The document discusses the travel and tourism industry in Malaysia. It begins by providing background on Malaysia's population and cultural diversity. It then discusses key components of the travel and tourism industry including accommodation, transportation, food and beverage operations, and retail stores. It also discusses the relationship between hospitality and travel/tourism, with hospitality being part of the larger travel industry. Specifically, it notes hospitality includes accommodation and food/beverage services which aim to provide products/services to travelers. Finally, it discusses different types of travelers including business and pleasure travelers, and how the needs of business travelers differ from pleasure travelers who are more price sensitive.

1. TRAVEL AND
TOURISM INDUSTRY
PART 1
DHT 1113 Introduction to Hospitality and Tourism Industry
Laura Law
Perak College of Technology

2. OUTLINE
• The relationship of Hospitality to Travel and Tourism
• Roles and Functions
• The effect of Tourism Industry
• Components of segments of the Travel Industry
• Marketing and promoting Hospitality and Tourism
• Ecotourism
• Trends in Tourism and Travel
After reading and studying this chapter, you should be able to understand:

3. With the population of 29 million, which consists of Malays (57%),
Chinese (30%), Indians (8%) and indigenous people, Malaysia
become an exotic blend of cultures and multi-racial population
which practices various religions such as Islam, Buddhism,
Taoism, Hinduism and Christianity. All this cultures have
influenced each other, creating a truly Malaysian culture.
Malaysia Travel & Tourism Industry

4. Travel and
Tourism Industry
Accommodation Transportation F&B Operation Retail Stores Activities

5. The relationship of Hospitality to Travel and
Tourism
TRAVEL AND TOURISM INDUSTRY
DHT 1113 Introduction to Hospitality and Tourism Industry

6. TheRelationshipof HospitalitytoTravelandTourism
• The hospitality industry is part of the travel and tourism
industry.
• One goal in common: to provide necessary or desired
products and services to travellers.
• The hospitality industry consists of Accommodation and
Food and Beverage services.
• Travel and tourism is one of the largest industries in the
world.
• Many concepts and innovations developed by the hospitality
industry have found their way to others fields such as
management, customer services, accounting, leadership skills
and food and beverage operations.

7. TheRelationshipof HospitalitytoTravelandTourism
• Travel and Tourism Industry: All businesses that cater to the
needs of the traveling public.
• Hospitality Industry: Refers primarily to businesses that
provide accommodations and foodservices for people when
they are away from their homes.

8. Role and Functions
TRAVEL AND TOURISM INDUSTRY
DHT 1113 Introduction to Hospitality and Tourism Industry

9. Travel & Tourism
• Travel industry: consist of businesses that physically move people from one
place to another. (Also known as the transportation industry)
• Taxi services, car rentals, bus services, train services, airlines
• Tourism industry: consists of businesses that that organize and promote
travel and vacations
• Travel agencies, tour operators, cruise companies, meeting & convention
planners, convention & visitors bureaus, and local and national tourism
bureaus
• One of the main functions is to plan vacations & tours
• Vacation may involve several different hospitality businesses
• Tourism industry promotes and encourages travel
• Package: Trip that includes several segments of the hospitality industry such
as transportation, lodging, meals, and entertainment

10. Role of Travel
• Travel is the basis for much of the hospitality industry
• Two main types of travel:
• Business & Pleasure
• Pleasure travel: travel that is done rest & relaxation
• Paid for by discretionary income (money that you have left over after all
your expenses/bills are paid)
• Vacation: period of time during which a person rests and is free from daily
obligations (school, work)
• 346 MILLION trips a year are taken for pleasure
• Average 3.7 nights per trip

11. · Business
· Pleasure
· Group
Business Travelers:
Those who travel primarily for business reasons.
Leisure Travelers:
Those who travel primarily for personal reasons; these guests use
private funds for travel expenses and are often sensitive to the prices
charged.
Categories of Guests

12. Categories of Guests
Business Travel
• The business travel market is
important to many lodging
properties.
• Business travellers were first
and primary markets for hotels
dating back to many years.
• Regular business travel is an
important source of business
for many lodging properties.
Pleasure/leisure Travel
• Pleasure travel is also very
important.
• Pleasure travellers are the
most difficult to understand.
• Business travellers consider
the cost of travel is a
necessary expense but
pleasure travellers are price-
sensitive.