A manifesto for a new type business, fit for purpose for a digitally-empowered world, building on the principles set out in the agile manifesto

1. THE AGILE
BUSINESS
MANIFESTO
agilebusinessmanifesto.com

2. We are living in a time of exponential change. A
time of rapidly shifting contexts for every
organisation. We believe that it is time for a new
type of business, defined by a new set of
principles.
Over fifteen years ago the Agile Manifesto gave
us a blueprint for a better way of developing
software in the digital world. Inspired by those
twelve conventions, we’ve developed a set of
principles that define a new operating system for
the truly agile organisation. This is about doing
better business in the complex adaptive
environment that we all recognise today.
It’s time to reinvent how business works.
This is the Agile Business Manifesto
agilebusinessmanifesto.comagilemanifesto.org

3. Our highest priority is to
satisfy the customer through
early and continuous delivery
of valuable software
The primary orientation is
towards customer need
delivered through constant
improvement of customer
experience
AGILE MANIFESTO PRINCIPLE:

4. Welcome changing requirements,
even late in development. Agile
processes harness change for
the customer's competitive
advantage
Strategies and tactics
are highly adaptive and
responsive, and change
is welcomed
AGILE MANIFESTO PRINCIPLE:

5. Deliver working software
frequently, from a couple of
weeks to a couple of months,
with a preference to the
shorter timescale
Iterative, sprint working
delivers customer value
through continuous
progress and momentum
AGILE MANIFESTO PRINCIPLE:

6. Business people and
developers must work
together daily throughout the
project.
Effective cross-
functional collaboration,
supported through clear
intent, is critical for
success
AGILE MANIFESTO PRINCIPLE:

7. Build projects around
motivated individuals. Give
them the environment and
support they need, and trust
them to get the job done
.
Build companies with
motivated individuals.
Empower teams to deliver
through a flexible working
environment characterised
by trust and comfort with
dissent
AGILE MANIFESTO PRINCIPLE:

8. The most efficient and
effective method of
conveying information to and
within a development team is
face-to-face conversation.
.
Bureaucracy and politics
are minimised, co-location
and face-to-face
communication maximised,
wherever possible
AGILE MANIFESTO PRINCIPLE:

9. Working software is the
primary measure of progress
.
Working outputs are the
optimum measure of
progress and success
AGILE MANIFESTO PRINCIPLE:

10. Agile processes promote
sustainable development.
The sponsors, developers,
and users should be able to
maintain a constant pace
indefinitely.
Agile business supports
relentless and sustainable
innovation and progress.
Change and iteration is
constant, and the pace of
progress never slows
AGILE MANIFESTO PRINCIPLE:

11. Continuous attention to
technical excellence and
good design enhances agility
Technical excellence
and good design are
central to maintaining
pace and agility
AGILE MANIFESTO PRINCIPLE:

12. Simplicity--the art of
maximizing the amount of
work not done--is essential
Minimise wasted effort,
duplication and
resources
AGILE MANIFESTO PRINCIPLE:

13. The best architectures,
requirements, and designs
emerge from self-organizing
teams
The best results
emerge from small
teams with a high
degree of autonomy
AGILE MANIFESTO PRINCIPLE:

14. At regular intervals, the team
reflects on how to become
more effective, then tunes
and adjusts its behavior
accordingly
Continuous improvement
is achieved through
embedded reflection time,
and behaviours and
culture that support
learning
AGILE MANIFESTO PRINCIPLE:

15. More detail on the Agile Business
Manifesto including a roadmap to
becoming a truly agile organisation,
and the ‘how’ of digital
transformation, will be published in
our new book on April 3rd, 2017
(Kogan Page).
@neilperkin @peterjabraham
agilebusinessmanifesto.com/pre-register/
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