors going?
Oregon map with top three regions highlighted
ROGUE
VALLEY
13
Source: UO IPRE/OWB Study, 2018-2019
On the same trip, respondents indicated they also visited…

14. Oregon map with top three regions highlighted
WILLAMETTE
VALLEY
Where are Willamette wine visitors going?
14
Source: WVWA - Profile of Wine Tourists to Willamette Valley, January 2019. Destination Analysist
Other destinations
North Coast
Destinations

15. Key Insights
Wine visitors go to other destinations that are in close proximity to their wine
destination.
• 43% of Rogue Valley wine visitors reported they were visiting the Oregon Coast
on the same trip they visited a winery. 37% said they were also visiting the
Willamette Valley.
• As a comparison, 51% of WV wine visitors said they were also visiting a
destination on the Oregon Coast – specifically on the North Coast.
15

16. Where do visitors come from?
We mapped respondent origin using answers to the question: “Where do you
currently live? Please provide your home ZIP code.”
16

17. 17
All Regions
Rogue, Umpqua, Gorge
SURVEY
RESPONDENT
ORIGIN
The survey received
responses from all
states except West
Virginia, Delaware, and
Rhode Island.

18. 18
SURVEY
RESPONDENT
ORIGIN
Rogue Valley
The Rogue Valley
survey received
responses from all
states except West
Virginia, Delaware, and
Rhode Island,
North/South Dakota,
Tennessee, and West
Virginia.

19. 19
Rogue Valley
SURVEY
RESPONDENT
ORIGIN

20. How did they find a winery to visit?
50% 15% 11% 6% 7%
Word of
Mouth
Website
of winery
Wine
publication
Free travel
guide/map
Road signs or
billboards
43% 22% 15% 23% 14%
ROGUE : Local
WILLAMETTE
20
ROGUE : Non-local
46% 25% 17% 22% 12%

21. Key Insights
• The majority of wine tourists rely on word of mouth recommendations to
choose which wineries to visit
• Wine tourists also use wineries’ websites and free travel guides/maps, but at
higher rates in the Willamette Valley than other regions
• Social media is currently not a popular resource among wine tourists
• 7% in the Rogue, Umpqua, and Gorge
• 12% in Willamette Valley

22. How are they getting there?
Personal automobile
10%
3%
1%
Willamette Valley
96%Local
Rental
car
Walk
Tour bus
74%
WillametteNon-local
24%
7%
3%
22
88%Non-local
Local
0%
2%
1%
Rogue Valley
Rogue Valley

23. Where are they staying?
3%
Stayed overnight
41%WillametteLocal
82%Non-local
Average nights stayed
1.3
WillametteLocal Non-local
2.7 3.7
Rogue Valley Rogue Valley
Rogue Valley wine
tourists have longer
average overnight
stays than the
Willamette Valley.
KEY INSIGHT:

24. Where are they staying?
41% 21% 15% 12%
Hotel With friends
or family
Bed &
Breakfast
Airbnb
or VRBO
40% 12% 21% 19%
ROGUE: Non-local
WILLAMETTE
ROGUE: Local
22% 22% 14% 16%
Wine tourists
regardless, of region
stay, at hotels at lower
rates than the general
Oregon tourist. 56%
of all Oregon tourists
stay at hotels
(Longwoods, 2017).
KEY INSIGHT:
Top four responses. Respondents could select more than one category.

25. What are they doing?
What other activities did you participate in while on your trip? (Top five responses)
80% 45% 34% 41% 24%
Dining Shopping Outdoor
recreation
Festival or
special event
Brewery or
distillery
59% 22% 17% 7% 16%
ROGUE: Non-local
WILLAMETTE
25
ROGUE: Local
69% 28% 26% 27% 19%
Top five responses. Respondents could select more than one category.

26. How many wineries did they visit?
How many wineries did you visit to taste or buy wine at as part of your trip?
All regions
One winery: 30%
Two wineries: 26%
Three wineries: 23%

27. Outdoor Recreation Activities
National Park Foundation
Local Non-local
14%
20%
22%
23%
26%
83%
Road Cycling
Swimming
Golfing
Fishing
Canoeing
Hiking
11%
12%
12%
16%
22%
80%
Road Cycling
Golfing
Fishing
Swimming
Canoeing
Hiking
Of those who participated in outdoor recreation on their trip to the Rogue Valley…

28. $82 $73 $23 $23 $3
Dining Lodging Shopping Transportation Recreation
Gorge
$123 $104 $33 $39 $14
What are they spending on?
Rogue
Umpqua
Willamette
Valley
$70 $32 $21 $16 $2
$63 $41 $17 $19 $2
Spending among all respondents (local & non-local) per party, per day…

29. Spending Methodology
Why are wine tourists spending more in the Willamette Valley?
• Cross tabulation specification difference
In short, there are methodology differences between the tabulation and reporting
of statistics of the two reports. Please see the WVWA report for more detail on
Willamette Valley wine tourist spending.

30. Dining Lodging Shopping Transportation Recreation
What are Rogue tourists spending on?
All Wine
Tourists
Non-
local
$70 $32 $21 $16 $2
Local $58 $9 $15 $12 $1
$107 $88 $37 $26 $4
ROGUE
VALLEY
How much did your party spend in the Rogue Valley per day on this trip?

31. What are they spending on?
$12 $102Rogue
$20 $124Gorge
$10 $145Umpqua
$35 $194Willamette
Valley
Tasting Fees Wine Purchases
31
Spending among all respondents (local & non-local) per party, per day…

32. What are Rogue tourists spending on?
$11 $92Local
$12 $102All Wine
Tourists
$15 $141Non-local
Tasting Fees Wine Purchases
32
ROGUE
VALLEY
How much did your party spend at tasting rooms in the Rogue Valley per day on this trip?

33. What winery qualities do they seek out?
Gorge
Aggregate
Rogue
Umpqua
49%
45%
31%
28%
24%
50%
42%
25%
33%
30%
51%
47%
31%
25%
22%
39%
40%
35%
34%
24%
Natural beauty of property
Ambience of tasting room
Offers wines I know
Discover new producers
Affordability
In general, which of the following reasons are most important to you in choosing which wineries to visit?
*Respondents could select three options.

34. 34
Regional Perceptions:
Rogue Valley

35. Regional wine quality perceptions
35
One of the
best
Excellent Good Average Poor
Undecided/
Not familiar
Rogue Valley 22% 51% 21% 2% 0% 4%
Napa Valley 19% 43% 21% 5% 0% 11%
Willamette Valley 15% 43% 24% 4% 0% 13%
Walla Walla
Valley
8% 21% 18% 3% 0% 49%
Paso Robles 7% 25% 20% 5% 0% 43%
Umpqua Valley 4% 29% 29% 5% 0% 33%
Columbia Gorge 3% 22% 28% 7% 0% 40%
How would you rate the quality of wine that comes from the region?
Respondents to this question had visited a winery in Rogue Valley.

36. Regional wine quality perceptions - Local
36
One of the
best
Excellent Good Average Poor
Undecided/
Not familiar
Rogue Valley 29% 44% 22% 3% 0% 1%
Napa Valley 18% 33% 23% 7% 2% 18%
Willamette Valley 9% 35% 29% 5% 1% 21%
Walla Walla
Valley
4% 10% 16% 6% 0% 64%
Paso Robles 7% 17% 18% 6% 1% 52%
Umpqua Valley 4% 18% 33% 13% 2% 30%
Columbia Gorge 4% 20% 24% 5% 1% 46%
How would you rate the quality of wine that comes from the region?

37. Regional wine quality perceptions – Non-local
37
One of the
best
Excellent Good Average Poor
Undecided/
Not familiar
Rogue Valley 24% 47% 23% 3% 0% 2%
Napa Valley 19% 31% 24% 8% 2% 15%
Willamette Valley 13% 35% 28% 5% 0% 19%
Walla Walla
Valley
6% 19% 18% 6% 1% 49%
Paso Robles 6% 19% 20% 8% 1% 48%
Umpqua Valley 7% 17% 29% 11% 1% 36%
Columbia Gorge 6% 25% 23% 7% 0% 39%
How would you rate the quality of wine that comes from the region?

38. Regional wine attributes
38
Rogue Willamette Walla Walla
The wines are good value for the money 61% 25% 14%
Sustainable, organic, or ecologically beneficial growing practices 59% 30% 12%
Produces a wide variety of wines 56% 29% 15%
Many small artisanal producers 55% 30% 15%
Different from other regions, a distinct style 52% 31% 17%
A reliable choice, even if you aren’t familiar with the specific winery 48% 36% 15%
Prestigious or highly regarded by knowledgeable wine consumers 38% 44% 17%
I don’t know enough about this region to select attributes 8% 29% 64%
What attributes would you associate with each of these three region’s wines?
Respondents to this question had visited a winery in Rogue Valley.

39. Barriers to visitation
7%
7%
11%
31%
51%
58%
Other
Companion/family prefers to do other
things
Can't afford/too expensive
Don't have enough free time
Don’t know much about the area
Too far to travel
What factors have prevented you from visiting the Rogue Valley?
Respondents to this question were not local and had never visited the region.

40. DISCUSSION
How do these findings differ from or
align with your expectations?
40

41. Visitor Persona
Speed Networking!
41

42. VISITOR PERSONAS
• Oregon resident
• Out-of-state visitor
• Rogue resident
• Paid lodging visitor
• Millennial
• Festival attendee
Data reported on the following Visitor Personas is from all regions (Rogue, Umpqua, and Columbia Gorge), with
the exception of “Rogue resident” which contains data specific to local Rogue Valley wine tourists.

43. Oregon resident
Age: 65 or above (30%)
Race/Ethnicity: White (89%)
Gender: Female (66%)
Trip characteristics
78% say that visiting wineries was the
primary reason for their trip.
22% were on overnight trips.
Oregon residents spend about $249 per
day per party during their trips.
When selecting a winery, they seek:
• Natural beauty of property (50%)
• Ambience, quality of tasting room (46%)
• Wines the visitor knows and likes (32%)
Once at a winery, they most enjoy:
• Staff friendliness / hospitality (68%)
• Attractiveness of facility / grounds (38%)
• Ambience / social atmosphere (37%)
Social media habits
When using social media to find wineries, they turn to…
39%
Instagram
92%
Facebook
7%
Twitter
10%
Pinterest
Income
Activities
Oregon resident’s favorite
activities to enjoy while on their
winery trip are:
Bottles purchased
5.0
(average)
83%
of respondents visited
1-3 wineries
while on their trip
5%
21%
26%
21%
10%
<$40k $40-
79k
$80-
119k
$120-
199k
>$200k
70%
28% 27% 24% 23%
D
ining
Shopping
O
utd
oorrecrea
tion
Brew
ery/distillery
Festivalorspecialevent

44. Out-of-state visitors
Age: 55 to 64 (36%)
Race/Ethnicity: White (87%)
Gender: Female (58%)
Trip characteristics
49% say that visiting wineries
was the primary reason for their
trip.
69% were on overnight trips.
Out-of-state visitors spend
about $361 per day per party
during their trips.
When selecting a winery, they seek:
• Natural beauty of property (46%)
• Ambience, quality of tasting room (41%)
• Opportunity to discover new producers (38%)
Once at a winery, they enjoy:
• Staff friendliness / hospitality (66%)
• Presentation / wine knowledge of host (44%)
• Attractiveness of facility / grounds (35%)
Social media habits
When using social media to find wineries, they turn to…
49%
Instagram
89%
Facebook
15%
Youtube
Income
Activities
Their favorite activities to enjoy
while on their winery trip are:
Home state
California
37.7%
Washington
29.6%
Nevada
3.7%
80%
46%
33% 30% 28%
D
ining
Shopping
O
utd
oorrecrea
tion
Festivalorspecialevent
Brew
ery/distillery
3%
16%
19%
26%
13%
<$40k $40-
79k
$80-
119k
$120-
199k
>$200k
20%
Pinterest
Bottles purchased
7.1
(average)
68%
of respondents visited
1-3 wineries
while on their trip

45. Rogue resident
Age: 65 or above(38%)
Race/Ethnicity: White (90%)
Gender: Female (65%)
Trip characteristics
89% say that visiting wineries was the
primary reason for their trip.
3% are on overnight trips.
Rogue residents spend about $196 per
day per party during their trips.
When selecting a winery, they seek:
• Natural beauty of property (55%)
• Ambience, quality of tasting room (51%)
• Wines the visitor knows and likes (31%)
Once at a winery, they enjoy:
• Staff friendliness / hospitality (67%)
• Food on site (46%)
• Attractiveness of facility / grounds (42%)
Social media habits
When using social media to find wineries, they turn to…
35%
Instagram
96%
Facebook
Income
Activities
Their favorite activities to enjoy
while on their winery trip are:
Bottles purchased
3.9
(average)
5%
21%
24%
20%
10%
<$40k $40-
79k
$80-
119k
$120-
199k
>$200k
69%
28% 27% 26%
19%
D
ining
Shopping
Festivalorspecialevent
O
utd
oorrecrea
tion
Brew
ery/distillery
8%
Youtube
9%
Pinterest
89%
of respondents visited
1-3 wineries
while on their trip

46. Paid lodging visitors
Age: 35 to 44 (32%)
Race/Ethnicity: White (89%)
Gender: Female (60%)
Trip characteristics
52% say that visiting
wineries was the
primary reason for their
trip.
They spend about $196
per day per party
during their trips.
When selecting a winery, they seek:
• Ambience, quality of tasting room (44%)
• Natural beauty of property (43%)
• Opportunity to discover new producers
(37%)
Once at a winery, they enjoy:
• Staff friendliness / hospitality (74%)
• Presentation / wine knowledge of host
(43%)
• Attractiveness of facility / grounds (35%)
Income
Activities
Their favorite activities to enjoy
while on their winery trip are:
Bottles purchased
7.8
(average)
Social media habits
When using social media to find wineries, they turn to…
46%
Instagram
93%
Facebook
15%
Youtube
Accommodations
Respondents paid for lodging in the region during their
trips.
5%
21%
24%
20%
10%
<$40k $40- 79k $80-
119k
$120-
199k
>$200k
58%
of respondents visited
1-3 wineries
while on their trip
83%
40%
31% 31% 29%
D
ining
Shopping
Festivalorspecialevent
O
utd
oorrecrea
tion
Brew
ery/distillery
13%
Pinterest
56%
Hotel
17%
Airbnb
13%
Bed &
Breakfast
7%
Campground/
RV Park

47. Millennials
Age: 21 to 34 (8% of all responses)
Race/Ethnicity: White (87%)
Gender: Female (80%)
Trip characteristics
74% say that visiting wineries was the
primary reason for their trip.
28% are on overnight trips.
They spend about $245 per day per
party during their trips.
When selecting a winery, they seek:
• Natural beauty of property (60%)
• Ambience, quality of tasting room (45%)
• Affordability (35%)
Once at a winery, they enjoy:
• Staff friendliness / hospitality (60%)
• Attractiveness of facility / grounds (43%)
• Ambience / social atmosphere (43%)
Income
Activities
Their favorite activities to enjoy
while on their winery trip are:
Bottles purchased
4.02
(average)
Social media habits
When using social media to find wineries, they turn to…
72%
Instagram
67%
Facebook
10%
Youtube
81%
of respondents visited
1-3 wineries
while on their trip
12%
26%
28%
21%
6%
<$40k $40- 79k $80-
119k
$120-
199k
>$200k
70%
38% 38%
33%
22%
D
ining
O
utd
oorrecrea
tion
Brew
ery/distillery
ShoppingBars/nightlife
10%
Pinterest

48. Festival attendees
Age: 65 or above (38%)
Race/Ethnicity: White (89%)
Gender: Female (66%)
Trip characteristics
56% say that visiting wineries was the
primary reason for their trip.
45% are on overnight trips.
Festival attendees spend about $326 per
day per party during their trips.
When selecting a winery, they seek:
• Natural beauty of property (52%)
• Ambience, quality of tasting room (48%)
• Wines the visitor knows and likes (30%)
Once at a winery, they enjoy:
• Staff friendliness / hospitality (67%)
• Attractiveness of facility / grounds (43%)
• Presentation / wine knowledge of host (35%)
Income
Activities
Besides festivals, this group’s
favorite activities to enjoy while on
their winery trip are:
Bottles purchased
6.06
(average)
Social media habits
When using social media to find wineries, they turn to…
36%
Instagram
96%
Facebook
71%
38%
31%
27%
17%
D
ining
Shopping
O
utd
oorrecrea
tion
Brew
ery/distillery
N
ationalorstate
park
74%
of respondents visited
1-3 wineries
while on their trip
5%
22% 21%
23%
13%
<$40k $40-
79k
$80-
119k
$120-
199k
>$200k
12%
Youtube
14%
Pinterest

49. Identified Opportunities
43
P r e l i m i n a r y o p p o r t u n i t i e s f o r p a r t n e r s h i p , i n c r e a s e d e x p l o r a t i o n , c o l l a b o r a t i o n , a n d
m a r k e t i n g o n h o w c a p i t a l i z e o n w i n e t o u r i s t s b a s e d o n r e l e v a n t l i t e r a t u r e .

50. Agritourism
• Agritourism: Activity that invites visitors
to experience a farm (or vineyard)
• Wine and grape education
• Winery and vineyard tours
• Farm stays
• Entertainment: dinners, live music,
festivals, weddings
• On-farm sales
• Exclusive Farm Use zoning
• Well-aligned with Oregon’s brand
• Opportunity for wineries to enhance
tourists’ experience
CWK Photography
44

51. Sustainable practices
• Certifications for sustainability and
organic growing practices
• Popular among Oregon’s wine producers,
sustainability aligns with Oregon’s brand
• Increasingly popular among consumers,
especially millennials
Andrea Johnson / Brooks Winery.
45

52. Winery experience
• Winescape
• Setting
• Atmospherics
• Wine Products
• Complementary Product
• Signage
• Layout
• Service staff
• Positive experiences > positive memories
> brand loyalty
46

53. Inclusion
• Beyond the historically targeted market
• Exclusion in marketing actively
discourages a broader customer base
• Lose millennials when marketing is not
diverse and inclusive
• “Savvy Shoppers” and “Overwhelmed”
consumers: 28% of purchases
NashCO Photo
47

54. Millennials
• 42% of wine sales, larger market share
than Gen X
• Seek authenticity and novelty, don’t
value formality or expense
• Key values
• Authenticity
• Experiences
• Influencers
• Sustainability
Carolyn Wells Kramer
48

55. Extreme weather
• Extreme weather: drought, flood, ice
storm, wildfire
• Increasingly common
• Impacts tourism and wine production
• Planning for extreme weather is
increasingly important
49

56. Future Opportunities
50

57. Suggestions & comments
Alternative
Activities
Winery
Staff
Cost &
Pricing
Food Options Geographic
Accessibility
Top five categories of responses:
When asked, “Do you have any other suggestions or comments about your experience?”
51

58. 52
Alternative
Activities
Wine tourists participate in
alternative activities on their
trips. Respondents shared…
• They are fond of pairing
wine experience with
additional activities (i.e.
outdoor recreation,
events/festivals, live
music)
• Locals and non-locals
are both interested in
receiving marketing for
special events or
promotions
• Call for high quality
lodging and restaurants
to round out their wine
experience

59. 53
Staff
Staff make or break a wine
experience. Wine tourists are
looking for…
• Friendly and
knowledgeable staff
• Access to to owner/wine
maker

60. Cost
Wine tourists are thinking
about costs. Respondents
expressed…
• Dissatisfaction with
increasing costs of
tasting fees & wine
• Tasting fee waived for
wine club members /
purchasing a bottle of
wine
• Concern that increasing
prices will change the
ambience of the area

61. Food
Food is top of mind for many
wine tourists. Respondents
suggested…
• Any sort of food offering
at a tasting room is
appreciated
• Interest in pairings and
local food offerings
• Food options would
allow tourists to stay
longer and visit more
wineries in a day

62. David Gibb Photography
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Geographic
Accessibility
Respondent’s experience is
influenced by the first and
last leg of their wine journey
– getting to and from the
winery.
• Appreciate easily car-
accessible wineries
• Need great signage for
rural tasting rooms
• Request for more non-
personal vehicle modes,
such as Uber/Lyft or
shuttle services
• Up-to-date, accurate
maps of wineries
(including their hours of
operation)

63. DISCUSSION
• How do you anticipate incorporating these results into your work?
• Do these recommendations align with what you see wineries in your region doing?
• What opportunities are there for cross-industry collaboration between wine and
tourism?
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64. Thank you!
Questions for the University of Oregon, Institute for Policy Research & Engagement?
Aniko Drlik-Muehleck, aniko@uoregon.edu
ipre.uoregon.edu
Questions for the Oregon Wine Board?
Jess Willey, jessica@oregonwine.org
industry.oregonwine.org
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