The document outlines 12 digital marketing strategies for 2020, highlighting the integration of SEO, content marketing, social media, digital advertising, and email marketing to enhance business growth and customer engagement. It emphasizes the importance of personalized experiences, flexible strategies, and using innovative techniques such as micro-influencer marketing and mobile-friendly emails. The document serves as a guide for businesses to adopt effective digital marketing practices while remaining agile and responsive to trends.

1. 12 Digital Marketing Strategies to
Try in 2020

2. Today, digital marketing and business
progress go together.
Find here the online marketing strategies that
will boost your business, improve growth, and
bring revenue.

3. • SEO activities
• Content marketing
• SM marketing
• Email marketing
• Digital adsand more
Digital Marketing Strategy Includes:

4. Salesforce study found that about 53% of
customers want personalized offers and 62% want
brands to understand their needs.
The Importance of Online Marketing
And Business Results
Offer A Personalized Experience

5. Digital marketing brings flexibility to the table
being scalable. You can optimize performance
avenues, and manage your expenses wisely.
Flexible Tweak Activities

6. Digital marketing is a sophisticated form of
marketing. This enables you to do advertise
through various mediums and also track ROI
accurately.
Track ROI Accurately

7. • SEO and content marketing strategies
• Social media strategies
• Digital advertising strategies
• Email marketing strategies
Highlights

8. As both content marketing and SEO go together,
here are 3 strategies that will benefit you.
SEO And Content Marketing Strategies

9. How to achieve the top ranking?
• Create content headlines with WH-type
questions (who, where, when, what, why, who,
and how) and your content accordingly.
• Create content with instructions (how-to).
• Create content with lists.
• Reply with FAQs.
• Create engaging content with continued
conversation.
Achieve Position Zero

10. The content must be consistent in every stage of
the funnel from top to bottom. You can add
videos, infographics, and podcasts with texts.
Consistent Content
Co-Brand Content
With this, you can create content in collaboration
with different brands. This helps to create better
content with multiple social media channels and
broaden your reach.

11. Here are 3 SM strategies that you must try this
year.
Social Media Strategies
Micro-Influencer Marketing
Micro-influencers are experts in their niche and
are also trustworthy. Investing in micro-influencer
marketing will cost you lesser than macro-
influencers.

12. Build Your Community
With growing competition, create your own
communities or groups and create an ambiance
where the member can engage and feel close to
your brand.
Explore All SM Platforms
You can explore other SM platforms besides the
giants like Twitter, Facebook, Instagram, and
LinkedIn to spread your campaigns.

13. Digital Advertising Strategies
You can try the below 3 methods to get the
maximum.
Contextual Targeting to Place Advertises
This ensures that you reach out audience
already interested in your service or product.

14. Video Advertising
A Salesforce digital advertising report of 2020,
found that brands dedicate about 44% of ad
budget to YouTube, Facebook, and Instagram.
Audio Streaming Apps
With the rise of podcasts and many such audio
streaming apps, now this is another favorite
with digital marketers.

15. Email Marketing Strategies
Email marketing has not faded yet. Try the
following strategies.
A mobile-friendly email is limited to responsive
designs only and with more people using various
mobile devices, this can increase your audience
reach.
Create Mobile-Friendly Emails

16. Implement Brand Indicators for Message
Identification
BIMI enables the audience to differentiate
between authentic brands from spams and
fraudulent.
You can keep the conversation engaging with
surveys or polls. You can also try the image
carousels.
Enable User Interaction with Emails

17. Digital marketing is agile when it comes to
adopting technologies. You can try implementing
the following in your strategic planning.
 IoT advantage with geofencing marketing.
AR/VR to improve audience experiences and
keep them hooked to your page.
 Conversational AI like chatbots to improve
communication with the audience.
 Try omnichannel to converge all or most of the
strategies and offer a remarkable consumer
journey.
 Be flexible to trends and changes.

18. Need help? We are a digital marketing agency
based in Utah, ready to serve effectively.

19. Thank You
Techpro Studio
Address: Room No: 703 & 704,
7th Floor, Merlin Infinite,
DN-51, Sector-V, Salt Lake City,
Kolkata - 700091
Ph: +91 33 4601 6343
Email: sales@techprostudio.com