2015 Social Media Planning - Which sites to use and the benefits of the 4 main sites. Or if you wish to outsource your Social Media or discuss further please contact info@askpro-activemarketing.co.uk

1. 2015 Social Media
Planning Guide
ASK PRO-ACTIVE DIGITAL & DIRECT MARKETING
WWW.ASKPRO-ACTIVEMARKETING.CO.UK

2. Introduction
2015 is good news for Social marketers.
Social audiences have continued to grow in their
masses and the acknowledgment by businesses of
its benefits has now been confirmed. Putting out
good valuable content on Social media has been a
large focus of all organisations, realizing that it
works, and business Procurement buyers are using
it for their research before talking to sales. Your
target market audience is there and looking to
engage with your businesses in this way.

3. Social Media – Must Haves for 2015
 1. Instagram – Is a must have in 2015 as one of your social platforms especially
for retailers and any product based business. Images are important, people like to
look at pictures, they create an image of your business and what you can offer in
seconds. If it looks good then it must be good.
86% of top brands have Instagram accounts

4. What to do with Instagram
Instagram
 Use good quality images of your products
 Use #Hashtags in your caption. You can then not only
show how good your products are but also target your
location or an age group specific to your products.
 Add your website link to drive traffic
Posts with at least one hashtag average 12.6% more
engagement.
Posts that are tagged with a location receive 79% higher
engagement

5. An Experts view of 2015
2015 will be all about Mobile & Social
“In 2015, you will see a big increase in mobile social marketing with mobile
advertising, apps and crowd sourced mobile driven content. Brands and users will
leverage the power of the two key obsessive technologies (Social and mobile) to new
heights. Instagram which integrates social and mobile will maintain its high growth
rate.”
Jeff Bullas, Forbes Social Media Power Influencer

6. Social Media – Must Haves for 2015
 2. Facebook – Not everyone agrees with Facebook for B2B business but it
seems Facebook are trying to help businesses by introducing the option to
segment your target audiences for your paid ads. Maybe its time to take another
look. A lot of businesses do get a lot of exposure on Facebook especially with
paid ads circulating special offers or discounts which works really well for B2B
products and the B2C consumer, Service industries can also benefit by making
offers on Services provided or as a link to websites for more detailed information.
 Also when someone clicks on a link relevant content is then circulated through
their newsfeed on a regular basis, so the opportunity is again there for you to be
seen and noticed.
 Facebooks new ads allow you to segment your audience according to
“behaviours”

7. What to do with Facebook
 The new “Behaviors” feature added as a choice to Facebook ads now gives you these options:
• Automotive (DLX Auto Powered by Polk)
• Charitable Donations
• Digital Activities
• Financial
• Mobile Device User
• Purchase Behaviour
• Residential Profiles
• Travel

8. An Experts view of 2015
2015 will be about “Behavioural” targeted ads on Facebook
“Facebook’s Behavioral targeting allows advertisers to dive a level deeper beyond some of the
more surface-level targeting methods like Interests, Demographics, and Locations. These
methods make inferences about users’ likelihood of buying based on their characteristics, but
Behavioral targeting identifies users who have actually taken an action. Behavioral targeting
finds people who have recently invested their time and/or money in something similar to what
your product or brand offers, which increases the likelihood that not only are they interested in
your product, but that they’re willing to take action on that interest.”
Danie Pote, Marketing Manager of Paid Media at Simply Measured

9. Social Media – Must Haves for 2015
3. Twitter – In 2014 Twitter introduced paid ads,
another great tool for business to place ads on
social media. Twitter has a huge #Hashtag
usage so use hashtags to drive traffic to landing
pages on your website or other content you wish
to bring awareness to.
Twitter has 284 million monthly active users

10. What to do with Twitter
 Create paid ads to circulate
 Use images more
 Use #Hashtags to drive traffic
 Use links to website landing pages
Tweets using a photo have 94% more chance of being Retweeted
500 million Tweets are sent per day
80% of Twitter active users are on mobile

11. Social Media – Must Haves for 2015
 4. LinkedIn
Make sure your profile is updated with new keywords relating to you business and your industry.
Prospects search using job titles or industry sector.
Use an up to date profile photo giving a professional image.
Create your business page and keep content fresh and up to date
Post content often and share in groups
Get all of your team to create profiles with the company name in their profile. And get them to share
and like your content,
LinkedIn has over 116 million users and most B2B prospects are on there

12. Outsource your Social Media
 If you or your staff do not have the time or skills to create good content and keep
your Social Media presence fresh and current there is always the option to
outsource this. It is cost effective and measurable and can massively increase
your business growth and drive traffic to your website and create leads to sales.
 Our services include
 Content creation
 Crisis Management
 Reputation Management

13. Get in touch now and see your business grow
www.askpro-activemarketing.co.uk