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SERVICE SECTOR MANAGEMENT PROJECT ON TRAVEL AND TOURISM SERVICES
[object Object],"Tourism is an industry without smoke, education without classroom, integration without legislation and diplomacy without formalities."
[object Object],[object Object],[object Object],[object Object]
FACTORS DEVELOPING TOURISM ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PLANNING OF TOURISM   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TOURISM PRODUCTS   (A) Accommodation    (B) Attraction   (C) Transportation   (D) Recreation     (E) Shopping   (F) Restaurant
FEATURES OF TOURISM  PRODUCTS   (1) Service product  (2)Highly perishable  (3)Services used for pleasure  (4) Users are heterogeneous group of people  (5)Requirement of Adequate Infrastructure  (6)Users to come production centre   FINANCIAL CONSEQUENCES WHICH ARISE AS A RESULT OF PERISHABLILITY OF TOURISM SERVICE
Market Segmentation Bases (A) Geographic Segmentation  (B) Demographic Segmentation (C) Psychographic Segmentation (D) Socio-economic Segmentation   MARKETING MIX FOR TOURISM PRODUCT Pricing Promotion Place  People Process Physical Evidence
Role of tourism department   Barriers to growth Approach-Related barriers Positioning a tourism destination to gain a competitive advantage Effective Positioning Positioning Intangibles
Positioning Process   a.  Market Positioning   b. Psychological Positioning   c. Objective Positioning   d. Subjective Positioning   e. Positioning Approaches
    a. CULTURAL AND HERITAGE TOURISM   b. BEACH AND COASTAL TOURISM   c. VARIETY OF CUISINE   d. VILLAGE TOURISM   e. WILD LIFE   f. ADVENTURE TOURISM   i. FAIRS AND FESTIVAL.   g. SHOPPING CENTERS   ENHANCING INDIA’S COMPETITIVENESS AS A TOURIST DESTINATION
DIFFERENT STATEGIES OF SOTC ,[object Object],[object Object],[object Object],[object Object]
DOMESTIC TOURISM RURAL TOURISM MARKETING FUTURE OF TOURISM INDUSTRY IN INDIA
BUSINESS REPORT ON SOTC
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],PRODUCT MIX:
[object Object]
DIFFERENT STATEGIES OF SOTC ,[object Object],[object Object],[object Object],[object Object]
Thanks  for  your   corporation HAPPY   JOURENY

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service sector mgmt (tourism)

  • 1. SERVICE SECTOR MANAGEMENT PROJECT ON TRAVEL AND TOURISM SERVICES
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. TOURISM PRODUCTS (A) Accommodation (B) Attraction (C) Transportation (D) Recreation (E) Shopping (F) Restaurant
  • 8. FEATURES OF TOURISM PRODUCTS (1) Service product (2)Highly perishable (3)Services used for pleasure (4) Users are heterogeneous group of people (5)Requirement of Adequate Infrastructure (6)Users to come production centre FINANCIAL CONSEQUENCES WHICH ARISE AS A RESULT OF PERISHABLILITY OF TOURISM SERVICE
  • 9. Market Segmentation Bases (A) Geographic Segmentation (B) Demographic Segmentation (C) Psychographic Segmentation (D) Socio-economic Segmentation MARKETING MIX FOR TOURISM PRODUCT Pricing Promotion Place People Process Physical Evidence
  • 10. Role of tourism department Barriers to growth Approach-Related barriers Positioning a tourism destination to gain a competitive advantage Effective Positioning Positioning Intangibles
  • 11. Positioning Process a. Market Positioning b. Psychological Positioning c. Objective Positioning d. Subjective Positioning e. Positioning Approaches
  • 12. a. CULTURAL AND HERITAGE TOURISM b. BEACH AND COASTAL TOURISM c. VARIETY OF CUISINE d. VILLAGE TOURISM e. WILD LIFE f. ADVENTURE TOURISM i. FAIRS AND FESTIVAL. g. SHOPPING CENTERS ENHANCING INDIA’S COMPETITIVENESS AS A TOURIST DESTINATION
  • 13.
  • 14. DOMESTIC TOURISM RURAL TOURISM MARKETING FUTURE OF TOURISM INDUSTRY IN INDIA
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Thanks for your corporation HAPPY JOURENY