In Q2 2010, internet expenditure in Kenya grew significantly, outpacing other media. There was a 6-point decrease in internet access from cyber cafés, attributed to lower access rates and increased bandwidth, alongside Safaricom's push for mobile internet. Additionally, low-frequency internet users reported increased usage time, reflecting a rise in overall time spent online due to declining costs of internet access.

1. Internet Usage Insights, Kenya Q2, 2010 Synovate pan-Africa

2. Internet ad expenditure grows faster than other media Global advertising expenditure trends. Source: ZenithOptimedia

3. Internet access from cyber café‘s drops 6 points from the previous quarter Base: 2.2m (Past 4 weeks Internet Users) This is likely from the drop of internet access rates and the increase in bandwidth available across the country. Safaricom’s heavy advertising campaign promoting mobile internet access has contributed to this, and it is projected that mobile web will grow fast in the coming months

4. Low frequency internet users increase their usage Base: 2.2m (Past 4 weeks Internet Users) Those internet users on the bottom quartile regarding frequency of access show a significant jump in usage

5. Time spent on the internet is increasing among users Base: 2.2m (Past 4 weeks Internet Users) There is an increase in time spent on the internet, mainly due to the drop in cost of internet access