Get an insider’s look at consumer trends to help you make educated decisions for your business. This valuable session will provide data on the current wine industry financial climate, purchase habit data, distribution prospects and pricing trends to help you create a prosperous business plan for the coming year.
2017 Oregon Wine Symposium | Walk the Talk: Bringing Your Brand to Life in th...Oregon Wine Board
Does your tasting room experience reflect your brand? Join this panel for an interactive exploration of how three Oregon wineries aligned their tasting room environments to match their unique brand identities. Learn strategies for uncovering and living your brand at your tasting room. Panelists will address issues related to hiring staff, attracting visitors and embodying brand culture. The session will include the findings of Capiche’s 2016 Oregon Tasting Room Survey. Find out how your tasting room compares to its Oregon peers—by size and region. Questions from the audience will be welcomed.
Get an insider’s look at consumer trends to help you make educated decisions for your business. This valuable session will provide data on the current wine industry financial climate, purchase habit data, distribution prospects and pricing trends to help you create a prosperous business plan for the coming year.
2017 Oregon Wine Symposium | Christian Miller- State of the IndustryOregon Wine Board
Get an insider’s look at consumer trends to help you make educated decisions for your business. This valuable session will provide data on the current wine industry financial climate, purchase habit data, distribution prospects and pricing trends to help you create a prosperous business plan for the coming year.
2017 Oregon Wine Symposium | Measuring and Maximizing Your Wine Club and EventsOregon Wine Board
You already have an entrenched fan base in your wine club and mailing list. But how can you make sure you are maximizing opportunities to increase loyalty – and grow sales – among this group? Building upon last year’s popular tasting room session with Lesley Berglund from WISE Academy, this session will take a closer look at what metrics to measure to stimulate growth through events and wine club membership. WISE Academy team members will share effective strategies to maximize these sales channels.
Silicon Valley Bank 2015 State of the Wine Industry PresentationSilicon Valley Bank
The Silicon Valley Bank 2015 State of the Wine Industry Presentation is a companion to the report of the same name. The presentation identifies trends and addresses current issues facing the U.S. wine industry, offering data and observations that help that wineries can use to develop their business strategies.
Silicon Valley Bank's wine report is based on its in-house expertise as one of the largest bankers to the West Coast wine industry for nearly 20 years, a proprietary database of more than a decade of winery financials, ongoing research, and an annual survey of 600 West Coast wineries.
The Silicon Valley Bank 2016 State of the Wine Industry Report identifies trends and current issues facing the U.S. wine industry and offers data and observations wineries can use to develop their business strategies.
Silicon Valley Bank's wine report is based on its in-house expertise as one of the largest bankers to the West Coast wine industry for nearly 20 years, a proprietary database of more than a decade of winery financials, ongoing research, and an annual survey of 500+ West Coast wineries. Learn more at http://www.svb.com/wine-report/.
Silicon Valley Bank 20165 State of the Wine Industry PresentationSilicon Valley Bank
The Silicon Valley Bank 2016 State of the Wine Industry Presentation is a companion to the report of the same name. The Silicon Valley Bank 2016 State of the Wine Industry Report identifies trends and current issues facing the U.S. wine industry and offers data and observations wineries can use to develop their business strategies.
Silicon Valley Bank's wine report is based on its in-house expertise as one of the largest bankers to the West Coast wine industry for nearly 20 years, a proprietary database of more than a decade of winery financials, ongoing research, and an annual survey of 500+ West Coast wineries. Learn more at http://www.svb.com/wine-report/.
The sales growth rate in Oregon is the envy of the entire wine industry. There is no other region with double-digit growth, and most regions are experiencing negative volume growth. Going back 15 years, who would have believed those words would one day be true?
Even in times of record growth, you may feel in your gut that something’s changing. It can be disquieting given current success. Rob McMillan will walk though the current industry trends and share his view on what can be done to get out ahead of changing consumer tastes.
2017 Oregon Wine Symposium | Walk the Talk: Bringing Your Brand to Life in th...Oregon Wine Board
Does your tasting room experience reflect your brand? Join this panel for an interactive exploration of how three Oregon wineries aligned their tasting room environments to match their unique brand identities. Learn strategies for uncovering and living your brand at your tasting room. Panelists will address issues related to hiring staff, attracting visitors and embodying brand culture. The session will include the findings of Capiche’s 2016 Oregon Tasting Room Survey. Find out how your tasting room compares to its Oregon peers—by size and region. Questions from the audience will be welcomed.
Get an insider’s look at consumer trends to help you make educated decisions for your business. This valuable session will provide data on the current wine industry financial climate, purchase habit data, distribution prospects and pricing trends to help you create a prosperous business plan for the coming year.
2017 Oregon Wine Symposium | Christian Miller- State of the IndustryOregon Wine Board
Get an insider’s look at consumer trends to help you make educated decisions for your business. This valuable session will provide data on the current wine industry financial climate, purchase habit data, distribution prospects and pricing trends to help you create a prosperous business plan for the coming year.
2017 Oregon Wine Symposium | Measuring and Maximizing Your Wine Club and EventsOregon Wine Board
You already have an entrenched fan base in your wine club and mailing list. But how can you make sure you are maximizing opportunities to increase loyalty – and grow sales – among this group? Building upon last year’s popular tasting room session with Lesley Berglund from WISE Academy, this session will take a closer look at what metrics to measure to stimulate growth through events and wine club membership. WISE Academy team members will share effective strategies to maximize these sales channels.
Silicon Valley Bank 2015 State of the Wine Industry PresentationSilicon Valley Bank
The Silicon Valley Bank 2015 State of the Wine Industry Presentation is a companion to the report of the same name. The presentation identifies trends and addresses current issues facing the U.S. wine industry, offering data and observations that help that wineries can use to develop their business strategies.
Silicon Valley Bank's wine report is based on its in-house expertise as one of the largest bankers to the West Coast wine industry for nearly 20 years, a proprietary database of more than a decade of winery financials, ongoing research, and an annual survey of 600 West Coast wineries.
The Silicon Valley Bank 2016 State of the Wine Industry Report identifies trends and current issues facing the U.S. wine industry and offers data and observations wineries can use to develop their business strategies.
Silicon Valley Bank's wine report is based on its in-house expertise as one of the largest bankers to the West Coast wine industry for nearly 20 years, a proprietary database of more than a decade of winery financials, ongoing research, and an annual survey of 500+ West Coast wineries. Learn more at http://www.svb.com/wine-report/.
Silicon Valley Bank 20165 State of the Wine Industry PresentationSilicon Valley Bank
The Silicon Valley Bank 2016 State of the Wine Industry Presentation is a companion to the report of the same name. The Silicon Valley Bank 2016 State of the Wine Industry Report identifies trends and current issues facing the U.S. wine industry and offers data and observations wineries can use to develop their business strategies.
Silicon Valley Bank's wine report is based on its in-house expertise as one of the largest bankers to the West Coast wine industry for nearly 20 years, a proprietary database of more than a decade of winery financials, ongoing research, and an annual survey of 500+ West Coast wineries. Learn more at http://www.svb.com/wine-report/.
The sales growth rate in Oregon is the envy of the entire wine industry. There is no other region with double-digit growth, and most regions are experiencing negative volume growth. Going back 15 years, who would have believed those words would one day be true?
Even in times of record growth, you may feel in your gut that something’s changing. It can be disquieting given current success. Rob McMillan will walk though the current industry trends and share his view on what can be done to get out ahead of changing consumer tastes.
2019 Oregon Wine Symposium | Outlook on the Wine Sector: Managing the Changin...Oregon Wine Board
If you want to know where the wine industry is headed, don’t miss this power-packed seminar moderated by director of the Evenstad Center for Wine Education at Linfield College, Dr. Greg Jones. Dr. Damien Wilson, Hamel Family Chair in Wine Business at Sonoma State University, will deliver the wine sector outlook and share his views on the state of this sector with specific focus on the Oregon wine industry. His talk will include identifying channels for success, flagging potential market pitfalls and highlighting prospects for market triumph. Tony Correia is widely recognized across the American wine industry as a leading authority on the valuation of vineyards and wineries, and he will provide insights on what impacts and contributes to the value of an AVA and how to capitalize on AVA success. Wine industry finance expert Erik McLaughlin, CEO of Metis Mergers & Acquisitions, will provide the industry with the current state of Oregon’s M&A landscape and insights on how the market is changing. Finally, Danny Brager, Nielsen’s senior VP of Beverage Alcohol, will deliver market trends and Oregon wine growth insights from the national wholesale and direct to consumer shipments marketplace.
The Silicon Valley Bank 2014 State of the Wine Industry Report identifies trends and addresses current issues facing the U.S. wine industry, offering data and observations that help that wineries can use to develop their business strategies.
Silicon Valley Bank's wine report is based on its in-house expertise as one of the largest bankers to the West Coast wine industry for nearly 20 years, a proprietary database of more than a decade of winery financials, ongoing research, and an annual survey of 450 West Coast wineries.
This presentation will provide a recap of the Oregon Wine Board’s 2018 education initiatives and will shine a light on the program’s 2019 focus and opportunities for educating your team in the coming year.
Scoops in Las Vegas proudly serves Thrifty Ice Cream. Thrifty Ice Cream is sold in all Rite Aid stores in California but it has become available to residents
Wine of the month – Here’re you need to know all about | Post Road LiquorPost Road Liquors
Post Road Liquor is a family owned liquor and fine wine retail store located at Havre De Grace, MD. We carry the best collection of domestic and international wines, as well as higher end spirits and craft beers.
The Silicon Valley Bank 2014 State of the Wine Industry Report identifies trends and addresses current issues facing the U.S. wine industry, offering data and observations that help that wineries can use to develop their business strategies.
Silicon Valley Bank's wine report is based on its in-house expertise as one of the largest bankers to the West Coast wine industry for nearly 20 years, a proprietary database of more than a decade of winery financials, ongoing research, and an annual survey of 450 West Coast wineries.
This highly anticipated session is back again for 2017. Dr. Greg Jones, professor and research climatologist at Southern Oregon University, will share a 2016 vintage review of the weather, climate trends and production characteristics as well as a forecast for the 2017 vintage.
2017 Oregon Wine Symposium | Embracing Vintage Variation in the WineryOregon Wine Board
Vintage variation in Oregon is a blessing but it inherently provides different challenges to winemakers and growers each year. Whether a vintage is cool or warm, dry or wet, early or late, can profoundly influence the decisions that a winemaker might make and directly affect the resulting style of wine. In this session, explore how different winemakers approach their craft in the face of variable seasons and a broadly warming climate. Take a deeper look at how certain physical and chemical characteristics of grapes may change beyond the basics of sugar accumulation and acid degradation. More broadly, are winemakers and growers simply reactive or can there be proactive steps in dealing with these changing conditions? Philosophically, how much should one adjust to the vintage in question and how much should the winemaker or grower try to make the fruit meet their stylistic needs?
The discussion will be followed by a tasting highlighting both the beauty of vintage variation and the responses that winemakers employ.
2017 Oregon Wine Symposium | Judy Thoet- Tracking and Reducing Winery Water U...Oregon Wine Board
Learn a variety of ways in which wineries can begin to track and assess winery water usage and the connection between water conservation, energy use and wastewater. An overview of the assessment tools and worksheets available on the Winerywise web site as well as the current status of waste water permits in Oregon will be shared. Examples of winery water conservation measures and how to monitor methods for water and wastewater will be described for application in both small and large facilities. This presentation will also demonstrate the advantages of ‘cloud’ storage of data for real time data analysis and show methods to quantify groundwater supply use with wellhead power monitoring as well as measurement of EC, pH, and other parameters in wastewater.
2017 Oregon Wine Symposium| Assessing the Health of Your BusinessOregon Wine Board
A healthy business creates value that can be reinvested to create more value. Learn what drives value in a healthy business, how to assess your business model to improve cash flow and increase the return on your investment. Walk away armed with a performance management dashboard adaptable to your winery and a stronger understanding of how to use these practical measures of performance to drive beneficial changes in your strategy.
2019 Oregon Wine Symposium | Outlook on the Wine Sector: Managing the Changin...Oregon Wine Board
If you want to know where the wine industry is headed, don’t miss this power-packed seminar moderated by director of the Evenstad Center for Wine Education at Linfield College, Dr. Greg Jones. Dr. Damien Wilson, Hamel Family Chair in Wine Business at Sonoma State University, will deliver the wine sector outlook and share his views on the state of this sector with specific focus on the Oregon wine industry. His talk will include identifying channels for success, flagging potential market pitfalls and highlighting prospects for market triumph. Tony Correia is widely recognized across the American wine industry as a leading authority on the valuation of vineyards and wineries, and he will provide insights on what impacts and contributes to the value of an AVA and how to capitalize on AVA success. Wine industry finance expert Erik McLaughlin, CEO of Metis Mergers & Acquisitions, will provide the industry with the current state of Oregon’s M&A landscape and insights on how the market is changing. Finally, Danny Brager, Nielsen’s senior VP of Beverage Alcohol, will deliver market trends and Oregon wine growth insights from the national wholesale and direct to consumer shipments marketplace.
The Silicon Valley Bank 2014 State of the Wine Industry Report identifies trends and addresses current issues facing the U.S. wine industry, offering data and observations that help that wineries can use to develop their business strategies.
Silicon Valley Bank's wine report is based on its in-house expertise as one of the largest bankers to the West Coast wine industry for nearly 20 years, a proprietary database of more than a decade of winery financials, ongoing research, and an annual survey of 450 West Coast wineries.
This presentation will provide a recap of the Oregon Wine Board’s 2018 education initiatives and will shine a light on the program’s 2019 focus and opportunities for educating your team in the coming year.
Scoops in Las Vegas proudly serves Thrifty Ice Cream. Thrifty Ice Cream is sold in all Rite Aid stores in California but it has become available to residents
Wine of the month – Here’re you need to know all about | Post Road LiquorPost Road Liquors
Post Road Liquor is a family owned liquor and fine wine retail store located at Havre De Grace, MD. We carry the best collection of domestic and international wines, as well as higher end spirits and craft beers.
The Silicon Valley Bank 2014 State of the Wine Industry Report identifies trends and addresses current issues facing the U.S. wine industry, offering data and observations that help that wineries can use to develop their business strategies.
Silicon Valley Bank's wine report is based on its in-house expertise as one of the largest bankers to the West Coast wine industry for nearly 20 years, a proprietary database of more than a decade of winery financials, ongoing research, and an annual survey of 450 West Coast wineries.
This highly anticipated session is back again for 2017. Dr. Greg Jones, professor and research climatologist at Southern Oregon University, will share a 2016 vintage review of the weather, climate trends and production characteristics as well as a forecast for the 2017 vintage.
2017 Oregon Wine Symposium | Embracing Vintage Variation in the WineryOregon Wine Board
Vintage variation in Oregon is a blessing but it inherently provides different challenges to winemakers and growers each year. Whether a vintage is cool or warm, dry or wet, early or late, can profoundly influence the decisions that a winemaker might make and directly affect the resulting style of wine. In this session, explore how different winemakers approach their craft in the face of variable seasons and a broadly warming climate. Take a deeper look at how certain physical and chemical characteristics of grapes may change beyond the basics of sugar accumulation and acid degradation. More broadly, are winemakers and growers simply reactive or can there be proactive steps in dealing with these changing conditions? Philosophically, how much should one adjust to the vintage in question and how much should the winemaker or grower try to make the fruit meet their stylistic needs?
The discussion will be followed by a tasting highlighting both the beauty of vintage variation and the responses that winemakers employ.
2017 Oregon Wine Symposium | Judy Thoet- Tracking and Reducing Winery Water U...Oregon Wine Board
Learn a variety of ways in which wineries can begin to track and assess winery water usage and the connection between water conservation, energy use and wastewater. An overview of the assessment tools and worksheets available on the Winerywise web site as well as the current status of waste water permits in Oregon will be shared. Examples of winery water conservation measures and how to monitor methods for water and wastewater will be described for application in both small and large facilities. This presentation will also demonstrate the advantages of ‘cloud’ storage of data for real time data analysis and show methods to quantify groundwater supply use with wellhead power monitoring as well as measurement of EC, pH, and other parameters in wastewater.
2017 Oregon Wine Symposium| Assessing the Health of Your BusinessOregon Wine Board
A healthy business creates value that can be reinvested to create more value. Learn what drives value in a healthy business, how to assess your business model to improve cash flow and increase the return on your investment. Walk away armed with a performance management dashboard adaptable to your winery and a stronger understanding of how to use these practical measures of performance to drive beneficial changes in your strategy.
2017 Oregon Wine Symposium | Social Plus: Bringing your Brand to Life in the ...Oregon Wine Board
Jeremy Schubert from Lunabean Media will help attendees discover their brand story and how to effectively own the personality and tone of their digital content, assessing websites, Facebook, listing sites, and travel and review sites. Learn how to monitor your brand using free and low-cost tools and manage your digital communications. Attendees will be guided in a digital brand assessment to help identify opportunities to boost their digital presence. Learn Discover best practices for managing customer reviews and walk away with an actionable guide to help monitor and boost your digital presence.
2017 Oregon Wine Symposium | Dr. Stuart Childs- Tracking and Reducing Winery ...Oregon Wine Board
Learn a variety of ways in which wineries can begin to track and assess winery water usage and the connection between water conservation, energy use and wastewater. An overview of the assessment tools and worksheets available on the Winerywise web site as well as the current status of waste water permits in Oregon will be shared. Examples of winery water conservation measures and how to monitor methods for water and wastewater will be described for application in both small and large facilities. This presentation will also demonstrate the advantages of ‘cloud’ storage of data for real time data analysis and show methods to quantify groundwater supply use with wellhead power monitoring as well as measurement of EC, pH, and other parameters in wastewater.
2017 Oregon Wine Sympoisum| Dr. Frank Zalom- Red Blotch Disease: Detection, V...Oregon Wine Board
As red blotch continues to encroach upon more and more Oregon vineyards, knowledge of the latest research and trends has never been more critical. Scientists from UC Davis, ARS and Oregon State University will share their latest research on detection, vectors and the spread of grapevine red blotch associated virus. From ARS, Mysore Sudarshana will share his research on detection, from UC Davis, Frank Zalom will share his research on the vectors and spread of red blotch in California. Vaughn Walton and Rick Hilton will share their latest research on the vectors and spread in Oregon. Attendees will also hear from a Southern Oregon grower about his personal trials and tribulations at controlling the virus.
2017 Oregon Wine Symposium | Dr. Charles Edwards- New Insights into Preventin...Oregon Wine Board
Brettanomyces is perhaps the most important spoilage yeast encountered during winemaking and can often cause wines to develop barnyard and Band Aid® aromas. It is a resourceful yeast that can survive in wine where others fail, making it difficult to control in red wines during the barrel aging process. What steps can winemakers take to prevent the growth of this yeast in their wine and reduce the risk of spoilage? Join us as the latest research findings on Brettanomyces spoilage are discussed as well as practical steps you can apply in your winery to help prevent wine spoilage.
The OWB, a semi-independent state agency funded through the tonnage tax, will take you through the successes accomplished this past year in marketing, media relations and educational programming before giving you a sneak peek of what’s in store for the coming year.
2017 Oregon Wine Sympoisum| Daniel Sweeney- Red Blotch Disease: Detection, Ve...Oregon Wine Board
As red blotch continues to encroach upon more and more Oregon vineyards, knowledge of the latest research and trends has never been more critical. Scientists from UC Davis, ARS and Oregon State University will share their latest research on detection, vectors and the spread of grapevine red blotch associated virus. From ARS, Mysore Sudarshana will share his research on detection, from UC Davis, Frank Zalom will share his research on the vectors and spread of red blotch in California. Vaughn Walton and Rick Hilton will share their latest research on the vectors and spread in Oregon. Attendees will also hear from a Southern Oregon grower about his personal trials and tribulations at controlling the virus.
2017 Oregon Wine Symposium | Dr. Mike Trought- Coping Strategies for a Warmer...Oregon Wine Board
Warming temperatures are a challenge and concern for many Oregon grape growers. Taking a proactive approach and staying current on irrigation and canopy management strategies will help vineyard managers assimilate to change. Taking a closer look at the warming climate and the long term consequences on phenology will help grape growers understand how to manipulate phenology and minimize water stress. Specific strategies on irrigation management will be shared, including how to assess soil moisture, determining soil water availability, vine water status and how canopy types affect vine water use.
2017 Oregon Wine Symposium | The Low Down on High Yields: Challenging Yield-Q...Oregon Wine Board
Oregon Pinot noir producers are known for their attention to detail in vineyard management and wine production. It is their uncompromising standards that lead them to the premium quality for which the industry is known. Perhaps the strongest standard has been the adherence to low tonnage guidelines across vineyards and regions in order to achieve maximum quality. How much has the yield per acre metric increased wine quality, and is there room for improvement on these standards? These questions will be addressed through results from the Statewide Crop Load Project, a large-scale industry collaborative research initiative led by OSU Viticulturist Patty Skinkis and more than 20 collaborators in Oregon. This session will include a tasting of six wines, while a panel of collaborating winemakers and viticulturists share their perspective on the wines and the impacts that this research has had on their winery’s production.
2017 Oregon Wine Sympoisum| Dr. Vaughn Walton and Rick Hilton- Red Blotch Dis...Oregon Wine Board
As red blotch continues to encroach upon more and more Oregon vineyards, knowledge of the latest research and trends has never been more critical. Scientists from UC Davis, ARS and Oregon State University will share their latest research on detection, vectors and the spread of grapevine red blotch associated virus. From ARS, Mysore Sudarshana will share his research on detection, from UC Davis, Frank Zalom will share his research on the vectors and spread of red blotch in California. Vaughn Walton and Rick Hilton will share their latest research on the vectors and spread in Oregon. Attendees will also hear from a Southern Oregon grower about his personal trials and tribulations at controlling the virus.
A sustainable business requires a plan and real-time monitoring. Whether you’re a small boutique winery or on your way to 100,000 cases, you have the opportunity to proactively drive more profitable revenues at each tipping point in your business. Learn to drive your business instead of it driving you. Walk away with new tools for assessing impacts of key decisions (organizational, product, sales channel, facilities, operational) on winery strategic plans.
2017 Oregon Wine Symposium | Dr. Larry Williams- Coping Strategies for a Warm...Oregon Wine Board
Warming temperatures are a challenge and concern for many Oregon grape growers. Taking a proactive approach and staying current on irrigation and canopy management strategies will help vineyard managers assimilate to change. Taking a closer look at the warming climate and the long term consequences on phenology will help grape growers understand how to manipulate phenology and minimize water stress. Specific strategies on irrigation management will be shared, including how to assess soil moisture, determining soil water availability, vine water status and how canopy types affect vine water use.
2017 Oregon Wine Symposium | The Myth of Terroir and Understanding Your Site:...Oregon Wine Board
A comprehensive understanding of the terroir of your site can lead to more effective vineyard management strategies. Learn about terroir misconceptions, truths and the recent advancements in demonstrating that each site has discernible distinctions that require growers and winemakers to intimately comprehend in order to nurture the unique character for optimum expression. Understanding the effects of various climatic elements, such as temperature, rainfall at each growing site and the role of water and nitrogen in the soil, will help attendees choose the right plant material and management strategies to optimize the unique terroir expression of their vineyard.
2017 Oregon Wine Symposium | The Myth of Terroir and Understanding Your Site:...Oregon Wine Board
A comprehensive understanding of the terroir of your site can lead to more effective vineyard management strategies. Learn about terroir misconceptions, truths and the recent advancements in demonstrating that each site has discernible distinctions that require growers and winemakers to intimately comprehend in order to nurture the unique character for optimum expression. Understanding the effects of various climatic elements, such as temperature, rainfall at each growing site and the role of water and nitrogen in the soil, will help attendees choose the right plant material and management strategies to optimize the unique terroir expression of their vineyard.
The OWA, a member-funded organization, will inform and update you on all the advantages of being part of the OWA community including legislative advocacy, regulatory compliance guidance and cost savings opportunities. Learn how the OWA is working to protect and enhance the investment you are making in your winery and vineyard operations.
Final project for Advertising Copy and Art Direction at Ithaca College. Re-branded Barefoot Wine and provided research on target audience and creative executions.
2018 Oregon Wine Symposium | State of The Industry - Rob McMillanOregon Wine Board
Rob McMillan will return to present the Silicon Valley Bank, State of the Industry report with a specific focus on Oregon’s placement. Danny Brager will present Nielsen and new DTC data for Oregon wines, identifying the growth trends in varietal, price and regional categories and providing predictions for future growth. Christian Miller of Full Glass Research will present his research findings from his Economic Impact Study of Oregon.
Presentation deck from Rogue Valley Wine Visitor Profile Workshop conducted by the University of Oregon Institute for Policy Research & Engagement, May 15, 2019
A key report by Rob McMillan from SVB about the wine industry where he surveyed 598 wineries from their portfolio.
For more information about the report -
Email: Rob McMillan
Twitter: @svbwine
RMcMillan@svb.com
707-967-1367
If you tweet about this report, please use #SVB
Oregon State Economist's presentation to the Oregon Liquor Control Commission on demand for alcohol, employment in the broader industry and Washington's experience post-privatization. Examining trends by age, income, occupation, and city size.
2019 Oregon Wine Symposium | Metrics that Matter: How to Leverage 2018 Data t...Oregon Wine Board
Tracking metrics sharpens your analytical skills and this workshop will show you how to put these new skills into practice immediately back at your own winery. Lesley Berglund, creator and director of WISE Academy, will lead this hands-on session. Hear from Jim Agger of Wine Direct, who will examinine the key 2018 DTC metrics and recent trends for wineries in Oregon and beyond. Liz Mercer of WISE Academy will present cases studies on how successful DTC programs used metrics this past year to grow their business.
The deck from the Marketing Wine To Women webinar sponsored by Napa Technology. Panelists included Jayne Portnoy, Vice President Marketing and Brand Strategy; Deborah Brenner, author and Founder, Women of the Vine and creator of MORE magazine's wine club for women; Marian Jansen op de Haar, wine industry consultant for Vines57 and wine curator for MORE magazine's wine club; and Carin Oliver, Chief Innovation Officer, Angelsmith.
2019 Wineworld Xplorer HK Wine Consumer and Market Evolution Survey InsightsWineworld Xplorer
As Wineworld Xplorer (wwxplorer) global wine trading platform reaches 1 year old, our team is more committed than ever to deliver a better global wine buying, selling and portfolio management experience to wine lovers and collectors. We therefore have conducted a survey to understand more insights on wine drinking and buying pattern, and expectations.
This summary report highlights the wine tourism performance of GWCGN capitals. The goal of this project is to benchmark performance of wine tourism market across 8 of the 10 member cities of the Network, in order to provide the wine industry with a scientific international analysis identifying "The Pillars of Wine Tourism Performance".
Data were collected from the GWCGN capitals during the summer of 2013.
Further détails on greawinecapitals.com
Join a panel of plant pathologists who will share tools and best practices for managing grapevine trunk disease developed from current research. Dr. Achala KC will share the results of her survey data collected from Oregon vineyards and vineyard management companies on the incidences of trunk disease and diagnostic data from vineyard samples to inform what organisms are involved. Dr. José Ramón Úrbez-Torres will present his research on the timing of spore release, pruning practices, and wound management to limit infection. He will also introduce techniques for treating young vines and handling issues with infected nursery stocks, including how problems can be mitigated after planting.
This session will explore the powdery mildew life cycle, assessing why this season was so challenging for mildew. Current research on resistance tracking and why some chemistries and programs are more susceptible to failure will be presented. The seminar will discuss tools for managing resistance build up, new chemistries available, how to eradicate mildew, and the chemistries that most successfully resist the disease.
With the media landscape evolving every day, it’s more important than ever to have a successful media relations strategy. This session will explore the highly-fragmented media landscape, discussing best practices for working with both traditional and digital media outlets. Learn how to make your winery stand out by creating a PR strategy, sharpen your storytelling technique by creating an editorial calendar, and prioritize media engagement based on your plan.
2020 Oregon Wine Symposium | Social Media Strategies for Growing Your Wine Bu...Oregon Wine Board
Move beyond likes and comments into building an authentic brand that converts into profitability and impact. Get a strategic approach from a social media pioneer who works with startups, small businesses, and Fortune 500 brands. Walk away with a step-by-step system, how-tos, and key takeaways your business can implement immediately.
If you re-tweet a post from a retailer or restaurant, is that considered a “thing of value” by alcohol regulators? Can you promote winemaker dinners on Facebook? What about event promotion?
Let’s be honest: compliance in the wine industry is enough to drive you to drink. In addition to the joys of staying compliant in the making and selling of your wine, you need to be mindful with how you market your wine. A misstep here can be costly... not to mention outright annoying. Join us for an overview of consumer marketing compliance and learn some dos and don’ts in today’s fast-paced digital and consumer world, including real-world examples. To inject some fun into what could be a snooze of a topic, come with your game face on as we’ll be providing real-world takeaways in an interactive format.
Jeff Giametta will provide a legal framework and Kathryn Quinn will provide real-world industry context and examples. While this seminar should not be construed as providing legal advice, we’ll arm you with the information you need to audit your winery’s consumer marketing compliance and assess legal compliance risk.
2020 Oregon Wine Symposium | Creating and Managing a Successful DTC Commissio...Oregon Wine Board
A motivated, inspired sales team is the backbone of any successful DTC program. Join Hallie Whyte and Carrie Kalscheuer for the second year as they dig deeper into how to ensure that your tasting room team is selling effectively through the use of creative bonus and incentive programs as well as thoroughly discussing the newest trend in tasting rooms: tips! We’ll explore what has worked—and what hasn’t—for several winery programs in Oregon. Bring your questions and your sense of humor!
2020 Oregon Wine Symposium | Fermentable Nitrogen: Is it Better to Manage in ...Oregon Wine Board
Fermentable nitrogen can be managed in the vineyard through vine nitrogen additions or in the winery through amendments. There has been a preference of winemakers to avoid nitrogen additions in the winery, opting for nitrogen management in the vineyard. However, many growers are concerned about adding nitrogen in the vineyard for fear of overly vigorous vines and potential for reduced wine quality. This session will share results of a multi-year, multi-vintage study where nitrogen applications were made in the vineyard and winery to adjust fermentable nitrogen levels of the fruit and must. Viticulture, wine production, and sensory results will be shared, including a technical tasting.
2020 Oregon Wine Symposium | Brushing Up: Current Research and Review of Cell...Oregon Wine Board
Let’s be picky about the quality and quantity of microbes we want in our wine! Join this discussion of current research on effective winery cleaning chemicals, best practices, and practical suggestions for maintaining a clean cellar, as well as identifying cleaning clinch points in winemaking and common winery sanitation needs. A great review for wineries of all shapes and sizes, whether you’re just starting out or wanting to take a closer look at your current cleaning protocols. And of course, if you don’t want to constantly be learning and talking about cleaning, then why be in the wine industry at all?!
2020 Oregon Wine Symposium | Brushing Up: Current Research and Review of Cell...Oregon Wine Board
Let’s be picky about the quality and quantity of microbes we want in our wine! Join this discussion of current research on effective winery cleaning chemicals, best practices, and practical suggestions for maintaining a clean cellar, as well as identifying cleaning clinch points in winemaking and common winery sanitation needs. A great review for wineries of all shapes and sizes, whether you’re just starting out or wanting to take a closer look at your current cleaning protocols. And of course, if you don’t want to constantly be learning and talking about cleaning, then why be in the wine industry at all?!
2020 Oregon Wine Symposium | Considerations for Picking and Lab Analysis Duri...Oregon Wine Board
Assessing fruit maturity and physiological ripeness to inform picking decisions too often relies on subjective processes. Through the implementation of thorough sampling, relevant analysis, and a more holistic understanding of fruit development during the growing season, producers can harvest with more confidence that they have made the correct decisions regarding picks. The panel will discuss sampling protocols for more statistically meaningful vineyard data, viticultural signs such as berry development and canopy senescence, picking for logistical considerations vs. picking for perfection, and best lab practices for sample processing and appropriate analysis.
2020 Oregon Wine Symposium | Considerations for Picking and Lab Analysis Duri...Oregon Wine Board
Assessing fruit maturity and physiological ripeness to inform picking decisions too often relies on subjective processes. Through the implementation of thorough sampling, relevant analysis, and a more holistic understanding of fruit development during the growing season, producers can harvest with more confidence that they have made the correct decisions regarding picks. The panel will discuss sampling protocols for more statistically meaningful vineyard data, viticultural signs such as berry development and canopy senescence, picking for logistical considerations vs. picking for perfection, and best lab practices for sample processing and appropriate analysis.
2020 Oregon Wine Symposium | Considerations for Picking and Lab Analysis Duri...Oregon Wine Board
Assessing fruit maturity and physiological ripeness to inform picking decisions too often relies on subjective processes. Through the implementation of thorough sampling, relevant analysis, and a more holistic understanding of fruit development during the growing season, producers can harvest with more confidence that they have made the correct decisions regarding picks. The panel will discuss sampling protocols for more statistically meaningful vineyard data, viticultural signs such as berry development and canopy senescence, picking for logistical considerations vs. picking for perfection, and best lab practices for sample processing and appropriate analysis.
2020 Oregon Wine Symposium | Farming and Making Alternative Varieties for a C...Oregon Wine Board
Our climate is changing. Now more than ever, we are beginning to see these dramatic effects across the globe, making it vitally important for our industry to consider its impact on our landscapes, marketplace, and wine growing over the next decade and beyond. Pulling from regions around the world already addressing these challenges, what can we learn and apply in Oregon to prepare ourselves? What steps could we be taking now and how do we plan both strategically and economically? What trends are we seeing in the market and how will a warming climate affect them? Topics of discussion will include potential solutions through varietal and site selection, grafting, adaptations in the cellar, and how informed choices can work advantageously in a maturing marketplace.
2020 Oregon Wine Symposium | Farming and Making Alternative Varieties for a C...Oregon Wine Board
Our climate is changing. Now more than ever, we are beginning to see these dramatic effects across the globe, making it vitally important for our industry to consider its impact on our landscapes, marketplace, and wine growing over the next decade and beyond. Pulling from regions around the world already addressing these challenges, what can we learn and apply in Oregon to prepare ourselves? What steps could we be taking now and how do we plan both strategically and economically? What trends are we seeing in the market and how will a warming climate affect them? Topics of discussion will include potential solutions through varietal and site selection, grafting, adaptations in the cellar, and how informed choices can work advantageously in a maturing marketplace.
This seminar will address the key objectives delivered within the Oregon Total Workplace Health Alliance Training and current OSHA rules surrounding the wine industry workplace, while expanding on specific workplace solutions illustrating examples employed by real organizations. The Oregon Total Worker Health Alliance is comprised of the Oregon Institute of Occupational Health Sciences/Oregon Healthy Workforce Center, SAIF, and Oregon OSHA.
2020 Oregon Wine Symposium | Wine Industry M&A Trends - Past, Present and FutureOregon Wine Board
Wine industry financial expert Kevin O’Brien will deliver local and global perspectives on the recent wave of wine industry mergers and acquisition transactions. The presentation will leverage global data and research with a particular focus on the drivers of such activity, insights on current market trends, and outlooks for the future.
This highly anticipated session is back again for 2020. Dr. Greg Jones, professor, research climatologist and Evenstad Chair in Wine Studies at Linfield College, will share a review of the weather, climate, grape growing, and production characteristics for the 2019 vintage as well as an update on current conditions and a forecast for the 2020 vintage.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Home assignment II on Spectroscopy 2024 Answers.pdf
2017 Oregon Wine Symposium | Rob McMillan- State of the Industry
1. State of the Wine Industry 2017
Rob McMillan
EVP & Founder, Silicon Valley Bank Wine Division
2. 2016 ….. Was a Very Good Year
2
1%
2%
5%
10%
33%
18%
30%
0% 5% 10% 15% 20% 25% 30% 35% 40%
The most difficult year in our history
One of our most challenging years ever
A disappointing year
A year of treading water
A good year
One of our better years
The best year in our history
Source: 2016 Annual Wine Conditions Survey
3. Oregon Tops US for Best Vintage in 2016
Another Vintage of the Decade!
Source: 2106 SVB Wine Conditions Survey 3
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
TEXAS
VIRGINIA
CANADA
SANTA BARBARA & SAN LUIS OBISPO, CA
LODI & OTHER DELTA COUNTIES, CA
PASO ROBLES, CA
SONOMA COUNTY, CA
AVERAGE
WASHINGTON
NAPA COUNTY, CA
OREGON
EXCELLENT GOOD AVERAGE BELOW AVERAGE/POOR
5. What Does Rob Worry About?
Boomers retiring with all the money and wealth
Millennials gaining importance as consumers - without means to buy Luxury
European Imports Gaining in Importance with New Consumers
Fighting Varietals Declining in Importance
Continuing Consolidation of Distribution
Growing price of Premium Vineyard Land
Higher Cost of Premium Grapes
Inability to Pass Labor & Grape Increases to Consumers
Direct to Consumer Sales too Localized
Labor Availability
5
6. 350
400
450
500
550
600
650
700
750
800
Growth in Total Table Wine is Slowing
Total Table Wine Consumption 1984 - 2015
Source: Wine Institute, DOC, BW166/Gomberg, Fredrikson & Associates. 6
Neo-Prohibition
MillionsofGallons
7. Boomers Retaining Wealth & Living Longer
Will they Keep Buying Premium Wine?
Source: Deloitte Center for Financial Services, Nov. 9th, 2015
7
Kids Will Never Move Out!
14. Cohort Demand – Boomers Rotating Off. Millennials Rotating in
Gen X Soon to Pass Boomers in the $20-$29 Segment
Source: 2016 Annual Wine Conditions Survey | November 2016
14
16. Why Have Wine Sales Gone Direct to Consumer?
There’s No Other Choice
1995
2,600 Wineries 8,800 Wineries
2015
3,000 Distributors 700 Distributors
1.15
Distributors
Per Winery .08
Distributors
Per Winery
17. 12%
17%
22%
27%
32%
37%
2014 2015 2016
Oregon Overall
Wine Sales in Restaurants Are Dropping
Consumer Behavior, Price, Substitutes All Playing a Role
172107 SVB Annual Wine Conditions Survey
18. Small Producers Having A Difficult Time On-Premise
Wholesale Driving Placements for Larger Wineries
19. Growth in Direct to Consumer Sales
Critical for Survival
Source: SVB 2016 Annual Wine Conditions Survey 19
40%
45%
50%
55%
60%
65%
2013 2014 2015 2016
Oregon Overall
20. Owners Believe Price Increases Are Possible in 2017
….Not Large Price Increases
20
0.5%
3.6% 3.4%
34.2%
44.3%
13.0%
1.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
Strong
Decrease
Moderate
Decrease
Small
Decrease
Hold Prices Small
Increase
Moderate
Increase
Strong
Increase
2016 SVB Annual Wine Conditions Survey
21. Observations
Millennials Are Finally Impacting Low Priced Premium Wine Segments & Trending Up
French Rose, Red Blends, NZ Sauvignon Blanc
Oregon Pinot Noir Positioned Perfectly for the Employed Millennial Consumer
Boomers Spending Less, but Still Dominate Club Sales Today
Emerging Trend: Young Consumers Trusting in Brands
Fighting Varietals getting punch drunk
Brand Oregon Continuing Growth
Larger Wineries Marketing Dollars & Distribution Strength Helps
Labor is a Real Issue that Impacts Small Growers First
Hard to Pass on Increasing Costs
How will you get your wine to the consumer tomorrow?
21
22. State of the Wine Industry 2017
Rob McMillan
EVP & Founder, Silicon Valley Bank Wine Division
Email: RMcMillan@svb.com
Twitter: @SVBWine
Blog: SVB on Wine