The document provides an introduction to digital marketing in e-commerce, defining marketing as the activity of promoting and selling products or services. It outlines the importance of digital marketing for e-commerce businesses, emphasizing the need for various digital channels to reach target audiences effectively. Eight key digital marketing strategies are discussed, including search engine optimization, email marketing, and social media marketing, highlighting the shift from traditional to digital marketing practices in capturing consumer attention.

1. “ AN INTRODUCTION
TO
DIGITAL MARKETING
IN
E-COMMERCE”
Presented By:
Akhil Jaiswal

2. First, What Is The Meaning of Marketing ?
 Marketing is an activity of a company associated
with buying and selling a product or service. It
includes advertising, selling and delivering
products to people. People who work in marketing
departments of companies try to get the attention
of target audiences by using slogans, packaging
design, celebrity endorsements and general media
exposure

3. Now, What Is Digital Marketing?
• In simple terms, Digital Marketing refers to
advertisements delivered through digital
channels such as search engines, websites,
social media, email, and mobile apps.
• Digital marketing is a subset of marketing
that is used to promote a brand or product
using one or more electronic
technologies. The goal is to influence target
consumers in taking action.
• The power of digital marketing is
phenomenal. You can reach millions of users
within hours and a couple of clicks.

4. Why Is Digital Marketing So Important for
E-Commerce Businesses?
We’re no longer watching TV the same way we used to. It’s now been
replaced by YouTube or Netflix.
We’re no longer listening to the radio like we used to. It’s now been replaced
by podcasts or Spotify.
We’re no longer reading newspapers like we used to. It’s now been replaced by
emails, apps & websites.
We’re no longer paying attention to giant billboards like we used to. It’s now
been replaced by a small screen in our hand.
That’s where digital marketing comes into play.
The only way to reach prospects these days and be able to market your
products is by utilizing the different digital marketing channels.

5. SO,HERE WE GO..!!

6. The 8 Digital Marketing Strategies for E-Commerce :
1) Search Engine Optimization
2) Search Engine Marketing
3) Email Marketing
4) Content Marketing
5) Social Media Marketing
6) Display Advertising
7) Mobile Marketing
8) Affiliate Marketing

7. 1. Search Engine Optimization (SEO)
SEO stands for Search Engine Optimization. According to Power Reviews, 35% of
consumers start their shopping journey on Google search. Making sure your E-
Commerce store is optimized for search engines is keywords. in order to
improve search engine ranking and visibility. This can involve optimizing both
the content and HTML source code of pages on a site.
 Adopting a strong SEO strategy will help you position your website properly to
be found at the most critical points in the buying process or when people need
your site.

8. SEO Example :

9. 2. Search Engine Marketing (SEM)
Search engine marketing is the practice of marketing a business
using paid advertisements that appear on search engine results
pages
If you’re looking for immediate short-term results and you simply
can’t wait for search engines to rank you (it usually takes 3-6 months
to see significant traffic from SEO), SEM or paid search (PPC) is the
perfect channel.
Google AdWords is a great way to target search queries on
Google.com and it’s among the leading paid search channels
retailers should be focusing on.

10. Example of SEM :

11. How AdWords helps in Advertisements (Data
Analysis) :
a) How many people visit the website?
b) Where do the visitors live?
c) Which other websites send traffic to the website?
d) Which marketing tactics drive the most traffic to the website?
e) Which pages on the website are the most popular?
f) How many visitors got converted into leads or customers?
g) How to improve the website's speed?
h) Which blog content the visitors like the most?
i) Which place do the converting visitors belong to and what did they visit on the
website?

12. 3. Email Marketing
Email is one of the most effective digital
marketing channels for retailers
Emails play a huge role in the customer
shopping experience ,they reminds their
valuable customers about their exciting
offers . Users might email questions about
products or general information requests
about your company. You send out digital
invoices by email. You remind customers of
their abandoned shopping cart and so
much more.

13. 4. Content Marketing
 As an online retailer, you can’t
just be focusing on selling. You
need to provide value without
requiring customers to make a
purchase. That’s where content
marketing comes to play.
 One of the best ways to nurture
and delight customers is to
create valuable content.
creating this type of content will
help you build awareness,
nurture your prospects and
delight current customers.

14. 5. Social Media Marketing
Social media networks are here to stay and
they’re consuming most of the user’s
attention. Posting regularly on Facebook or
Instagram is only part of the solution. Digital
marketing professionals must include paid
social media as part of their strategy since
social networks are making it harder to reach
your audience without paying.

16. 6. Display Advertising
 Banner ads are no longer as effective as they used to be but
nonetheless, if planned right, it can have a positive impact. Internet
users are developing habits of ignoring banners ads on websites
unless your ad has the right message.

17. 7. Mobile Marketing
 In Simple, mobile marketing consists of ads
that appear on mobile devices, which has
grown beyond just smartphones and
tablets.
 Mobile Marketing typically follows these
two methods:
a) Text Messages
b) Mobile Apps
c) Mobile Calls

19. 8. Affiliate Marketing
Affiliate marketing is one of the forms
of marketing wherein you refer
someone to buy any online product
and when that person buys the
product based on your
recommendation, you receive a
commission.
In U.S. terms , this commission varies
from $1 to $10,000 depending on
what product you are promoting.

23. Conclusion
Traditional marketing is not dead but it’s no
longer having the same impact as it used to
have. Prospects are now glued to their
smartphones and are constantly being distracted
Their attention span is limited.
As a digital marketing professional, your goal is to
find ways of grabbing that limited attention by
communicating stories that resonate with your
target audience. You need them to take action at
the right time and purchase your valuable
product.
If you want your E-Commerce business to succeed
in this competitive digital age, make sure you
consider these strategies.