Creating a year end fundraising offer they won’t refuseLeah Eustace
What is the fundraising “offer” anyway? It’s what we’re actually raising money for! The fundraising offer is a critical, yet often neglected, part of success in any appeal.
Learn about creating a great offer and what happens when some offers go bad. You’ll leave with a list of do’s and don’ts that will help bring more revenue during your year-end campaign.
In the end, you’ll know how to create a fundraising offer your donors can’t refuse.
5 Coronavirus Fundraising Myths and Why They’ll Kill Your FundraisingBloomerang
https://bloomerang.co/resources/webinars/
Andrea Kihlstedt will offer a different view and give you some practical advice on how to use this topsy-turvy time to raise money.
Description: A good fundraising pyramid has a strong base of support from many individual donors who give smaller gifts. For many donors, this is their point of entry to your organization. Moving donors up the pyramid through their giving is imperative to building our organizations capacity to grow and serve our communities. Major gift donors are those we reach out to individually, one-on-one. How we do this effectively and based on donor needs.
This interactive session will answer your questions and present how to: Determine who are your potential major donors and how many you can handle effectively, Use electronic screening-if appropriate, Use tools effectively to engage donors from annual giving to major gift giving, Engage the Board in giving and getting, Determine case for support, and Create a cultivation and solicitation plan for each donor.
Stewardship or Donor Relations – Making it all come together with Amanda StanesBlackbaud Pacific
In this presentation Amanda Stanes, Associate Director Donor Stewardship at The University of Auckland Business School shares how you can build a donor relationship program into your existing fundraising practices.
To view the full webinar please visit: https://www.blackbaud.com.au/notforprofit-events/webinars/past
Budget Friendly Ideas for Donor StewardshipMarina Dawson
This webinar, presented by Vanessa Chase, offers ideas for creating a donor stewardship plan that uses cost-effective stewardship tactics, and covers: why donor stewardship is the one of best way to grow your fundraising revenue; 5 tips to create a donor stewardship plan; easy, cost effective donor stewardship ideas.
Watch the full recorded webinar here: http://charityvillage.com/elearning/webinars/past-webinars/budget-friendly-ideas-for-donor-stewardship.aspx
Apresentação sobre Grandes Doações, por Eva Aldrich, da CFRE, realizada durante o Festival ABCR 2017, em São Paulo, entre os dias 17 e 19 de maio de 2017.
Our donors rely on us to use their money effectively, efficiently and as promised. We are representatives of our organizations and those we serve. Donor relations and stewardship is all about delivering on what we promise, keeping donors informed (good news and bad) and engaging them with our organization. This session will discuss best practices in donor stewardship and what methods might work within your organization.
At the conclusion of this session, participants will know how to: Create a donor communication plan; including crisis communication, Effectively communicate with donors of all levels, Read, review and share annual report, 990's, organization budgets and investment policies, Cultivate a relationship with a donor that is based on donor needs and interests.
https://bloomerang.co/resources/webinars/
Victoria Dietz will show you the proven steps to have meaningful conversations and build stronger relationships with your donors by keeping them engaged and properly setting expectations.
Creating a year end fundraising offer they won’t refuseLeah Eustace
What is the fundraising “offer” anyway? It’s what we’re actually raising money for! The fundraising offer is a critical, yet often neglected, part of success in any appeal.
Learn about creating a great offer and what happens when some offers go bad. You’ll leave with a list of do’s and don’ts that will help bring more revenue during your year-end campaign.
In the end, you’ll know how to create a fundraising offer your donors can’t refuse.
5 Coronavirus Fundraising Myths and Why They’ll Kill Your FundraisingBloomerang
https://bloomerang.co/resources/webinars/
Andrea Kihlstedt will offer a different view and give you some practical advice on how to use this topsy-turvy time to raise money.
Description: A good fundraising pyramid has a strong base of support from many individual donors who give smaller gifts. For many donors, this is their point of entry to your organization. Moving donors up the pyramid through their giving is imperative to building our organizations capacity to grow and serve our communities. Major gift donors are those we reach out to individually, one-on-one. How we do this effectively and based on donor needs.
This interactive session will answer your questions and present how to: Determine who are your potential major donors and how many you can handle effectively, Use electronic screening-if appropriate, Use tools effectively to engage donors from annual giving to major gift giving, Engage the Board in giving and getting, Determine case for support, and Create a cultivation and solicitation plan for each donor.
Stewardship or Donor Relations – Making it all come together with Amanda StanesBlackbaud Pacific
In this presentation Amanda Stanes, Associate Director Donor Stewardship at The University of Auckland Business School shares how you can build a donor relationship program into your existing fundraising practices.
To view the full webinar please visit: https://www.blackbaud.com.au/notforprofit-events/webinars/past
Budget Friendly Ideas for Donor StewardshipMarina Dawson
This webinar, presented by Vanessa Chase, offers ideas for creating a donor stewardship plan that uses cost-effective stewardship tactics, and covers: why donor stewardship is the one of best way to grow your fundraising revenue; 5 tips to create a donor stewardship plan; easy, cost effective donor stewardship ideas.
Watch the full recorded webinar here: http://charityvillage.com/elearning/webinars/past-webinars/budget-friendly-ideas-for-donor-stewardship.aspx
Apresentação sobre Grandes Doações, por Eva Aldrich, da CFRE, realizada durante o Festival ABCR 2017, em São Paulo, entre os dias 17 e 19 de maio de 2017.
Our donors rely on us to use their money effectively, efficiently and as promised. We are representatives of our organizations and those we serve. Donor relations and stewardship is all about delivering on what we promise, keeping donors informed (good news and bad) and engaging them with our organization. This session will discuss best practices in donor stewardship and what methods might work within your organization.
At the conclusion of this session, participants will know how to: Create a donor communication plan; including crisis communication, Effectively communicate with donors of all levels, Read, review and share annual report, 990's, organization budgets and investment policies, Cultivate a relationship with a donor that is based on donor needs and interests.
https://bloomerang.co/resources/webinars/
Victoria Dietz will show you the proven steps to have meaningful conversations and build stronger relationships with your donors by keeping them engaged and properly setting expectations.
An Introduction to Direct Marketing and Legacy FundraisingNICVA
This document provides an overview of Karen Gallagher Consulting and their services related to individual giving and donor retention. They discuss three main areas of focus: supporter acquisition, retention, and development. Their services are aimed at helping non-profits build long-term relationships with donors to increase donations and lifetime value. They also provide information on direct marketing techniques, thank you letters, newsletters, donor events, upgrading donors to regular giving, legacy giving, and analyzing fundraising campaigns.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
Creative Thank Yous - Boost Donations with an Attitude of GratitudeBloomerang
This presentation discusses creative ways for nonprofits to thank donors to boost donations through gratitude. It emphasizes making thank yous donor-centered, personalized, and focused on demonstrating impact. The presentation provides examples of handwritten notes, phone calls, videos, greeting cards and more. It stresses the importance of policies, prompt acknowledgment, and developing an organizational "gratitude culture".
Best Practice Solutions for Recurring Donor Acquisition MysteriesBloomerang
https://bloomerang.co/resources/webinars/
Erica Waasdorp will show you how important recurring giving has become and how best to bring them in. With minimal time and effort but with the large focus these sustainable recurring donors deserve.
The document provides guidance on how to celebrate and engage with new donors through a welcome package and ongoing communication. It recommends sending a thank you letter, welcome newsletter, and donor survey to collect preferences. It also suggests creating a donor calendar, developing a communication plan, and emphasizing storytelling to show donors how their donations are making an impact. The goal is to build strong relationships and encourage repeat donations through personalized, multi-channel engagement.
Note: This slideshare is of Version 1.0 published in 2015, Version 2.0 was published in 2021.
The first version was published on a free-but-donate, effectively on the basis that you made a donation to Resurgo Spear if you enjoyed it. In that spirit, it will continue to be freely available (although some of the examples are now dated). v2.0, the latest version of the book, is available at: https://fundraisingfieldguide.com It has many more updated examples, content, and references.
The Fundraising Field Guide was written to help early-stage tech startup founders decipher and navigate the fundraising process. It is based on a collection of blog posts published on my site thedrawingboard.me and has been published using Reedsy, a marketplace for self-publishers to connect with an online community of editors, illustrators and marketers. The book provides an overview of the common challenges experienced by entrepreneurs when going through the funding process.
I hope you enjoy it!
The document discusses best practices for fundraising, including developing a donor pyramid with different levels of donors, securing diverse revenue streams, and following fundraising principles. It emphasizes the importance of personal solicitation, sequential fundraising by targeting major donors first, and demonstrating value leadership. Successful solicitation involves making your own gift, focusing on impact for beneficiaries rather than money, choosing good prospects, meeting donors in person, properly preparing, making a specific ask, answering questions, and following up with stewardship.
The Board’s Role in Fundraising & Resource DevelopmentBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to turn your board around and increase their comfort level with fundraising, Sabrina Walker Hernandez will show you how!
Trevor Clark, CFRE will share his expertise in developing Major Gift programs
and building relationships that support success. With over twenty years experience in the non-profit sector, Trevor Clark is a fundraising leader with advanced qualifications and successful leadership experience in organizations of national and international scope. Trevor is currently the Regional Director of Development for the Alzheimer Societies of Niagara, Brant, Haldimand Norfolk and Hamilton Halton.
Bequest giving has increased significantly from 1993 to 2005, growing from $8.86 billion to $17.44 billion annually. The best prospects for donations are loyal, long-term donors rather than those with simply high age and wealth. Different methods like direct mail, email, websites, and personal visits should be used to educate and qualify prospects at different levels of affinity and wealth. Messaging and communications should be tailored to specific audiences and focus on selling an inspiring vision.
This document provides an introduction to fundraising and development. It discusses key elements of the Petrus model for sustainable development, including developing a strategic case, engaging leadership through boards and advisory councils, and establishing components of an annual giving plan. The document also addresses common challenges in fundraising, the importance of developing a strategic plan, and preparing an effective case for support.
Where to Find Potential Donors to Support Your CauseBloomerang
https://bloomerang.co/resources/webinars/
Join fundraising master trainer, Chad Barger, CFRE, for a workshop focused on finding potential supporters for your nonprofit organization. Chad will review the best practices in fundraising prospect identification and provide practical tips for how small nonprofits can maximize their network.
Best Practices for Engaging and Keeping Your Monthly DonorsBloomerang
This document provides tips and strategies for acquiring and retaining monthly donors to maximize their value. It recommends starting with a goal of 100 monthly donors giving $24 on average each month to generate $28,800 total annually. Retention involves thanking donors, cultivating upgrades and additional gifts, tracking lapsed donors and reactivating them through multiple contact attempts including emails, letters, calls and texts. Converting donors to more reliable payment methods like EFT can increase retention rates. The document emphasizes treating donors with courtesy, demonstrating impact, and expressing gratitude to build loyalty over time through consistent engagement.
This document provides guidance on fundraising strategies and best practices. It discusses that most donations come from individuals, and the importance of identifying top donors who contribute the majority of funds. It recommends focusing fundraising efforts on a select group of high-potential donors rather than taking a broad approach. Specific tips are provided for identifying prospects, determining appropriate ask amounts, scheduling meetings, making the ask, and following up. The goal is to make fundraising a long-term, strategic process focused on major gifts.
The Importance of Retaining First-Time Donors (And How To Do It)Bloomerang
https://bloomerang.co/resources/speaking/
Fundraisers spend a lot of time acquiring new donors, and with good cause. However, in order to create a long-lasting relationship, the most critical gift isn’t the first; it’s the second.
In this session, nonprofit technology veteran Jay Love will make the case for why development professionals should concentrate on acquiring a donor’s second gift in order to achieve sustainable funding, high donor retention rates and high donor lifetime values.
You’ll see examples that can be implemented by any organization, whether you are a one-person shop or a large development department. The results can be astounding when put into daily use!
Paul Jolly of Jump Start Growth, Inc. delivered a presentation to United Way NCA members on cultivating major gifts on June 9, 2015.
Learn more about UWNCA events for members:
http://www.unitedwaynca.org/events/members
12 Questions You Can Ask Donors AFTER They Say Yes - Sample QuestionsBloomerang
This document provides guidance and materials for facilitating an exercise with colleagues to develop follow-up questions to ask donors after they make a commitment to give. It includes sample follow-up questions to ask donors covering topics like payment details, how the donor wants their gift used, if they want their name recognized, why they support the organization, and how to keep them informed. It also includes a donor tracking form to capture the information discussed. The goal is to emphasize that fundraising is about serving donors and knowing what they want in order to provide good service.
Retaining Your P2Peeps: Tips for Retaining Peer to Peer Donors and ParticipantsBloomerang
Retaining peer-to-peer fundraisers and donors is important for nonprofits. Repeat participants are more effective fundraisers who require less support. Most peer-to-peer donors give to support someone they know, so retaining these donors expands the nonprofit's donor base. The document provides tips for nonprofits to retain participants and donors through effective communication before, during, and after peer-to-peer fundraising events that makes them feel appreciated and informed about the impact of their contributions.
https://bloomerang.co/webinars-events/
In 2019, $449.64 billion was donated to charities in the US. Last year, giving increased more than 10% -- IN A PANDEMIC! AND - 80% of these contributions are made by people. Yet many nonprofits lose 1/3 of their donors each year. Are you ready to get off the treadmill (donors on... donors off... donors on... donors off...)?
One of the keys to building a successful individual giving program is by building and deepening rapport with your donors. This goes well beyond sending timely thank you notes and a quarterly newsletter. In this webinar, you'll learn the techniques you can use to solicit larger gifts from your donors, while deepening their loyalty to your organization.
https://bloomerang.co/resources/webinars/
Are you trying to fundraise on a small budget? Get tools and tricks you can use to help make the most of your nonprofit dollars!
Mazarine Treyz, author of The Wild Woman’s Guide to Fundraising, will talk all about fundraising on a shoestring, from:
How to get your printing costs down
Getting volunteer help
Low-cost/no-cost virtual help
Finding grants (for free!) and more!
And we’ll talk about a new fundraising resource!
The document provides an overview of fundraising strategies and best practices. It discusses that while challenges remain, charitable giving has increased in recent years. The majority of donations come from individuals, especially those with incomes under $90,000. Building relationships and retaining current donors through frequent communication and engagement is emphasized. Personal asks remain the most effective strategy, though online engagement and acquisition is growing in importance.
An Introduction to Direct Marketing and Legacy FundraisingNICVA
This document provides an overview of Karen Gallagher Consulting and their services related to individual giving and donor retention. They discuss three main areas of focus: supporter acquisition, retention, and development. Their services are aimed at helping non-profits build long-term relationships with donors to increase donations and lifetime value. They also provide information on direct marketing techniques, thank you letters, newsletters, donor events, upgrading donors to regular giving, legacy giving, and analyzing fundraising campaigns.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
Creative Thank Yous - Boost Donations with an Attitude of GratitudeBloomerang
This presentation discusses creative ways for nonprofits to thank donors to boost donations through gratitude. It emphasizes making thank yous donor-centered, personalized, and focused on demonstrating impact. The presentation provides examples of handwritten notes, phone calls, videos, greeting cards and more. It stresses the importance of policies, prompt acknowledgment, and developing an organizational "gratitude culture".
Best Practice Solutions for Recurring Donor Acquisition MysteriesBloomerang
https://bloomerang.co/resources/webinars/
Erica Waasdorp will show you how important recurring giving has become and how best to bring them in. With minimal time and effort but with the large focus these sustainable recurring donors deserve.
The document provides guidance on how to celebrate and engage with new donors through a welcome package and ongoing communication. It recommends sending a thank you letter, welcome newsletter, and donor survey to collect preferences. It also suggests creating a donor calendar, developing a communication plan, and emphasizing storytelling to show donors how their donations are making an impact. The goal is to build strong relationships and encourage repeat donations through personalized, multi-channel engagement.
Note: This slideshare is of Version 1.0 published in 2015, Version 2.0 was published in 2021.
The first version was published on a free-but-donate, effectively on the basis that you made a donation to Resurgo Spear if you enjoyed it. In that spirit, it will continue to be freely available (although some of the examples are now dated). v2.0, the latest version of the book, is available at: https://fundraisingfieldguide.com It has many more updated examples, content, and references.
The Fundraising Field Guide was written to help early-stage tech startup founders decipher and navigate the fundraising process. It is based on a collection of blog posts published on my site thedrawingboard.me and has been published using Reedsy, a marketplace for self-publishers to connect with an online community of editors, illustrators and marketers. The book provides an overview of the common challenges experienced by entrepreneurs when going through the funding process.
I hope you enjoy it!
The document discusses best practices for fundraising, including developing a donor pyramid with different levels of donors, securing diverse revenue streams, and following fundraising principles. It emphasizes the importance of personal solicitation, sequential fundraising by targeting major donors first, and demonstrating value leadership. Successful solicitation involves making your own gift, focusing on impact for beneficiaries rather than money, choosing good prospects, meeting donors in person, properly preparing, making a specific ask, answering questions, and following up with stewardship.
The Board’s Role in Fundraising & Resource DevelopmentBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to turn your board around and increase their comfort level with fundraising, Sabrina Walker Hernandez will show you how!
Trevor Clark, CFRE will share his expertise in developing Major Gift programs
and building relationships that support success. With over twenty years experience in the non-profit sector, Trevor Clark is a fundraising leader with advanced qualifications and successful leadership experience in organizations of national and international scope. Trevor is currently the Regional Director of Development for the Alzheimer Societies of Niagara, Brant, Haldimand Norfolk and Hamilton Halton.
Bequest giving has increased significantly from 1993 to 2005, growing from $8.86 billion to $17.44 billion annually. The best prospects for donations are loyal, long-term donors rather than those with simply high age and wealth. Different methods like direct mail, email, websites, and personal visits should be used to educate and qualify prospects at different levels of affinity and wealth. Messaging and communications should be tailored to specific audiences and focus on selling an inspiring vision.
This document provides an introduction to fundraising and development. It discusses key elements of the Petrus model for sustainable development, including developing a strategic case, engaging leadership through boards and advisory councils, and establishing components of an annual giving plan. The document also addresses common challenges in fundraising, the importance of developing a strategic plan, and preparing an effective case for support.
Where to Find Potential Donors to Support Your CauseBloomerang
https://bloomerang.co/resources/webinars/
Join fundraising master trainer, Chad Barger, CFRE, for a workshop focused on finding potential supporters for your nonprofit organization. Chad will review the best practices in fundraising prospect identification and provide practical tips for how small nonprofits can maximize their network.
Best Practices for Engaging and Keeping Your Monthly DonorsBloomerang
This document provides tips and strategies for acquiring and retaining monthly donors to maximize their value. It recommends starting with a goal of 100 monthly donors giving $24 on average each month to generate $28,800 total annually. Retention involves thanking donors, cultivating upgrades and additional gifts, tracking lapsed donors and reactivating them through multiple contact attempts including emails, letters, calls and texts. Converting donors to more reliable payment methods like EFT can increase retention rates. The document emphasizes treating donors with courtesy, demonstrating impact, and expressing gratitude to build loyalty over time through consistent engagement.
This document provides guidance on fundraising strategies and best practices. It discusses that most donations come from individuals, and the importance of identifying top donors who contribute the majority of funds. It recommends focusing fundraising efforts on a select group of high-potential donors rather than taking a broad approach. Specific tips are provided for identifying prospects, determining appropriate ask amounts, scheduling meetings, making the ask, and following up. The goal is to make fundraising a long-term, strategic process focused on major gifts.
The Importance of Retaining First-Time Donors (And How To Do It)Bloomerang
https://bloomerang.co/resources/speaking/
Fundraisers spend a lot of time acquiring new donors, and with good cause. However, in order to create a long-lasting relationship, the most critical gift isn’t the first; it’s the second.
In this session, nonprofit technology veteran Jay Love will make the case for why development professionals should concentrate on acquiring a donor’s second gift in order to achieve sustainable funding, high donor retention rates and high donor lifetime values.
You’ll see examples that can be implemented by any organization, whether you are a one-person shop or a large development department. The results can be astounding when put into daily use!
Paul Jolly of Jump Start Growth, Inc. delivered a presentation to United Way NCA members on cultivating major gifts on June 9, 2015.
Learn more about UWNCA events for members:
http://www.unitedwaynca.org/events/members
12 Questions You Can Ask Donors AFTER They Say Yes - Sample QuestionsBloomerang
This document provides guidance and materials for facilitating an exercise with colleagues to develop follow-up questions to ask donors after they make a commitment to give. It includes sample follow-up questions to ask donors covering topics like payment details, how the donor wants their gift used, if they want their name recognized, why they support the organization, and how to keep them informed. It also includes a donor tracking form to capture the information discussed. The goal is to emphasize that fundraising is about serving donors and knowing what they want in order to provide good service.
Retaining Your P2Peeps: Tips for Retaining Peer to Peer Donors and ParticipantsBloomerang
Retaining peer-to-peer fundraisers and donors is important for nonprofits. Repeat participants are more effective fundraisers who require less support. Most peer-to-peer donors give to support someone they know, so retaining these donors expands the nonprofit's donor base. The document provides tips for nonprofits to retain participants and donors through effective communication before, during, and after peer-to-peer fundraising events that makes them feel appreciated and informed about the impact of their contributions.
https://bloomerang.co/webinars-events/
In 2019, $449.64 billion was donated to charities in the US. Last year, giving increased more than 10% -- IN A PANDEMIC! AND - 80% of these contributions are made by people. Yet many nonprofits lose 1/3 of their donors each year. Are you ready to get off the treadmill (donors on... donors off... donors on... donors off...)?
One of the keys to building a successful individual giving program is by building and deepening rapport with your donors. This goes well beyond sending timely thank you notes and a quarterly newsletter. In this webinar, you'll learn the techniques you can use to solicit larger gifts from your donors, while deepening their loyalty to your organization.
https://bloomerang.co/resources/webinars/
Are you trying to fundraise on a small budget? Get tools and tricks you can use to help make the most of your nonprofit dollars!
Mazarine Treyz, author of The Wild Woman’s Guide to Fundraising, will talk all about fundraising on a shoestring, from:
How to get your printing costs down
Getting volunteer help
Low-cost/no-cost virtual help
Finding grants (for free!) and more!
And we’ll talk about a new fundraising resource!
The document provides an overview of fundraising strategies and best practices. It discusses that while challenges remain, charitable giving has increased in recent years. The majority of donations come from individuals, especially those with incomes under $90,000. Building relationships and retaining current donors through frequent communication and engagement is emphasized. Personal asks remain the most effective strategy, though online engagement and acquisition is growing in importance.
Major Gift Fundraising on a Shoestring BudgetBloomerang
The document outlines 10 foolproof steps for successful major gift fundraising on a shoestring budget. It discusses establishing major gift fundraising as a strategic priority, dedicating resources, determining the number of donors and prospects that can be actively managed, identifying and qualifying prospects, tiering the qualified portfolio, setting revenue goals, creating cultivation plans, and defining accountability. The 10 steps are: 1) stop making excuses, 2) make major gift fundraising a strategic priority, 3) deliberately dedicate resources, 4) determine number of donors that can be managed, 5) identify prospects to upgrade to major gifts, 6) qualify prospects, 7) tier the qualified portfolio, 8) establish revenue goals for prospects, 9) put cultivation plans in writing,
This document provides tips and guidance for individual and group fundraising for Global Brigades. It outlines a basic fundraising process including forming a game plan, identifying potential donors like family, friends, community groups, and local businesses. Specific fundraising ideas are suggested targeting different interests like science, music, or local businesses. The document emphasizes planning ahead, clear communication, and utilizing online resources for additional fundraising materials and ideas.
This document provides tips and guidance for individual and group fundraising for Global Brigades. It outlines a basic fundraising process including forming a game plan, identifying potential donors like family, friends, community groups, and local businesses. Specific fundraising ideas are suggested targeting different interests like science, music, or local businesses. The document emphasizes planning ahead, clear communication, and utilizing online resources for additional fundraising materials and ideas.
This document summarizes key points from a fundraising workshop for nonprofit CEOs. It discusses:
1) The strategic role of fundraising in generating funds, demonstrating support, and ensuring sustainability. Fundraising is crucial at different stages of organizational development.
2) The main sources of philanthropic funds which come from institutions and individuals globally. Individual giving makes up the majority.
3) Why donors give, which includes believing in the cause, making a difference, spiritual fulfillment, and appreciation for being recognized. When donors don't feel appreciated or informed, attrition increases over time.
This document provides guidance on fundraising strategies for Democratic campaigns and organizations. It outlines who to ask for donations, including everyone from family and friends to colleagues and like-minded groups. Contributions can come from all income levels. The document then discusses various fundraising methods such as phone banking, events, direct mail, and online fundraising. It emphasizes building relationships with donors and always expressing gratitude. An effective fundraising plan with specific goals and resources is also recommended.
Compassionate Companies Contribute To Their CommunitiesChelse Benham
Compassionate companies contribute to their communities through charitable donations and cause marketing. A survey found that Americans expect companies to support causes, even during economic downturns. Cause-related marketing can boost sales and benefit charities while also improving employee morale and public opinion of the company. When companies inform the public about their charitable support, such as Home Depot's support of Olympics and Dannon Yogurt's support of breast cancer awareness, it strengthens their brand. Charitable contributions are important for communities, and donors should carefully research charities to make sure donations are used effectively.
Compassionate Companies Contribute To Their CommunitiesChelse Benham
Compassionate companies contribute to their communities through charitable donations and cause marketing. A survey found that Americans expect companies to support charitable causes, even during economic downturns. When companies inform the public about their charitable efforts, it boosts their brand reputation. Donating time, money, and resources to vetted charities has positive impacts on communities and individuals in need.
Compassionate companies contribute to their communitiesguest139968
Compassionate companies contribute to their communities through charitable donations and cause marketing. A survey found that Americans expect companies to support causes, even during economic downturns. Cause-related marketing can boost sales and benefit charities while also improving employee morale and public opinion of the company. When companies inform the public about their charitable support, such as Home Depot's support of Olympics and Dannon Yogurt's support of breast cancer awareness, it strengthens their brand. Charitable contributions are important for communities, and donors should carefully research charities to make sure donations are used effectively.
Charities use newsletters to communicate with donors. But often with mixed objectives and for mixed audiences. In this presentation we look at what makes good communications and what newsletters are for. Towards the end, all attendees critiqued each others newsletters (anonymously) and the result was a resounding disappointment. Only one of the newsletters were actually achieving good communications.
This document provides guidance and information for board members on fundraising. It discusses identifying prospective donors and qualifying potential gifts. The stages of cultivating donors including educating them and building relationships are covered. Techniques for soliciting asks such as role playing practice sessions are presented. The importance of stewarding donors after their gift is emphasized. Board members are encouraged to set annual fundraising goals and create plans for prospects they will focus on.
What Drives Giving: The Heart or Brain: Major Gifts, Planned Gifts & Donor Retention was presented at the 2023 Nonprofit Academy in St Mary's PA and focuses on the power the heart plays in Major Gifts and Planned Giving through conducted research and the personal experience of Gary Bukowski in his fundraising effort to make a difference in Higher Education, with Intellectually Challenged Individuals and most recently at Sarah A Reed Children's Center with children with behavioral challenges. Six donor case studies are reviewed. Recent research is used from the recent book The Embodied Mind by Thomas Verny MD and recent fundraising research. Plus, the author has provided a plethora of resources for the fundraising professional to help them in developing a major gift and planned giving program or enhance their present efforts.
No Event? No Problem: The Power of Grassroots FundraisingFirstGiving
This webinar features new and innovative ways to raise money through grassroots fundraising.
In this free interactive webinar, you will learn about:
- Proven fundraising methods outside official events
- Easy ways to attract new donors by tapping into your supporters' existing networks
- Methods used by YMCA Metropolitan Dallas to raise thousands online.
Guest speaker: Sharon Bradley, Camp Grady Spruce, YMCA Metropolitan Dallas
Grassroots organizations should be owned by the communities they serve through diverse monetary and non-monetary support from community members. While ownership is important, true social change requires addressing the root causes of issues like disenfranchisement and poverty. Fundraising requires understanding the purpose of building relationships rather than just raising money, using effective strategies like diversifying funding sources, and having board members and others help with fundraising asks rather than relying solely on paid staff.
Creating a Philanthropic Advancement CultureDave Eitland
This document outlines Dave Eitland's presentation to the Northern Michigan Community Action Agency Board of Directors about creating a philanthropic advancement culture. The presentation covers identifying potential donors and maintaining relationships through constant communication, storytelling, and involvement. It discusses building commitment through different levels from identification to commitment. The key is for everyone to be involved in cultivating donors through personal interactions and asking for support again and again. Failure can result from not communicating or maintaining relationships with donors.
The document provides information on planned giving and strategies for marketing planned gifts. It defines planned gifts as larger, more personal gifts that often involve estate or tax planning. The key points are:
1. Planned giving prospects tend to be loyal donors, not necessarily wealthy. Loyalty is a better indicator than other factors.
2. Marketing should target loyal donors through personalized direct mail, websites, and phone calls to identify planned gift opportunities and increase planned gifts.
3. Stewarding planned gift donors with recognition programs keeps them engaged and more likely to recommend the organization to others.
This document provides guidance and best practices for nonprofit boards to advocate on behalf of their organizations. It emphasizes that advocacy is important because most donations result from relationships and storytelling about impact. It encourages boards to cultivate relationships year-round by sharing positive stories about the organization's work between board meetings to excite people and motivate support. Specific advocacy techniques are suggested, such as thanking donors regularly and providing impactful stories, videos, and updates.
Before you get started fundraising, you need to understand donors - why they do or do not give. Then using stories to connect and communicate - online and offline. Once that is in place, leveraging the cost effective, high learning, easy to spread nature of online to infuse your fundraising becomes easier.
This document provides guidance on how to effectively ask for donations. It discusses different asking styles, preparing for the ask by researching prospects and creating materials, making the ask itself, and following up after the ask. The key points covered are crafting the ask, practicing questions and answers, recording relevant data from meetings, following up with thank you notes, and engaging donors in ongoing involvement with the organization. The overall message is that fundraising requires planning, researching the right people to approach, practicing the ask, and maintaining engagement with donors through regular communication and thanks.
Similar to Basic Fundraising and Stewardship for Small Organizations (20)
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2. Some Common Fundraising Myths
(There are many more!)
• People give to meet “needs”
o Need doesn’t inspire action (every charity needs more money)
o Providing your donor the opportunity to change lives inspires their
giving
• If 1,000 people gave $100…
o 80/20 Rule (now 90/10, perhaps?)
o Higher end donors are essential (and require personal attention)
• Corporate sponsorships are the answer
o In 2006, 83 percent of all charitable gifts came from individuals (Giving
USA)
o Gifts from corporations/foundations probably came through an
individual who was a link between the charity and the giving entity
• I have to do it all myself
o As with any aspect of your job, going it alone is rarely a good idea
o Seek counsel from others; garner volunteer support; etc.
3. 10 Laws of Fundraising
• People give to people
• People give because they are asked
• 80 percent of the money comes from 20 percent of the donors
• People will give to a winning cause
• People give in relation to the person who asks
• Giving is contagious
• Previous donors make the best prospective donors
• High sights plus managed expectations result in success
• Personal visits result in larger gifts
• Correlation between number of requests and number of gifts
4. Key to Fundraising Success:
Involvement
• Think about where you invest your time and finances
o “The more involved, engaged, and passionate your donors are, the
more likely they are to give.”
o “Building a community that is more informed, involved, and invested”
• It’s as much about helping your donors meet their needs as it is about
your cause
• How do we get people involved?
o Ask for their advice (people love to feel important)
o Ask for their help (host an event, speak to kids, etc.)
o Ask them to serve on a committee
6. Identify
• Every organization is different, so identification methods
will also be different
• At Young Life, the two primary items to look for are:
o A heart for Christ
o A heart for lost kids
• Develop your “elevator speech”
• Take every chance to speak to groups, meet with others,
etc. to tell them about Young Life and see who expresses
an interest in your mission
• Follow up and seek their continued involvement
7. Research
• Once you’ve identified someone as a potential friend, there are
certain things you need to learn:
o How true are her desires to help Young Life?
o How large of a gift might she be capable of?
o How large of a gift might she be willing to make?
o What else occupies her time?
o Where else does she invest her time and resources?
• How do you do this?
o Personal visits
o Google/Internet searches
o Fact gathering through friends; prospecting meetings with
community volunteers; etc.
8. Cultivate
Because cold research isn’t enough – you’ve got to learn about the
prospect and get him engaged in your cause
Getting to know your prospects:
• “When you were young, who spoke into your life about Christ?”
• “What do you think young people need today?”
• “How do you think ______ would resonate with kids?”
Helping your prospects know you:
• Send them an “insider” newsletter
• Invite them to special events (dinners with other prospects, etc.)
• Invite them to participate in a focus group for important feedback
• Provide a mix of group & one-on-one activities (avoid pressure from
too much close activity, and don’t create distance with too much group
activity – plus, through group activities, you can determine how
effective a volunteer that person might be)
9. Ask
• A successful gift request takes into consideration:
o The right donor
o The right cause
o The right amount
o The right solicitor
o The right timing
• “Would you join me with a gift….”
• Silence is “Golden”
• Turning objections into objectives
10. Steward
• What is the most effective stewardship?
o THANK YOU
o Seven “Thank Yous” for every gift
Letters, cards, calls, notes from those who benefit
Spread them out –remind the donor of her gift throughout the
year
• Delicate balance
o 80% of donors give relatively small amounts
o 20% of donors give significant amounts
o Treat all with respect while focusing on those who require special
attention for the benefit of your organization
• Remember: fundraising is about relationships
o Between you and the donor
o Between your organization and the donor
o Between one donor and another
o Build all of these relationships, and your organization grows
stronger
11. Steward (continued)
• Gift retention is the key to long-term stability and growth
• Better said in Ask Without Fear, “Love your donors”
o (How would you want to be treated?)
o Each person deserves an individual plan
o What does this plan do?
Inform
Involve
Garner investment
o How does this plan look?
Mailing list and yearly request
Phone call once a quarter to stay in touch
Insider newsletter quarterly / between other publications
Lunch once a month to seek counsel
Bi-weekly contact of any sort to keep informed
13. Other Tips
• Seek out some blogs and online publications to refresh your
fundraising efforts and strategies, such as:
o Fundraising Coach
o Donor Power Blog
o Non Profit Times
o Fundraising Success
o Etc.
Benefits – they aren’t a book that you read once and put on a shelf
– they provide constant reminders of how to improve your
fundraising efforts with new ideas that reflect current trends.
• Use blue ink
• Put yourself in their shoes
• Pray
14. Bibliography
Books
• Ask Without Fear, Marc Pitman
• Essential Principles for Fundraising Success, Douglass Alexander
• Fundraising Fundamentals, James Greenfield
Articles/Presentations
• Enjoy the Ride! How to effectively raise funds in a roller-coaster
economy, Mary Ellen Collins
• Fund Raising in a Difficult Economic Climate, Derval Costello
• Non-Profit Fund-Raising Demystified, Tony Poderis
• Growing and Nurturing Your Donors: Cultivation Tools for Today and
Tomorrow, Frank McKay
• Face to Face Fundraising Techniques – the ABCs, Frank McKay