Synovate&#x27;s Kenya Internet Usage Insights, Q2, 2010

This is a Synovate presentation of findings of Internet usage trends in Kenya for the second quarter of 2010.

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Internet Usage Insights, Kenya Q2, 2010 Synovate pan-Africa

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Internet access from cyber café‘s drops 6 points from the previous quarter Base: 2.2m (Past 4 weeks Internet Users) This is likely from the drop of internet access rates and the increase in bandwidth available across the country. Safaricom’s heavy advertising campaign promoting mobile internet access has contributed to this, and it is projected that mobile web will grow fast in the coming months

Low frequency internet users increase their usage Base: 2.2m (Past 4 weeks Internet Users) Those internet users on the bottom quartile regarding frequency of access show a significant jump in usage

Time spent on the internet is increasing among users Base: 2.2m (Past 4 weeks Internet Users) There is an increase in time spent on the internet, mainly due to the drop in cost of internet access

”The Networked Life in Lebanon” is an Ericsson ConsumerLab report highlighting that consumers in Lebanon are adopting a ’networked lifestyle’ similarly to their global counterparts. This is defined not only by socio-cultural trends but also by the products they consume and the services they use online. It also highlights that Lebanese consumers are active sharers and social participants on the internet, and their consumption behaviors are being shaped by the internet and mobile apps. Mobile broadband ownership in Lebanon is also higher than the global average.

Using nine months of access logs comprising 1.9Billion sessions to BBC iPlayer, we survey the UK ISP ecosystem to understand the factors affecting adoption and usage of a high bandwidth TV streaming application across different providers. We find evidence that connection speeds are important and that external events can have a huge impact for live TV usage. Then, through a temporal analysis of the access logs, we demonstrate that data usage caps imposed by mobile ISPs significantly affect usage patterns, and look for solutions. We show that product bundle discounts with a related fixed-line ISP, a strategy already employed by some mobile providers, can better support user needs and capture a bigger share of accesses. To effectively serve massive volumes of video traffic content delivery networks (CDNs) are turning to clients for assistance, creating hybrid peer-assisted content delivery systems. We analyze how peer-assisted CDNs are affected by a number of design obstacles which include: the need of localizing peer-to-peer traffic within ISPs (isp-friendliness), reluctance of users to participate in redistributing the content (partial participation) and necessity to match users with similar bitrate requirements (bitrate stratification).

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Please see Statistics New Zealand website here http://bit.ly/ovYapD Key facts - The total number of broadband subscribers increased by 14 percent, to almost 1.5 million between June 2010 and June 2011. - The largest growth rate of all broadband connections was in cellular, cable, and satellite connections. When combined, these increased almost 50 percent since June 2010. - Almost 80 percent of broadband subscribers at June 2011 had a data cap of 5 gigabytes (GB) or more, with the most common cap between 5 and 20GB. - The number of subscribers with an upload speed of 1.5Mbps or more increased by almost three quarters since 2010. - The average subscriber consumed 9GB of data per month between June 2010 and June 2011. - In the three months prior to 30 June 2011, 1.9 million New Zealanders had active Internet subscriptions via a mobile phone.

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