Sponsor Pitch to firehouse subs

1. JORDAN BRONG
PROJECT
DATE NAME
12/10
CHARLESTON RIVERDOGS
SPONSORSHIP PITCH

2. A little about
The RiverDogs
Team was created in 1994.
Class A affiliate of New York Yankees.
Competes in South Atlantic League
Name originates from an urban legend that sailors in
Charleston would notice large rats on the banks of the
nearby Cooper and Ashley rivers, and would call them
"river dogs"
Some Famous alumni include - Dellin Betances, Brett
Gardner, Aaron Judge, and Gary Sanchez.

3. What we see in our future with you!
We would like Firehouse Subs to be
our stadium sponsor starting next
season in 2019. We would like to
call it “Firehouse subs Stadium”
Stadium

4. Why we chose you!
At 72% food is the most
important interest to our fans.
80% of our fans also eat out at
least once a week.
Family is the #1 priority for
RiverDog fans.
6 stores in and around
Charleston SC already!
Family business. Firehouse
subs is a family founded
business and we think our fans
would like a family friendly
sponsorship with the club.

5. 52% 48%
Gender demographics for
RiverDog Fans

6. 55+
14%
35-54
30%
25-34
38%
18-24
18%
68% of our fans are between the ages of 25-54

7. Social Media Numbers
We have 43,000 likes on
facebook!
29,000 followers on twitter!
16,000 instagram followers!
We believe we have a solid
social media following in which
we plan on using to focus our
efforts in keeping both our
fans and sponsors happy.

8. 0%
17.5%
35%
52.5%
70%
50k 75k 100k
28%
48%
65%
Average income for RiverDog fans

9. Important Information
% of fans that have kids
% are married
64%
65%
66%
67%
68%

10. Charlie the RiverDog!
Charlie our mascot Makes 200+
community appearances
annually.
Firehouse is known to have a
Dalmatian as a unofficial
mascot but making that
connection with the RiverDog
fans could be wildly successful.
This opportunity will create
exposure to your company and
our sponsorship.

11. Average Attendance per game against rival WV Power
0
1250
2500
3750
5000
RiverDogs Power
Information from https://www.baseballpilgrimages.com/attendance/minor-leagues-2016.html

12. 4,312 average per game
5th highest average game attendance in class A.
We see about 293,161 total people per season.
80% of the fans we see come from 15 miles of the
stadium.

13. The RiverDog organization is
excited about this
opportunity and adventure
with Firehouse Subs and look
forward to seeing what
becomes of this sponsorship
both now and in the future.

14. THANK YOU!

15. Report, S. (2017, July 08). RiverDogs breeze past Fireflies 13-2. Retrieved from https://
www.postandcourier.com/sports/riverdogs-breeze-past-fireflies/
article_7973f346-643b-11e7-9dd0-3f95de73a767.html
Grub, E. (n.d.). Firehouse Subs | Moorestown | Order Online | Takeout and Delivery. Retrieved from https://
www.expressgrub.com/order/restaurant/firehouse-subs-menu/285
Charlie T. Riverdog. (2013, May 03). Retrieved from https://pinkshamrockphoto.wordpress.com/
2013/05/03/meet-the-mascots/riverdogs_charlie/
Find Location | Sub Shops Near Me | Sandwich Shops Near Me. (n.d.). Retrieved from https://
www.firehousesubs.com/find-a-firehouse/
Our Story. (n.d.). Retrieved from https://www.firehousesubs.com/find-out-our-story/
PlusPNG. (n.d.). Facebook Like PNG. Retrieved from http://pluspng.com/facebook-like-png-2561.html
Knight, G. (n.d.). Minor League Baseball Attendance in 2016. Retrieved from https://
www.baseballpilgrimages.com/attendance/minor-leagues-2016.html
Stadiumgiveawayexchange. (2016, August 28). West Virginia Power 2016 Promotional Stadium
Giveaways. Retrieved from http://www.stadiumgiveawayexchange.com/west-virginia-power-2016-
promotional-stadium-giveaways/
Perkins, E. (2018, March 29). Where to Eat at Joseph P. Riley, Jr. Park, Home of the Charleston RiverDogs.
Retrieved from https://charleston.eater.com/2017/4/3/15159278/food-riverdogs-stadium-the-joe