If you attended bbcon, you'll know that it was 'standing room only' for Cath Hoban's session. The Head of Fundraising for The Wilderness Society took us on an exploration of how a Fairy Possum (along with a kick-ass content and asking strategy) helping them generate an additional $77,011 in e-appeal cash donations from 1,499 new donors. If like many organisations, you're facing a major headwind change in the F2F market, then don't miss Cath's tips for acquiring regular givers online using your Blackbaud technology.